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COMMICAST
Published by Universitas Ahmad Dahlan
ISSN : -     EISSN : 27237672     DOI : 10.12928
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Commicast is an online, multi-media, academic journal that adheres to the highest standards of peer review and engages established and emerging scholars from anywhere in the world. Commicast is an interdisciplinary journal that, while centered in communication, literature and culture, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is social study. The spectrum of topics include: New Media. Political Communication. Advertising, Press and Television Broadcasting Public Relations Semiotics Public Opinion Culture and Social Interaction Communication and National Resilience Communication and Policies Communication, War, and Conflicts Health Communication Literature (Comparative Literature, Indonesia Literature) Media, Democracy and Integration Media Literacy and Media Education Language (Sociolinguistics, Pragmatics, Applied & Comparative Linguistics) Media and Development Culture (History, Anthropology, Tourism, Media Studies) Media and Religion Media and Identity Politics, Hegemony, and the Media Gender and Sexuality in the Media The Social Media and Subcultures Youth and Media Globalization Information Communication Technology Audience Analysis These topics are addressed in full-length academic articles, critical statements on current issues, developmental practice, and reviews of books based education and learning. The journal presents an innovative platform for researchers, students, practitioners and educators to both learn from and contribute to the field. All articles are subject to initial Editor screening and then a rigorous double-blind peer-review process before publication.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 14 Documents
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Search results for , issue "Vol. 6 No. 3 (2025): December" : 14 Documents clear
Analyzing the SUPER A Strategy in Gojek's 'Emak Hemat' Advertisement Prathisara, Gibbran; Masduki, Anang
COMMICAST Vol. 6 No. 3 (2025): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i3.13850

Abstract

Gojek’s digital advertising campaigns frequently gain viral traction due to their strong cultural relevance, emotional appeal, and creative narrative execution. However, limited academic studies specifically examine how the SUPER A creative strategy is applied within these campaigns to enhance audience engagement and brand perception. This study aims to analyze the implementation of the SUPER A strategy. Simple, Unexpected, Persuasive, Entertaining, Relevant, and Acceptable, in Gojek’s “Emak Hemat” advertisement, a campaign widely recognized for its humor, cultural resonance, and strong message of frugality. The research contributes to the growing body of literature on creative advertising strategies in Southeast Asia and provides practical insights for advertisers seeking effective storytelling models in the digital era. This study employs a qualitative research design using a case study approach and qualitative content analysis. Data were collected through documentation and non-participant observation of visual and textual elements in the “Emak Hemat” advertisement. The data were coded and analyzed based on the six dimensions of the SUPER A framework. The findings reveal that the advertisement successfully integrates all SUPER A elements. The narrative is simple and relatable, while unexpected comedic scenes maintain audience attention. The campaign’s persuasive messages emphasize affordability and practicality, supported by entertaining humor rooted in everyday Indonesian family life. Cultural relevance is strongly reflected in the portrayal of a frugal mother figure, and the closing tagline ensures the message remains acceptable and memorable to diverse audiences. In conclusion, the effective implementation of the SUPER A strategy strengthens Gojek’s brand positioning as a practical, economical solution for daily needs and demonstrates how culturally grounded storytelling can enhance advertising effectiveness in digital environments.
Tendency on power dynamics and social Identity through negative sentiment utterances Lia Calista, Ami; Pradika Ananta Tur, Ajar
COMMICAST Vol. 6 No. 3 (2025): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i3.14241

