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JBMR: Journal of Business and Management Review
Published by Profesional Muda Cendekia
ISSN : -     EISSN : 27231097     DOI : 10.47153/jbmr
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Business and Management Review applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, JBMR examines a wide variety of business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance and international business are evaluated on a regular basis. Published for executives, researchers and scholars alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the business world.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol. 3 No. 2 (2022): (Issue-February)" : 6 Documents clear
The Influence Of Leadership Style And Interpersonal Communication On Work Effectiveness With Job Satisfaction As Mediation Variables Fajar Taufik Putranto; Dewi Susita; Agung Wahyu Handaru
Journal of Business and Management Review Vol. 3 No. 2 (2022): (Issue-February)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr32.2972022

Abstract

This study aims to analyze the effect of leadership style and interpersonal communication on work effectiveness with job satisfaction as a mediating variable. The population in this study are subjects related to the research that the author did at PT Reasuransi Nasional Indonesia. The sample size uses indicator calculations multiplied by 5 so that 205 respondents are obtained. The analytical method used in this research is Structural Equation Modeling based on Partial Least Square (PLS). The results showed that there was a significant positive effect between leadership style on work effectiveness, interpersonal communication had a significant positive effect on work effectiveness, leadership style had a significant positive effect on job satisfaction, interpersonal communication had a significant positive effect on job satisfaction, job satisfaction had a significant positive effect on work effectiveness. , leadership style has an indirect effect on work effectiveness through job satisfaction, interpersonal communication has an indirect effect on work effectiveness through job satisfaction
The Effect of Brand Experience on Brand Loyalty in Indonesian automotive Industry: The Mediating Role of Customer Satisfaction and Brand Trust Putra cahya wijaya; Ananda Sabil Hussein; Agung Yuniarinto
Journal of Business and Management Review Vol. 3 No. 2 (2022): (Issue-February)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr32.3002022

Abstract

The automotive industry is one of the mainstay sectors of national economic growth in Indonesia and the performance of this automotive industry sector always grows and leads in a positive direction every year making business competition dynamic and competitive. Marketers in the automotive industry need to try to increase brand loyalty to get customer repurchase intention and word of mouth. Customer repurchase intention is very important for business continuity in every company and word of mouth as a powerful marketing strategy to increase brand trust which has an impact on increasing sales. Customer satisfaction is an aspect that can create repurchase intention, while brand trust will increase customer word of mouth. The right strategy to achieve customer satisfaction and brand trust is to create a positive brand experience for customers. This research aims to determine the effect of brand experience on brand loyalty directly and indirectly through customer satisfaction and brand trust on Toyota brand car customers in Madiun. This type of research approach uses quantitative descriptive analysis with explanatory research methods and the sample technique uses random sampling, with a total sample of 200 respondents and the determination of the number of samples in this study using purposive sampling technique. The data collection method used a questionnaire and the data was analyzed by SEM-PLS using smartPLS3 software. The findings of this research indicate that brand experience does not have a significant effect on brand loyalty directly. Meanwhile, customer satisfaction and brand trust are able to perfectly mediate the relationship between brand experience and brand loyalty.
The Effect of Crisis Management and Implementation of Health Protocols During the Covid-19 Pandemic On Repurchase Intention With Consumer Safety As Mediation Fernanda Fernandhytia; Muhamad Wijanarko Prasetyo Hadi; Devie Viera Septiana Sari; Pantri Heriyati
Journal of Business and Management Review Vol. 3 No. 2 (2022): (Issue-February)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr32.3042022

Abstract

The surge of COVID-19 cases has impacted nearly every business sector in DKI Jakarta, including the fast-food restaurant industry, which has suffered a major drop in income. Consumers are becoming selective in choosing fast-food restaurants to visit to avoid the risk of COVID-19 transmission, yet also demand high-quality food with affordable prices and urges the restaurant to implement crisis management and health protocols to maintain consumer safety so that consumers have an interest in revisiting during the pandemic. This study aims to explore the relationship between crisis management, consumer health, and safety protocols to consumer intention in dining in again during the COVID-19 pandemic. The test method used was purposive sampling using PLS-SEM. There were 238 respondents who experienced dine-in at least twice at fast-food restaurants in the international brand franchise category in super-regional and regional malls in Jakarta during the COVID-19 pandemic. The results of this study indicate that crisis management and health protocols have a positive effect on consumer safety and health protocols have a positive effect on repurchase intention, while crisis management has a negative effect. Crisis management and health protocols on repurchase intention mediated by consumer safety also have a negative effect. It is hoped that the research that has been carried out can provide benefits for entrepreneurs in the food and beverages sector, especially fast-food restaurants, with the right strategies in implementing crisis management and health protocols in an effort to maintain consumer safety when dining in during a pandemic similar to COVID-19.
The Analysis of Survival Strategies in Small Medium Enterprises During Coronavirus Pandemic Sudarmiatin Sudarmiatin
Journal of Business and Management Review Vol. 3 No. 2 (2022): (Issue-February)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr32.3122022

