Jurnal Ilmu Komunikasi
Jurnal Ilmu Komunikasi (Print ISSN: 2088-981X; Online ISSN: 2723-2557) adalah jurnal Program Studi Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri Sunan Ampel Surabaya bekerjasama dengan Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM). Jurnal Ilmu Komunikasi diharapkan menjadi wadah pengembangan ilmu komunikasi, baik dari hasil penelitian maupun analisis-reflektif. Para akademisi dan praktisi diharapkan berkontribusi dalam mengembangkan teori dan konsep-konsep baru di bidang ilmu komunikasi dalam berbagai perspektif yang luas. Kajian utama jurnal ini mencakup studi media during/cetak, film, periklanan, dan rumpun ilmu komunikasi lainnya. Jurnal Ilmu Komunikasi terbit dua kali setahun pada bulan April dan bulan Oktober
Articles
150 Documents
<![CDATA[Penggunaan Media Sosial Instagram Haloa Cafe sebagai Komunikasi Pemasaran Online ]]>
<![CDATA[Nurul Rizky]]>;
<![CDATA[Sri Dewi Setiawati]]>
<![CDATA[ Jurnal Ilmu Komunikasi Vol. 10 No. 2 (2020): October ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya ]]>
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DOI: 10.15642/jik.2020.10.2.177-190
<![CDATA[The rapid development of business today has resulted in increasingly fierce competition. Not only how a business provides products and services but how the products and services that have been produced can be accepted, known, by consumers. Marketing communications today can be done anywhere and anytime due to technological advances such as social media. In this study the researcher aimed to find out how the Haloa Cafe's marketing strategy through social media Instagram, in this study using the new media theory. The method used is a case study with a qualitative approach. The result of this research is that Haloa Cafe chooses social media Instagram as the main marketing tool in social media. This is attributed to the increasing number of Instagram social media users and in accordance with the marketing target of Haloa Café.]]>
<![CDATA[Antropomorfisme Brand: Kampanye Digital Pencegahan Covid-19 Oleh Traveloka ]]>
<![CDATA[Puspita Ayu Shavira]]>
<![CDATA[ Jurnal Ilmu Komunikasi Vol. 10 No. 2 (2020): October ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya ]]>
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DOI: 10.15642/jik.2020.10.2.125-140
<![CDATA[Covid-19 has become a pandemic and the government is still trying to break the chain of this virus. Changes occur in many sectors in society, one of which is the accommodation and tourism sector. Traveloka, as one of the unicorn startups included in the accommodation and tourism sector, was also affected by the impact of Covid-19. In response to this complicated situation, Traveloka has adapted creatively by creating its latest advertisement in the form of a Covid-19 campaign. Traveloka tries to highlight the anthropomorphic side. The focus of this research is how Traveloka as a startup unicorn is able to capture millions of attention through personal closeness through anthropomorphism. The purpose of this research is to find out how brand anthropomorphism is in the Traveloka digital campaign as a social movement for the prevention of Covid-19. This study used a qualitative-descriptive approach by collecting data from in-depth interviews, observations, and literature studies. The result of this research is Traveloka uses anthropomorphism elements as an advertising attraction with anthropomorphic elements to generate sympathetic feelings from informants. This sympathetic feeling led to the informants' prosocial action to participate in fighting Covid-19.]]>
<![CDATA[Analisis Strategi Brand Image Kedai Kopi “MOENG KOPI” Melalui Media Sosial Instagram ]]>
<![CDATA[Alfi Isa Mulyadi]]>;
<![CDATA[Saifuddin Zuhri]]>
<![CDATA[ Jurnal Ilmu Komunikasi Vol. 10 No. 2 (2020): October ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya ]]>
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DOI: 10.15642/jik.2020.10.2.109-124
<![CDATA[This article discusses how the strategy for forming a brand image is carried out by the moeng coffee shop, through instagram social media. The research method used in this research is descriptive qualitative method. The results of this study show good results in the formation of Brand Image by applying brand elements and brand image strategy in the Moeng kopi coffee shop. this really helped increase the crowd and the growing recognition of the Moeng coffee shop by a wide audience. The successful establishment of the Brand Image of the Moeng coffee shop is seen from the response of the Customer which showed good results for the Brand Image of the Moeng coffee shop in Surabaya.]]>