Abstract

This paper investigates how political candidates of differing social status pragmatically employ sentiment in formal debate discourse, focusing on the 2024 U.S. Presidential Debate between Donald Trump and Kamala Harris. Political debates are rich in rhetorical strategies where sentiment influences persuasion and public perception, yet the pragmatic dimension of sentiment remains underexplored. To address this gap, the research integrates computational sentiment analysis with speech act classification to uncover how language choices fulfill rhetorical intentions. Using a mixed-method approach, VADER sentiment analysis was combined with manual categorization of speech acts based on Searle’s taxonomy. Debate transcripts were analyzed to quantify sentiment polarity and identify corresponding pragmatic functions. Results indicate that both candidates strategically used assertive, expressive, and commissive acts imbued with contrasting emotional tones. Trump frequently employed hyperbolic and affect-laden expressions to assert dominance and provoke response, whereas Harris relied on structured critique and historical references to convey accountability and moral authority. Sentiment functioned as a pragmatic resource for negotiating credibility, reinforcing social identity, and managing power relations. These findings highlight sentiment’s dual role as an emotional and rhetorical mechanism in high-stakes political communication. This study contributes to pragmatic and political discourse studies by demonstrating how negative sentiment utterances are systematically embedded within assertive, expressive, and commissive speech acts to negotiate power dynamics and construct social identity in formal political debates, while empirically extending speech act theory through the integration of computational sentiment analysis and qualitative pragmatic interpretation.
Broadcasting in the Era of Digital Technologies: A Perceptual Assessment of Imo State Based Journalists Alaekwe, Kizito Nzube; Iheanacho, Cajetan O.; Onyebuchi, Alexander Chima; Okoye, Loveth; Nze , Chinwe H.; Etumnu, Emeka Williams
COMMICAST Vol. 6 No. 3 (2025): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i3.14389

Abstract

This study examines how digital technologies influence broadcasting practices among journalists in Imo State, Nigeria. Using a census-based survey (N=200), findings show that digital technologies significantly enhance news gathering, production speed, and dissemination efficiency (Mean=3.5). However, inadequate ICT training and poor infrastructure remain constraints. The study concludes that digital convergence has reshaped broadcast workflows, requiring sustained capacity building and policy support. The key contribution of this study was that it gave insights on how journalists perceive Digital Technologies in modern day broadcasting as well as how it is has influence the practice of broadcasting in the era of digital technologies especially in Imo State.
Communication Strategy of the Indonesian Ministry of Religious Affairs in the Performance and Affirmation Assistance Program (BKBA) through the REP-MEQR Project Susanto, Heru; Makkuraga Putra, Afdal
COMMICAST Vol. 6 No. 3 (2025): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i3.14497

Abstract

The rapid expansion of digital media has transformed government communication practices; however, its strategic application in large-scale education reform programs remains underexplored. In Indonesia, the Ministry of Religious Affairs utilizes digital platforms, particularly YouTube, to disseminate information on the Performance and Affirmation Assistance Program (BKBA) under the Realizing Education’s Promise Madrasah Education Quality Reform (REP-MEQR) Project. Despite the program’s critical role in reducing disparities among more than 78.000 madrasahs, empirical studies rarely examine how digital communication strategies function within a multi-level bureaucratic structure or how they are perceived by beneficiaries. This study aims to analyze the Ministry’s digital communication strategy in socializing the BKBA Program through video-based content and to assess responses from recipient madrasahs. The study contributes to the literature on digital government communication by providing empirical evidence on strategy effectiveness in a tiered governance context. A qualitative research design was employed, involving field observations, in-depth interviews with Ministry officials, project managers, and madrasah representatives, as well as content analysis of official YouTube materials. The findings reveal that the Ministry applies a systematic and tiered communication strategy combining digital platforms, technical guidance, and direct socialization. While generally effective, the strategy faces challenges related to unequal digital literacy, infrastructural limitations, and inconsistent regional support. Nevertheless, beneficiary madrasahs report positive impacts, particularly improvements in educational infrastructure and institutional capacity. The study concludes that coordinated, multi-level digital communication can enhance government program outreach, provided that inclusivity, contextualization, and regional capacity strengthening are prioritized.
Visualization of Hashtag War in digital activism spontaneous on social media Sayyidatul Qurroh 'Aini, Firna; Farni Syam Maella, Nur'annafi; Zulaikha, Zulaikha
COMMICAST Vol. 6 No. 3 (2025): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i3.14532

