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International Journal of Business and Social Science Research
Published by The Institute of Academic Research and Publication
ISSN : 29579236     EISSN : 27092143     DOI : https://doi.org/10.47742/ijbssr
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences
Accounting Information System, Anthropology, Corporate Governance, Development Economics and Economic Policies, Education Research, Environmental Studies, Finance & Banking, History & Culture, Human Geography, Tourism and Hospitality, Insurance and Actuarial Science, International Relations, Legal Studies, Marketing Research, Mass Communication, Management Information System, Management & Business Studies, Operations Research, Peace and Conflict, Philosophy, Political Science, Population Studies, Education, Law, Economics, Public Administration, Psychology, Quantitative and Qualitative Management, Religious Studies, Social Policy and Social Welfare, Sociology, Teaching, Tourism and Hospitality, Women Studies.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 87 Documents
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The impact of liquidity on bank lending: Case of Tunisia Mohamed Aymen Ben Moussa; Chedia Hedfi
International Journal of Business and Social Science Research Vol. 5 No. 7 (2024): Vol. 5 No. 7 (2024): July (IJBSSR)
Publisher : The Institute of Academic Research and Publication (IARP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47742/ijbssr.v5n7p2

Abstract

Liquidity is the risk to a bank's earnings and capital arising from its inability to timely meet obligations when they come due without incurring unacceptable losses. Bank management must ensure that sufficient funds are available at a reasonable cost to meet potential demands from both fund providers and borrowers. Also, Lending is the process by which a financial institution provides funds to a borrower. Often called a lender, the institution typically receives interest in return for the loan. Lending in banking benefits lenders and borrowers alike by increasing liquidity within the marketplaces where loans are originated and used. This article aims to identify the impact of liquidity on bank lending. We used a sample of 12 banks in Tunisia over the period (2005….2022). By employing a method of panel static we found that liquidity has a significant impact on bank lending.
The Stigma and stereotype notions of community towards the urban homeless at Komtar, Pulau Pinang, Malaysia Abu Bakar, Mohd Azmeer; Nur Farhanah Husain; Nooriah Yusoff; Norhayati Mat Ghani
International Journal of Business and Social Science Research Vol. 5 No. 8 (2024): Vol. 5 No. 8 (2024): August (IJBSSR)
Publisher : The Institute of Academic Research and Publication (IARP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47742/ijbssr.v5n8p1

Abstract

Homelessness is a pervasive issue that impacts both developed and developing nations, including Malaysia. This situation gives rise to multiple stigmas and misconceptions within the community. The problem of homelessness in Penang is a significant concern for government authorities and non-governmental groups, who are actively attempting to confront, mitigate, and assist in managing this situation. This study aims to ascertain the community's impression of people experiencing homelessness. The questionnaire survey included 387 respondents from the local community near Komtar, Pulau Pinang. A straightforward random selection was made using the participants' method. This study uses descriptive analysis and a relative importance index (RRI) to analyze the study data. The survey findings indicate a specific outlet or community categorization exists for those currently suffering homelessness, including those who do not have a permanent dwelling (homeless individuals (44.5%) and a significant fraction of wandering individuals (21.5%). Moreover, this study demonstrates that the perception of the homeless population is closely tied to their attire, which in turn is influenced by factors such as safety, surroundings, and location. This study on homelessness can offer significant insights to the Department of Local Government and Social Welfare regarding the community's view and response to homeless individuals in the area, which serves as an administrative centre. Moreover, this study can assist the Government in identifying the precise locations of homeless people. This would enable a more precise allocation of aid to the desired group, ultimately reducing the number of homeless individuals in Pulau Pinang.
Catering to the Quiet and the Sociable A Proposal of Introversion and Extraversion as Emerging Market Segments Bosonac, Ashley; Carissa Civitello
International Journal of Business and Social Science Research Vol. 5 No. 9 (2024): Vol. 5 No. 9 (2024): September (IJBSSR)
Publisher : The Institute of Academic Research and Publication (IARP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47742/ijbssr.v5n9p1

