Ekonomi Bisnis Manajemen dan Akuntansi (EBMA)
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) adalah Jurnal Ilmiah dari Fakultas Ekonomi dan Bisnis (FEB) Universitas Labuhanbatu melalui Lembaga Penelitian dan Pengabdian Masyarakat yang dimaksudkan sebagai media pertukaran informasi dan karya ilmiah antara Dosen, mahasiswa dan masyarakat pada umumnya yang terbit 2 (dua) kali dalam setahun. Redaksi menerima naskah yang belum pernah diterbitkan oleh media lain dan berhak menyingkat dan mengubah tanpa mengurangi maksud dan isi. Pendapat yang dinyatakan dalam jurnal ini merupakan pendapat pribadi tidak mencerminkan pendapat penerbit dan dewan redaksi.
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<![CDATA[PENGARUH PENAIKKAN MINAT BERBELANJA KONSUMEN DI TOKOPEDIA SELAMA MASA PANDEMI ]]>
<![CDATA[Rodiah Dalimunthe]]>;
<![CDATA[Nuri Aslami]]>
<![CDATA[ Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 1: 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Labuhanbatu ]]>
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DOI: 10.36987/ebma.v2i2.2336
<![CDATA[Journal writing and the research conducted aims to identify, analyze and determine how the effect of enhancing the shopping interest of consumers in India during the pandemic. The research method used is quantitative descriptive research methods. The data collection technique used is the technique of questionnaire or questionnaires distributed in the form of g-form online with respondents as many as 30 people are divided over women 20 people and men 10 people as well as with engineering interview online through electronic media with 2 speakers are selected at random. The results of the survey and online interviews were analyzed and interpreted in a narrative. The results showed that the increased interest for consumers on both in India during the period of the pandemic is influenced by the price, ease of transaction, the level of confidence, the ad as well as attractive promotions offered with many payment systems that can be selected.]]>
<![CDATA[PENGARUH PENGEMBANGAN KARIR, KOMPENSASI, MOTIVASI DAN KOMITMEN ORGANISASI TERHADAP KEPUASAN KERJA PEGAWAI PADA DINAS PENDIDIKAN LABUHANBATU UTARA ]]>
<![CDATA[Ika Mawardani]]>;
<![CDATA[Novrihan Leily Nasution]]>
<![CDATA[ Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 1: 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Labuhanbatu ]]>
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DOI: 10.36987/ebma.v2i1.2338
<![CDATA[This study aims to determine Career Development, Compensation, Motivation and Organizational Commitment to Employee Job Satisfaction at the North Labuhanbatu Education Office. This type of research is associative research. Data collection in this study was carried out through a survey approach with a quantitative descriptive research type by distributing questionnaires to 30 respondents, while the population used in this study were employees at the North Labuhanbatu Education Office. Data collection techniques were carried out by interviews, questionnaires and documentation studies. The data analysis tool used in this study uses SPSS (Statistical Product Software Solution). Data analysis techniques in this study are descriptive analysis, multiple linear regression analysis, hypothesis testing using partial significant test (t test), simultaneous significant testing (F test), and testing the coefficient of determination (R2). The results of this study indicate that partially (t test) it is known that Career Development has a positive and significant effect on Employee Job Satisfaction at the North Labuhanbatu Education Office with a tcount of 4.160 > ttable 1.710 and a significance level of 0.000 <0.05. Compensation has a positive and significant effect on employee job satisfaction at the North Labuhanbatu Education Office with a tcount value of 4.105 > ttable 1.710 and a significance level of 0.000 <0.05. Motivation has a positive and significant effect on employee job satisfaction at the North Labuhanbatu Education Office with a tcount value of 4.597 > ttable 1.710 and a significance level of 0.000 <0.05. Then Organizational Commitment has a positive and significant effect on Employee Job Satisfaction at the North Labuhanbatu Education Office with a tcount of 3.954 > ttable 1.710 and a significance level of 0.001 <0.05. In simultaneous testing (F test) it is known that Career Development, Compensation, Motivation and Organizational Commitment have a positive effect on Employee Job Satisfaction at the North Labuhanbatu Education Office with the results showing that the Fcount value is 28.005 > Ftable 2.76 and the significance level is 0.00 < 0.05. Through testing the coefficient of determination (Adjusted R Square) of 0.788 means 78.8%. Job satisfaction factors can be explained by Career Development, Compensation, Motivation and Organizational Commitment of 78.8%. While the remaining 21.2% is influenced by other variables not examined in this study.]]>