<![CDATA[Pengaruh Terpaan Iklan Nacific di Instagram terhadap Keputusan Pembelian Produk Nacific pada Followers Akun @nacificofficial.id ]]>
<![CDATA[Didiek Tranggono]]>;
<![CDATA[Ajeng Nidita Putri]]>;
<![CDATA[Juwito Juwito]]>
<![CDATA[ Jurnal Ilmu Komunikasi Vol. 10 No. 2 (2020): October ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya ]]>
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DOI: 10.15642/jik.2020.10.2.141-155
<![CDATA[This research discusses the effect of exposure to nacific advertisements on instragram on purchasing decicions for nacific prodctson followers of he @nacificofficial.id. This research uses quantitative approach and the analytical method used is multiple linear regression. The object of this research is Jang Hansol version of Nacific ad which about answers question about ‘Fresh Herb Origin’ product. Meanwhile, the subject is followers Nacific’s official account on Instagram, @nacificofficial.id who have watched the ad. Primery data collection using a questionnaire to 100 respondents. The results showed that exposure of Nacific ad on Instagram has positive influence on purchase decision of the advertised product. Thus, H1, H2 and H3 are accepted, that means frequency, duration and intensity have influence on purchase decision which have indicators: product choices, brand choices, supplier choices, time of purchase, purchase quantity and payment method]]>
<![CDATA[Strategi Komunikasi Humas Pemerintah Kota Surabaya dalam Melayani dan Menggali Potensi Masyarakat Melalui Media Sosial ]]>
<![CDATA[Adelia Masrifah Cahyani]]>
<![CDATA[ Jurnal Ilmu Komunikasi Vol. 10 No. 1 (2020): April ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya ]]>
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DOI: 10.15642/jik.2020.10.1.1-16
<![CDATA[This article discusses how the communication strategy of the Surabaya City Government Public Relations in serving and exploring the potential of the community through social media. This study used a qualitative descriptive method. From the results of this study, four findings were obtained. Firstly, in conveying messages through social media, the Surabaya City Government Public Relations, especially in conducting discussions with the social media team, to determine the market for the message. Secondly, social media content which is so varied according to what is happening in the community, especially in the city of Surabaya. Thirdly, the Public Relations of the Surabaya City Government holds a photo contest on social media every month. It is also a place to facilitate the aspirations and work of the citizens of the city of Surabaya. Fourth, in the use of social media, the Surabaya City Government Public Relations has its own segmentation which aims to make it easier for the public to sort out the information needed through social media]]>
<![CDATA[Pemanfaatan Media Sosial dalam Pemasaran Produk UMKM di Kelurahan Sidokumpul, Kabupaten Gresik ]]>
<![CDATA[Zainal Abidin Achmad]]>;
<![CDATA[Thareq Zendo Azhari]]>;
<![CDATA[Wildan Naufal Esfandiar]]>;
<![CDATA[Nafila Nuryaningrum]]>;
<![CDATA[Anisah Farah Dhilah Syifana]]>;
<![CDATA[Indah Cahyaningrum]]>
<![CDATA[ Jurnal Ilmu Komunikasi Vol. 10 No. 1 (2020): April ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya ]]>
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DOI: 10.15642/jik.2020.10.1.17-31
<![CDATA[This research discusses how the use of social media in marketing UMKM products in Sidokumpul Village, Gresik District, Gresik Regency. The research objective is to introduce UMKM products to the wider community in order to get a bigger market potential. This research method is qualitative by using phenomenological approach. The research result is, the use of social media provides good prospects for increasing the sales of UMKM products in Sidokumpul Village, Gresik District, Gresik Regency which is experiencing the impact of the COVID-19 pandemic. This is because the digital marketing system provides an online buying and selling platform, in order to facilitate the ordering and purchasing process. So that buyers can interact with UMKM owners to make transactions directly]]>
<![CDATA[Pola Komunikasi Trainer dengan Anak Tuli dalam Meningkatkan Kemampuan Berkomunikasi di Gresik ]]>
<![CDATA[Ismail Hasan]]>
<![CDATA[ Jurnal Ilmu Komunikasi Vol. 10 No. 1 (2020): April ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya ]]>
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DOI: 10.15642/jik.2020.10.1.32-48