Abstract

Target marketing leverages many human characteristics to persuade a specific consumer group best. These characteristics may include demographic, geographic, psychographic, and lifestyle traits. The psychographic factors considered in target marketing most commonly include an understanding of consumer values and behavior, not personality type. Few studies have analyzed how personality type, more specifically introversion and extraversion, might shape the outcome of a campaign. Introversion and extraversion have proven to have a pivotal role in other areas of business, such as the workplace, sales forces, and customer engagement. Drawing on that connection, this research hypothesized that these personality types might also impact consumer responses to a marketing campaign, particularly the promotional element. To answer these queries, multiple theories of personality were analyzed, including Jung’s Theory of Personality, and applied to previous research to introversion and extraversion in target marketing. Results reflected that there is considerable merit behind the pursuit of tailored advertisement campaigns that target introverts and extroverts respectively. Such strategies might increase metrics and create a more predictable and direct campaign. Subsequent research is suggested to further corroborate this conclusion.
Improving Teacher Engagement Through Strengthening Creativity, Organizational Support, Adversity Intelligence, and Achievement Motivation in Permanent Foundation Teachers (Gty) of Private Junior High Schools in Karawang District Jaja Jalaludin; Sri Setyaningsih; Herfina
International Journal of Business and Social Science Research Vol. 5 No. 12 (2024): Vol. 5 No. 12 (2024): December (IJBSSR)
Publisher : The Institute of Academic Research and Publication (IARP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47742/ijbssr.v5n12p1

Abstract

This study aims to produce optimal strategies, methods and solutions to improve Teacher Engagement through strengthening the variables of Creativity, Organizational Support and Adversity Intelligence as independent variables and the variable of Achievement Motivation as an intervening variable. The sample selected based on the Taro Yamane formula from a population of 463 resulted in 215 samples taken by proportional random sampling in 7 Districts in Karawang Regency. This study uses a survey method with a path analysis approach and is continued with SITOREM analysis. The results of this study can be concluded: 1) There is a significant positive direct effect between creativity (X1) on teacher engagement (Y) with βy1 = 0.278, so that strengthening creativity (X1) can increase teacher engagement (Y); There is a significant positive direct effect between organizational support (X2) on teacher engagement (Y) with βy2 = 0.307, so that strengthening organizational support (X2) can increase teacher engagement (Y); There is a significant positive direct effect between adversity intelligence (X3) on teacher engagement (Y) with βy3 = 0.134 so that strengthening adversity intelligence (X3) can increase teacher engagement (Y); There is a significant positive direct effect between achievement motivation (X4) on teacher engagement (Y) with βy4 = 0.267, so that strengthening achievement motivation (X4) can increase teacher engagement (Y); There is a significant positive direct effect between creativity (X1) on achievement motivation (X4) with βx1x4 = 0.232, so that strengthening creativity (X1) can increase achievement motivation (X4); There is a significant positive direct effect between organizational support (X2) on achievement motivation (X4) with βx2x4 = 0.276, so that strengthening organizational support (X2) can increase achievement motivation (X4); There is a significant positive direct effect between adversity intelligence (X3) on achievement motivation (X4) with βx3x4 = 0.238, so that strengthening adversity intelligence (X3) can increase achievement motivation (X4); There is a significant positive indirect effect between creativity (X1) on teacher engagement (Y) through achievement motivation (X4) with β14y = 0.074, so that strengthening creativity (X1) can increase teacher engagement (Y) through achievement motivation (X4). Achievement motivation (X4) cannot function effectively as an intervening variable between creativity (X1) and teacher engagement (Y) because the direct influence is greater than the indirect influence; There is a significant positive indirect influence between organizational support (X2) on teacher engagement (Y) through achievement motivation (X4) with β24y = 0.082, so that strengthening organizational support (X2) can increase teacher engagement (Y) through achievement motivation (X4). However, achievement motivation (X4) cannot function effectively as an intervening variable between organizational support (X2) and teacher engagement (Y) because the direct influence is greater than the indirect influence; and There is a significant positive indirect influence between adversity intelligence (X3) on teacher engagement (Y) through achievement motivation (X4) with β34y = 0.036, so that strengthening adversity intelligence (X3) can increase teacher engagement (Y) through achievement motivation (X4). However, achievement motivation (X4) cannot function effectively as an intervening variable between adversity intelligence (X3) and teacher engagement (Y) because the direct influence is greater than the indirect influence. The results of the SITOREM analysis show that the indicators that are still weak and need to be improved are: 1st providing justice, 2nd organizational rewards, 3rd acting smartly in seeking opportunities; 4th habits of behavior in solving problems; 5th behavior interested in complex things, 6th the drive to excel in competition, 7th the need for long-term career success, 8th strong drive to get feedback on performance, 9th attitude of controlling difficulties, 10th attitude facing difficulties, 11th work engagement, 12th career development, 13th work spirit, and 14th absorption. while the indicators that are maintained and developed are: 1) leadership support, 2) working conditions, 3) originality in developing something new or different, 4) open behavior in accepting new ideas and concepts; 5) acting persistently in trying; 6) the need to work intensively in carrying out tasks, 7) liking challenges and competition, 8) having a systematic and realizable work plan, 9) attitude towards the origin of difficulties, 10) attitude anticipating the impact of difficulties, 11) endurance towards difficulties, 12) dedication, 13) concern for productivity, and 14) sense of ownership.
Police Management and Community Policing: A Case Study from Scotland Moir, James
International Journal of Business and Social Science Research Vol. 6 No. 1 (2025): Vol. 6 No. 1 (2025): January (IJBSSR)
Publisher : The Institute of Academic Research and Publication (IARP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47742/ijbssr.v6n1p1

