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P3EI-Center for Islamic Economics Studies and Development (Pusat Pengkajian dan Pengembangan Ekonomi Islam) Faculty of Business & Economics, Universitas Islam Indonesia Prawiro Kuat Street, Ringroad Utara, Condongcatur, Depok, Sleman, Yogyakarta, Indonesia, 55283 Phone: +6274881546; Fax: +6274882589
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INDONESIA
ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM)
Published by Universitas Islam Indonesia
ISSN : 27460037     EISSN : 27222330     DOI : http://dx.doi.org/10.20885/AJIM
Core Subject : Science, Education, Social,
Decision Sciences, Operations Research & Management Social Sciences Other
The Asian Journal of Islamic Management (AJIM) is a peer-review journal publishes quality and in-depth analysis on current issues within Asia and Islamic management topics. The journal publishes twice a year every June and December. AJIM welcomes strong and original evidence-based empirical studies on the aspect of Islamic management in the Asia context. The journal is open-accessed for scholarly readers. The following are suggested areas of interest, but not limited to: Marketing of Islamic financial products and services Halal supply chain and operations management Halal tourism and hospitality management Halal foods, beverages, cosmetics, pharmaceuticals, toiletries Muslim consumer behavior, segmentation, targeting, positioning Religiosity of consumers, employees, leaders, managers, suppliers Islamic codes of conduct and ethics in management Islamic leadership and followership, leader-member relations Takaful, zakah (charity) and waqf management Riba, gharar, maisir Islam, technology and management Digital marketing, financial technology, e-recruitment Islam, competition, coopetition and strategic management Islam, cross-culture and management Value chain management and customer satisfaction Islamic lean manufacturing, and operations
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 102 Documents
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Factors influencing green product purchase intention among Gen-Z Muslims Saifudin, Saifudin; Hartiningsih, Sepia; Lukman, Najah; Hamdan, Haslenna
Asian Journal of Islamic Management (AJIM) VOLUME 7 ISSUE 2, 2025
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol7.iss2.art6

Abstract

Purpose – This study aims to analyze the influence of online green product reviews, self-image congruence, attitude, subjective norms, and perceived behavioral control on the intention to purchase environmentally friendly products among Generation Z Muslims in Salatiga City, an area renowned for its environmental management achievements.Methodology – A quantitative research design was used, employing purposive sampling of 350 respondents aged 17 years and above. Data were collected through questionnaires and analyzed using structural equation modeling (SEM) with SmartPLS 3.2.9.Findings – The study found that online green product reviews, self-image congruence, attitude, and perceived behavioral control had a significant positive effect on the purchase intention of green products. However, subjective norms only showed a significant impact on product reviews, and not directly on purchase intention. The dominant factors influencing purchase intention are attitude and self-image congruence.Implications – The findings suggest that marketing strategies should focus on aligning product image with consumer identity, emphasizing attitude, and self-image congruence. Additionally, leveraging online reviews can serve as an effective tool for pro-environmental education and the promotion of green product purchases.Originality – This research provides valuable insights into the environmental awareness and consumption behavior of Generation Z Muslims in Salatiga City, contributing to the understanding of the factors influencing the intention to purchase environmentally friendly products, especially in emerging markets with strong environmental values.
Service quality, financial-spiritual benefits, and dual-pathway loyalty: Evidence from Indonesia’s largest Islamic bank Farhan, Fikri; Wulandari, Azhari Putri; Zalzalah, Guruh Ghifar; Slamet, Slamet; Gustina, Adin
Asian Journal of Islamic Management (AJIM) VOLUME 7 ISSUE 2, 2025
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol7.iss2.art8

Abstract

Purpose – This study examines how service quality and financial and spiritual benefits influence customer satisfaction and loyalty in Indonesian Islamic banking, with satisfaction acting as a mediating variable.Methodology – Data were collected from 300 customers of Bank Syariah Indonesia (BSI) in Java using a structured questionnaire. The relationships among variables were analyzed using partial least squares structural equation modeling (PLS-SEM).Findings – The results show that service quality, financial benefits, and spiritual benefits significantly enhance customer satisfaction. Service quality and financial benefits have direct effects on loyalty, whereas spiritual benefits primarily influence loyalty indirectly through satisfaction. Mediation tests revealed that satisfaction serves as both a complementary and an indirect mediator, depending on its antecedents.Implications – The findings highlight the importance of integrating functional and spiritual value propositions into loyalty-building strategies for Islamic banks. Enhancing service quality, offering competitive financial advantages, and ensuring consistent adherence to Islamic principles are essential to strengthening long-term customer relationships.Originality – This study extends the service quality–satisfaction–loyalty framework by incorporating financial and spiritual benefit dimensions, offering new empirical evidence on how Islamic values complement conventional satisfaction models within the emerging Islamic banking context of Indonesia.
Gen Z and millennial investment intention in Islamic securities crowdfunding Koeswandana, Noorfaiz Athallah; Octavio, Muhammad Fadhly Rizky
Asian Journal of Islamic Management (AJIM) VOLUME 8 ISSUE 1, 2026
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol8.iss1.art2

