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Ferry Khusnul Mubarok
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Journal of Digital Marketing and Halal Industry
Published by Universitas Islam Negeri Walisongo Semarang
ISSN : 27164810     EISSN : 27164802     DOI : 10.21580/jdmhi
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Digital Marketing and Halal Industry is a scientific journal in the field of Digital Marketing, consumer behavior, marketing research, integrated marketing, internet marketing, e-commerce, persuasive strategies, relationship marketing, marketing and business ethics, distribution strategies, product development strategies, strategic marketing, customer relationship management, international marketing, halal management system, ethics and behavior, halal business & marketing, halal tourism, halal foods, pharmaceuticals & personal care products, halal supply chain management, and covering the whole Halal Industry. This journal published twice a year by Department of Management, Faculty of Islamic Economics and Business, UIN Walisongo Semarang. The editors receive scientific articles in the form of conceptual script or unpublished research results or other scientific publications related to the spectrum of Digital Marketing and Halal Industry.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "Vol 5, No 2 (2023)" : 7 Documents clear
An Investigation on Consumer Behavior Concerning “Trendy Drink” in Islamic View Syafira, Shofwah; Wijayanti, Farah Nur Syafi`ah; Wildatika, Nerning Galidha
Journal of Digital Marketing and Halal Industry Vol 5, No 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2023.5.2.18241

Abstract

This study was aimed to determine drivers of consumer trust, satisfaction and recommendation to others regarding “Trendy Drink” Mixue Ice Cream Tea.  Based on literature review, most of consumer behavior studies were investigated by a single method. Furthermore, research on consumer perspectives concerning food safety in Islamic were still limited. Hence, we extended this study using mixed method. Sampling used is purposive with characteristics Moslem, 17 years old or over and has purchased Mixue Ice Cream and tea in the outlet. Firslty, open-ended interviews were carried out to gather data amplified by second phase of data collection was online survey and the data of 234 participants were analyzed utilizing SEM-PLS. Study revealed that consumers perceived food as safe attributed to its appearance, taste, smell, certification and quality. Additionally, study uncobered that food safety and information credibility were prominent drivers of consumer behavior. This paper explored an underexposed concern on product safety in Islamic view. It contributes to the marketing field empirically, theoretically and practically by extending the implementation of food safety, source of credibility theory, and Maslow`s hierarchy of need theory in the Islamic marketing and food beverages context. Additionally, applying a mixed-method for data analysis broadened the research results` generalisability.    
How Do Halal Component and Marketing Drive Muslim Consumers? Sari, Mia; Rusydiana, Aam Slamet; Indra, Indra; Avedta, Sherrindra
Journal of Digital Marketing and Halal Industry Vol 5, No 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2023.5.2.18782

Abstract

This research addresses a specific issue within halal marketing, emphasizing its novelty. Despite widespread recognition in marketing literature of the roles played by various halal components and strategies in influencing consumer purchase intentions, there is a distinct research gap in the lack of studies focusing on specific categories. This study aims to fill that gap by examining the relationship between halal awareness, certification, and other marketing elements in shaping the halal purchase intentions of Mixue consumers in Indonesia. Structural equation model analysis of data from 156 Mixue consumers revealed positive correlations between halal awareness, certification, and brand with purchase intentions, while food quality and promotion showed negative and non-significant relationships. Theoretically, the research strives to advance a conceptual model of halal purchase intentions by integrating halal components with marketing elements, contributing to marketing literature with a specific focus on Mixue and its consumers in Indonesia. The practical implications involve a deeper understanding of factors influencing halal product purchase intentions, aiding marketing decision-making and business strategies in this rapidly growing market.
Digitalization, Branding, and Network Collaboration Strategy among SMTEs: Preliminary Qualitative Analysis Wardhani, Windi Novia Ratri; Purnomo, Purnomo; Pratiwi, Ratih; Nasution, Saipul
Journal of Digital Marketing and Halal Industry Vol 5, No 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2023.5.2.18905

Abstract

The primary objective of this research is to develop strategies enabling Small and Medium Tourism Enterprises (SMTEs) to effectively navigate and actively participate in digital transformation and collaborative networks. Employing a qualitative methodology with the application of Quantitative Strategic Planning Matrix (QSPM) analysis, data for this study is gathered through direct observations and interviews involving stakeholders in the tourism industry, local government, village authorities, and tourism business associations such as PHRI (Persatuan Hotel dan Restoran Indonesia) and BPW (Badan Pariwisata Wisatawan). The key findings underscore the significance of (1) fostering a positive service reputation culture, (2) involving diverse stakeholders in establishing a sustainable tourism destination management system, and (3) reinforcing tourism promotion efforts through the strategic use of expanded digital media channels. The practical implications of this research extend to providing tangible guidance for SMTEs to actively enhance their services for tourists. The distinctive contributions of this study manifest in three key dimensions. Firstly, the introduction of the service reputation culture as an innovative approach supports the evolution of novel services in the tourism industry. Secondly, it addresses the underexplored research theme of SMTEs, filling a significant knowledge gap. Thirdly, the utilization of QSPM analysis in this study showcases originality, as this analytical method is rarely employed in analogous contexts. Consequently, this research contributes unprecedented insights to the strategic understanding of SMTEs within the realm of service reputation culture, paving the way for innovative and informed approaches in the tourism industry.  
The Effect of Ewom on Brand Image and Purchase Intention in the Astro E-grocery Application Prahasti, Gyan; Lewi, Agustina; Bharwani, Kenchen Arjandas
Journal of Digital Marketing and Halal Industry Vol 5, No 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2023.5.2.14461