<![CDATA[ANALYSIS OF THE IMPACT OF E-CRM IN INCREASING CUSTOMER SATISFACTION AND LOYALTY TO THE INDONESIAN MARKETPLACE ]]>
<![CDATA[Miftahul Husna Hutapea]]>;
<![CDATA[Liska Febrianti]]>;
<![CDATA[Nurbaiti Nurbaiti]]>
<![CDATA[ Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 1: 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Labuhanbatu ]]>
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DOI: 10.36987/ebma.v2i2.2343
<![CDATA[With the development of the times, technology has also developed. One example is entrepreneurs who run their business through online. With this in building and maintaining good relationships with customers, entrepreneurs really need technology. Until now, there are many types of marketplaces in Indonesia, but there are three types of marketplaces that survive and compete with each other, including Tokopedia, Shopee and Bukalapak. Tokopedia is one of the online companies that implements E-CRM in maintaining and building good relationships for the company's customers. PT Tokopedia Indonesia besides having an online buying and selling website, this company also has an online sales application which is one of the marketplace companies in Indonesia. In this study, we used a descriptive qualitative method where we collected data using several journals and also the official website to get the data we needed, such as data on the level of how often customers make transactions and also Tokopedia customer satisfaction level data. Then we will analyze this data to determine the level of loyalty and customer satisfaction on the official application and website of the Tokopedia company.]]>
<![CDATA[Pentingnya Menjalankan Etika Dalam Bisnis ]]>
<![CDATA[Melia Br Ginting]]>;
<![CDATA[Nuri Aslami]]>
<![CDATA[ Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 1: 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Labuhanbatu ]]>
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DOI: 10.36987/ebma.v2i2.2337
<![CDATA[Summary of business Ethics is outside the provisions of the laws undanganStandar which is higher than the minimum standard according to the law.We often find that our business activities is the gray area that is not arranged.The rule of law.Ethical behavior in business activity is very important for the Business itself.Unethical business especially detrimental to the business itself From the perspective of the long-term.Good business is not just business baikMenguntungkan, but good business is different with a profitable business is Also a good business morally.The application of business ethics is taught in Islam, the Example of the Prophet offers many clues to the ethics of the store.As a branch of applied philosophy, business ethics focuses on the moral aspects of behavior.The person and the regulation of the profession in industripengelolaan.Therefore, business ethics can be considered as upayaMenerapkan ethical principles in the field of economic relations between people.]]>
<![CDATA[PENGARUH KUALITAS LAYANAN, EXPERIENTIAL MARKETING, WORD OF MOUTH DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN (Studi Kasus Pada Brastagi Supermarket Rantauprapat) ]]>
<![CDATA[Dewi Sri Purwati]]>;
<![CDATA[Zufrie Zufrie]]>
<![CDATA[ Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 1: 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Labuhanbatu ]]>
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DOI: 10.36987/ebma.v2i1.2348
<![CDATA[In the last few decades, customer satisfaction is an absolute must for service or goods provider companies. Various concessions were developed in order to achieve this goal. Improving service quality is one of the strategies that must be developed. Service quality is a strategy that must have its own characteristics in a company to be able to win the competition. Experiential marketing, word of mouth and building a positive image of a company are some of the strategies that can be used to increase customer satisfaction. Therefore, this study aims to identify and analyze the effect of Service Quality, Experiential Marketing, Word Of Mouth and Corporate Image on Customer Satisfaction. The population in this research are customers at the Brastagi Supermarket Rantauprapat with the sample determined using the Wibisono formula, which is fulfilled to be 100 people. Collecting data using research questionnaires which were distributed directly by researchers in order to obtain research primary data. The analysis technique used in processing the data used multiple regression test to answer the research hypothesis. The results showed that