Jurnal Ilmu Komunikasi
Jurnal Ilmu Komunikasi (Print ISSN: 2088-981X; Online ISSN: 2723-2557) adalah jurnal Program Studi Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri Sunan Ampel Surabaya bekerjasama dengan Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM). Jurnal Ilmu Komunikasi diharapkan menjadi wadah pengembangan ilmu komunikasi, baik dari hasil penelitian maupun analisis-reflektif. Para akademisi dan praktisi diharapkan berkontribusi dalam mengembangkan teori dan konsep-konsep baru di bidang ilmu komunikasi dalam berbagai perspektif yang luas. Kajian utama jurnal ini mencakup studi media during/cetak, film, periklanan, dan rumpun ilmu komunikasi lainnya. Jurnal Ilmu Komunikasi terbit dua kali setahun pada bulan April dan bulan Oktober
Articles
150 Documents
<![CDATA[Dramaturgi Pengguna Narkoba di Surabaya ]]>
<![CDATA[M. Darul Muttaqin]]>;
<![CDATA[Ali Nurdin]]>
<![CDATA[ Jurnal Ilmu Komunikasi Vol. 9 No. 1 (2019): April ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya ]]>
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DOI: 10.15642/jik.2019.9.1.1-15
<![CDATA[This study aims to describe the dramaturgy of drug users in Surabaya. The subjects of this study were three drug users at the PLATO Foundation Surabaya and a drug user outside the foundation that was determined purposively. This type of research is descriptive-qualitative to describe the attitudes and behavior of drug users. Data were collected by interview, observation, and documentation to understand what drug users were doing. Data were analyzed by reducing, classifying, presenting all the information that has been obtained, and drawing conclusions. The results of the study describe that drug users perform roles in different places in the dramaturgy concept, namely the front stage and the front stage. Drug users play a role on the front stage by constructing their own identity with a positive image in front of other people or society. On the other hand, drug users play a back stage role in the form of identity as drug users. This back stage has space for freedom in a limited space for the family and community.]]>
<![CDATA[Representasi Gender dalam Film “Tenggelamnya Kapal Van Der Wijck” ]]>
<![CDATA[Lailatul Mufarihah]]>
<![CDATA[ Jurnal Ilmu Komunikasi Vol. 9 No. 1 (2019): April ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya ]]>
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DOI: 10.15642/jik.2019.9.1.16-32
<![CDATA[Film is one of the mass media that influences changes in the construction of the audience's mindset. This article discusses gender that is brought back in the frame of the film "The sinking of the ship van der Wijck". The purpose of this study was to determine the gender construction displayed by the film media. This study uses a qualitative approach with media text analysis. The analysis used is the framing analysis model of William A. Gamson and Andre Modigliani, which emphasizes the media frame and package in packaging an idea. The result of this research is that gender in the film "Tenggelamnya Kapal van der Wijck" is represented by discrimination against women. The point is that women in this film in many parts are shown as oppressed and always blamed. In addition, women are given the impression of being worthless and are likened to buying and selling goods that can only be owned by those who have assets and position.]]>
<![CDATA[Product Branding Nata De Legen Dusun Shoberoh Desa Dalegan Kecamatan Panceng Kabupaten Gresik ]]>
<![CDATA[I’lamatul Laili]]>
<![CDATA[ Jurnal Ilmu Komunikasi Vol. 9 No. 1 (2019): April ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya ]]>
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DOI: 10.15642/jik.2019.9.1.33-50
<![CDATA[This article discusses the process of product branding “Nata de Legen” conducted by the Legen Shoberoh Group (KLS) and the media used. This research uses a qualitative approach. The aim is to describe the product branding process and the media used by KLS in marketing Nata de Legen. The results showed that the product branding carried out by KLS includes four stages; recognition, attracting consumers, marketing, and customer loyalty. In product branding, KLS optimizes services and provides empathy to customers with personal communication. The media used in the product branding process are social media Facebook and Whatsapp, then the point of purchase, namely the Dalegan White Sand tour]]>
<![CDATA[Strategi Komunikasi Komisi Pemilihan Umum (KPU) Kabupaten Bangkalan dalam Meningkatkan Partisipasi Masyarakat ]]>
<![CDATA[Siti Zaenab]]>;
<![CDATA[Nikmah Hadiati Salisah]]>
<![CDATA[ Jurnal Ilmu Komunikasi Vol. 9 No. 1 (2019): April ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya ]]>
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DOI: 10.15642/jik.2019.9.1.51-68
<![CDATA[This research discusses how the communication strategy of the General Election Commission (KPU) of Bangkalan Regency to increase public participation in regional head elections. This study uses a qualitative approach to investigate more deeply the observed focus. The theory used is strategic planning theory. The results of this study are (1) the communication strategy of the Bangkalan Regency’s KPU to increase voter participation using conventional methods, (2) the beginner voter education strategy is one of the KPU strategies by paying special attention to first-time voters. They are high school students/equivalent, by cooperating with novice voter]]>
<![CDATA[Komunikasi Pemasaran Terpadu “Lemospirés Batik” dalam Menarik Minat Pembelian Konsumen ]]>
<![CDATA[Cindy Andita Kirana]]>
<![CDATA[ Jurnal Ilmu Komunikasi Vol. 9 No. 1 (2019): April ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya ]]>
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DOI: 10.15642/jik.2019.9.1.69-84
<![CDATA[This article examines the marketing communication strategies used by Lemospirés Batik to attract consumer interest. This research uses a qualitative-descriptive approach. The research data were analyzed with the perspective of the marketing communication mix theory. The results of this study describe that the strategy taken by Lemospirés Batik to market and introduce its products is (1) the use of advertisements on social and non-social media, (2) organizing exhibitions to do direct marketing, (3) giving discounts and giveaways. to create sales promotions, (4) creating distinctive features on products that are part of personal selling, (5) using public relations to build relationships, and (6) using social media Instagram and Facebook to market products with the concept of storytelling.]]>