Abstract

This study explores visualization patterns in Indonesia’s spontaneous digital activism through three major hashtags, #KaburAjaDulu, #ResetIndonesia, and #fyp, using Norman Fairclough’s Critical Discourse Analysis (CDA). A total of 300 social media posts from Twitter (X), Instagram, and TikTok were purposively selected and analyzed at three levels: textual, discursive, and social practice. The results reveal that each hashtag demonstrates distinct visual and narrative strategies shaped by the issue context, participating actors, and distribution mechanisms. #KaburAjaDulu reflects spontaneous satire and public frustration through memes and videos, #ResetIndonesia articulates reformist discourse via structured visuals such as infographics and digital posters, while #fyp functions as an algorithmic amplification strategy on TikTok. These visualizations construct dominant and counter-narratives that reflect broader socio-political tensions and digital resistance.  The study contributes to digital political communication scholarship by integrating visual discourse analysis with critical theory, offering new insights into how visual symbols and platform algorithms collectively shape public opinion and facilitate collective engagement in Indonesia’s evolving online political sphere.
An analysis of Trust Mechanism and Strategies of Public Welfare Crowdfunding Platforms under the Perspective of Digital Governance A Case Study Based on Shuidichou Siying, Chen
COMMICAST Vol. 6 No. 3 (2025): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i3.14614

Abstract

With the deep penetration of digital technology into the philanthropic sector, public welfare crowdfunding platforms such as Shuidichou have become an important channel for public participation in social assistance. However, recurring problems including false fundraising claims, information asymmetry, and opaque fund flows have triggered frequent trust crises, posing serious challenges to the sustainability of public welfare crowdfunding and digital governance. Addressing how trust can be reconstructed through institutional arrangements, technological systems, and communication strategies has therefore become a critical issue. Drawing on a three-dimensional theoretical framework of interpersonal trust, institutional trust, and digital trust, this study aims to examine the internal logic and practical pathways of trust construction on the Shuidichou platform. Using a qualitative case study approach, the research analyzes platform function updates, interface design, governance measures, and authoritative media reports related to trust construction from 2016 to 2025. The findings reveal that trust on Shuidichou is generated through the dynamic inter-embedding of interpersonal, institutional, and digital trust. Interpersonal trust is expanded and mediated through social crowdfunding mechanisms and platform authentication, institutional trust is reinforced through transparent governance, participatory mechanisms, and risk control systems; and digital trust is established through multi-modal technologies that ensure transparency and verifiability. These dimensions interact synergistically rather than operating independently. This study concludes that trust construction in public welfare crowdfunding is a dynamic and governance-driven process. By elucidating the co-evolution of multi-dimensional trust mechanisms, the research contributes to the literature on digital trust and provides practical insights for optimizing trust governance and policy innovation in public welfare crowdfunding platforms.
Tracing the Representation of Consumer Culture in the Home Sweet Loan Novel by Almira Bastari Agustina, Nina; Apriyani, Tristanti; Dongyun, Jang
COMMICAST Vol. 6 No. 3 (2025): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i3.14797

Abstract

Consumer culture increasingly shapes modern society by redefining consumption as a marker of identity, status, and social distinction rather than merely fulfilling material needs. This phenomenon is critically represented in Home Sweet Loan by Almira Bastari, a contemporary Indonesian novel that portrays urban life immersed in symbolic consumption. This study aims to analyze the representation of consumer culture in the novel through Jean Baudrillard’s theoretical framework, particularly the concepts of sign value, simulacra, and hyperreality. Employing a qualitative descriptive approach, the research uses repeated close readings of the text to collect data in the form of narrative excerpts, which are then systematically categorized and analyzed using content analysis techniques. The findings reveal that consumer culture in Home Sweet Loan operates through the dominance of sign value, where luxury goods function as symbols of social identity and status. Simulacra emerge in the portrayal of urban spaces and lifestyles that prioritize appearance over lived reality, while hyperreality is manifested through glamorous images of success that obscure socioeconomic disparities. These dynamics demonstrate how consumption shapes interpersonal relationships and self-perception within a materialistic urban society. This study contributes to literary and cultural studies by extending Baudrillard’s consumer culture theory to contemporary Indonesian popular literature, highlighting literature’s role in reflecting and critiquing modern consumerist ideology. The study concludes that Home Sweet Loan not only mirrors consumer culture but also invites critical reflection on the social consequences of identity construction through consumption.
Representing Female Independence in Barbie (2023): A Feminist Semiotic Analysis Gunawan Saputra, Tegar; Ernawati, Asih
COMMICAST Vol. 6 No. 3 (2025): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i3.15019