Abstract

Electronic Word of Mouth (eWOM) can be used as a marketing method by companies in developing strategic brands. eWOM communication may have a strong influence on brand image and purchase intention. The rapid growth of social media provides a positive opportunity for companies to approach consumers through eWOM strategies. One of element that influences a person when shopping for daily necessities online or wholesale/e-grocery is e-wom. This paper aims to develop a conceptual framework that provides practical and theoretical insights into e-grocery consumers' use of social media as a promotional tool for electronic word of mouth (eWOM) and its impact on brand image (BI) and purchase intention (PI). Using a quantitative survey method with 26 questions, the questionnaire was distributed via Google Forms to 158 respondents selected based on followers and owners of Astro e-grocery mobile apps located in the Jakarta area and its surroundings using path analysis techniques in Structural Equation Modeling (SEM). The finding is that E-WOM significantly affects Purchase Interest with Brand Image as an intervening variable. The results of this research can be applied practically to help company marketing departments and advertising agencies present information according to consumer characteristics to influence purchasing intentions. Theoretical implications can also help further research in analyzing the factors influenced by EWOM.
Opinion Leaders and Boycott Intentions: Factors Influencing Consumer Behavior in Support of Israel Boycott Awaludin, Azrul Afrillana; Al-Khaidar, Moch Aridhi
Journal of Digital Marketing and Halal Industry Vol 5, No 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2023.5.2.20166

Abstract

This study aims to identify the factors driving consumers to boycott companies that support the occupation of Israel, with an emphasis on the role of religiosity and religious values as the main motivating factors. This is motivated by contradictory results from previous research, especially related to the influence of religiosity and opinion leaders in boycotting companies that support Israel. The variables under investigation include opinion leaders, religiosity, consumer animosity, consumer ethnocentrism, and perceived efficacy, measured using a 5-point Likert scale. The research method is quantitative, employing SEM-PLS for model evaluation. A total of 156 respondents were selected through the purposive sampling technique. The research findings conclude that, among the five independent variables, religiosity, consumer animosity, and opinion leaders do not have a direct influence on the intention to boycott. However, opinion leaders indirectly influence the boycott intention through consumer ethnocentrism. Meanwhile, consumer ethnocentrism and perceived efficacy positively influence the intention to boycott. This research contributes to the literature on the role of opinion leaders in shaping consumer behavior and provides an actual understanding of the boycott phenomenon. In practical terms, this research makes an implication contribution to supporting local products by utilizing opinion leaders as promoters
Convenient or Marketing matters? Unveiling the Determinants of Purchasing Decisions in Tokopedia E-Commerce Sufyan, Izeldin Khalid; Pamuncak, Mohammad Bintang
Journal of Digital Marketing and Halal Industry Vol 5, No 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2023.5.2.18247

Abstract

This paper investigates the determinants of purchasing decision of Tokopedia e-commerce consumers with Gen-Z as a sample. This paper refers to Technology Acceptance Model (TAM) as theoretical framework, where the indicators use in this study combines both  convenient matter in purchasing at e-commerce such as Artificial Intelligence (AI) and marketing matters from both digital and non-digital marketing i.e., Islamic Marketing Ethics (IME). This paper employs Structural Equation Model-Pooled Least Square (SEM-PLS). The results show that AI and Digital Marketing (DM) have positive and significant relationship to influence consumers’ decision to purchase in Tokopedia. Meanwhile, IME has positive but non-significant relationship with purchase decision. This paper argues that this is due to the respondents’ knowledge of Sharia compliance in e-commerce transaction and lack of IME indicators socialization by Tokopedia, where Tokopedia already implement some indicators of IME in their feature such as Halal Corner. The result expects to contribute to development of theoretical and practical implication, particularly on Marketing matters both digital and Islamic marketing ethics.
Gen Z’s Knowledge of Halal Foods and Products on Purchase Behaviour Purnasari, Nurwulan; Astuti, Septin Puji; Rusdan, Ilzamha Hadijah
Journal of Digital Marketing and Halal Industry Vol 5, No 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2023.5.2.14684

Abstract

Consuming or utilizing products derived from the pig is forbidden for Muslims. This study describes Islamic university students' understanding of pig derivative products of food and non-food products. This research was conducted by using a questionnaire to collect data. The indicators used in this data are information about various types of products, forms in pig terms, and indicators of product purchasing decisions. The sample used in this study amounted to 350 respondents. Overall, Islamic University students stated that the status of pig derivative products, both food and non-food, is haram. This study shows a relationship between organizations students follow and their knowledge of pig derivative products. However, this is unfollowed by their behavior when buying non-food products. They do not consider the halal status of non-food products except cosmetics products. This result can be valuable information in further halal awareness studies. Gen Z has to increase their knowledge about pig products and their derivatives daily. This result implies that halal knowledge will lead consumers to be more selective in choosing products and suggest institutions or governments socialize halal awareness and education through halal courses or halal training.

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