Abstract

This paper reports on a case study of police management in Scotland and its focus on orientating the service toward community policing and away from a target-driven approach. Contemporary police report and planning documents are analyzed to chart this shift in orientation towards what is referred to as New Public Governance (NPG) This involves a focus on the public good and represents moving beyond the previous target-driven approach of New Public Management (NPM). New Public Governance stresses community involvement and the co-creation of objectives between professionals and the public they serve. The study examines the extent to which the police service in Scotland is, through formal reporting structures, seeking to align with NPG and if there are vestiges of the NMP approach. A discourse analytic methodology is adopted which examines the rhetorical nature of the documents. The focus of the analysis is the extent to which these public-facing documents represent an attempt to convey police acceptance and enthusiasm for NPG, or if they can be considered as attempts to bolster public confidence and police legitimacy. The ambivalent nature of the discourse in the documents is examined in terms of the adoption of both NPG and NPM through references to key aspects of these managerial approaches, including a focus on the setting of policing objectives through community co-creation in the case of the latter, and stress upon outcomes and measurable outcomes about the former.
Leadership and Sustainable Growth in Small, Micro and Medium-Sized Enterprises in Gauteng Previledge Garikai Madhovi; Zeleke Worku; Mammo Muchie
International Journal of Business and Social Science Research Vol. 6 No. 3 (2025): Vol. 6 No. 3 (2025): March (IJBSSR)
Publisher : The Institute of Academic Research and Publication (IARP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47742/ijbssr.v6n3p1

Abstract

South Africa faces problems due to the high rate of failure of start-up Small Medium and Micro sized Enterprises (SMMEs). The quest for enhancing leadership quality in South African SMMEs is vital for enabling SMMEs to grow and increase the Gross Domestic Product (GDP) of a country. Since the SMME sector is vital for creating jobs and livelihood for the poor, it deserves to be supported adequately. The purpose of the study is to assess the relationship between leadership quality and sustainable growth in SMMEs in the Gauteng province. Key attributes in terms of measuring growth are job creation, survival, and profitability among others. Data was gathered from the various SMMEs identified as the target population of this study, hence the design used was a cross-sectional one. The study made use of quantitative or statistical methods of data collection and analysis. The results revealed that there is correlation between the type of leadership and the attainment of sustainable growth. The implementation of ethical practices is crucial for the long-term sustainability of SMMEs, with ethical leadership being a key component of this process. Leaders who emphasize integrity, transparency, and responsible business practices can establish trust with various stakeholders, such as employees, customers, and investors.
Persuasive techniques in out-of-home advertising: A comparative study Duong Quang Trung; Tran T.M. Thu; Nguyen L.M. Hien
International Journal of Business and Social Science Research Vol. 6 No. 5 (2025): Vol. 6 No. 5 (2025): May (IJBSSR)
Publisher : The Institute of Academic Research and Publication (IARP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47742/ijbssr.v6n5p1

Abstract

This study is conducted with the aim to identify and examine the persuasive techniques employed in billboard and banner advertising within the Vietnamese context, and to further explore their linguistic realizations and emergent persuasive features. It seeks to discover the correlations among persuasive techniques, highlight the similarities and differences in their application between billboards and banners, and propose implications for enhancing marketing and advertising strategies. Employing descriptive, quantitative, and qualitative methods, and drawing on the theoretical frameworks developed by Shabo (2010, 2013), the research analyzes a dataset of 488 OOH advertisements, comprising 244 billboards and 244 banners, collected from Da Nang City and Quang Nam Province. The findings reveal the presence of twelve persuasive techniques, alongside the identification of specific linguistic realization patterns within each technique. Significant correlations among techniques are observed, and both similarities and differences in their deployment across billboards and banners are highlighted. Based on these findings, a proposed model is formulated, emphasizing the synergistic role of emotional, logical, and credibility-based appeals in enhancing persuasive effectiveness in OOH advertising. The study provides practical implications for advertisers and contributes to the academic understanding of persuasive communication strategies in the contemporary Vietnamese advertising landscape.

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