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Arman Harahap
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International Journal Of Science, Technology & Management (IJSTM)
Published by CV. Inara
ISSN : -     EISSN : 27224015     DOI : doi.org/10.46729
Core Subject : Science, Education, Agriculture, Engineering,
Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Transportation
International Journal of Science, Technology & Management (IJSTM) is an international scholarly refereed research journal which aims to promote the theory and practice of science, technology, innovation, engineering and management.
Arjuna Subject : Teknik (semua kategori) - Teknik (Lain-Lain)
Articles 1,086 Documents
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The Social Path to Brand Loyalty: How Interaction and Relationships Drive Commitment in Brand Communities Indah Fatmawati; Aji Listyo Raharjo
International Journal of Science, Technology & Management Vol. 7 No. 3 (2026): May 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i3.1429

Abstract

Brand communities have become an important strategic platform for strengthening consumer–brand relationships and fostering long-term loyalty. However, empirical evidence explaining how experiential and social dynamics within brand communities translate into brand loyalty remains limited. This study investigates the effects of experience, individual interaction, and social relationships on brand loyalty, with community commitment as a mediating variable, among particular DSLR camera brand users in Yogyakarta, Indonesia. A quantitative approach was employed using survey data from 150 members of photography communities. The data were analyzed using Structural Equation Modeling (SEM) with AMOS 22. The findings reveal that individual interaction and social relationships significantly enhance community commitment, whereas experience does not. Furthermore, community commitment has a strong positive effect on brand loyalty and serves as a mediator in the relationships among experience, individual interaction, and social relationships. This study highlights the critical role of social interaction and relational bonding in brand communities as key drivers of consumer loyalty. The findings provide managerial insights for firms seeking to leverage brand communities as strategic tools for relationship marketing and customer retention.
Nurturing Talent For Digital Transformation By Integrating Digital Upskilling With Career Pathing: A Case Study of A Company In Japan’s Energy Infrastructure Sector Kazunori Kawai
International Journal of Science, Technology & Management Vol. 7 No. 3 (2026): May 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i3.1432

Abstract

This case study examines an intervention implemented by a company in Japan’s energy infrastructure sector to nurture digital talent. This intervention involved a digital upskilling program integrated with a career pathing program. The digital upskilling program delineated three categories of digital talent, corresponding to those in the Digital Transformation Promotion Skill Standard, and provided core courses for all employees along with category-specific courses. The career pathing program introduced the statuses of Digital Player and Digital Specialist, which employees could earn if they met the required conditions. Feedback on the intervention was obtained post-intervention through a questionnaire conducted among employees (n = 500, effective response rate of 95%) and interviews with ten employees who had gained the Digital Player status. The questionnaire responses revealed a difference between general and managerial staff in the level of interest in digital transformation and their ability to envisage applying digital technology in practice. The responses also suggested that the integrated intervention inspired younger employees to take initiative and encouraged a transformation in corporate culture. The case study provides a best-practice model for designing digital upskilling and career pathing programs in large, traditional companies in Japan.
The Influence of Work Motivation and Job Satisfaction on Teacher Performance Yayasan Dharma Setia Kosgoro Kota Bogor Elbie Yudha Pratama; Dian Indiyati; Ratri Wahyuningtyas
International Journal of Science, Technology & Management Vol. 7 No. 3 (2026): May 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i3.1381

Abstract

Dharma Setia Kosgoro Bogor City Foundation (YDSK) is an educational foundation established in 1987 that oversees three educational units, namely SMP Kosgoro, SMA Kosgoro, and SMK Kosgoro. As a private educational institution, the foundation faces challenges related to the uneven performance of teachers across its three educational units. An analysis of the Teacher Performance Assessment (PKG) document for the 2020/2021 academic year revealed an average score of 91.07%, categorized as "Very Good." However, gaps were identified in the social and professional competency aspects, which remained in the "Good" category with a score of 75%. This condition requires a deeper examination of the factors influencing teacher performance, particularly work motivation and job satisfaction, in order to generate targeted policy recommendations for the foundation's management. This study aims to analyze and empirically examine the effect of Work Motivation (X1) and Job Satisfaction (X2) on Teacher Performance (Y) at Yayasan Dharma Setia Kosgoro Bogor City. This study employed a quantitative approach with a survey method using questionnaires, involving all teachers from the three educational units under the foundation as the study population. The collected data were processed using descriptive analysis techniques with SEM-PLS. Based on the findings of this study, it can be concluded that Job Satisfaction is the primary determinant of Teacher Performance at Yayasan Dharma Setia Kosgoro Bogor City, while Work Motivation was not proven to have a statistically significant effect, although the direction of the relationship was positive. The foundation's management is advised to prioritize efforts to improve teacher job satisfaction through the implementation of a fair and competitive compensation system, the creation of a conducive work environment, the provision of recognition for teacher dedication and achievement, and the provision of continuous professional development opportunities. Future research is recommended to expand the scope of variables by incorporating other factors such as transformational leadership, organizational commitment, or organizational culture, in order to obtain a more comprehensive understanding of the determinants of teacher performance in the context of private foundation education.
The Sharia Marketing Strategy in Hospitals to Meet Customer Health Needs Enrico Adhitya Rinaldi; Erlina Puspitaloka Mahadewi
International Journal of Science, Technology & Management Vol. 7 No. 3 (2026): May 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i3.1430