Abstract

Purpose – This study explores factors influencing the millennial generation's intention to invest in Islamic securities crowdfunding (Islamic SCF) using the theory of planned behavior (TPB) with knowledge about riba as a moderating variable.Methodology – A quantitative approach involving 292 Indonesian millennial respondents was used. Data were collected through structured questionnaires and analyzed using structural equation modeling (SEM) with SmartPLS 3.9 software.Findings – The results confirmed all TPB hypotheses, except for perceived usefulness. Significant relationships were found between attitudes, subjective norms, perceived behavioral control, and investment intentions in Islamic SCF. Knowledge about riba effectively moderated investment decisions among Indonesian millennials.Implications – These findings provide valuable insights for Islamic SCF platforms to understand user behavior and decision-making processes, enabling strategic product development, marketing strategies, and platform enhancement to increase millennial participation.Originality – This study contributes to the limited Islamic Securities Crowdfunding literature by focusing on Indonesian millennials' investment intentions and incorporating riba knowledge as a moderating variable within the TPB framework
Do social media influencers shape halal purchase intentions among Gen Z? Salsabilla, Dewi Insyirahti; Susminingsih, Susminingsih; Fakhrina, Agus; Adinugraha, Hendri Hermawan
Asian Journal of Islamic Management (AJIM) VOLUME 8 ISSUE 1, 2026
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol8.iss1.art3

Abstract

Purpose – This study aims to describe the influence of influencers on Gen Z in halal purchase intention, especially in Gen Z in cities with high socio-religiosity, and to test whether religiosity is able to moderate the attitudes of influencers in their role as mediators.Methodology – This study employs a quantitative approach using structural equation modeling–partial least squares (SEM-PLS) with SmartPLS 4.0, based on data collected from 262 Gen Z respondents in Pekalongan, a city characterized by strong socio-religious values. Drawing on the theory of planned behavior (TPB), the model integrates trust, subjective norms, perceived behavioral control, credibility, attitude, and religiosity to explain halal purchase intention in a social media environment.Findings – The results reveal that attitude is the strongest predictor of halal purchase intention. Trust, subjective norms, and perceived behavioral control significantly and positively influence attitude, although their effect sizes are relatively weak. In contrast, credibility does not significantly affect attitude. Attitude significantly mediates the relationship between influencer-related factors and purchase intention. Religiosity, however, neither directly influences purchase intention nor moderates the relationship between attitude and purchase intention.Implications – These findings suggest that marketers should focus on strengthening positive consumer attitudes through trust-building, social endorsement, and perceived consumer control, rather than relying solely on influencer credibility or religiosity cues.Originality – This study extends halal consumption literature by integrating religiosity and attitude within the TPB framework and provides empirical evidence on influencer-driven halal purchase behavior among Gen Z in a highly religious social context.
Religious-digital tensions among Muslim Gen Z tourists: Phenomenology of NTB halal tourism Kurnia, Agus; Sugiyanto, Catur; Purnomo, Boyke Rudy; Kusworo, Hendrie Adji
Asian Journal of Islamic Management (AJIM) VOLUME 8 ISSUE 1, 2026
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol8.iss1.art1

Abstract

Purpose – This study investigates the religious–digital tensions experienced by Muslim Gen Z tourists in West Nusa Tenggara (NTB), Indonesia, arising from the gap between their expectations of an integrated digital–halal ecosystem and the realities of infrastructure and destination governance. It conceptualizes these tensions as a systemic phenomenon with implications for the Islamic management of halal tourism.Methodology – A qualitative phenomenological approach was employed using interpretative phenomenological analysis (IPA), combining in-depth interviews with seven participants and a focus group discussion (FGD) with four, totalling eleven Muslim Gen Z tourists selected purposively. Data were analyzed inductively and deductively, supported by member checking, back-translation, and source triangulation. Findings – The analysis reveals six interrelated tension clusters: (1) universal connectivity versus discriminatory signals, (2) cashless ecosystem versus partial payment infrastructure, (3) digital halal certification versus informal trust, (4) comfortable halal accommodation versus rigid formalization, (5) accessible Islamic finance versus limited outreach, and (6) responsive versus fragmented governance. These tensions form a layered compound system across infrastructural, informational, and conceptual–regulatory levels.Implications – The findings offer strategic recommendations for destination managers, Islamic financial institutions, and halal certification bodies to close the implementation gap in NTB's halal tourism, transferable within specified scope conditions to comparable subnational halal-branded destinations worldwide.Originality – This study is among the first to conceptualize halal tourism tensions as a layered compound system through IPA of Muslim Gen Z tourists in a Muslim-majority subnational destination in India. It formally defines digitally compounded halal risk as an extension of Perceived Halal Risk.
Sharia-driven sustainable business models in the energy sector: A bibliometric and systematic review Windiani, Windiani; Nadifah, Dhofirotun; Hakim, Muhammad Saiful; Alfarizi , Muhammad
Asian Journal of Islamic Management (AJIM) VOLUME 8 ISSUE 1, 2026
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol8.iss1.art8

