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Dani Fadillah
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INDONESIA
COMMICAST
Published by Universitas Ahmad Dahlan
ISSN : -     EISSN : 27237672     DOI : 10.12928
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Commicast is an online, multi-media, academic journal that adheres to the highest standards of peer review and engages established and emerging scholars from anywhere in the world. Commicast is an interdisciplinary journal that, while centered in communication, literature and culture, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is social study. The spectrum of topics include: New Media. Political Communication. Advertising, Press and Television Broadcasting Public Relations Semiotics Public Opinion Culture and Social Interaction Communication and National Resilience Communication and Policies Communication, War, and Conflicts Health Communication Literature (Comparative Literature, Indonesia Literature) Media, Democracy and Integration Media Literacy and Media Education Language (Sociolinguistics, Pragmatics, Applied & Comparative Linguistics) Media and Development Culture (History, Anthropology, Tourism, Media Studies) Media and Religion Media and Identity Politics, Hegemony, and the Media Gender and Sexuality in the Media The Social Media and Subcultures Youth and Media Globalization Information Communication Technology Audience Analysis These topics are addressed in full-length academic articles, critical statements on current issues, developmental practice, and reviews of books based education and learning. The journal presents an innovative platform for researchers, students, practitioners and educators to both learn from and contribute to the field. All articles are subject to initial Editor screening and then a rigorous double-blind peer-review process before publication.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 206 Documents
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The media relations of Universitas Ahmad Dahlan Yogyakarta in maintaining image during the COVID-19 Pandemic: (Case study of UAD media relations in 2021) Pratiwi, Nadia; Anisa Sari, Eka
COMMICAST Vol. 4 No. 3 (2023): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i3.9064

Abstract

The COVID-19 pandemic in 2021 has affected the education in Indonesia, including the institution of Universitas Ahmad Dahlan (UAD) Yogyakarta.  The existence of educational institutions requires existence to gain the trust of the community. Public relations become an element that plays a role. During the COVID-19 pandemic, the use of media helps the public in obtaining and conveying information, including media coverage. Therefore, it is important for university public relations to have a good relationship with the media, considering that the media is a source of information providers. This study aims to determine the implementation of media relations carried out by UAD Public Relations in maintaining its image during the COVID-19 pandemic in 2021. The goal is to know and understand the implementation of media relations applied, starting from the research stage, preparation, communicating a program, and evaluations. This research method uses a qualitative with a case study approach and was analyzed using John E. Marston's R-A-C-E Formula. Based on data, at the research stage the implementation is not maximized, so that offline activities have no substitute activities. At the action stage, media relations activities include preparation of public relations writing skills, release materials, and advertising publication materials. Stages of communication conducting media relations activities, namely making press releases and advertising publications. In addition, to build a good relationship with the media, UAD Public Relations maintains personal contact with media partners, provides souvenirs, and Feast Day gifts.  Finally, at the evaluation stage, UAD Public Relations monitors publications and program evaluation.
Patient handling complaint strategies for health facilities and services at PKU Muhammadiyah Yogyakarta Hospital Afkar Ulwan Khasyarahman, Muhammad; Santoso, Eka Budy; Putranto , Ade
COMMICAST Vol. 4 No. 3 (2023): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i3.9318

Abstract

Through an effective complaint handling process, information from customers will be obtained as input in improving and developing agency service activities. Complaints are a form of dissatisfaction with information or services received. Thus, complaints can solve customer dissatis faction problems in hospital services to improve hospital quality. This study aims to evaluate the effectiveness of handling complaints at the PKU Muhammadiyah Yogyakarta Hospital. This research is qualitative. Subjects in the study were ten officers who often handled complaints. The study was conducted in 21 August-September 2023 at PKU Muhammadiyah Yogyakarta Hospital. The availability of supporting facilities is adequate, including complaint channels via SMS, email, via telephone, suggestion box, complaint sheet. All staff have received training in effective communication. The flow and procedures for handling complaints have been maximized. However, their many complaints are still repeated. The process of monitoring and evaluating complaint han- dling reporting documentation has been running optimally. The response time for handling complaints is perfect because all cases are handled on average 1x24 hours, the response time reaches 95%. The handling of complaints at the PKU Muhammadiyah Yogyakarta Hospital has been maximized but ineffective. The handling is not yet effective because the information system process does not support the complaint handling process, for example, the delivery of information to patients who have not been able to in realtime. The mechanism for handling complaints is carried out by submitting complaints verbally and in writing to the maximum extent.
Digital marketing model on Hospitality business’s social media : (Study at Indoluxe Hotel Jogjakarta) Carla Puspita, Fabiola; Prayudi, Prayudi; Arief Sosiawan, Edwi
COMMICAST Vol. 5 No. 1 (2024): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i1.9492

