Journal of Management and Bussines (JOMB)
Journal of Management and Bussines (JOMB) focus dan scopenya meliputi; Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional, Manajemen Sistem Informasi, Manajemen Pajak dan, Administrasi Bisnis.
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Analisis Store Image dan Service Quality dalam Meningkatkan Kepuasan Konsumen
Wulan Puspitasari;
Erry Sunarya;
Asep M Ramdan
Journal of Management and Bussines (JOMB) Vol 1 No 2 (2019): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE
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DOI: 10.31539/jomb.v1i2.635
The research was aimed at determining the influence of store image and service quality in increasing customer satisfaction. The research methods applied were descriptive and associative with quantitative approach. The sampling technique applied was probability sampling by means of simple random sampling approach. The amount of samples deployed were amount to 186 respondents. The technique of analyzing data applied was multiple linear regression analysis technique with the help of SPSS 24 application.The results of the research show that the influence of store image was positive and significant towards customer satisfaction which is amounted to 0.743; thus, the influence of service quality is also positive and significant towards customer satisfaction which is amounted to 0.787. Subsequently, the result conveys that the influence of store image and service quality is aggregated to 65.6% and the epsilon or namely the remaining independent influence caused by other variables not explained in the research is aggregated to 34.4%. Conclusion, there is a positive and significant effect between store image and service quality on consumer satisfaction Keywords: Store Image, Service Quality, Customer Satisfaction
Analisis Keterlibatan Fashion dan Gaya Hidup Berbelanja terhadap Pembelian Impulsif pada Distro Platt Mars Cabang Kota Sukabumi
Rayyisa Nurul Haq;
Acep Samsudin;
Faizal Mulia Z
Journal of Management and Bussines (JOMB) Vol 1 No 2 (2019): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE
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DOI: 10.31539/jomb.v1i2.636
The purpose of this study was to analyze the effect of fashion and lifestyle involvement on impulsive purchases of distro platt mars. The method in this study uses a type of probability sampling, including simple random sampling. The analysis technique used is the validity test, reliability test, multiple linear regression analysis including the coefficient of determination test, multiple correlation coefficients, and testing the hypothesis using the test simultaneously (F test). The results of the test of the coefficient of determination seen from the value (Adjusted R2) of 0.325 can be interpreted that the influence of Fashion Involvement and Shopping Lifestyle on Impulsive Purchases is 32.5%. The remaining 67.5% is influenced by other factors outside this study. Based on the multiple correlation coefficient test seen from the R value of 0.582 shows that there is a strong relationship between fashion involvement and shopping lifestyle with impulsive purchases. Based on the F test the probability value sig. 0,000 <0.05. Conclusions, together with Fashion Involvement (X1) and Shopping Lifestyle (X2) significantly influence Impulsive Purchase (Y). Keywords: Fashion Involvement, Shopping Lifestyle, Impulsive Purchasing
Pengaruh Motivasi Spiritual dan Disiplin Kerja terhadap Kinerja Karyawan
Irma Idayati
Journal of Management and Bussines (JOMB) Vol 1 No 2 (2019): Journal of Management and Bussines (JOMB)
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DOI: 10.31539/jomb.v1i2.655
The purpose of this study was to determine the effect of spiritual motivation and work discipline on the performance of PT. DendymarkerIndahlestari. This study uses a quantitative approach that uses questionnaires in data collection techniques. To do the hypothesis test used simple regression techniques, simple correlation, multiple regression, coefficient of determination, t test and F test. All the analysis process, in its calculation is assisted with the application of SPSS 20.0. The results of the study, simultaneously the variables of spiritual motivation (X1) and work discipline (X2) on employee performance showed value, Fcount obtained was 39.565>Ftable = 3.30 and the significance level simultaneously significance was 0,000 <(α) = 0.05 df = n - k = 37 - 2 - 1 = 34 is equal to 3.28 so that Ho is rejected and Ha is accepted. the meaning shows that together (simultaneously) the independent variables, namely spiritual motivation and work discipline have a significant influence on the dependent variable, namely employee performance, so that the truth is proven and the hypothesis is acceptable. Conclusion, there is an influence of spiritual motivation and work discipline on employee performance. Keywords: Spiritual Motivation, Work Discipline, Employee Performance
