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Zakky Fahma Auliya
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JBMR: Journal of Business and Management Review
Published by Profesional Muda Cendekia
ISSN : -     EISSN : 27231097     DOI : 10.47153/jbmr
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Business and Management Review applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, JBMR examines a wide variety of business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance and international business are evaluated on a regular basis. Published for executives, researchers and scholars alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the business world.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 297 Documents
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Does Transformational Leadership and Flexible Working Arrangements Affect Journalist Performance? The Mediating Role of Job Satisfaction Syaiful Rahman; Dewie Tri Wijayati; Anang Kistyanto
Journal of Business and Management Review Vol. 4 No. 7 (2023): (Issue-July)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr47.7532023

Abstract

The purpose of this study was to evaluate the effect of transformational leadership and flexible working arrangements on the performance of journalists through job satisfaction. Data was collected from journalists who are members of the Indonesian Journalists Association of East Java Province (PWI East Java) through a questionnaire survey that was distributed. A total of 100 completed questionnaires were received. The hypothesis was tested using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach supported by the Smart-PLS 3 computer software program. The results of the study show that transformational leadership, flexible work arrangements, and job satisfaction have a significant positive correlation with journalist performance. It was also found that job satisfaction mediates the relationship between flexible work arrangements and journalist performance. However, job satisfaction does not mediate the relationship between transformational leadership and journalist performance. This study proposes that companies need to ensure that leaders at all levels have strong transformational leadership qualities and create a work environment that can increase employee satisfaction. Companies must understand the factors that can increase job satisfaction, such as providing constructive feedback, work flexibility, and a healthy work-life balance. By increasing job satisfaction, employees will feel more satisfied with their jobs, which will ultimately have a positive impact on their performance. This kind of research has not been completed or even not discussed in academic research. Therefore, this problem needs to be included in management science.
Customer Equity Model: Analysis of Online Food Delivery Services in Indonesia Nurul Fitriani Fadhilah; Neneng Nurlaela Arief
Journal of Business and Management Review Vol. 4 No. 8 (2023): (Issue-August)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr48.7622023

Abstract

In the context of online food delivery services Gofood, Grab Food, and Shopee Food, this research intends to investigate the idea of customer equity model. Customer equity is a comprehensive indicator that measures the long-term worth of customers and is crucial in helping organizations make strategic decisions. This study intends to offer insights into customer acquisition, retention, and development of strategies for improving the overall performance and profitability of the online food delivery services by studying the customer equity model. The key concepts of value equity, brand equity and relationship equity, and digital journey are examined in this study. With surveys used to gauge consumer views and behaviors, the methodology of this study uses a quantitative research strategy to collect and evaluate data from customers who utilize online food delivery services and this study also analyze using the tool SMART PLS 4.
Broadsheet Media Coverage of Stock Market Fluctuation in Nepal: A Content Analysis Rashesh Vaidya; Pratik Gopali
Journal of Business and Management Review Vol. 4 No. 8 (2023): (Issue-August)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr48.7642023

Abstract

Information plays a vital role in the trading process on the stock market. The buying and selling prices are not only influenced by demand and supply of the listed stocks among investors and traders but are also important for intraday traders. Hence, looking at the importance of information related to the stock market, the media houses cover the news, make covers, post breaking news, and do other journalistic reporting on the stock market. Therefore, the paper conducted a quantitative content analysis of the media coverage of the Nepalese stock market by the two national broadsheet daily newspapers. The paper found that stock market fluctuation coverage was more covered by the private-owned broadsheet Nepalese newspaper than the government-owned broadsheet Nepalese newspaper. Similarly, the tone of the coverage of the stock market was determined by the trend of the stock market. The bullish market was represented by a positive tone, and vice versa. Similarly, a large number of headline news stories were printed in the broadsheet newspaper by both government-owned and private-owned broadsheet newspapers. Nevertheless, the media coverage of the Nepalese stock market has been just a formality for the national-level broadsheet newspapers, as the investors have been getting real-time-based information through online portals that are completely devoted to reporting on the stock market.
Economic Fallout of Covid-19: Evidence from South Africa Ndzalama Mathebula; Baneng Naape
Journal of Business and Management Review Vol. 4 No. 8 (2023): (Issue-August)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr48.7802023

