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Arman Harahap
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International Journal Of Science, Technology & Management (IJSTM)
Published by CV. Inara
ISSN : -     EISSN : 27224015     DOI : doi.org/10.46729
Core Subject : Science, Education, Agriculture, Engineering,
Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Transportation
International Journal of Science, Technology & Management (IJSTM) is an international scholarly refereed research journal which aims to promote the theory and practice of science, technology, innovation, engineering and management.
Arjuna Subject : Teknik (semua kategori) - Teknik (Lain-Lain)
Articles 1,077 Documents
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Implementing Green Marketing Communication Strategies to Build Corporate Reputation and Consumer Trust: A Qualitative Case Study Orientation in Manufacturing Companies in Tangerang City Inva Jaswita, Derizka; Aspiranti, Tasya; Amalia, Ima; Nurhayati, Nunung
International Journal of Science, Technology & Management Vol. 7 No. 1 (2026): January 2026
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i1.1409

Abstract

Environmental sustainability communication has become an essential corporate strategy, particularly within manufacturing sectors in emerging economies. This study explores how manufacturing companies in Tangerang City, Indonesia, implement green marketing communication strategies and how these strategies influence corporate reputation and consumer trust. Using a qualitative multiple-case study approach, data were collected through semi-structured interviews with 27 participants, including marketing managers, sustainability officers, consumers, NGO representatives, and government officials, supplemented with document analysis and field observations. Thematic analysis identified three dominant communication strategies: informational, emotional, and participatory green communication. The credibility of these strategies is shaped by transparency, message consistency, evidence-based claims, and alignment between communication and environmental practices. Findings reveal that firms adopting high-transparency green communication experience stronger reputation enhancement and improved consumer trust, while firms with inconsistent environmental performance face skepticism and accusations of greenwashing. A conceptual model is proposed describing the pathways through which green communication enhances trust and reputation. This study contributes to the literature by integrating signaling theory, green marketing theory, and trust theory to explain communication credibility in the context of developing countries. Practical implications are offered for manufacturers seeking to strengthen sustainability communication and legitimacy.
The Effect of Celebrity Endorsement, Credibility, Attractiveness, and Trustworthiness on Product Purchase Intention with Mediation Perceived Quality Selvi, Selvi; Puspitaloka Mahadewi, Erlina
International Journal of Science, Technology & Management Vol. 7 No. 1 (2026): January 2026
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i1.1410

Abstract

This study aims to analyze the influence of celebrity endorsement, celebrity credibility, attractiveness, and trustworthiness on the purchase intention of Indonesian cosmetic products, with perceived quality as the mediating factor. The method used was a quantitative survey, collecting data through an online questionnaire from 150 respondents who use local cosmetic products residing in Jakarta Indonesia. Data analysis was conducted using Structural Equation Modeling Partial Least Squares (SEM-PLS). The results showed that attractiveness, celebrity endorsement, celebrity credibility, attractiveness, and trustworthiness had a positive and significant effect on purchase intention. Furthermore, perceived quality mediated the influence of all four independent variables on purchase intention. These findings indicate that perceived quality plays a significant role in bridging the influence of endorser characteristics on consumer purchase intention. This study is expected to provide theoretical contributions to the development of marketing literature, particularly regarding celebrity endorsements, and provide practical implications, for local cosmetic companies in designing effective promotional strategies to increase consumer purchase intention, with the market in Indonesia.
The Effect of Social Responsible Human Resource Management, Work Engagement Towads Employee Innovation Performance, with The Mediating of Person Organization-Fit In Companies Prawira Kautsar, Marza; Puspitaloka Mahadewi, Erlina
International Journal of Science, Technology & Management Vol. 7 No. 1 (2026): January 2026
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i1.1411

Abstract

Human resource management oriented towards social responsibility increases competitiveness among companies in the civil engineering field, and attention to employee innovation performance is increasing. The purpose of this study is to examine the effect of human resource management on employee innovation performance, as well as the effect of human resource management on individual-organization fit, and human resource management on work engagement. It also examines the mediating effect of individual-organization fit. It also aims to provide a comprehensive understanding of how human resource management can improve employee innovation performance. Data was obtained through a g-form and using the Structural Equation Modeling - Partial Least Squares (SEM-PLS) method with the help of the SmartPLS 4.0 application, with a total of 181 private employees from civil engineering consulting companies in Greater Jakarta as respondents. The results of this study indicate that Socially Responsible Human Resources, Individual and Organizational Fit, and Work Engagement have a significant impact on Employee Innovation Performance. The mediating role of Individual and Organizational Fit on Employee Innovation Performance also has a significant impact. Recommendations include expanding the respondent area and focusing more on civil engineering consultant employees in Indonesia, as well as paying attention to sampling methods that are more representative. This study has managerial implications, namely encouraging employees to improve employee innovation performance in companies.
The Role of the Principal as a Leader in Shaping Effective Schools: A Multi-case Study at MAN 1 Tulungagung and SMAN 1 Kedungwaru Kusmaduni, Fati’ah; Akhyak, Akhyak; Maunah, Binti
International Journal of Science, Technology & Management Vol. 7 No. 1 (2026): January 2026
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i1.1412