Abstract

Purpose – This study maps global research on the integration of Sharia principles, sustainability, and energy business models using bibliometric and systematic review approaches. It identifies publication trends, thematic structures, and scholarly contributions, showing how maqasid al-Sharia values, particularly justice, well-being, and ecological responsibility, can guide ethical and sustainable energy transitions.Methodology – This study combines bibliometric analysis using Biblioshiny and VOSviewer with a PRISMA-based systematic review. The dataset covered 112 Scopus-indexed publications published between 2013 and 2025, with an annual growth rate of 32.77%. The analysis examined publication trends, citation patterns, author collaboration, thematic mapping, and keyword co-occurrence.Findings – Bibliometric evidence shows that research on Sharia-driven sustainable energy business models accelerated after 2018 and peaked in 2024. Keyword co-occurrence analysis identified seven clusters: ESG governance and CSR, green innovation, climate change and green finance, renewable energy and emission reduction, financial inclusion, ethical technology, and Islamic fintech, digital finance, and energy governance. Thematic mapping positions sustainable development, environmental management, and the circular economy as basic themes, while financial technology and banking signal emerging directions. Implications – This study supports Islamic ESG performance reporting, ethical technology, green innovation, and inclusive finance. For policymakers, it recommends regulating green sukuk, institutionalizing energy waqf, and designing incentives for renewable energy, emission reduction, and maqasid-based sustainable SDG transition pathways.Originality – This study offers an integrative bibliometric and systematic synthesis of sustainable energy business models based on Islamic ethical values.
The Drivers of Muslim interest in Islamic medical tourism destinations in Indonesia Firdaus, Firdaus; Abdullah, Zailani; Noegroho, Andro Dewantara; Astono, Ari Dwi; Bilal, Bilal
Asian Journal of Islamic Management (AJIM) VOLUME 8 ISSUE 1, 2026
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol8.iss1.art9

Abstract

Objective – This study examines how religiosity influences Muslim tourists’ intention to choose Islamic medical tourism destinations (IMTD) in Indonesia by investigating the mediating roles of attitude and motivation of piety.Methodology – A quantitative research design was employed using partial least squares structural equation modeling (PLS-SEM) with SmartPLS 4.0. Data were collected from 200 Muslim tourists who were aware of the IMTD. Four constructs—religiosity, attitude, behavioral intention, and motivation of piety—were measured, and the proposed direct and indirect relationships were tested using the bootstrapping procedure at a 5% significance level.Findings – The results reveal that religiosity has a significant positive effect on both attitudes and behavioral intentions. Religiosity also enhances the motivation for piety directly and indirectly through behavioral intention. However, attitude is negatively associated with motivation of piety, suggesting the presence of cognitive–spiritual dissonance in tourists’ decision making. Furthermore, behavioral intention serves as a stronger mediating mechanism than attitude in explaining the influence of religiosity on the motivation of piety.Implications – The findings suggest that IMTD managers and policymakers should prioritize strategies that strengthen Muslim tourists’ behavioral intentions by integrating religious values into destination branding, service design, and promotional activities, rather than relying solely on favorable attitudes.Originality – This study extends the Islamic medical tourism literature by demonstrating that religiosity shapes tourists’ motivation for piety through distinct psychological pathways. It further identifies behavioral intention as a more influential mediating mechanism than attitude, offering new insights into Muslim tourists’ destination-choice behavior.
Exploring religious motivation as a moderator of word-of-mouth in Islamic banking Hukama, La Diadhan; Setianingrum, Any; Zain, Efendy; Simon, Zainal Zawir; Ghazali, Muh.
Asian Journal of Islamic Management (AJIM) VOLUME 8 ISSUE 1, 2026
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol8.iss1.art6