<![CDATA[The problem examined by this study is how the interpersonal communication patterns between trainers and deaf children in the technical implementation unit (UPT) resource center for children with special needs (ABK) in Gresik Regency, East Java Province. The aim of this research is to describe the interpersonal communication patterns between trainers and deaf children in improving their communication skills. This research uses a qualitative approach with descriptive methods. The results of this study indicate that the interpersonal communication patterns carried out by the UPT to ABK are circular communication patterns and primary communication patterns. Early in the process before the implementation of therapy, a holistic approach is carried out on children. The form of learning at the resource center is therapy. To improve language and speaking skills, the therapy is speech therapy. The form of teaching uses Audio Verbal Teraphy.]]>
<![CDATA[Komunikasi Politik Kiai Dalam Pemilihan Umum Tahun 2019 ]]>
<![CDATA[Khoirul Mushthofa Misyuniarto]]>
<![CDATA[ Jurnal Ilmu Komunikasi Vol. 10 No. 1 (2020): April ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya ]]>
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DOI: 10.15642/jik.2020.10.1.49-62
<![CDATA[This study examines the political communication strategy carried out by Kiai as a boarding school caretaker in the General Election. The purpose of this study is to describe the political communication strategy carried out by Kiai Syafik Rofi'i, caretaker of the Salafiyah Syafi'iyah Islamic Boarding School in Bangkalan Regency, East Java Province in the 2019 General Election. This study uses a qualitative descriptive method with a case study approach. The results showed that the political communication strategy being implemented was political negotiation among kiai in Islamic boarding schools in Bangkalan Regency. In addition, political communication uses the strategy of a campaign winning team or success team, and also uses the media as a channel for delivering messages to provide understanding and influence public opinion.]]>
<![CDATA[Komunikasi Interpersonal Rehabilitasi Pecandu Narkoba di Malang ]]>
<![CDATA[Ayu Fatihatur Rahmah]]>
<![CDATA[ Jurnal Ilmu Komunikasi Vol. 10 No. 1 (2020): April ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya ]]>
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DOI: 10.15642/jik.2020.10.1.63-77
<![CDATA[This article discusses how the interpersonal communication that is built between counselors and drug addicts patients in receiving institutions is obliged to report bahrul maghfiroh cinta indonesia (IPWL BMCI) Malang. This research uses descriptive qualitative research methods. The purpose of this study was to determine the interpersonal communication process carried out between counselors and drug addict patients in IPWL BMCI Malang. The results showed that the interpersonal communication that was built between the counselor and the drug addict patient was: (1) taking a personal approach to the drug addict patient (2) verbal and non verbal communication between the counselor and the drug addict patient (3) making the patient familiar with the counselor (4) ) fostering trust in patients with drug addicts (5) strengthening the kinship system.]]>
<![CDATA[Komunikasi dalam Pemberdayaan Kelompok Difabel (Studi pada UMKM Batik Wistara Indonesia) ]]>
<![CDATA[Siti Khalimatus Sya’diyah]]>
<![CDATA[ Jurnal Ilmu Komunikasi Vol. 10 No. 1 (2020): April ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya ]]>
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DOI: 10.15642/jik.2020.10.1.78-94
<![CDATA[This article discusses how to communicate in empowering groups with disabilities at UMKM Batik Wistara Indonesia. The purpose of this study is to describe the communication process carried out by UMKM Batik Wistara Indonesia to these disabled employees. This research uses a qualitative approach with descriptive methods. The results of this study indicate that the communication process carried out by employees with disabilities uses the Schramm model and the interactional communication model, by applying a circular communication pattern. The form of the communication process carried out is interpersonal communication by referring to no limitations in communicating. Owners and managers of UMKM Batik Wistara Indonesia, when communicating with disabled employees at UMKM use egalitarian ways, so that employees can work comfortably without pressure from the manager]]>
