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INDONESIA
JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)
Published by Forum Kerjasama Pendidikan TInggi
ISSN : -     EISSN : 27164128     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
1. Human Resource Management, 2. Financial Management, 3. Marketing Management, 4. Strategic Management, 5. Organizational Behavior, 6. Operations Management, 7. Change Management, 8. Management of Sharia, 9. Knowledge Management 10.Entrepreneurship, 11.E-Business, 12.Business Management, 13.Capital Market, 14.Risk Management, 15.Syariah banking, 16.Economics of Sharia, and 17.Islamic Capital Market
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 298 Documents
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Pengaruh Media Iklan dan Citra Merek Terhadap Loyalitas Konsumen Pada Produk Teh Botol Sosro (Studi Kasus: Konsumen Kota Bima) Nur Magfira; Ismunandar Ismunandar
Journal of Business and Economics Research (JBE) Vol 1 No 2 (2020): JBE - Juni 2020
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

This study aims to determine the effect of advertising media on the purchase decision of sosro bottled tea products in Bima city consumers, determine the effect of brand image on sosro bottled tea purchasing decisions on Bima city consumers, find out the influence of advertising media and brand image on the sosro bottled tea product purchasing decisions in the consumers of the city of bima, the type of research used was associative research, the population in this study was sosro bottled tea consumers in the city of bma with a sample of 96 respondents who consumed livestock sosoro bottled tea using a purposive sampling technique. Data collection techniques in this study are observation, questionnaire form in the form of questionnaires and literature study to find the latest and related references related to the title of this article, data analysis used is validity, reliability, classic assumptions, multiple linear regression, correlation coefficient test and determination, partial test and simultaneous test, the results in this study are the results of the influence of advertising media variables on product purchasing decisions on sosro bottled tea by consumers in the city of bima, brand image influences the decision to purchase sosro bottled tea products by bima city consumers, there is influence advertising media and brand image of product purchasing decisions by consumers of the city of Bima
Pengaruh Lokasi dan Fasilitas Terhadap Keputusan Pembelian Konsumen Pada Kedai Terapung Kecamatan Sape Kabupaten Bima Abriansyah Abriansyah; Herry Nurdin
Journal of Business and Economics Research (JBE) Vol 1 No 2 (2020): JBE - Juni 2020
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

This study aims to analyze the location and facilities of consumer purchasing decisions in the floating shop Sape District Bima Regency. The type of research used is associative using quantitative research. The research variables consist of: Location (X1) and Facilities (X2) as the independent variable, and Purchase Decision as the dependent variable (Y). All variables are used with a Likert scale. The number of samples issued was 96. Testing instruments using the validity test and reliability test. The data analysis tool used is multiple linear regression with SPSS version 16. The results of the study show the following regression lines: Y = 18,415-0,079X1 + 0,651X2 + e. The value of R (Correlation Coefficient) obtained was 0.694 or 69.4% and the value of R Square (Coefficient of Determination) was 0.421 or 42.1%. The results in this study indicate that the partial location does not determine the purchasing decision while the facility considers the purchasing decision. Together, it is proven from the location and the proven facilities towards the purchasing decision
Pengaruh Kualitas Sumber Daya Manusia dan Komitmen Kerja Terhadap Kinerja Pegawai Kantor Kependudukan dan Pencatatan Sipil Kota Bima Iwan Kurniawan; Mulyadin Mulyadin
Journal of Business and Economics Research (JBE) Vol 1 No 2 (2020): JBE - Juni 2020
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

This study aims to determine the effect of human resource quality and work commitment on employee performance. The research method used in this study is associative research, the research instrument used is a questionnaire / questionnaire. The population in this study were 69 employees of the Bima City Population and Civil Registry office (DUKCAPIL) with a sample of 58 Bima City Population and Civil Registry office employees, with the sampling technique using the slovin formula. sampling technique used (simple random sampling). The analytical tool used is SPSS version 22 for windows. The results of this study showed that the quality of human resources and work commitments did not have a positive and significant effect on the performance of the Bima City Civil Population and Registration Office employees, but simultaneously the quality of human resources and work commitments did not have a positive and significant effect on the performance of the Population and Registration Office employees. Civil City of Bima
Pengaruh Hubungan Pelanggan Terhadap Loyalitas Pelanggan ( Studi Kasus PT.Krida Dinamika Autonusa Bima ) Ika Melisa; Intisari Haryanti
Journal of Business and Economics Research (JBE) Vol 1 No 2 (2020): JBE - Juni 2020
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