Abstract

Purpose – This study examines the effects of service quality, service convenience, religious motivation, and customer satisfaction on word-of-mouth (WOM) behavior in Indonesian Islamic banking. It also investigates whether religious motivation moderates the relationship between customer satisfaction and WOM.Methodology – A quantitative approach was employed using purposive sampling of Islamic bank customers who had maintained an active account for at least one year. Data were collected from 195 respondents and analyzed using WarpPLS 6.0 to assess the measurement and structural models and test the proposed hypotheses.Findings – The results demonstrate that service quality and service convenience significantly enhance customer satisfaction. Furthermore, service quality, religious motivation, and customer satisfaction have significant positive effects on WOM behavior. However, service convenience does not directly influence WOM, and religious motivation does not moderate the relationship between customer satisfaction and WOM. These findings indicate that customer satisfaction is the primary driver of customers’ willingness to recommend Islamic banks, regardless of their level of religious motivation.Implications – Islamic banks should prioritize improving service quality and sustaining customer satisfaction to encourage positive WOM and strengthen customer advocacy. Although religious motivation does not strengthen the satisfaction–WOM relationship, reinforcing Sharia values remains an important strategy for differentiating Islamic banks in an increasingly competitive market.Originality – This study extends the Islamic banking literature by examining the moderating role of religious motivation in the customer satisfaction–WOM relationship, an area that has received limited empirical attention. Unlike previous studies emphasizing customer loyalty and behavioral intention, this study identifies WOM as a distinct and important behavioral outcome in the Islamic banking context.
What drives performance in zakat institutions? Examining affiliation needs and non-financial compensation at BAZNAS South Lampung Arifin, Zaenal; Sa’adah, Nurus; Sunaryati, Sunaryati
Asian Journal of Islamic Management (AJIM) VOLUME 8 ISSUE 1, 2026
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol8.iss1.art10

Abstract

Purpose – This research investigates the primary drivers influencing the performance of the national amil zakat agency (Badan amil zakat nasional amil, BAZNAS) in South Lampung, specifically addressing the issue of unfulfilled zakat collection targets. Methodology – Unlike earlier research that treated motivation as a monolithic construct, this study utilizes McClelland’s framework to deconstruct motivation into achievement, power, and affiliation, while also differentiating between financial and non-financial rewards. Methodologically, the study is grounded in a quantitative design wherein empirical observations from 140 respondents are systematically processed using the partial least squares structural equation modeling (PLS-SEM) analytical approach. Findings – Empirical evidence reveals that the need for affiliation shows a relatively stronger positive association with family firm performance than the need for achievement. Furthermore, intangible rewards demonstrate a numerically higher positive association with performance compared to monetary incentives. Furthermore, intangible rewards are more effective performance drivers than monetary incentives.Implications – These empirical outcomes suggest that the operational efficacy of amil within Indonesian faith-based organizations is modulated more significantly by collectivistic cultural orientations, conducive organizational climates, and social cohesion than by extrinsic financial rewards or individualistic career aspirations. Value–consequently, this study highlights the imperative of augmenting amil productivity to achieve optimal efficiency in the mobilization and governance of zakat funds.Originality –This study offers novel managerial insights by demonstrating that strengthening team cohesion and non-material recognition are superior strategies for enhancing zakat collection efficiency.
Predicting boycott intention and participation among urban Muslim consumers in Indonesia Prananta, Widya; Wijaya, Angga Pandu
Asian Journal of Islamic Management (AJIM) VOLUME 8 ISSUE 1, 2026
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol8.iss1.art7

Abstract

Purpose – This research aims to extend the classic theory of planned behavior (TPB) framework by incorporating social media influence and religiosity as key predictors, thereby providing a more comprehensive explanation of boycott intention and subsequent participation among Muslim consumers in a high-digital-penetration, Muslim-majority emerging market context. Methodology – A quantitative cross-sectional survey was conducted among 250 Muslim consumers aged 18 years and above in Semarang, Central Java, Indonesia. Respondents were purposively selected based on their recent fast-moving consumer goods (FMCG) purchases and awareness of ongoing boycott campaigns. Data were collected via questionnaires and analyzed using structural equation modeling (PLS-SEM) in SmartPLS 4.0.Findings – The results show that attitudes towards boycotting, perceived behavioral control, and social media influence have a significant positive effect on boycott intention, and the latter has a strong predictive power for actual boycott participation. Social media influence was the most powerful predictor. Religiosity did not significantly moderate boycott intention.Implications – Multinational FMCG companies operating in Muslim-majority emerging markets should prioritize digital reputation management, transparent ethical and halal communication, proactive engagement with social media influencers, and rapid response strategies to mitigate boycott risks. Local brands can leverage digital momentum to strengthen their market position.Originality – This study pioneers the integration of social media influence as a distinct antecedent and religiosity as a moderator within an extended TPB framework in the context of geopolitically motivated boycotts in Indonesia’s digitally advanced Muslim-majority market. The finding that social media influence outweighs religiosity challenges the prevailing assumptions in the Islamic marketing literature.

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