Pengaruh Promosi dan Saluran Distribusi terhadap Kepuasan Pelanggan
Nasruddin Nasruddin;
Nurchayati Nurchayati
Journal of Management and Bussines (JOMB) Vol 1 No 2 (2019): Journal of Management and Bussines (JOMB)
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DOI: 10.31539/jomb.v1i2.677
This study aims to determine the effect of promotion and distribution channels on customer satisfaction on the CV. Sinar Laut Baru Lubuklinggau. This study uses multiple regression, to find out how far the influence of independent variables on the dependent variable. The results of the study, the results of the t test calculation can be concluded that the Promotion (X1) has an effect on customer satisfaction (Y), showing the value of t = 4.503 is greater than the value of the table (2.036). The results of t test calculations that the distribution channel (X2) affect the Customer Satisfaction (Y), show the value of t = 4.312 is greater than the value of the table (2.036). 3). The recapitulation of the Fcount test results obtained was 14.255> Ftable = 3.29. Conclusions, jointly (simultaneously) promotion and Distribution Channels have a significant effect on Customer Satisfaction Keywords: Promotion, Distribution Channels, Customer Satisfaction
Dampak Hubungan Karyawan dan Kedisiplinan Kerja terhadap Kinerja Karyawan
Rizki Akbari;
Kokom Komariah;
Dicky Jhoansyah
Journal of Management and Bussines (JOMB) Vol 1 No 2 (2019): Journal of Management and Bussines (JOMB)
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DOI: 10.31539/jomb.v1i2.685
The purpose of this study was to determine the impact of employee relations (variable X1) and Work Discipline (variable X2) on Employee Performance (variable Y). The method used in this research is to use descriptive and associative methods. Data collection techniques used by researchers in this study are through observation, questionnaire interviews, documentation and literature studies. The data analysis technique used is the validity test, reliability test, multiple linear regression analysis, including the test of the coefficient of determination and multiple correlation coefficients. The results of the test of the coefficient of determination seen from the value (Adjusted R2) of 0.531 can be interpreted that the impact of employee relations and working discipline on employee performance is equal to 53.1%. The remaining 46.9% is influenced by other factors outside this study. Conclusion, there is a moderate relationship between employee relations and work discipline with employee performance. Keywords: Employee Relations, Work Discipline, Employee Performance
Penerapan Preventive Maintenance untuk Mengurangi Failure Product di Pangan Sejahtera Pabrik Tauco Kota Sukabumi
Zahra Syahmia Haidar;
Erry Sunarya;
Kokom Komariah
Journal of Management and Bussines (JOMB) Vol 1 No 2 (2019): Journal of Management and Bussines (JOMB)
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DOI: 10.31539/jomb.v1i2.687
The purpose of this study is to implement preventive maintenance activities to run in the company, to reduce the number of product failures that often occur in the prosperous food company in the Tauco city of Sukabumi. This study uses a qualitative descriptive method using the fishbone method or often referred to as a causal diagram by conducting unstructured interviews with employees who work in companies, especially in the production department. The results of the analysis conducted by the author using the Fishbone method to describe any abnormalities that occur in the company, especially in the engine for production by entering the dimensions of Preventive maintenance into the fishbone column and found several errors that were made in these dimensions in the field. Conclusion, The Implementation of Preventive Maintenance in Prosperous Food MSME of the Tauco Factory in Sukabumi City really works in accordance with the objectives that the author wants to reduce the Failure Product numbers which are quite high Keywords: Preventive Maintenance, Failure Product
Implementasi Kualitas Produk PT. Nina Venus Indonusa 2 Sukabumi
Shera Wulan Ruswandi;
R. Deni Muhammad Danial;
Nor Norisanti
Journal of Management and Bussines (JOMB) Vol 1 No 2 (2019): Journal of Management and Bussines (JOMB)
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DOI: 10.31539/jomb.v1i2.688
