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Journalism, Public Relation, and Media Communication Studies Journal (JPRMEDCOM)
Published by Universitas Singaperbangsa Karawang
ISSN : -     EISSN : 27156508     DOI : http://dx.doi.org/10.35706/
Core Subject : Science, Education, Social,
Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
JPRMEDCOM diterbitkan sebagai upaya Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Singaperbangsa Karawang untuk mempromosikan pendekatan interdisiplin yang mengakomodasi penelitian terkini di Indonesia terkait dengan jurnalistik, public relation dan media ilmu komunikasi. JPRMEDCOM berharap dapat menerbitkan temuan penelitian secara teratur dan berkala, dan menjadi jurnal rujukan untuk bidang jurnalistik, public relation, media dan ilmu komunikasi di Indonesia. Bentuk elektronik dari JPRMEDCOM diharapkan dapat diakses oleh seluruh masyarakat Indonesia dan memberikan manfaat bagi publik yang lebih luas.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 52 Documents
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Pengaruh Terpaan Konten Video #Racunshopee Di Tiktok Terhadap Perilaku Konsumtif: Studi Kausalitas Pengaruh Terpaan Konten Video #racunshopee di TikTok terhadap Perilaku Konsumtif pada Remaja SMAN 1 Subang Nadhiv Irvina Wibawa; Nur'aeni; Akhmad Basuni
Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM) Vol. 4 No. 1 (2022): JPRMEDCOM
Publisher : Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jprmedcom.v4i1.6700

Abstract

This research is entitled The Effect of Exposure to #racunshopee's Video Content on TikTok on Consumptive Behavior (A Causality Study of Exposure to #racunshopee's Video Content on TikTok on Consumptive Behavior in Adolescents at SMAN 1 Subang). Then this research uses the S-O-R Theory. The purpose of this study is to find out how much exposure to #racunshopee's video content is on TikTok, how much consumptive behavior is on #racunshopee's video content. And how big is the impact of exposure to #racunshopee's video content on TikTok on consumptive behavior. The approach used in this research is quantitative with the type of associative. The respondents of this study were teenagers who were students of SMAN 1 Subang who watched and watched the video content of #racunshopee on TikTok. The sampling technique used is a saturated sample (census), while the number of respondents in this study is 97 people. Based on the research results of hypothesis testing through t test, it is known that t count = 8.203 with a significant level of 0.5 and t table = 1.66105. H0 is rejected and Ha is accepted because t arithmetic is greater than t table then. Therefore, it can be concluded that exposure to #racunshopee's video content on TikTok (X) has an effect on consumptive behavior (Y) and the magnitude of the effect is 41.5% and 58.5% is influenced by factors other than the variables studied in this study.   Keywords: #racunshopee video content, exposure, consumptive behavior
Terpaan Media Instagram Pada Followers Klabinaria Subang : (Studi Deskriptif Kuantitatif Terpaan Media Instagram Pada Followers Klabinaria Subang) Fitriyani Fitri
Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM) Vol. 4 No. 1 (2022): JPRMEDCOM
Publisher : Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jprmedcom.v4i1.6709

Abstract

This study aims to determine how much Instagram media exposure is to Klabinaria Subang'sfollowers.This study uses the concept of media exposure by Rakhmat by measuring 3indicatorsof media exposure including frequency, attention and duration by Elvinaro. Thisresearch uses quantitative description research method. Respondents in this study wereInstagram followers @klabinariasubang, totaling 95 respondents. With sampling techniquenon probability samplinguses the Slovin formula, for data collection obtained through libraryresearch observations, questionnaires, and interviews. After doing the research, the resultsshowed that the value of the indicator of the frequency of exposure to the Klabnaria SubangInstagram media that of 95 respondents gave a high interval value with a percentage of68.84%, the value of the attention indicator of Klabnaria Subang Instagram media exposurethat of 95 respondents gave a high interval value with a percentage of 71.70% , the value ofthe Klabnaria Subang Instagram mediaexposure indicator value that out of 95 respondentsgave a high interval value with a percentageof 47.69%. Keywords : media exposure, instagram, followers
Memahami Kritik dan Kemarahan Interpersonal di Balik Pesan-Pesan Humoris via New Media: Kasus hashtag di Twitter #ThePowerofSetnov dan #TiangListrik Khairul Arief Rahman
Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM) Vol. 4 No. 1 (2022): JPRMEDCOM
Publisher : Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jprmedcom.v4i1.6784