Abstract

This study aims to investigate the determinant role of the principal as a leader in reconstructing a quality culture towards an effective school. Employing a qualitative approach with a multi-case study design, the research was conducted at two sites with distinctive characteristics: MAN 1 Tulungagung (based on religious values) and SMAN 1 Kedungwaru (based on professional-secular standards). Data were collected through in-depth interviews, participant observation, and documentation studies, which were then analyzed using the interactive model by Miles, Huberman, and Saldana. The results reveal a substantive finding in the form of a "Hybrid-Integrative Leadership Model" that synergizes three strategic roles cyclically. First, as a Motivator, the principal builds teacher resilience through distinct approaches: Spiritual-Paternalistic Leadership (worship-value based) in the Madrasah and Instructional-Technocratic Leadership (meritocracy-based) in the public school. Second, as an Innovator, the principal acts as a system architect who institutionalizes change ideas into strategic documents and organizational culture. Third, as an Administrator, the principal serves as a strategic risk manager who dares to make calculated decisions for resource efficiency. The study concludes that school effectiveness does not arise from a single managerial adoption, but from the principal's ability to orchestrate humanist flexibility and systemic firmness adapted to local wisdom.
The Contribution of Islamic Attributes in Influencing the Formation of Destination Image and Destination Loyalty: Domestic Tourists' Perspectives on Halal Tourism Fajriyati, Ilisa; Harnida, Muthia; Ade Mayvita, Prihatini
International Journal of Science, Technology & Management Vol. 7 No. 1 (2026): January 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i1.1386

Abstract

One of Muslim tourists’ consideration when traveling is the ease of fulfilling their religious obligations and choosing the type of tourism that suits their values. They must ensure the availability of Islamic attributes, the attributes that serve the needs of Muslim tourists. This research aims to examine how these Islamic attributes influence the formation of destination image and how it effects Muslim tourists’ loyalty toward the destination. The research conducted through a survey method with an online questionnaire to 150 Indonesian Muslim tourists as the sample for this study. The result of the study revealed that the Islamic attributes significantly and positively influence the formation of destination image, and in turn, the destination image also found significantly impact the tourists’ loyalty, both behavioral and attitudinal. These results can also provide the managerial implications for the tourism related parties regarding what needs to be maintained and improved in order to increase the tourist visitation.
The Influence of Job Satisfaction on Employee Performance and Turnover Intention Through Job Happiness as a Mediating Variable Danu Pranata, Gita; Setiawan Nugraha, Akbar
International Journal of Science, Technology & Management Vol. 7 No. 1 (2026): January 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i1.1387

Abstract

This study aims to analyze the effect of job satisfaction on employee performance and turnover intention with job happiness as a mediating variable. The study was conducted on Tunggak Semi “Bamboo Handicraft” employees with a total of 135 respondents, selected using a saturated sampling technique. The data collection method used a Likert scale questionnaire distributed online. Data analysis was carried out using path analysis and the Sobel test. The results showed that job satisfaction had a positive and significant effect on employee performance, job satisfaction had a negative effect on turnover intention, job happiness had a positive effect on employee performance, job happiness had a negative effect on turnover intention, job satisfaction had a positive effect on job happiness, job happiness mediated the effect of job satisfaction on employee performance, and job happiness mediated the effect of job satisfaction on turnover intention. These findings provide important implications for human resource management in efforts to improve employee retention and work performance.
The Influence of Social Media Marketing, Coffee House Brand Experience, Brand Equity and Customer Relationship on Repurchase Intention on Janji Jiwa Andarina, Feby; Ariyanti, Maya
International Journal of Science, Technology & Management Vol. 7 No. 2 (2026): March 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i2.1402