Abstract

The covid 19 pandemic was quite challenging for policy makers in that it presented both an economic and health crisis. This meant that policy makers had to strike a balance between saving lives and protecting livelihoods. Against this backdrop, the primary goal of this study is to examine the economic fallout of covid 19 in South Africa. On the education front, the study finds that nearly 15% (2 million) of public-school pupils did not return to school post covid 19. Furthermore, the study finds that the covid 19 pandemic exacerbated the entrenched digital divide in the education system. As regards the economic implications of the covid 19 pandemic, the study found that business liquidations increased by as much as 48.9% following the outbreak of the covid 19 pandemic. Even worse, the total number of civil summonses issued for debt increased by 28.9% in the three months ending July 2021 compared to July 2020. Meanwhile, the value of civil judgements recorded for debt doubled from R483 million to R855 million during the same period. This indicates that following the outbreak of covid 19, a significant number of citizens were facing a litany of cash flow challenges amid reductions in salaries and forced retrenchments, hence the default in loan repayments. There remains a strong need for epidemic preparedness given that disease outbreaks are not likely to disappear in the near future. This can be achieved by harnessing lessons from previous pandemics and establishing effective surveillance and response systems.
Testing The Theory Of Planned Behavior And Perceived Risk To Predict Intention To Used Of Pay Later Services Lubi, Ach.; Sanaji, Sanaji
Journal of Business and Management Review Vol. 4 No. 9 (2023): (Issue-September)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr49.7882023

Abstract

The phenomenon of increasing pay later consumers significantly from year to year has made many companies engaged in the technology industry vying to provide pay later services. However, from this there was a massive arrears made by consumers. Based on this phenomenon, the purpose of the authors in conducting this research is to determine the preference for the intention of using fintech and e-commerce consumers for pay later services by using TPB as a reference for this research and then adding one independent variable, namely perceived risk. This study use online survey and data will be analyzed using multiple regression analysis. The results of this study indicate that attitudes, subjective norms, perceived behavioral control, and perceived risk have a positive effect on the intention to use pay later services. Meanwhile, perceived risk has the smallest effect on the intention to use pay later services.
The Influence of eWOM and Brand Image on Brand Trust and Purchase Intention of Mixue Ice Cream & Tea Consumers in the Special Region of Yogyakarta Marziqah, Raihanah; Albari, Albari
Journal of Business and Management Review Vol. 4 No. 9 (2023): (Issue-September)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr49.7932023

Abstract

This research aims to explain the influence of electronic word of mouth (eWOM), brand image, brand trust, and consumer purchase intention on Mixue ice cream and tea. The respondents of this study were 190 individuals from the Yogyakarta Special Region, aged between 15 and 50 years old. Convenience sampling technique was used for sample selection, and the structural equation modeling (SEM) analysis technique was employed to test the model and hypotheses. The testing was conducted using Smart PLS Version 3.2.9 software. The results of this study indicate that eWOM has a positive and significant influence on purchase intention. eWOM also has a positive and significant influence on brand image, and a positive and significant influence on brand trust. Brand image has a positive and significant influence on brand trust, and a positive and significant influence on purchase intention. Lastly, brand trust has a positive and significant influence on purchase intention.
Accounting Practices, Financial Literacy And Financial Performance Of Micro, Small And Medium Enterprises Onyango Thadeus, Owino; Simiyu, Gabriel; Ombaba, Mwengei
Journal of Business and Management Review Vol. 4 No. 9 (2023): (Issue-September)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr49.7942023

Abstract

This study examines how financial literacy moderates the link between accounting practices and financial performance of MSMEs in the Republic of Kenya. Micro, Small and Medium Enterprises (MSMEs) are significant in developing many economies by creating employment, alleviating poverty and food insecurity, and contributing to the Gross Domestic Product. Despite their significance, MSMEs face multiple challenges that affect their capacity to achieve desired economic outcomes. The study employed an explanatory research design and utilized simple random sampling to select a representative sample. Data was collected from 398 managers/owners of MSMEs using a self-administered questionnaire. The hierarchical regression model was used to test the study hypothesis in SPSS vs.23. The study revealed that accounting practices and financial literacy have a positive and significant influence on MSMEs' financial performance. In addition, results show that financial literacy moderates the relationship between accounting practices and financial performance. The study underlines the importance of accounting approaches and financial literacy in improving MSMEs’ financial performance in developed and emerging nations. Given the scarcity of research in this context, it is critical to employ financial literacy as a moderating variable. The interaction results contribute to the body of knowledge and serve as a catalyst for improving the association between accounting practices and financial performance.
The Effect of Viral Marketing and Online Customer Reviews on Instagram on Purchase Decisions for Mixue Ice Cream in Surabaya Syamsya, Syabania Qowi Nur; Purwanto, Sugeng
Journal of Business and Management Review Vol. 4 No. 9 (2023): (Issue-September)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr49.7992023