<![CDATA[Strategi Komunikasi Pemasaran Lasagna Larise Dalam Meningkatkan Penjualan ]]>
<![CDATA[Irodatul Khasanah]]>
<![CDATA[ Jurnal Ilmu Komunikasi Vol. 9 No. 1 (2019): April ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya ]]>
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DOI: 10.15642/jik.2019.9.1.85-99
<![CDATA[This article discusses how Lasagna Larise's strategy is to increase its sales. This study uses a qualitative-descriptive approach to describe facts and data. The result of this research is Lasagna Larise puts forward appropriate products, quality, and prices, uses vigorous promotions and locations that attract buyers. In addition, they also use advertising and education independently for prospective buyers, especially for resellers who will later resell their products and of course purchase more than retailers. The benefits provided are also attractive to potential buyers. Further education is still being carried out to increase the number of sales and customer loyalty.]]>
<![CDATA[Analisis Semiotika dalam Iklan Shopee 12.12 Birthday Sale Edisi Blackpink ]]>
<![CDATA[Adinda Rita Dara]]>;
<![CDATA[Muchlis Muchlis]]>
<![CDATA[ Jurnal Ilmu Komunikasi Vol. 9 No. 2 (2019): October ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya ]]>
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DOI: 10.15642/jik.2019.9.2.100-113
<![CDATA[Meaning is a thought or reference that cannot be determined absolutely but is always in the relationship between symbol and reference. Meanwhile, image is a description of reality or perception that does not have to match what is described and must be different in every opinion. The focus of this research is how the meaning of the image of women is displayed in Shopee advertisements. This study uses Charles Sander Pierce's semiotic analysis technique with a critical approach. This technique is a way of looking at social reality that can occur in real life and can find out how to interpret women as objects in Shopee advertisements. From the results of this study, the researchers found that the image of women is described as attracting public interest to buy or use a product or service]]>
<![CDATA[Strategi Komunikasi Pemasaran Wisata Baru Setigi di Gresik Jawa Timur ]]>
<![CDATA[Uzlifatul Jannah]]>;
<![CDATA[Agoes Moh. Moefad]]>
<![CDATA[ Jurnal Ilmu Komunikasi Vol. 9 No. 2 (2019): October ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya ]]>
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DOI: 10.15642/jik.2019.9.2.114-129
<![CDATA[This article discusses how the tourism marketing communication strategy "Setigi" in Sekapuk Village, Ujungpangkah District, Gresik Regency. The purpose of this study was to determine the marketing communication strategy of Village-Owned Enterprises (Bumdes) and tourism awareness groups (Pokdarwis) "Pelangi" in tourism marketing. limestone hill "Setigi" to attract visitors. This study uses a qualitative-descriptive approach based on integrated marketing communication theory. The result of this research is the implementation of a marketing communication strategy carried out by Bumdes and Pokdarwis "Pelangi" in Sekapuk Village, Ujungpangkah District, Gresik Regency utilizing social media and collaborating with the youth community in the Gresik area, as well as collaborating with the Gresik Regency Tourism Office]]>
<![CDATA[Pola Komunikasi Urban Care Community pada Masyarakat Marginal Surabaya ]]>
<![CDATA[Dian Maulana Chandra]]>;
<![CDATA[Pardianto Pardianto]]>
<![CDATA[ Jurnal Ilmu Komunikasi Vol. 9 No. 2 (2019): October ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya ]]>
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DOI: 10.15642/jik.2019.9.2.130-147
<![CDATA[Marginalization still occurs in some communities in the city of Surabaya. One of them is the people in the Kali Jagir village of Surabaya. Urban Care Community is a non-governmental organization (NGO) that fosters marginalized communities in Stren Kali Jagir, Wonokromo, Surabaya City. This article discusses how the Urban Care Community process and communication patterns among marginalized communities in the Kali Jagir Stren. The purpose of this study was to determine the patterns and processes of Urban Care Community communication in empowering marginalized communities in Stren Kali Jagir. This study uses a qualitative descriptive research method. The result of this research is the communication process carried out by the Urban Care Community with marginalized communities in the Kali Jagir Stren using interpersonal communication processes, group communication, and social media communication to make it more efficient. Meanwhile, the communication pattern with marginalized communities in Stren Kali Jagir uses a secondary communication pattern]]>
<![CDATA[Komunikasi Budaya Kesenian Tari Keling Guno Joyo di Desa Singgahan Kecamatan Pulung Kabupaten Ponorogo ]]>
<![CDATA[Tsalits Maratun Nafiah]]>
<![CDATA[ Jurnal Ilmu Komunikasi Vol. 9 No. 2 (2019): October ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya ]]>
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DOI: 10.15642/jik.2019.9.2.148-161
<![CDATA[The art of Keling Guno Joyo Dance is one of the regional dances that still exists and is developed by local residents. This article discusses how cultural communication is displayed in the Keling Guno Joyo Dance art at Dukuh Mojo, Singgahan Village, Pulung District, Ponorogo Regency. This research uses a qualitative-descriptive approach. The research data were analyzed by using Miles and Huberman’s descriptive analysis model based on the theory of perception. The result of this research is that cultural communication in the performance of the Keling Guno Joyo Dance is carried out by means of verbal and non-verbal communication, namely through candra, tembang, and rivet songs, and gamelan musical instruments that accompany the dance. In the dance performance, there is a message that is conveyed so that the art of Keling Dance can be used as a traditional communication medium.]]>
