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Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi
Published by Universitas Islam Riau
ISSN : 23030194     EISSN : 26151308     DOI : https://doi.org/10.25299/medium.2020.vol8(1).4820
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal medium menerima artikel naskah di bidang ilmu komunikasi yang sesuai dengan tradisi penelitian ilmu komunikasi (Semiotika, Sibernetika, Fenomenologi, Sosiopsikologis, Sosiokultural, Kritis, Retorika). Secara umum objek penelitian ilmu komunikasi yang diterbitkan dalam jurnal Medium adalah komunikator, pesan, media, khalayak, dan efek.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 19 Documents
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Search results for , issue "Vol 9 No 2 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau" : 19 Documents clear
SRATEGI PENGELOLAAN KONTEN “F BEAUTY STANDARD” DALAM MEMBAGUN E-WOM PADA AKUN INSTAGRAM @madformakeup.co Millenia Farizqi, Aurel; Istia Wahyuni, Itca
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 2 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(2).8804

Abstract

In the era of digital activity, word of mouth is mediated by the presence of the internet, which is known as electronic word of mouth. Developments continue to occur, so many companies are using electronic word of mouth as their communication strategy. One company in the beauty sector, Mad for Makeup, utilizes the content of 'F Beauty Standard' as a strategy in building electronic word of mouth. This study aims to determine the content management strategy of 'F Beauty Standard' in building electronic word of mouth on the Instagram account @madformmakeup.co. The method used in this research is qualitative with descriptive approach, using constructivism paradigm. In collecting data, the researcher conducted semi-structured in-depth interviews with key informants and experts. The key informants in this study were the Co-Founder, External Communications Manager, Content Manager, Internal Communication Manager Mad for Makeup, and expert informants in the field of digital marketing. The results showed that in the strategic planning stage, the Mad for Makeup audience was determined by the category of students to first jobbers. At the implementation stage, Mad for Makeup manages content using hashtags, sees post insights, and establishes interaction between audiences in building electronic word of mouth. At the evaluation stage, Mad for Makeup conducted a content analysis of the 'F Beauty Standard' data to improve content management activities in the future
Konstruksi Citra Negara dan Diplomasi Publik melalui @America di Kalangan Masyarakat Muslim Indonesia Samiaji, Andis; Bahruddin, Muh.; Harry; Hidayat, Endik
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 2 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(2).8836

Abstract

Nation image in the international league possess an urgent task, especially when a country is establishing a relationship and running a strategical errand across the world. United States is one of such country that has their diplomats towards numerous countries and it is important for them to build and maintain their image. This is done in order to maintain the authority order in other countries, such as Indonesia. Despite valuing human rights and freedom, United States of America’s reality is far from the claim. Several cases such as War on Terrorism has received many critics since the 9/11 tragedy. This phenomenon is not only considered a discrimination towards Muslim community across the globe, but also has taken numerous lives in the process. As the result, Indonesia’s perception towards the United States is gradually deteriorating over time, which leads to the US’ policy to build their first cultural center, fueled by state of the art technologies, named @america. This facility has proven to be a positive image for United States towards Indonesians, especially Muslims.
PERSEPSI MASYARAKAT DKI JAKARTA TENTANG PEMBERITAAN PENANGANAN WABAH COVID-19 DI WILAYAH DKI JAKARTA Aminudin, Amin
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 2 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(2).8881