This study aims to determine the significant influence of customer relations on customer loyalty (Case study of PT. Krida Dinamika Autonusa Bima) research method namely the type of associative research using quantitative data from primary data sources. The population in this study are consumers who have visited more than once at PT. Krida Dinamika Autonusa Bima whose number is not known with certainty by the sampling technique used is Purposive sampling with the formula unknown polulations so that the study sample is obtained 96 customers, all samples are given a questionnaire using a Likert scale. Data collection techniques used are observation, interviews, and questionnaires with data analysis techniques that are validity, reliability, simple linear regression analysis, simple correlation and hypothesis testing (t test). From the results of processing and testing the hypothesis shows the value of t arithmetic amounting to -3.140> t table 1.985 and a significant level (sig)> 0.05 that is 0.002 <0.05, meaning that there is a negative and significant influence of Customer Relations on Customer Loyalty at PT. Krida Dinon Autonusa-Bima. From the results of the determination test addressed the effect of Customer Relations on Customer Loyalty at PT. Krida Dinon Autonusa-Bima is 30.8% while the remaining 60.2% is influenced by other factors not examined in this study.
Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen Produk H Group Indonesia di Kota Bima Jumaidin Jumaidin; Muhajirin Muhajirin
Journal of Business and Economics Research (JBE) Vol 1 No 2 (2020): JBE - Juni 2020
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

This study intends to determine the effect of product quality on consumer satisfaction H GROUP INDONESIA KIMA BIMA products. The type of research used is associative. This research was conducted on consumers of H GROUP INDONESIA in Bima City whose target is consumers who have been shopping for H Group Indonesia Bima City products. The technique for taking the sample used was the accidental sampling method with 55 respondents. Data analysis techniques used are simple linear regression, simple correlation coefficient, coefficient of determination, correlation coefficient and partial test (t test). Based on the results of the study showed that: product quality variables have an effect on consumer satisfaction in the H Group Indonesia Bima City
Akuntabilitas Keuangan dan Kompetensi Aparatur Sipil Negera Terhadap Akuntabilitas Kinerja Dinas Perdagangan Perindustrian Kota Pekanbaru Fachroh Fiddin; Erma Domos
Journal of Business and Economics Research (JBE) Vol 1 No 2 (2020): JBE - Juni 2020
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

This study aims to analyze and examine the effect of the application of financial accountability and employee competence to the performance accountability of government agencies in the Department of Trade and Industry of Pekanbaru City. Research respondents from this study are all civil servants at the Department of Trade and Industry of the City of Pekanbaru. The data used in this study were obtained from individual perceptions regarding the application of financial accountability, employee competence and accountability of government agencies' performance in the Pekanbaru City Department of Trade and Industry. Data obtained after distributing questionnaires were 81 people. Data analysis uses multiple regression techniques that are supported by the data brother. The results showed that the application of financial accountability did not affect the accountability of the performance of government agencies and the competence of employees both simultaneously and partially affected the performance accountability of government agencies
Pengaruh Harga, Promosi dan Kualitas Produk Terhadap Pembelian Impulsif di Kota Batam Hikmah Hikmah
Journal of Business and Economics Research (JBE) Vol 1 No 2 (2020): JBE - Juni 2020
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

Prices determined by the company are important in supporting consumers' decisions to make purchases. Another factor besides price that affect consumers’ choices in deciding and making purchases is promotion. Attractive promotion is able to make consumers become interested in making purchases. Product quality is a characteristic determined by the company attached to their products to win the competition in the market. The purpose of this study is to find out if the price, promotion, and product quality have any effect on the action of impulsive purchasing in Batam City. A total of 204 respondents was used as samples with a purposive sampling method in this research. Data were processed with the help of using the SPSS program version 25 with descriptive analysis and multiple linear analysis. The result of this study shows that prices do not significantly affect impulsive purchases. On the other hand, promotions and product quality significantly affect impulsive purchases. From the F test, the researcher concludes that price, promotion and product quality simultaneously affect impulsive purchases
Strategi Optimalisasi Pemberdayaan UMKM di Kabupaten Ponorogo Sri Andayani; Nekky Rahmiyati
Journal of Business and Economics Research (JBE) Vol 1 No 2 (2020): JBE - Juni 2020
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