Abstract

This study aims to (a) describe the problems faced by SMEs during the Pandemic and the capacity of SMEs in solving these problems (b) analyze the survival strategy of SMEs in order to survive during the pandemic. This type of research is a qualitative case study. The research location is in Malang Raya, which includes the city of Malang, Malang district and the city of Batu, East Java. The research subjects were 30 business managers of fashion SMEs in Malang, consisting of 10 owners and 20 employees. Collecting research data through interviews, observation and documentation. Data analysis uses SWOT analysis which includes strengths, weaknesses, opportunities and threats. The results showed that the problem faced by fashion MSME actors during the Covid 19 pandemic in Greater Malang was the decline in the number of sales until some went out of business. Most of the fashion MSME managers have not been able to operate digital marketing, so they still hope that consumers will come to buy directly to the store. Survival strategies are recommended for MSMEs to survive during the pandemic: a) Adaptation to changes in people's behavior during the pandemic. (b) Increasing mastery of technology both through training and self-study (c) Expanding target consumers from offline market to offline and online. (d) Adding online marketing networks through resellers in the marketplace, (e) Diversifying products, both main and additional products according to community needs during the pandemic
The Role of Customer Engagement in Mediating the Influence of Brand Experience and Customer Satisfaction on the Customer Loyalty of Full-Service Airline in Indonesia Roffianto Adi Nugroho; Ni Wayan Sri Suprapti
Journal of Business and Management Review Vol. 3 No. 2 (2022): (Issue-February)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr32.3132022

Abstract

The Corona Virus Disease-19 (COVID-19) pandemic, which is currently engulfing the entire world, has significantly reduced the number of air travel passengers worldwide. However, the decline in air travel passengers on domestic routes in Indonesia occurred in 2019, one year before the COVID-19 pandemic hit the aviation industry worldwide. The decline in passengers in 2019 can be taken as a signal of weakening demand in the aviation industry in Indonesia. This research was conducted on 233 respondents from the airline "X" as one of the full-service in Indonesia, which has also been affected by the decline in passengers since 2019. The strategy to increase customer retention during the COVID-19 pandemic and the post-pandemic period is an important thing to study, considering that the existing literature on airline customer loyalty has never been carried out under the conditions of the COVID-19 pandemic. Therefore, this study examines customer satisfaction, customer engagement, and brand experience as a combination of antecedent constructs of customer loyalty based on the perception of Indonesian passengers traveling with full-service airlines. The research shows that brand experience has no positive and significant effect on customer loyalty. Meanwhile, customer satisfaction and customer engagement positively and significantly impact customer loyalty. Furthermore, customer engagement can fully mediate the relationship between brand experience and customer loyalty of airline "X". In contrast, customer engagement can partially mediate the relationship between customer satisfaction and customer loyalty.
The Role Of Innovation In Mediating The Effect Of Market Orientation And Learning Orientation On Competitive Advantage Berty Christina Lidyanita Putri; Putu Yudi Setiawan
Journal of Business and Management Review Vol. 3 No. 2 (2022): (Issue-February)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr32.3292022

Abstract

In Denpasar City, the growth of small culinary businesses has resulted in increased competition. Because this growth does not correspond to an increase in turnover, today's small businesses must innovate to gain a competitive advantage and win market share to thrive in the future. The purpose of this study is to determine the impact of market orientation and learning orientation on competitive advantage, as well as the impact of innovation on competitive advantage and the impact of mediating innovation on the relationship between market orientation and competitive advantage and the relationship between learning orientation and competitive advantage. Two exogenous variables, market orientation, and learning orientation, and two endogenous variables, innovation, and competitive advantage, are used in this study. The population in this study was a small culinary business that has been operating in Denpasar City for at least three years. A total of 166 small businesses were included in this study's sample. Purposive sampling was used as the sampling method. A questionnaire was used to collect information. SEM-PLS analysis with SmartPLS 3.0 was used to analyze the data. The results of the analysis showed that market orientation had a significant effect on competitive advantage and innovation. Likewise, learning orientation also had a significant effect on competitive advantage and innovation. A significant effect was also found on the relationship between innovation and competitive advantage. On the other hand, innovation did not mediate the relationship between market orientation and competitive advantage, but innovation partially mediated the relationship between learning orientation and competitive advantage. The implications of the research are expected to be used as reference material for further research with the basic theory of resourced based view oriented to the company's internal strengths, while the practical implications are expected to be additional information or references for small business actors in implementing market orientation and learning orientation which is the focus in developing innovation. to achieve a competitive advantage.

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