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INDONESIA
Journal of Management and Bussines (JOMB)
Published by Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi
ISSN : 26568918     EISSN : 26848317     DOI : -
Core Subject :
Journal of Management and Bussines (JOMB) focus dan scopenya meliputi; Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional, Manajemen Sistem Informasi, Manajemen Pajak dan, Administrasi Bisnis.
Arjuna Subject : -
Articles 10 Documents
 1 
Search results for , issue "Vol 2 No 1 (2020): Journal of Management and Bussines (JOMB)" : 10 Documents clear
Kekuatan Social Media dan Word Of Mouth dalam Mempengaruhi Keputusan Pembelian Konsumen pada Restorant Mie Seuhah PISAN (MIE SP) Sukabumi Adelia Athaya Dzakiyyah; Nor Norisanti; Acep Syamsudin
Journal of Management and Bussines (JOMB) Vol 2 No 1 (2020): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v2i1.657

Abstract

The purpose of this study was to measure the strength of social media and word of mouth on consumer purchasing decisions at Mie SP Sukabumi restaurant. The method used in this research is associative descriptive and quantitative approaches with multiple linear regression as data analysis techniques. The results of this study indicate that the total effect simultaneously is only 4.5% while the remaining 95.5% is influenced by other variables not examined in this study. Conclusion, social media does not have a positive and significant influence on purchasing decisions, while word of mouth has an influence on purchasing decisions partially. Keywords: Purchase Decision, Social Media, Word of Mouth
Milenial Intention on Social Media Selfia Ratna Kasih; Asep M Ramdan; Acep Samsudin
Journal of Management and Bussines (JOMB) Vol 2 No 1 (2020): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v2i1.1070

Abstract

The purpose of this study is to measure how much influence social media Instagram and consumer confidence in millennial purchase interest. The variables of this research are Instagram social media (X1), consumer trust (X2) and millennial purchase interest (Y). The method used in this study is a quantitative research method with an associative approach, by distributing 200 online questionnaires to millennials of productive age. The analysis technique used to test the hypothesis in this study is the path analysis. Hypothesis test results show intagram social media and consumer trust have a significant influence on millennial buying interest and mediation hypothesis testing results show that consumer confidence variables mediate Instagram social media on millennial buying interest. Conclusion, consumer confidence in an online fashion store will certainly affect the buying interest. Keywords: Instagram, Consumer Trust, Social Media, Millennials, Purchase Interest
Pengaruh Motivasi Kerja dan Kepemimpinan terhadap Kinerja Pegawai di Dinas Koperasi Usaha Kecil dan Menengah Kabupaten Musi Rawas Gregorius Wartono; Suyadi Suyadi
Journal of Management and Bussines (JOMB) Vol 2 No 1 (2020): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v2i1.1214

Abstract

This study aims to determine the effect of motivation and work environment on the Employee Performance of the Musi Rawas Cooperative Office for Small and Medium Enterprises. A sample of 44 employees was selected by the Saturated Sampling Method. The results showed that the calculated Fcount (18,566) was greater than the Ftable 2,810. Conclusion, work motivation and leadership simultaneously have a significant effect on the performance of employees in the Department of Cooperatives of Small and Medium Enterprises in Musi Rawas Regency. Keywords: Motivation, Leadership, Performance
Pengaruh Stres Kerja, dan Beban Kerja, terhadap Kinerja Karyawan Sulastri Sulastri; Onsardi Onsardi
Journal of Management and Bussines (JOMB) Vol 2 No 1 (2020): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v2i1.1215

Abstract

This study emphasizes the analysis of work stress and workload on employee performance. The research method used is the saturated sample method using multiple analysis techniques. Work Strees Research Results research value t_hit <t_ (α / 2) (-6,829 <2.0422) and (sig α = 0,000 <0.050), this indicates a significant negative relationship between Work Strees (X1) on employee work results. Based on the t_hit test for workload variables (X_2), namely t_hit <t_ (α / 2) (-2,461 <2.0422) and (sig α = 0.021 <0.050), this shows that there are significant negative differences between workloads and professional performance at the Honda Astra Motor Dealer Bengkulu City. Conclusion, the most dominant variable influencing employee performance (Y) is work stress (X1). Keywords: Workload, Employee Performance, Job Stress
Analisis Citra Merek dan Kepercayaan Merek terhadap Loyalitas Pelanggan Pada PD. Ikram Nusa Persada Kota Sukabumi Reza Eka Perdana; Kokom Komariah; Faizal Mulia
Journal of Management and Bussines (JOMB) Vol 2 No 1 (2020): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v2i1.1216

Abstract

The purpose of this study is to analyze brand image and brand trust towards customer loyalty in PD. Ikram Nusa Persada, Sukabumi City, knows how the brand image of PD. Ikram Nusa Persada, Sukabumi City, knows how the brand believes in PD. Ikram Nusa Persada Kota Sukabumi, knowing how customer loyalty to PD. Ikram Nusa Persada, Sukabumi City, knows how much influence the brand image and brand trust have on customer loyalty in PD. Ikram Nusa Persada, Sukabumi City. The method used in this study is to use random sampling by distributing 66 questionnaires to PD customers. Ikram nusa persada. The results of the study show that the results of data analysis obtained in the brand image F test (X1) and brand confidence (X2) on customer loyalty (Y) show that the calculated Fcount value is greater than the Ftable value. Conclusions, the influence of brand image and customer loyalty on customer loyalty can positively and significantly affect customer loyalty PD dolphin stamp wax products. Ikram Nusa Persada. Keywords: Brand Image, Brand Trust, Customer Loyalty
Pengaruh Kepemimpinan dan Pengawasan terhadap Kinerja Pegawai di Kantor Kecamatan Tugumulyo Kabupaten Musi Rawas Irma Idayati; Hardi Mulyono
Journal of Management and Bussines (JOMB) Vol 2 No 1 (2020): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v2i1.1217