Abstract

The coffee shop industry in Indonesia is experiencing rapid growth, driven by lifestyle changes and increasing domestic coffee consumption. Janji Jiwa, as one of the leading local coffee brands, faces challenges in maintaining consumer loyalty amid intense market competition. This study aims to examine the influence of Social Media Marketing, Coffee House Brand Experience, Brand Equity, and Customer Relationship on the Repurchase Intention of Janji Jiwa consumers, particularly through the Instagram platform. A quantitative research method was employed, with data analyzed using PLS-SEM. Data were collected through questionnaires distributed to active Janji Jiwa customers. The results indicate that Social Media Marketing has a significant positive influence on both Brand Equity and Customer Relationship, which ultimately affect Repurchase Intention. However, the variable Coffee House Brand Experience does not have a significant impact on Repurchase Intention for Janji Jiwa. This research contributes to a deeper understanding of the importance of integrating digital marketing strategies with brand experience and customer relationships in enhancing consumer loyalty.
Student Involvement in Construction Supervision and Its Implications for Professional Competence Formation in Architectural Education: A Comparative Case Study Pamungkas, Luhur Sapto; Tisnawati, Endah; Fadillah, Rizky Gilang; Saputra, Rio Fian; Ciptaning Puspitasari, Endah
International Journal of Science, Technology & Management Vol. 7 No. 2 (2026): March 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i2.1416

Abstract

Internship programs in undergraduate architectural education are often positioned as assistive activities without a clear conceptual framework regarding their contribution to professional competence formation. This study aims to formulate a conceptual model of student involvement in construction supervision and to explain the mechanism through which field experience is transformed into professional competence. A qualitative comparative case study approach was employed in two different project contexts: a medium-scale private project and a public government facility project. Data were collected through analysis of internship reports, daily logbooks, time-stamped visual documentation, and students’ reflective notes. The analysis was conducted using intra-case analysis, pattern matching, and cross-case explanation building. The findings reveal a consistent causal pattern in which student involvement in supervision stages enhances technical exposure and structured reflective documentation, which subsequently stimulates professional reflection and the internalization of both technical and professional competencies. The study produces a refined conceptual model that clarifies the mediating mechanism between field experience and professional identity formation in architectural education. Curricularly, the findings recommend integrating structured supervision modules and reflective documentation instruments into internship courses to ensure measurable and systematic learning outcomes.
Integration of Website, RSS Feed, and Digital Signage to Support Public Information Relay Between Villages in Nusalaut District Salamoni, Thenny; Suatkab, Syukri Gazali; Tupalessy, Johanis; Ismail Pellu, Deny
International Journal of Science, Technology & Management Vol. 7 No. 1 (2026): January 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i1.1417

Abstract

The rapid development of information technology has significantly influenced how information is distributed and accessed by communities. However, many rural areas still rely on conventional information media such as bulletin boards and printed announcements, which are inefficient and difficult to update. This research aims to design and implement an integrated public information system using websites, RSS feeds, and digital signage in Nusalaut District, Central Maluku Regency, Indonesia. The study uses a Research and Development (R&D) approach consisting of requirement analysis, system design, implementation, and system testing. The developed system integrates multiple village websites with RSS feed technology and cloud-based digital signage using Raspberry Pi as the media player. The results show that three digital signage units were successfully implemented in Nusalaut District Office, Ameth Village, and Nalahia Village. In addition, seven village websites and one district portal website were developed to support information distribution. The integration of RSS feed technology allows real-time relay of information from the district portal to digital signage and village websites. The proposed system improves the efficiency, accessibility, and timeliness of public information dissemination in rural areas.
The Influence of Green Marketing and Green Products on The Decision to Purchase Bottled Drinking Water With Brand Image as a Mediating Variable Admarianti, Ghina; Puspitaloka Mahadewi, Erlina
International Journal of Science, Technology & Management Vol. 7 No. 2 (2026): March 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i2.1418

Abstract

The purpose of this study was to determine the influence of green marketing and green products on purchasing decisions for bottled drinking water. This study used a quantitative survey method. The sample size was 160 respondents, who were bottled drinking water consumers living in Jakarta Indonesia. The sampling technique used was random sampling. Based on the results of the study, it can be concluded that green marketing and green products have a positive and significant influence on purchasing decisions. Furthermore, green marketing and green products have a positive influence on brand image. Based on the results of the study, it can be concluded that brand image has a significant influence on purchasing decisions. Furthermore, brand image can mediate the influence between green marketing and purchasing decisions, and brand image can also mediate the influence between green products and purchasing decisions. Based on the results of the study, it can be concluded that green products play a very important role in shaping brand image. Brand image was shown to have a positive and significant influence on purchase decisions, indicating that a positive brand image can increase consumer confidence in making purchasing decisions. The results of the mediation test indicate that brand image can mediate the influence of green marketing and green products on purchase decisions.

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