partially service quality had a positive and significant effect on customer satisfaction with a calculated t1 value of 2.388 > ttable of 1.660 with a significance of 0.019 <0.005. Experiential Marketing has a positive and significant effect on customer satisfaction with a calculated t2 value of 2.127 > ttable of 1.660 with a significance of 0.036 <0.005. Word of Mouth has a positive and significant effect on customer satisfaction with a calculated t3 value of 3.641 > ttable of 1.660 with a significance of 0.000 <0.005. Company image has a positive and significant effect on customer satisfaction with a calculated t4 value of 4.144 > ttable of 1.660 with a significance of 0.000 <0.005. Simultaneously service quality, Experiential Marketing, Word Of Mouth and company image have a positive and significant influence on customer satisfaction with an Fcount of 96.572 < from Ftable 3.09 with a significance level of 0.000 > 0.05 at a 95% confidence level and 5% Alpha.]]>
<![CDATA[PENGARUH PEMBERDAYAAN SDM DAN KARAKTERISTIK INDIVIDU TERHADAP KINERJA PEGAWAI (STUDI KASUS PADA KANTOR DINAS PENDIDIKAN PEMUDA DAN OLAH RAGA SUMATERA UTARA) ]]>
<![CDATA[Siti khadijah]]>;
<![CDATA[Hardi Mulyono]]>;
<![CDATA[Abd. Rasyid Syamsuri]]>
<![CDATA[ Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 1: 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Labuhanbatu ]]>
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DOI: 10.36987/ebma.v2i1.2407
<![CDATA[This study aims to analyze the effect of empowering human resources and individual characteristics on employee performance (a case study at the North Sumatra Youth and Sports Office). The method used in this research is quantitative. This research was conducted at the Department of Youth and Sports of North Sumatra, which is located at Jl. Williem Iskandar No.9, Memories Baru, Kec. Percut Sei Tuan, Deli Serdang Regency, North Sumatra. The research method used in this study is the method of observation, documentation and questionnaires using a Likert scale. The population in this study amounted to 168, in determining the sample taken using the Slovin formula, and using probability sampling technique, namely proportional stratified random sampling, namely sampling that provides equal opportunities for each element (member) of the population to be sampled. selected as a member of the sample, the sample in this study amounted to 118 samples. The analytical method used is the multiple linear regression method using the SPSS program. The results of the research with a partial test that HR Empowerment has a t value of 7.484 > 1.6578, so it can be concluded that the HR Empowerment variable has a positive and significant effect on the Performance of the Youth and Sports Office of North Sumatra. Individual Characteristics has a t-count value of 7.844 > 1.6578, so it can be concluded that individual characteristics have a positive and significant effect on the performance of the Youth and Sports Office of Sumatra Province. Based on the results of the F test (simultaneous) that simultaneously HR Empowerment and Individual Characteristics have a positive and significant effect on employee performance. The results of the analysis of the coefficient of determination (R2) show that HR Empowerment and Individual Characteristics have an influence on employee performance of 62.7%, while the remaining 37.3% is influenced by other variables not examined in this study.]]>
<![CDATA[Analisis Strategi Penentuan Harga Dalam Pemasaran Internasional ]]>
<![CDATA[Winda Suciani Siregar]]>;
<![CDATA[Nuri Aslami]]>
<![CDATA[ Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 1: 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Labuhanbatu ]]>
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DOI: 10.36987/ebma.v2i2.2344
<![CDATA[Moderate international marketing is better known as international trade, where activities that occur involve physical and non-physical merchandise such as services. In marketing management, one of the important things is pricing. Price can be classified as a tactical variable. This is because the price is a value that can change. If a company creates a product that has benefits for the community, then the company must determine the price related to the product that has been created. In this research, literature study method is used from journals, articles, books, and other relevant sources. The conclusion that can be drawn is that pricing strategies are important in relation to international marketing. If the pricing strategy is not properly implemented, you will get a minimum profit or worse, you will get a loss like PT. Mustika Ratu in Saudi Arabia. Meanwhile, if the pricing strategy has been implemented properly and appropriately, it will certainly benefit. Pricing strategies can be done with discounts or rebates as well as promotions.]]>