Abstract

The concept of sharia marketing in hospitals currently has differences with conventional marketing that invite customers to approach their Lord through health services. This new trend is not found in conventional marketing concepts. Hospitals play an important role in the development of public health, and the products or services produced are appropriate to meet customer needs, in health services that bring them closer to Allah the Creator with the maqoshid sharia approach. Customers whose needs are met will feel satisfied and their worship will be of increasing quality with better health conditions. The method in this writing is a study of sharia marketing literature by discussing marketing strategies in Islam that can be implemented in sharia and non-sharia hospitals (general hospitals) that want to apply it. Result: in several dimensions must meet the provisions of Islamic Sharia, including 1. products must be halal and have the right quantity and quality; 2. changing prices must be followed by changes in product quantity and quality and have price control; 3. Place can be interpreted as distribution and business premises should be able to create value and raise a better standard of living by providing ethical services; 4. promotional ethics avoid false and misleading advertising; 5. Marketers must be honest and responsible for the products they produce; 6. They must possess intellectual integrity and a higher level of awareness throughout the process; 7. Their physical business premises must have an Islamic architectural style; 8. They must be faithful in their promises; and 9. They must be patient in their service and communication. Decisions based on Sharia Marketing Strategies (SMS) are crucial for hospital management and marketers in carrying out their role as pioneers of Islamic outreach in hospital healthcare services.
Streaming, Scrolling, and Spending: How Social Media Drives Impulse Buying in Gen Z (Evidence From Netflix’s Subscribers) Aida Vitria; Amalia Wahyuni; Rizka Zulfikar
International Journal of Science, Technology & Management Vol. 7 No. 3 (2026): May 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i3.1431

Abstract

The study aims to investigate the moderating efect of social media in relationship of hedonic motives, impulsive tendency, and impulsive buying decision decision among Gen Z in subscription to Netflix Streaming Services. These research was conducted because the lact of research on the role of social media moderation and the mediating role of impulsive buying tendency is still rarely carried out, especially in terms of examining the factors that influence gen Y in choosing digital services such as TV streaming. These study used Gen Z who has been a subscriber of Netflix for 1 year in South Kalimantan as sample total of 187 respondents with purposive sampling as sampling method. The study used a quantitative research design and collected data through a survey questionnaire and analyzed with the Structural Equation Model – Partial Least Squares (SEM-PLS). The results of this study found that hedonic motives and impulsive buying tendencies had an impact on Gen Z's impulse buying decision to choose Netflix as a digital streaming service. While social media moderated hedonic motives, this study also found that impulsive buying tendency affected mediated hedonic motives and impulse buying decisions. These results have a practical contribution and have scientific implications that can help better understand consumer behavior in the context of digital services, especially on TV streaming services. This study also led to further research in this field and contributed to the literature on social media, hedonic motives, impulsive decision-making, and impulsive tendency.
Development of An Artificial Intelligence-Based Model To Improve Digital Marketing Effectiveness For Tempe Chips MSME A.M.J Waskita Cahya; Nuraini Purwandari
International Journal of Science, Technology & Management Vol. 7 No. 3 (2026): May 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i3.1435

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the food sector increasingly use digital channels to reach consumers, yet many still rely on general promotion strategies that are not supported by systematic customer data analysis. This study aims to develop an artificial intelligence (AI)-based digital marketing model for Tempe Chips MSME A.M.J by combining customer segmentation, promotional content optimization, transaction-flow support, and chatbot-assisted interaction in a web-based prototype. The study employed a Research and Development approach with prototyping stages consisting of problem identification, data requirement analysis, system design, prototype implementation, and limited functional validation. The prototype was designed to support product presentation, product detail exploration, shopping cart management, checkout, invoice generation, WhatsApp-based payment confirmation, and chatbot-based customer assistance. The result indicates that the proposed model can organize digital marketing activities into an integrated customer journey from product discovery to order confirmation. The main contribution of this study is a practical AI-oriented framework for MSME digital marketing that links customer data processing with web-based sales support. However, the current validation remains functional and descriptive; conversion-rate improvement still requires longitudinal testing using real campaign analytics, customer interaction logs, and comparative pre- and post-implementation measurements.

Page 109 of 109 | Total Record : 1086

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