The purpose of this research is to find out what factors most influence the quality of products at PT. Nina Venus Indonusa 2 Sukabumi. The method used in this research is qualitative and descriptive research methods with data collection techniques in the form of observation, interviews and documentation. Data analysis methods used are data reduction and data presentation and conclusions or verification. The results of this study are wig products in accordance with established standards because PT. Nina Venus Indonusa 2 Sukabumi Maintain good quality of the products used by sending samples of raw materials before processing. Conclusions, Product Quality at PT. Nina Venus Indonusa 2 Sukabumi is very important to help increase the value of the company by paying attention to the quality of products marketed so that consumers are satisfied with the results of products made from wigs that have been produced at PT. Nina Venus Indonusa 2, because PT. Nina Venus Indonusa 2 Sukabumi observed how the trends or needs that are needed in the market Keywords: Product quality
PENGENDALIAN PERSEDIAAN BAHAN BAKU DALAM PROSES PRODUKSI DENGAN MENGGUNAKAN METODE ECONOMIC ORDER QUANTITY (EOQ)
Elia Rahayu R;
Nor Norisanti;
Acep Samsudin
Journal of Management and Bussines (JOMB) Vol 1 No 2 (2019): Journal of Management and Bussines (JOMB)
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DOI: 10.31539/jomb.v1i2.690
The purpose of this study is to control the supply of raw materials using the Economic Order Quantity (EOQ) method in Tahu Nugraha Jaya Sukabumi UKM. The data analysis method used is quantitative descriptive to describe and describe the data to be examined and then processed using EOQ. This study uses the EOQ method to determine the total inventory cost. The data needed in this study are the number of purchases of raw materials, the amount of use of raw materials, storage costs, and ordering costs. The results of this study indicate that by applying the EOQ method can further optimize the supply of raw materials by minimizing raw materials with increased inventory. With the application of the Economic Order Quantity (EOQ) method it shows more efficient than conventional methods of the company. Conclusions, seen from the difference in the TIC of the two methods, the more efficient method is the Economic Order Quantity (EOQ) method that is equal to 244,392.94 while the calculation used by the company is 374,325. so that it can be obtained that there is a difference between the Company TIC and the EIC method TIC. Keywords: Raw Material Inventory, Production Process
Peran Kualitas Pelayanan dengan Aplikasi PLN Mobile dalam Meningkatkan Kepuasan Pelanggan
Shintya Yuliana;
Nor Norisanti;
Faizal Mulia
Journal of Management and Bussines (JOMB) Vol 1 No 2 (2019): Journal of Management and Bussines (JOMB)
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DOI: 10.31539/jomb.v1i2.698
The purpose of this study is to study the quality of service using the PLN Mobile Application in increasing customer satisfaction with quantitative methods at PT. PLN (Persero) Rayon Cikembar, Sukabumi Regency. The research method used is a quantitative method. The analysis technique used is the validity test, reliability test, simple linear regression analysis, including the coefficient of determination test and hypothesis testing using partial testing (t test). The results of the study, obtained an R number of 0.232 in the category 0.00 - 0.199, which means a low relationship between service quality and customer satisfaction. Conclusions, each Service Quality (X) variable in this study can represent each variable and can be used by future researchers. Keywords: Service Quality, Customer Satisfaction.
Determinasi Jaminan Layanan dan Perceived Quality terhadap Kepuasan Konsumen Pengguna Jasa Bengkel Honda AHASS 0501
Ilfam Yaksi;
Kokom Komariah;
Asep M. Ramdan
Journal of Management and Bussines (JOMB) Vol 1 No 2 (2019): Journal of Management and Bussines (JOMB)
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DOI: 10.31539/jomb.v1i2.711
The purpose of this study was to determine the effect of collateral and perceived quality on consumer satisfaction at AHASS 0501. Workshop This research method uses the type of sampling included in the random sampling sample. The analysis technique used is multiple linear analysis techniques, and for testing the hypothesis is a simultaneous test (f test). Based on the coefficient of determination test of 0.868 can be interpreted that the effect of service assurance and perceived quality on customer satisfaction is 75.3%. The remaining 24.7% is influenced by other factors not explained in this study. Based on the f test, a probability value of sig is obtained. 0,000 <0.05 and the F test calculation shows that the F count is greater than the F table which is 129,777> 2.37. Conclusions, Service Guarantee (X1) and Perceived Quality (X2) have a significant effect on Consumer Satisfaction (Y). Keywords: Guarantee, Quality Perception, Consumer Satisfaction