Abstract

This paper will explore issues related to how anger can be an interpersonal power through humorous messages on social media. The existence of new media that makes it easier for anyone to access and process information, of course has real implications related to cooperation or in the Indonesian context it can be said as mutual cooperation. In the context of Indonesia, where people like humor, interpersonal communication in new media makes criticism and anger unique. This humor automatically has its own strength as part of the interpersonal communication culture in Indonesia. The creation of various topics on Twitter such as #ThePowerOfSetnov and #TiangListrik is one of the cases where personal anger is manifested in the form of humor. So that the main concentration in this discussion is how the message of interpersonal humor is interpreted as part of anger in the context of interpersonal communication and how the function of humor in the context of interpersonal communication is carried out on social media. The conclusion is that the humorous interpersonal messages in the topics of #ThePowerOfSetnov and #SaveTiangListrik are a mixture of various things between criticism, personal dissatisfaction, and the oddities found in the case that ensnared Setya Novanto. However, because of the oddity or strangeness, directly between individuals try to find a suitable logic by equating the case with something that did not happen or an imaginative analogy.   Keywords: Collectivity, Interpersonal Communication, Hyperpersonal, Humor, and Social Media
Makna Komunikasi Pengguna Fitur Obrolan Permainan Hago dalam Menemukan Pasangan Tantri Puspita Yazid; Heriyanto Tampubolon
Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM) Vol. 4 No. 1 (2022): JPRMEDCOM
Publisher : Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jprmedcom.v4i1.6799

Abstract

This study aims to determine the meaning of communication given by users to others through the Hago game chat room feature in finding a partner. Will see the content of messages, speech acts, episodes, relationships, life scripts, to cultural patterns that occur. Using qualitative research methods with a descriptive approach and analyzed with the theory of coordinated meaning management. The subjects in this study were users of the Hago game who were then selected based on a purposive technique. Data was collected through observational studies, interviews, and documentation with four pairs of informants. Data analysis techniques by reducing data, presenting data, and drawing conclusions. In addition, the technique of checking the validity of the data uses source triangulation. The results showed that there were content of messages, speech acts, episodes, relationships, life scripts by users of the Hago game to find their partner. There is a continuation to a more serious level because they have trusted each other. The relationship that exists is also increasingly intense between couples because the chat room feature can make them interact with each other. Although there are cultural differences regarding ethnicity, it is not a problem for couples and families of existing couples. Because for them a sense of love and mutual comfort is the main key to the relationship that occurs. Keywords: hago game, communication, couple
Analisis Terhadap Makna Simbol Budaya Lokal Di Dalam Iklan “ Kuku Bima Ener-G Versi Sumatera Utara” Di Televisi ( Analisis Semiotika Roland Barthes ): Analysis of the Meaning of Local Cultural Symbols in the "Kuku Bima Ener-G North Sumatra Version" Advertisement on Television (Roland Barthes Semiotics Analysis) Muchammad Akbar Aprillyanto
Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM) Vol 4 No 2 (2022): JPRMEDCOM
Publisher : Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jprmedcom.v4i2.7146

Abstract

ABSTRACT Advertising is a means of communication used to convey a message from an advertiser to his target audience. One of the advertising media that is effectively used is television. This advantage is utilized by e-commerce companies as advertising media, one of which is Kuku Bima Ener-G. this research is a qualitative descriptive analysis research that focuses on the meaning conveyed in the Kuku Bima Ener-G advertisement. The data used in this study was the Kuku Bima Ener-G television commercial series. the series is famous for its simple but multi-meaning method of advertising delivery. This study aims to explain the meaning of denotations, connotations, and myths contained in the form of sign charts. In addition, this study also aims to find out the meaning of the advertisement you want to convey in the advertisement. This research uses the theory of semiotics according to the perspective of Roland Barthes. The results of this study show that the meaning of the advertisement conveyed by Kuku Bima Ener-G contains a cultural message, Kuku Bima Ener-G as a communicator tries to provide meaning to its consumers in order to better know the local culture in Indonesia which is shown from the meaning of denotation, connotation, and myth contained in this advertising series. Keywords : Semiotics, advertising, Nails Bima Ener-G
Memotret panggung depan dan panggung belakang pengguna media sosial studi kasus pada panggung twitter di Indonesia Rija Faiza
Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM) Vol 4 No 2 (2022): JPRMEDCOM
Publisher : Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jprmedcom.v4i2.7498

Abstract

This study discusses the communication behavior of Twitter social media users in Indonesia because there are public concerns about the rise of hate speech on Twitter social media. The purpose of this study was to analyze the front stage and back stage of Twitter social media users in Indonesia using Dramaturgy theory. The method used is using qualitative methods with data collection techniques through secondary data. The result of this study is that Twitter social media users in Indonesia use the front stage when using social media because it is indicated to play a different role on an account, while the back stage of Twitter social media is a relaxation area or as their diary.
Analisis Visual Model Wanita Pada Iklan Judi Online Sheila Laurencia; Salsabila Almanjakani Aminuddin; Hervalaura Rahmanti; Rachel Olivia
Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM) Vol 4 No 2 (2022): JPRMEDCOM
Publisher : Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jprmedcom.v4i2.7902

