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Deni Eko Saputro
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P3EI-Center for Islamic Economics Studies and Development (Pusat Pengkajian dan Pengembangan Ekonomi Islam) Faculty of Business & Economics, Universitas Islam Indonesia Prawiro Kuat Street, Ringroad Utara, Condongcatur, Depok, Sleman, Yogyakarta, Indonesia, 55283 Phone: +6274881546; Fax: +6274882589
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INDONESIA
ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM)
Published by Universitas Islam Indonesia
ISSN : 27460037     EISSN : 27222330     DOI : http://dx.doi.org/10.20885/AJIM
Core Subject : Science, Education, Social,
Decision Sciences, Operations Research & Management Social Sciences Other
The Asian Journal of Islamic Management (AJIM) is a peer-review journal publishes quality and in-depth analysis on current issues within Asia and Islamic management topics. The journal publishes twice a year every June and December. AJIM welcomes strong and original evidence-based empirical studies on the aspect of Islamic management in the Asia context. The journal is open-accessed for scholarly readers. The following are suggested areas of interest, but not limited to: Marketing of Islamic financial products and services Halal supply chain and operations management Halal tourism and hospitality management Halal foods, beverages, cosmetics, pharmaceuticals, toiletries Muslim consumer behavior, segmentation, targeting, positioning Religiosity of consumers, employees, leaders, managers, suppliers Islamic codes of conduct and ethics in management Islamic leadership and followership, leader-member relations Takaful, zakah (charity) and waqf management Riba, gharar, maisir Islam, technology and management Digital marketing, financial technology, e-recruitment Islam, competition, coopetition and strategic management Islam, cross-culture and management Value chain management and customer satisfaction Islamic lean manufacturing, and operations
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 95 Documents
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Factors influencing green product purchase intention among Gen-Z Muslims Saifudin, Saifudin; Hartiningsih, Sepia; Lukman, Najah; Hamdan, Haslenna
Asian Journal of Islamic Management (AJIM) VOLUME 7 ISSUE 2, 2025
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol7.iss2.art6

Abstract

Purpose – This study aims to analyze the influence of online green product reviews, self-image congruence, attitude, subjective norms, and perceived behavioral control on the intention to purchase environmentally friendly products among Generation Z Muslims in Salatiga City, an area renowned for its environmental management achievements.Methodology – A quantitative research design was used, employing purposive sampling of 350 respondents aged 17 years and above. Data were collected through questionnaires and analyzed using structural equation modeling (SEM) with SmartPLS 3.2.9.Findings – The study found that online green product reviews, self-image congruence, attitude, and perceived behavioral control had a significant positive effect on the purchase intention of green products. However, subjective norms only showed a significant impact on product reviews, and not directly on purchase intention. The dominant factors influencing purchase intention are attitude and self-image congruence.Implications – The findings suggest that marketing strategies should focus on aligning product image with consumer identity, emphasizing attitude, and self-image congruence. Additionally, leveraging online reviews can serve as an effective tool for pro-environmental education and the promotion of green product purchases.Originality – This research provides valuable insights into the environmental awareness and consumption behavior of Generation Z Muslims in Salatiga City, contributing to the understanding of the factors influencing the intention to purchase environmentally friendly products, especially in emerging markets with strong environmental values.
Service quality, financial-spiritual benefits, and dual-pathway loyalty: Evidence from Indonesia’s largest Islamic bank Farhan, Fikri; Wulandari, Azhari Putri; Zalzalah, Guruh Ghifar; Slamet, Slamet; Gustina, Adin
Asian Journal of Islamic Management (AJIM) VOLUME 7 ISSUE 2, 2025
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol7.iss2.art8

Abstract

Purpose – This study examines how service quality and financial and spiritual benefits influence customer satisfaction and loyalty in Indonesian Islamic banking, with satisfaction acting as a mediating variable.Methodology – Data were collected from 300 customers of Bank Syariah Indonesia (BSI) in Java using a structured questionnaire. The relationships among variables were analyzed using partial least squares structural equation modeling (PLS-SEM).Findings – The results show that service quality, financial benefits, and spiritual benefits significantly enhance customer satisfaction. Service quality and financial benefits have direct effects on loyalty, whereas spiritual benefits primarily influence loyalty indirectly through satisfaction. Mediation tests revealed that satisfaction serves as both a complementary and an indirect mediator, depending on its antecedents.Implications – The findings highlight the importance of integrating functional and spiritual value propositions into loyalty-building strategies for Islamic banks. Enhancing service quality, offering competitive financial advantages, and ensuring consistent adherence to Islamic principles are essential to strengthening long-term customer relationships.Originality – This study extends the service quality–satisfaction–loyalty framework by incorporating financial and spiritual benefit dimensions, offering new empirical evidence on how Islamic values complement conventional satisfaction models within the emerging Islamic banking context of Indonesia.
Gen Z and millennial investment intention in Islamic securities crowdfunding Koeswandana, Noorfaiz Athallah; Octavio, Muhammad Fadhly Rizky
Asian Journal of Islamic Management (AJIM) VOLUME 8 ISSUE 1, 2026
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol8.iss1.art2