Abstract

Handling of COVID 19 Cases in the DKI Jakarta area is quite a concern of the Indonesian public. Jakarta as epicentrum of Indonesia's control is also the Epicentrum of the spread of the COVID-19 virus. So that the information that appears in the mass media is in line with the increasing popularity of Anis Baswedan as Governor of DKI Jakarta. Governor Anies' popularity in the mass media is increasing due to his performance and ability to predict and deal with the COVID-19 outbreak. The goal to be achieved from this study is to find out how the perception of the people of DKI Jakarta about the mass media in reporting strategies for handling the COVID-19 outbreak by the DKI Jakarta Regional Government. 2. To find out how the strategy of handling the COVID-19 outbreak by the DKI Jakarta Regional Government towards the formation of public opinion of DKI Jakarta residents. This research uses a kualiitative approach with perception theory, descriptive qualitative approach with interview methods as an instrument of primary data collection and literature study as secondary material the subject of this study is DKI Jakarta Residents scattered in the regency / city area in DKI Jakarta Province. . The results of this study show that the public tends to follow the mainstream of mass media or can be said to have a high enough confidence in the information disseminated by the mass media about the handling of the COVID-19 pandemic carried out by the Jakarta Provincial Government. Jakarta Provincial Government which is considered good by the mass media. good by the public along with the high intensity of mass media consumption.
EFEKTIVITAS PENGGUNAAN SISTEM INFORMASI PENGELOLAAN PENGADUAN MASYARAKAT DALAM PEMANFAATAN APLIKASI LAPOR! DI LINGKUNGAN KEMENTERIAN DALAM NEGERI Akhmad Gibran Akbar; Khasan Effendy; Sampara Lukman
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 2 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(2).10072

Abstract

This research aimed to reveal how is the use of LAPOR! as an Information System in the Ministry of Home Affairs to manage Public Complaints.Researchers used qualitative methods to describe and gain a thorough and in- depth understanding of the use of the LAPOR! in the management of public complaints within the Ministry of Home Affairs. Based on the concept of the effectiveness of the use of information systems using the DeLone and McLean Model, the researcher can conclude that the LAPOR! have a positive impact and have proven effective in handling public complaints. Because with various technological features that allow accurate and real time communication between the reporter and the manager. The LAPOR! application! It is also considered to provide many benefits to the community, seen from the number of complaints received by the Ministry of Home Affairs from year to year which tends to increase.
INOVASI DAN EFEKTIVITAS PELAYANAN MELALUI MOBILE JKN PADA BPJS KESEHATAN DI JAKARTA SELATAN Angelita, Meigy; Lukman, Sampara; Tahir, Irwan
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 2 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(2).10073

Abstract

The development of technology-based health services is one of the public service innovation in the context of reforming the bureaucracy of Indonesian government. This study aims to provide an overview and analyze the assessment of the success, and effectiveness of the application of technology-based services through Mobile JKN at BPJS Kesehatan at the South Jakarta Main Branch Office. Researchers used qualitative methods to describe and gain a thorough and in- depth understanding of technology-based public service innovations focused on the use of the JKN mobile application as a form of innovation in national health insurance services at the Health Social Security Administering Body (BPJS). The JKN-KIS Mobile Application can be categorized as an innovation because it has the attributes of relative advantage, compatibility, complexity, triability, and observability. Researchers use the theory of service effectiveness according to David Krech, Richard an Egerton and mention that the innovations implemented by BPJS in this case, especially the Mobile JKN-KIS innovation at the South Jakarta Branch Office, have been effective.
Analisis Resepsi Toxic Relationship dalam Film Pendek All Too Well Karya Taylor Swift Wahidar, Tutut Ismi; Shafira Ardhana Reswari
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 2 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(2).10035

Abstract

Toxic relationship is currently still a hot issue in society, both abroad and Indonesia. This issue is also widely raised in mass communication media, one of which is the short film named ‘All Too Well’ by Taylor Swift. This study aims to determine the position of dominant, negotiation, and opposition of the audiences to toxic relationship messages in Taylor Swift’s short film All Too Well. This study uses descriptive qualitative methods. Data were taken by interview, observation, and documentation techniques. Subject of this study are audiences of the short film, specifically 6 people selected through purposive technique and the object is audience’s interpretations of toxic relationship in Taylor Swift’s short film All Too Well. The data analysis technique used is reception analysis by Stuart Hall and the stages of analysis are data collection, data reduction, and drawing conclusions. The result showed that of the 6 informants who had received toxic relationship messages in this short film, 3 people received dominantly, 3 people more received negotiationally, and no one received full oppositionally to the short film. The differences between informants’ receptions were influenced by several factors such as their background of age, gender, and experience in life.
Strategi Adaptasi untuk Berbicara Bahasa Sunda sebagai Komunikasi Antarbudaya Di Universitas Padjadjaran Muhamad Rafi Said Pratama; Dirgantara , Pradipta
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 2 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(2).10199