Abstract

This study aims to learn about Leadership and Supervision of Employee Performance at the Tugumulyo District Office in Musi Rawas Regency. The research method used in this research is quantitative research. The results of the study using multiple regression results the coefficient of determination (R2) of 47.7% means, leadership and supervision have an effect of 47.7%, while 52.3% is needed by other variables. Fcount = 12,300> F table = 3.32. Value, the Fcount value is greater than the Fable value. Conclusion, there is a significant leadership between Leadership and Supervision of Employee Performance in the Tugumulyo District Office in the Musi Rawas Office. Keywords: Leadership, Performance, Supervision
Mengukur Kinerja Perusahaan dengan Penerapan Metode Balanced Scorecard pada PT. Perkebunan Nusantara VIII Kebun Sukamaju Cibadak Kabupaten Sukabumi Hikmah Nurfaidah; R.Deni Muhammad Daniel; Faizal Mulia Z
Journal of Management and Bussines (JOMB) Vol 2 No 1 (2020): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v2i1.1218

Abstract

The purpose of this research is to find out how effective and efficient the application of the Balanced Scorecard method to company performance at PTPN. The method used in this research is to use the Balanced Scorecard method. Type of quantitative descriptive research. Data collection techniques used by researchers in this research is through observation, interviews, documentation, and literature studies. The results of calculations using the customer retention formula with a percentage of the company's ability to retain old customers can be said to be less good. Conclusions, the application of the balanced scorecard method at PT. Perkebunan Nusantara VIII, Sukamaju plantation, is more comprehensive and measurable, so it is good and needs to implement company performance measurement using the balanced scorecard method. Because to make it easier for management to control and evaluate company performance so they can survive in business competition and design corporate strategies for the long term. Keywords: Balanced Scorecard, Company Performance
Peranan Insentif terhadap Kinerja Karyawan PT Haleyora Power Rayon Cikembar Kabupaten Sukabumi Faisal Rizky Sabani; Erry Sunarya
Journal of Management and Bussines (JOMB) Vol 2 No 1 (2020): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v2i1.1219

Abstract

The purpose of this study was to determine the effect of incentives on employee performance. The method used in this research is to use descriptive and associative methods. Data collection techniques used by researchers in this study are through observation, questionnaire interviews, documentation and literature studies. The results of the calculation of the hypothesis test t arithmetic ab t abel is 14.071 ≥ 1.997. Conclusion, there is a significant influence between incentives on employee performance. Keywords: Incentives, Employee Performance
Analisis Efek Komunitas dan Electronic Word Of Mouth terhadap Brand Switching Produk Xiaomi Pocophone ke Oppo F9 di RNY Communication Kota Sukabumi Ackbar Pirdaus; R. Deni Muhammad Danial; Asep M. Ramdan
Journal of Management and Bussines (JOMB) Vol 2 No 1 (2020): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v2i1.1220

Abstract

The purpose of this study was to determine the effect of community and electronic word of mouth (e-WOM) on brand switching. The method used in this study is the method of sampling type included in the sample random sampling by distributing questionnaires as many as 150 to consumers. This research analysis technique uses multiple linear analysis techniques, and in testing the hypothesis using partial statistical tests (t test) and simultaneous tests (f test). T test results showed that the community effect (X1) had a significant effect on brand switching, electronic word of mouth (e-WOM) (X2) had a significant effect on brand switching. Based on the F test in this study the probability value sig 0,000 <0.05 while the coefficient of determination test of 0.818. Conclusions, community effects and electronic word of mouth (e-WOM) have a significant effect on brand switching. The effect of community effects and electronic word of mouth (e-WOM) on brand switching is 81.7%. The remaining 18.3% is influenced by other factors not explained in this study. Keywords: Brand switching, Community effects, Electronic word of mouth (e-WOM)
Pengaruh Harga Kamar dan Fasilitas terhadap Keputusan Menginap pada Hotel Simpang Baru Lahat Mujari Mujari
Journal of Management and Bussines (JOMB) Vol 2 No 1 (2020): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v2i1.1278

Abstract

This study aims to determine the effect of room prices on the decision to stay at the Hotel Simpang Baru Lahat, the influence of facilities on the decision to stay at the Hotel Simpang Baru Lahat, and the influence of room prices and facilities on the decision to stay at the Hotel Simpang Baru Lahat. The results showed the price of rooms and facilities showed a calculated F value> F table (96.548> 5.59) and a significance value (0.000 <0.05). As well as the price of the room, with the value of t count> t table (10.626> 1.996). For facility variables with t count> t table (10.626> 1.996). Conclusions, room rates, the effect of facilities, and the price of rooms and facilities have a positive and significant effect on the decision to stay. Keywords: Facilities, Room Rates, Stay Decisions

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