Abstract

Purpose – This study explores factors influencing the millennial generation's intention to invest in Islamic securities crowdfunding (Islamic SCF) using the theory of planned behavior (TPB) with knowledge about riba as a moderating variable.Methodology – A quantitative approach involving 292 Indonesian millennial respondents was used. Data were collected through structured questionnaires and analyzed using structural equation modeling (SEM) with SmartPLS 3.9 software.Findings – The results confirmed all TPB hypotheses, except for perceived usefulness. Significant relationships were found between attitudes, subjective norms, perceived behavioral control, and investment intentions in Islamic SCF. Knowledge about riba effectively moderated investment decisions among Indonesian millennials.Implications – These findings provide valuable insights for Islamic SCF platforms to understand user behavior and decision-making processes, enabling strategic product development, marketing strategies, and platform enhancement to increase millennial participation.Originality – This study contributes to the limited Islamic Securities Crowdfunding literature by focusing on Indonesian millennials' investment intentions and incorporating riba knowledge as a moderating variable within the TPB framework
Do social media influencers shape halal purchase intentions among Gen Z? Salsabilla, Dewi Insyirahti; Susminingsih, Susminingsih; Fakhrina, Agus; Adinugraha, Hendri Hermawan
Asian Journal of Islamic Management (AJIM) VOLUME 8 ISSUE 1, 2026
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol8.iss1.art3

Abstract

Purpose – This study aims to describe the influence of influencers on Gen Z in halal purchase intention, especially in Gen Z in cities with high socio-religiosity, and to test whether religiosity is able to moderate the attitudes of influencers in their role as mediators.Methodology – This study employs a quantitative approach using structural equation modeling–partial least squares (SEM-PLS) with SmartPLS 4.0, based on data collected from 262 Gen Z respondents in Pekalongan, a city characterized by strong socio-religious values. Drawing on the theory of planned behavior (TPB), the model integrates trust, subjective norms, perceived behavioral control, credibility, attitude, and religiosity to explain halal purchase intention in a social media environment.Findings – The results reveal that attitude is the strongest predictor of halal purchase intention. Trust, subjective norms, and perceived behavioral control significantly and positively influence attitude, although their effect sizes are relatively weak. In contrast, credibility does not significantly affect attitude. Attitude significantly mediates the relationship between influencer-related factors and purchase intention. Religiosity, however, neither directly influences purchase intention nor moderates the relationship between attitude and purchase intention.Implications – These findings suggest that marketers should focus on strengthening positive consumer attitudes through trust-building, social endorsement, and perceived consumer control, rather than relying solely on influencer credibility or religiosity cues.Originality – This study extends halal consumption literature by integrating religiosity and attitude within the TPB framework and provides empirical evidence on influencer-driven halal purchase behavior among Gen Z in a highly religious social context.
Religious-digital tensions among Muslim Gen Z tourists: Phenomenology of NTB halal tourism Kurnia, Agus; Sugiyanto, Catur; Purnomo, Boyke Rudy; Kusworo, Hendrie Adji
Asian Journal of Islamic Management (AJIM) VOLUME 8 ISSUE 1, 2026
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol8.iss1.art1

Abstract

Purpose – This study investigates the religious–digital tensions experienced by Muslim Gen Z tourists in West Nusa Tenggara (NTB), Indonesia, arising from the gap between their expectations of an integrated digital–halal ecosystem and the realities of infrastructure and destination governance. It conceptualizes these tensions as a systemic phenomenon with implications for the Islamic management of halal tourism.Methodology – A qualitative phenomenological approach was employed using interpretative phenomenological analysis (IPA), combining in-depth interviews with seven participants and a focus group discussion (FGD) with four, totalling eleven Muslim Gen Z tourists selected purposively. Data were analyzed inductively and deductively, supported by member checking, back-translation, and source triangulation. Findings – The analysis reveals six interrelated tension clusters: (1) universal connectivity versus discriminatory signals, (2) cashless ecosystem versus partial payment infrastructure, (3) digital halal certification versus informal trust, (4) comfortable halal accommodation versus rigid formalization, (5) accessible Islamic finance versus limited outreach, and (6) responsive versus fragmented governance. These tensions form a layered compound system across infrastructural, informational, and conceptual–regulatory levels.Implications – The findings offer strategic recommendations for destination managers, Islamic financial institutions, and halal certification bodies to close the implementation gap in NTB's halal tourism, transferable within specified scope conditions to comparable subnational halal-branded destinations worldwide.Originality – This study is among the first to conceptualize halal tourism tensions as a layered compound system through IPA of Muslim Gen Z tourists in a Muslim-majority subnational destination in India. It formally defines digitally compounded halal risk as an extension of Perceived Halal Risk.

Page 10 of 10 | Total Record : 95

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