Abstract

The rapid development of Science and Technology has made such a rapid change. Human creativity is increasing, making more innovations appear in the field of technology, one of which is the internet. As technology develops, online games were originally just games, now they have been developed into a money-making medium or what is commonly called online gambling. In Indonesia itself, there are still several online gambling advertisements that accidentally appear around the web page being visited. The design itself has an important role in communicating, one of which is in advertisements to promote something to people, designs in advertisements must have characteristics that can leave an impression when seen. According to JB Reswick (in Pilliang, 2008, p. 384) design is a creative activity that involves creating something new and useful that did not exist before. Online gambling advertisement posters that have been widely spread on the internet have similar visual styles to each other, one of the most prominent is the model used, which is a woman in open clothes and oriental skin. Such a visual style can attract the attention (it can also be called clickbait) of many people, especially men, to want to visit these online gambling websites.
REKONSTRUKSI KARAKTER FIKSI KE DUNIA NYATA ANALISIS FENOMENA COSPLAYER DI INDONESIA Friscilla Naldia Bevani; Elsypa Lora Travianti; Fariz Diansyah Rizki
Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM) Vol 4 No 2 (2022): JPRMEDCOM
Publisher : Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jprmedcom.v4i2.8203

Abstract

This study uses phenomena to explore self-identity and self-image from the cosplay community in Indonesia. They form self-identity and self-image not only from environmental influences but even from technological influences. Actually, self-identity and self-image can be formed by learning from childhood to adulthood. The process of forming self-identity and self-image can be through internalization and the experiences they get. Showing off unique costumes is a form of channeling their hobby and pleasure to cosplayers. The teenage years have become one of the most fans in the world of cosplay. Cosplay is a place for them to express themselves and find identity through the characters they play in this world of cosplay. The knowledge gained in this research is how the process of communication and messages conveyed by cosplayers when communicating about their identity. takes place in the formation of a cosplayer's self-identity. So that research with the phenomenological method is the right choice. The focus of his research is on existing and developing phenomena. However, literature studies were selected in this study for data collection. The Google Scholar database which is the source of data based on this research. The results based on this study have the same hobbies and the same background as the main factors in the formation of cosplay souls and cosplay communities. They have a positive self-concept, they are involved starting from their hobby of watching anime, online games and even liking Japanese culture. Cosplay costumes are a form of self-identity and self-concept, which of course are influenced by the same background and the same environment.
Analisis Semiotika Pesan Moral Film Dua Garis Biru karya Gina S. Noer Nadira Hajarani; Rifa Aisa Nabillah; Sella Noviyah Ramadhani; Weni Adityasning Arindawati
Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM) Vol 4 No 2 (2022): JPRMEDCOM
Publisher : Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jprmedcom.v4i2.8242

Abstract

The film “Dua Garis Biru” is a romantic drama film by Ginatri S. Noer which will be shown in Indonesian cinemas in 2019. It tells of a pair of high school student lovers who have free sex and end in pregnancies outside of marriage, to the importance of the role of parents and the environment in growing up. child flower. This film can open our eyes about the importance of sexual education from an early age, psychology of adolescents & communication between family members. This study uses a qualitative study with technical content analysis. This study will analyze the moral message about early marriage in "Dua Garis Biru" where, the contents of the message contained in this film will be observed, both verbal and nonverbal moral messages. This research uses qualitative descriptive research with research methods that use Charles Sanders Pierce's semiotic analysis with a constructivist paradigm. This method is used in order to help the public to see and interpret the signs of a film, that from the film "Dua Garis Biru" it can be seen what moral messages are obtained through the signs. Keywords: Film, Semiotics, Moral Message, Constructive Paradigm.
Pesta Buah dan Bunga Analisis Kearifan Lokal Dalam Tinjauan Komunikasi Budaya Masyarakat Karo: Karo People's Fruit and Flower Festival Endah Rananda Gita Br Purba
Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM) Vol 5 No 1 (2023): JPRMedcom
Publisher : Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jprmedcom.v5i1.9179

Abstract

Study the Flower and Fruit Festival of the Kalo Society of Berastagi and explain what the Fruit and Flower Festival looks like, its implementation, development and its impact on the Karo people. The Flower and Fruit Festival was originally held to thank the gods who gave the land of Karo a fertile land. Karo is like a rural community in Indonesia, whose life is based on ritual-influenced agricultural values. Besides showing gratitude, the purpose of this celebration is also to promote the diamond harvest. A fruit and flower festival to attract foreign tourists to the Kaloshimarem area. There was a financial crisis in ancient times, and the flower and fruit festival was suspended for a while. However, Caro's enthusiasm for holding this event led to the Fruit and Flower Festival being held again. These fruits and flowers should always be placed in such a way as to attract the attention of tourists and also continue to carry on the ancient customs and maintain the uniqueness of Burastagi.

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