cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Arman Harahap
Contact Email
ijstm@inarah.co.id
Phone
+6285370005518
Journal Mail Official
armanhrahap82@gmail.com
Editorial Address
Jl. SM. Raja, No 27 Kota Rantauprapat, Sumatera Utara, Indonesia Whatsapp: +6285370005518 e-Mail: jurnalijstm@gmail.com
Location
Unknown,
Unknown
INDONESIA
International Journal Of Science, Technology & Management (IJSTM)
Published by CV. Inara
ISSN : -     EISSN : 27224015     DOI : doi.org/10.46729
Core Subject : Science, Education, Agriculture, Engineering,
Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Transportation
International Journal of Science, Technology & Management (IJSTM) is an international scholarly refereed research journal which aims to promote the theory and practice of science, technology, innovation, engineering and management.
Arjuna Subject : Teknik (semua kategori) - Teknik (Lain-Lain)
Articles 1,082 Documents
 105   106   107   108   109 
The Social Path to Brand Loyalty: How Interaction and Relationships Drive Commitment in Brand Communities Fatmawati, Indah; Listyo Raharjo, Aji
International Journal of Science, Technology & Management Vol. 7 No. 3 (2026): May 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i3.1429

Abstract

Brand communities have become an important strategic platform for strengthening consumer–brand relationships and fostering long-term loyalty. However, empirical evidence explaining how experiential and social dynamics within brand communities translate into brand loyalty remains limited. This study investigates the effects of experience, individual interaction, and social relationships on brand loyalty, with community commitment as a mediating variable, among particular DSLR camera brand users in Yogyakarta, Indonesia. A quantitative approach was employed using survey data from 150 members of photography communities. The data were analyzed using Structural Equation Modeling (SEM) with AMOS 22. The findings reveal that individual interaction and social relationships significantly enhance community commitment, whereas experience does not. Furthermore, community commitment has a strong positive effect on brand loyalty and serves as a mediator in the relationships among experience, individual interaction, and social relationships. This study highlights the critical role of social interaction and relational bonding in brand communities as key drivers of consumer loyalty. The findings provide managerial insights for firms seeking to leverage brand communities as strategic tools for relationship marketing and customer retention.
Nurturing Talent For Digital Transformation By Integrating Digital Upskilling With Career Pathing: A Case Study of A Company In Japan’s Energy Infrastructure Sector Kawai, Kazunori
International Journal of Science, Technology & Management Vol. 7 No. 3 (2026): May 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i3.1432

Abstract

This case study examines an intervention implemented by a company in Japan’s energy infrastructure sector to nurture digital talent. This intervention involved a digital upskilling program integrated with a career pathing program. The digital upskilling program delineated three categories of digital talent, corresponding to those in the Digital Transformation Promotion Skill Standard, and provided core courses for all employees along with category-specific courses. The career pathing program introduced the statuses of Digital Player and Digital Specialist, which employees could earn if they met the required conditions. Feedback on the intervention was obtained post-intervention through a questionnaire conducted among employees (n = 500, effective response rate of 95%) and interviews with ten employees who had gained the Digital Player status. The questionnaire responses revealed a difference between general and managerial staff in the level of interest in digital transformation and their ability to envisage applying digital technology in practice. The responses also suggested that the integrated intervention inspired younger employees to take initiative and encouraged a transformation in corporate culture. The case study provides a best-practice model for designing digital upskilling and career pathing programs in large, traditional companies in Japan.

Page 109 of 109 | Total Record : 1082

 105   106   107   108   109 

Filter by Year

2020 2026


Reset
Filter By Issues
All Issue Vol. 7 No. 3 (2026): May 2026 Vol. 7 No. 2 (2026): March 2026 Vol. 7 No. 1 (2026): January 2026 Vol. 6 No. 6 (2025): November 2025 Vol. 6 No. 5 (2025): September 2025 Vol. 6 No. 4 (2025): July 2025 Vol. 6 No. 3 (2025): May 2025 Vol. 6 No. 2 (2025): March 2025 Vol. 6 No. 1 (2025): January 2025 Vol. 5 No. 6 (2024): November 2024 Vol. 5 No. 5 (2024): September 2024 Vol. 5 No. 4 (2024): July 2024 Vol. 5 No. 3 (2024): May 2024 Vol. 5 No. 2 (2024): March 2024 Vol. 5 No. 1 (2024): January 2024 Vol. 4 No. 5 (2024): September 2024 Vol. 4 No. 6 (2023): November 2023 Vol. 4 No. 5 (2023): September 2023 Vol. 4 No. 4 (2023): July 2023 Vol. 4 No. 3 (2023): May 2023 Vol. 4 No. 2 (2023): March 2023 Vol. 4 No. 1 (2023): January 2023 Vol. 3 No. 6 (2022): November 2022 Vol. 3 No. 5 (2022): September 2022 Vol. 3 No. 4 (2022): July 2022 Vol. 3 No. 3 (2022): May 2022 Vol. 3 No. 2 (2022): March 2022 Vol. 3 No. 1 (2022): January 2022 Vol. 2 No. 6 (2021): November 2021 Vol. 2 No. 5 (2021): September 2021 Vol. 2 No. 4 (2021): July 2021 Vol. 2 No. 3 (2021): May 2021 Vol. 2 No. 2 (2021): March 2021 Vol. 2 No. 1 (2021): January 2021 Vol. 1 No. 4 (2020): November 2020 Vol. 1 No. 3 (2020): September 2020 Vol. 1 No. 2 (2020): July 2020 Vol. 1 No. 1 (2020): May 2020 More Issue