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Contact Name
Deni Eko Saputro
Contact Email
061002218@uii.ac.id
Phone
+62748-81546
Journal Mail Official
editor.ajim@gmail.com
Editorial Address
P3EI-Center for Islamic Economics Studies and Development (Pusat Pengkajian dan Pengembangan Ekonomi Islam) Faculty of Business & Economics, Universitas Islam Indonesia Prawiro Kuat Street, Ringroad Utara, Condongcatur, Depok, Sleman, Yogyakarta, Indonesia, 55283 Phone: +6274881546; Fax: +6274882589
Location
Kab. sleman,
Daerah istimewa yogyakarta
INDONESIA
ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM)
ISSN : 27460037     EISSN : 27222330     DOI : http://dx.doi.org/10.20885/AJIM
The Asian Journal of Islamic Management (AJIM) is a peer-review journal publishes quality and in-depth analysis on current issues within Asia and Islamic management topics. The journal publishes twice a year every June and December. AJIM welcomes strong and original evidence-based empirical studies on the aspect of Islamic management in the Asia context. The journal is open-accessed for scholarly readers. The following are suggested areas of interest, but not limited to: Marketing of Islamic financial products and services Halal supply chain and operations management Halal tourism and hospitality management Halal foods, beverages, cosmetics, pharmaceuticals, toiletries Muslim consumer behavior, segmentation, targeting, positioning Religiosity of consumers, employees, leaders, managers, suppliers Islamic codes of conduct and ethics in management Islamic leadership and followership, leader-member relations Takaful, zakah (charity) and waqf management Riba, gharar, maisir Islam, technology and management Digital marketing, financial technology, e-recruitment Islam, competition, coopetition and strategic management Islam, cross-culture and management Value chain management and customer satisfaction Islamic lean manufacturing, and operations
Articles 102 Documents
Examining e-commerce user’s switching intention through an extended push-pull-mooring model Yuliani, Irma; Nursalam, Annisa; Azizah, Siti Nur; Berakon, Izra
Asian Journal of Islamic Management (AJIM) VOLUME 8 ISSUE 1, 2026
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol8.iss1.art4

Abstract

Purpose – This study investigates the determinants of Indonesian e-commerce users’ intention toward productive digital behavior using the push–pull–mooring (PPM) model. It further integrates the Homo Islamicus perspective, the technology acceptance model (TAM), and the marketing mix to provide a more comprehensive explanation of this behavioral transition.Methodology – Primary data were collected from 231 Indonesian e-commerce users through an online survey using purposive sampling method. The eligible respondents were individuals who had actively engaged in online shopping. The proposed model was evaluated using a two-stage partial least squares structural equation modeling (PLS-SEM) approach.Findings – The results indicate that push factors, represented by impulse buying and Homo Islamicus attributes, do not significantly explain the switching intention toward productive digital behavior. In contrast, pull factors, including perceived usefulness, perceived ease of use, attitude toward e-commerce, and the marketing mix, significantly influenced switching intention. Mooring factors, including risk propensity, tolerance of ambiguity, and perceived educational support, also positively influenced switching intention.Implications – Encouraging productive digital behavior requires more than just reducing consumptive tendencies. Policymakers and e-commerce platform providers should strengthen digital entrepreneurship education, mentoring, and risk management support to enhance users’ readiness for productive digital activities.Originality – Previous e-commerce studies have primarily focused on purchase intention, online shopping adoption and impulse buying. This study extends the PPM model by explaining users’ switching intention from consumptive to productive digital behavior in the Indonesian e-commerce ecosystem.
Memorable volunteer trip: Unveiling the experience-mediated model from Gen Z Sharia-driven re-participation Al Syahr, Salsabila Shabriyyah; Suryawardani, Bethani; Maulidina, Alma Syifa
Asian Journal of Islamic Management (AJIM) VOLUME 8 ISSUE 1, 2026
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol8.iss1.art5

Abstract

Purpose – This study aims to examine the role of Sharia-based personal norms (SN) in shaping Muslim Gen Z voluntourists’ re-participation intention (RI) in volunteer tourism (voluntrip), while investigating the mediating role of memorable volunteer tourism experience (MVTE).Methodology – A quantitative approach was employed using survey data collected from 273 Muslim Gen Z voluntourists in West Java, Indonesia. Data were analyzed using partial least squares structural equation modeling (PLS-SEM), complemented by multi-group analysis (PLS-MGA) to assess group differences based on activity orientation and participation duration.Findings – The results reveal that SN influence both the MVTE and RI. Moreover, MVTE serves a complementary partial mediating role in the relationship between personal norms and behavioral intention. This infers that the continuation of voluntrip action hinges on how participation is experienced and remembered. In addition, this study assessed group differences in activity orientation and participation duration. However, no statistically significant differences were found, implying that Muslim Gen Z voluntourists are largely value-driven, with experiences and intentions shaped more by meaningfulness than by contextual factors. Implications – The findings highlight memorable experiences as a partial pathway linking personal norms to sustained participation in voluntourism. Initiators and providers are encouraged to pursue the goal of maslahah by developing impactful and meaningful voluntrip designs.Originality – This study incorporates maqasid al-Sharia on personal norms and investigates the mediating role of memorable experiences on norm activation theory, offering a novel faith-based perspective in voluntourism research and providing a deeper understanding of value-driven experience tourist behavior among Muslim Gen Z.

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