Abstract

The persistent dominance of patriarchal stereotypes in mainstream cinema continues to position women as passive, dependent, and limited to domestic roles, thereby marginalizing representations of female independence and leadership. In response to this phenomenon, this study aims to examine how Barbie (2023) constructs and communicates female independence through feminist ideology, using a semiotic framework. Employing a qualitative descriptive method, this research applies Saussure an and Barthes semiotic analysis to selected scenes, focusing on visual cues, symbols, costumes, settings, and narrative structures that signify empowerment and resistance to traditional gender norms. The analysis highlights women's representation in professional and male-dominated roles, such as astronauts, pilots, political leaders, and construction workers, which symbolically challenge conventional gender boundaries. The findings reveal that Barbie successfully reconciles hyper-femininity with professional competence and authority, using aesthetic elements particularly color, costume, and spatial design as ideological tools to normalize female leadership and autonomy. The novelty of this study lies in its focus on semiotic representations of liberal feminist values within a globally popular mainstream film, rather than on narrative or audience-based analysis alone. In conclusion, this research demonstrates that Barbie (2023) functions not only as entertainment but also as a cultural text that redefines femininity as independent, empowered, and capable, contributing significantly to feminist film studies and contemporary media discourse.
Instagram as a platrorm for information and public engagement in education developmen in remote area Dwi Septi, Ani Rizki; Nuryanti, Nuryanti; Runtiko, Agus Ganjar
COMMICAST Vol. 6 No. 3 (2025): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i3.15032

Abstract

The advancement of digital communication technologies has transformed societal patterns of information exchange, particularly through social media platforms such as Instagram, which enable rapid, visual, and interactive dissemination of messages. In the context of education in remote areas of Indonesia, where access and facilities remain limited, social media offers significant potential as both an information channel and a space for public engagement. This study analyzes how the social community Distrik Berisik employs Instagram as a digital campaign medium to support formal education development through the account @sekolah.tanahair, and examines its role in shaping public opinion and fostering participatory communication. A descriptive qualitative approach was applied, with data collected through observation of Instagram content and document analysis of campaign activities. The analysis was guided by New Media Theory and Digital Campaign Theory to explore strategies of information dissemination, the use of Instagram as a medium for public aspirations, and forms of community participation. Findings reveal that Instagram is strategically utilized by District Berisik as both an educational information platform and a participatory space that highlights the realities of schooling in remote regions. Campaign strategies such as defining objectives, crafting persuasive visual narratives, and engaging audiences were found to influence public awareness of educational inequality and encourage broader community involvement, including attention from stakeholders and government actors. This study contributes to digital communication scholarship by demonstrating the role of social communities in leveraging Instagram as a participatory medium for educational campaigns. Its novelty lies in addressing the underexplored use of Instagram for disseminating information and channeling public aspirations in the context of education development in remote areas of Indonesia.
Forensic Linguistic Profiling of Defendant 'DRL' in the Helwa Beautycare Case Anzlina, Nur; Zuxi, Liu; Suswandi, Irwan; Yusra Zahirah Zahra, Tsurayya
COMMICAST Vol. 6 No. 3 (2025): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i3.15053

Abstract

Linguistic profile analysis was used to analyze the dialect, idiolect, register, and language variation of the defendant "DRL" in this study. This study is a forensic linguistic study using a sociolinguistic approach. This type of study is descriptive and qualitative. The research data consisted of spoken language transcripts taken from three videos uploaded by "DRL" using the listen and note method. Phonetic analysis used IPA tables and Praline software for acoustic linguistic analysis. Based on the results of the study, the defendant "DRL" showed the use of the Palembang and Betawi dialects in his speech. The defendant also exhibited idiolects such as word repetition, random syntactic repetition, and phoneme changes in certain words. The defendant’s register was identified as a YouTube content creator based on the choice of vocabulary in his speech. The defendant also appeared to use language variation in the form of code-mixing in his speech. This research can be one of the insights that can strengthen the contribution of sociolinguistics in the field of forensic linguistics by emphasizing that linguistic analysis is not only descriptive but can also be applied in law enforcement and become one of the developments in linguistic profiling methods that utilize linguistic theory to prove the speaker’s intent, attitude and identity in the courtroom.

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