The number of MSMEs in Ponorogo Regency based on data from the Office of Cooperatives and MSMEs in JATIM Province was 207,561. The number will continue to increase in the following years, with an increase in quantity, it does not mean that Micro and Small Enterprises (MSEs) have no problems, Problems always exist including: Low productivity, caused by low quality of human resources, especially in management, organization, technology mastery, and marketing. Limited access to capital. The situation is very difficult for MSMEs to increase business capacity or develop competitive products, although the government has provided solutions through various cheap and easy credit scheme schemes, but there are still many MSMEs that are difficult to reach. With that, we conducted a research entitled "Optimization Strategy for Empowerment of SMEs in Ponorogo Regency. The problem in this study is: What is the strategy to optimize the empowerment of MSMEs in Ponorogo Regency? While the purpose of this study is to find out: 1. Empowerment of MSMEs that have been carried out by the Government, through the relevant Dinas in Kabupaten Ponorogo. 2. How to Optimize the Strategy for Empowerment of MSMEs (which should be) carried out in Ponorogo Regency. Research Methods: Research Sites in Ponorogo Regency, a. Primary data collection of respondents questionnaire instrument as many as 100 MSME actors b. Data analysis using SWOT analysis, c. then an Optimization Strategy for empowering MSMEs was made. Research Results: Based on SWOT Analysis, the results are obtained: In the current internal condition of MSMEs in Ponorogo Regency the position of strength is 1.67 while the weakness is 1.46 which is higher than the weakness. While the opportunity factor (O) has a score of 1.57 and the threat factor (T) with a score of 1.25, so there is still a higher chance of the threat. So that the IFAS score is 3.13 and the EFAS score is 2.82. Based on these conditions, then: a) In quadrant I (S o Strategy) Aggressive strategy: a general strategy that can be carried out by MSEs is to use the power of MSMEs to take every advantage on the opportunities that exist. b) In quadrant II (WO Strategy) Turn Arraund Strategy, SMEs can make excellence on opportunities as a reference to focus activities by avoiding weaknesses. c) In quadrant III (WT Strategy) Deversification Strategy Minimize all weaknesses to deal with each threat. d) In quadrant IV (S-T Strategy) Make every strength to deal with each threat by creating diversification to create opportunities
Pengaruh Promosi Online dan Persepsi Harga Terhadap Keputusan Pembelian (Studi Kasus Pada Nithalian Collection Bima) Rosida Rosida; Intisari Haryanti
Journal of Business and Economics Research (JBE) Vol 1 No 2 (2020): JBE - Juni 2020
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

The purpose of this study is to determine and analyze the effect of online promotions and price perceptions on purchasing decisions (Case Study on the Nithalian Collection Bima) both partially and simultaneously. The type of research used is associative. The population used is all Nithalian Collection Bima customers. The sampling technique used was purposive sampling because the number of unknown population was known (Unknown Population) then obtained a sample of 96 respondents using the cochran formula. The research instrument uses a questionnaire with a Likert scale measurement. Data collection techniques by observation, questionnaire, interview and literature study. Data analysis methods used are validity test, reliability test, multiple regression, multiple correlation, classic assumption test, t test (partial) and F test (simultaneous). The results of this study conclude that online promotion has a significant influence on partial purchasing decisions as evidenced by the t test value of 6,371 and Sig 0,000. While price perception has a significant influence on purchasing decisions partially with a t test value of 4.348 and Sig 0.000. Furthermore, online promotions and price perceptions have a significant influence on purchasing decisions simultaneously with an F test value of 252.405 and Sig 0.000.
Perbandingan Kepuasan Kerja Pegawai Pada Dinas Peternakan dan Kesehatan Hewan dengan Dinas Pertanian dan Perkebunan Kabupaten Bima Tria Miranty; Muhammad Ali
Journal of Business and Economics Research (JBE) Vol 1 No 2 (2020): JBE - Juni 2020
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

Human resources are the key to success in Animal Husbandry and Health Services with the Department of Agriculture and Plantation Bima. The phenomenon of employee job satisfaction is not optimal and mistakes made by employees become one of the problems in service. This study aims to determine the comparison of job satisfaction between the two agencies, the number of samples used as many as 100 samples with each of 50 respondents, it is known that job satisfaction of employees in the two offices has a difference. With this study, it can be seen how satisfied employees in the work. This type of research is comparative. While data collection techniques are observation, documentation, and questionnaire. The data collected was analyzed using a sample t-test. This test is used to determine differences in job satisfaction of employees in the Department of Animal Husbandry and Animal Health and the Department of Agriculture and Plantation Bima

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