Abstract

Intercultural communication often occurs in student life. The diverse campus consists of multi-ethnic students. One of them is the existence of Padjadjaran University which is a campus thick with its motherhood and is an educational destination for students outside Bandung. The purpose of this study was to find out how non-Sundanese students adapted and used what strategies to speak Sundanese with Sundanese students at Padjadjaran University. The theory used for this study is the accommodation communication toeri. this research method is qualitative. This study used Communication Accommodation Theory (CAT). The subjects of this study were three students from Padjadjaran University and the object of the study was what strategy they used to speak Sundanese as intercultural communication. The data collection technique of this study used semi-structured in-depth interviews. The results of this study showed that the three students used convergence strategies in intercultural communication. This strategy emphasizes speakers to follow the local language because they feel they have something in common with the Sundanese identity, are willing to use the Sundanese language and learn to use their accents and tones, and have the same motivation, namely using the Sundanese language to adapt to the local culture.
KOMUNIKASI ANTAR BUDAYA ANTARA MAHASISWA BATAK DAN MAHASISWA SUNDA UNIVERSITAS PADJADJARAN Sitorus, Ronny; Dirgantara, Pradipta
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 2 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(2).10204

Abstract

Intercultural communication is inevitable when entering the continuity of student life. Students from various ethnicities gather in one place to gain knowledge at the University. Padjadjaran University is one of the most popular universities in Indonesia. This study aims to determine how the intercultural communication between Sundanese and Batak ethnic students at Padjadjaran University. The theory used in this research is the process of intercultural communication and barriers to intercultural communication. This study uses a qualitative method. This study uses a phenomenological approach. The subjects in this study were 2 ethnic Sundanese students and 2 ethnic Sundanese students from Padjadjaran University and the object of this research was how the process of intercultural communication was and what were the barriers to intercultural communication. This study uses a collection technique, semi-structured in-depth interview. The results of this study show that intercultural communication of language is an important thing for the process of intercultural communication because the language itself is also an obstacle when conducting intercultural communication where students of ethnic Sundanese have difficulty regarding the Batak language on the other hand, ethnic Batak students have difficulties regarding the Sundanese language.
CUSTOMER RELATIONSHIP MANAGEMENT (CRM) STRATEGY PT. TELKOM THE RIAU Mainland TELECOMMUNICATION REGION IN MAINTAINING INDIHOME CUSTOMER LOYALTY Zurani, Ikhma; Amalia, Wan Ecika
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 2 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(2).10219

Abstract

Today's technological developments are increasingly diverse, one of which is the emergence of the internet which is one of the essential needs for some people. The competition between internet service providers is becoming more intense. For that a company needs to establish good relationships with customers to create long-term relationships. This study aims to determine the CRM strategy in the customer care unit at PT. Telkom Witel Ridar. The research concept used refers to the IDIC concept (identify, Differentiate, Interact, and Customize) by Peppers and Rogers. This study uses descriptive qualitative research methods with data collection techniques interview, observation, and documentation. The results of this study are in customer management with the concept of CRM IDIC is a form of CRM implementation of PT. Telkom Witel Ridar in managing relationships with customers that combines the communication skills of officers with technology. Starting from customer identification through NCX (New Customer Experience), My CX (Customer Experience), and starclick. Then differentiate customers based on existing customer data. Interact through various intermediary channels or directly. And also trying to modify various services and promos so that they can be tailored to the needs of customers.

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