Abstract

A new ice cream brand from China called “Mixue” appeared in Indonesia recently and made people queue just to taste the ice cream product, even though Mixue is not the first choice of ice cream brand in Indonesia. The researcher wanted to find out the impact of viral marketing and online customer reviews on Instagram on the purchase decision of Mixue ice cream in Surabaya. This study used quantitative methods, with the research subjects being Mixue ice cream consumers in Surabaya and Instagram users. This study involved the participation of 98 people using the non-probability sampling method and purposive sampling as the technique. To collect data, researchers distributed questionnaires online with a Likert Scale. The data would be analyzed using the Partial Least Squares (PLS) method. The results showed that viral marketing had a substantial impact on Mixue ice cream purchase decisions in Surabaya, and online customer reviews had a large impact on Mixue ice cream purchase decisions in Surabaya.
Leveraging on the parent brand image to build brand extensions: a consumer's perspective on the Clover Tropika brand Maziriri, Eugine
Journal of Business and Management Review Vol. 5 No. 1 (2024): (Issue-January)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The primary objective of the study was to investigate how brand extensions can leverage on the parent brand image in order to achieve a positive brand extension perception. This was investigated in accordance with specific brand building constructs. The study focused on a consumers’ perspective of the Clover Tropika brand within emerging economic areas. The research was based on a quantitative approach which adopted convenience sampling at Mall intercepts. A total sample of 238 consumers responded to a self-administered questionnaire at Southgate and Maponya Mall which are located in the south west of Johannesburg. All respondents were above the age of 18 and consented to participate in the research by willingly placing their completed questionnaires in the box provided on the day. The data techniques used included Structural Equation Modelling (SEM) which had a core focus on Confirmatory Factor Analysis (CFA) which assisted in confirming the relationships proposed in the conceptual model. SEM also focused on path modelling to determine the causal relations. Nine out of the ten hypotheses proposed had a significant level of p<0.001 proving support for the proposed hypotheses. The research found that there is a significant relationship between brand awareness and brand attitudes, as this hypothesis had the highest path coefficient score. After the research was conducted. It was noted that high recall and recognition of the parent brand, accompanied by favorable attitudes, are key factors in leveraging on the parent brand image to build brand extensions. Moreover, brand extensions need to have high perceived fit in order to leverage extensively on the parent brand image.
The Influence of Leadership Style And Work Environment on Employee Performance Through Work Motivation in Indonesian Migrant Workers Protection Agency Sugiharti, Ennyta; Subagja, Iwan Kurniawan; , Sartono
Journal of Business and Management Review Vol. 5 No. 5 (2024): (Issue-May)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr55.6732024

Abstract

Research Aims: Employee performance research is particularly intriguing because it incorporates individuals, the environment, processes, and equipment, as well as the organization's key goals. The goals of this study are to: (1) examine and analyze the impact of leadership style and work environment on work motivation; (2) examine and analyze the impact of leadership style and employee performance; (3) examine and analyze the impact of work environment on employee motivation; and (4) examine and analyze the effect of leadership style and work environment on employee performance through work motivation. Design/methodology/approach: The survey, which included 80 respondents, was conducted at the Office for the Protection of Indonesian Migrant Workers. The sampling methodology employs a saturated sample technique, as well as descriptive and path analytic tools. Research Findings: The findings revealed that (1) leadership style and work environment influence work motivation, (2) leadership style and work environment influence employee performance, (3) work motivation influences employee performance, and (4) work motivation does not influence leadership style and work environment influence employee performance. Work motivation, as an intervening variable, does not improve employee performance by changing leadership style and work environment. Theoretical Contribution/Originality: The research's originality stems from its application of a theoretical framework to a specific sector that is often overlooked in the broader literature on leadership and employee performance. Keywords: Leadership Style, Work Environment, Work Motivation, Employee Performance

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