<![CDATA[Faktor-Faktor Yang Mempengaruhi Ekuitas Merek Pada CV. Showroom Yulia Motor Sigambal ]]>
<![CDATA[Zufrie Zufrie]]>;
<![CDATA[Ali Sahputra]]>
<![CDATA[ Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 1: 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Labuhanbatu ]]>
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DOI: 10.36987/ebma.v2i1.2349
<![CDATA[Researchers want to see how much the level of brand equity is influenced by price, brand awareness, and perceived quality. The method of data collection is through a questionnaire with a population of 98 people. Validity and reliability will be analyzed further from the results of the questionnaire as many as 98 respondents using quantitative analysis so as to produce feasibility for further testing. Data processing to determine the effect of variables using partial significance test (t test), simultaneous significance test (f test) and coefficient of determination (R²). In the F test together, fcount is 18.960 > ttable is 2.47 and at (R²) is 0.444 (44.4%), the results of the t-test are significant values where the comparison of tcount with ttable of the three X variables is greater than 1.986 or tcount is greater than ttable at a significant level of 95%.]]>
<![CDATA[Masa Depan E-Business Di Indonesia (Studi Kasus : PT. Gojek Indonesia) ]]>
<![CDATA[Ridho Fachrozie]]>;
<![CDATA[Ghilman Rozy Hrp]]>;
<![CDATA[Nurbaiti Nurbaiti]]>
<![CDATA[ Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 1: 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Labuhanbatu ]]>
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DOI: 10.36987/ebma.v2i2.2315
<![CDATA[The Internet thAt is growing day by day has a significant impact in all fields, both in the world of education and also in the business world. with the internet, it can change business patterns from traditional or conventional businesses to electronic technology businesses or e-business. gojek is one example of the application of electronic systems into the operations of a business, just by accessing the application, gojek can easily blend into the indonesian market where people depend on it. smartphones. the purpose of doing this research is so that we can find out and analyze the future of e- business in indonesia, especially the future at pt gojek indonesia. the approach taken in this research is to use a qualitative approach by using the literature study method. the data of this research were obtained by collecting writings from several articles, several books and all forms of sources related to the object of research. the results of this study indicate that the future of PT Gojek Indonesia will be bright because they continue to innovate to remain competitive in the future.]]>
<![CDATA[PENGARUH PERANAN PRODUK HERBA PENAWAR AL WAHIDA INDONESIA (HPAI) TERHADAP KESADARAN MASYARAKAT DALAM MEMILIH PRODUK HERBAL (STUDI KASUS MASYARAKAT DESA BANGUN REJO, DELI SERDANG SUMATERA UTARA) ]]>
<![CDATA[Nur Ainun Desi]]>;
<![CDATA[Lukman Nasution]]>
<![CDATA[ Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 1: 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Labuhanbatu ]]>
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DOI: 10.36987/ebma.v2i1.2400
<![CDATA[This Study entitiled “The Role Influence of Herba Penawar Al Wahida Indonesia (HPAI) Products of Public Awareness in Choosing Herbal Products of Villagers At Desa Bangun Rejoâ€. This study aims to determine the role influence of HPAI products of people awareness in choosing herbal product of villagers at Desa Bangun Rejo. The populations of this study are 283 families. Then the sampling of this study using Slovin where presentation is using 10% of populations is 74 reponden. The techniques of collecting data are using in the field (structured interview) and literatures (library research). The result of product moment correlation between the role influence of HPAI products of people awareness in choosing herbal product of villagers at Desa Bangun Rejo rxy= 0,944 that’s means very strong relation. The result of simple regression Y=4,23+0,849 X that’s means constanta (a)= 4,238. If there are no value of the role influence of HPAI products it means the value of villagers welfare is 4,238 and regression coefficient (b)= 0,849 is every increase of thitung(partial)=24,354 with value of significant is 0,000<0,05 it means Ho is rejected and Ha is accepted there is The Role Influence (HPAI) Products of People Awareness. The result of determinant D=89,2% that means The Role Influence of Herba Penawar Al Wahida Indonesia (HPAI) Products of People Awareness in Choosing Herbal Products of Villagers At Desa Bangun Rejo 10,8% is affected of another variable.]]>