Abstract

The increasing growth of hotels from year to year has resulted in increasingly tight competition in the hotel business in Yogyakarta. In order to win competitive business competition, Indoluxe Hotel Jogjakarta carries out digital marketing through social media in its promotional activities. Social media in the current digital era has no doubt about its existence and has an important role in building relationships between hotels and customers. The aim of this research is to find a digital marketing model on Indoluxe Hotel Jogjakarta social media. The method used in this research uses a qualitative approach by collecting data through interviews, documents and analysis on Indoluxe Hotel Jogjakarta social media. The object of this research is Indoluxe Hotel Jogjakarta's social media with the research subject being the sales & marketing department which manages Indoluxe Hotel Jogjakarta's social media. Overall, digital marketing on social media that has been carried out by Indoluxe Hotel Jogjakarta has implemented the right steps. This can be seen from the results of analysis and evaluation using Forrester's 5I model so that hotels can find out whether the social media they run has an impact on business or vice versa. The results of this research found a digital marketing model on Indoluxe Hotel Jogjakarta social media by dividing the model into three aspects, namely planning, action and involvement. Planning phase to build brand, product and service awareness. The action phase is the stage where the brand, in this case the Indoluxe Hotel Jogjakarta, can interact with customers. Lastly, namely engagement where Indoluxe Hotel Jogjakarta maintains relationships to create customer loyalty.
Communication in organizational culture at the Balikpapan AirNav company during the COVID-19 Pandemic Setiawan, Resdika Anggesa
COMMICAST Vol. 4 No. 3 (2023): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i3.9613

Abstract

Communication is an important thing to do and implement well in a company. Communication can also form a comfortable organizational culture in a company. The challenges during this pandemic require that companies survive and create a corporate culture that complies with the rules and regulations that their boss has given. The Balikpapan branch of the AirNav company experienced symptoms when many of its members were experiencing the COVID-19 virus attack at the same time. However, the company still had to be able to operate and monitor flights in Indonesia, and the performance of all company members still had to be created and maintained well even during this time. The COVID-19 pandemic is happening. This research aims to determine how communication is in the organizational culture at the AirNav Balikpapan company during the COVID-19 pandemic. The method used is a qualitative research paradigm with the nature of a case study, followed by a phenomenology and netnography approach. The results of this research are the application of rules that changed during the COVID-19 pandemic in companies and forms of communication in the organizational culture of the AirNav Balikpapan company during the pandemic by creating performance in a stable corporate culture in the company.
The influence of frequency social media use on the level FOMO teenagers in social media era Anjani, Sefylia; Widyatama, Rendra
COMMICAST Vol. 4 No. 3 (2023): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i3.9646

Abstract

In this era of social media, fear of missing out (FOMO) is a common phenomenon that occurs in society, including adolescents. FOMO is a psychological phenomenon in the form of anxiety and a sense of being left behind from social activities that develop in society. FOMO can become a psychological problem if it is excessive or persistent. Some experts argue that FOMO is not related to gender but rather to personal characteristics and other causes, including the frequency of social media use that has become an integral part of people's lives. This study investigates the influence of the frequency of social media use on the level of FOMO in adolescents in the social media era. The study used a quantitative approach with data collection through questionnaires to adolescents actively using social media. Researchers sent questionnaires online to respondents with the inclusion criteria of men and women actively using social media and willing to be research respondents. There were 300 respondents involved in this study. Based on the t-test statistical analysis with a significant level of 0.05, the researcher concluded that the frequency of social media use has an influence on FOMO. The results of this study are significant findings related to FOMO studies that are useful for various interests, especially for adolescent education, to prevent the negative impact of FOMO in the form of stress and emotional disorders.
The role of Tiktok as content marketing to maintain brand engagement Wiwarottami, Anggi Septyavi; Widyatama , Rendra
COMMICAST Vol. 4 No. 3 (2023): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i3.9661

Abstract

In the digital era, social media platforms such as TikTok have become increasingly important in company marketing strategies. This research will focus attention on the use of TikTok as a tool to build and maintain customer engagement or brand engagement. The Originote, a local skincare brand from Indonesia which was founded in 2018, has felt the impact of the rapid development of technology and social media. One of the Originote products has not previously received much attention from the public and has had big challenges in building brand awareness. So this research was conducted with the main aim of investigating the role of social media on TikTok as an effective content marketing tool for maintaining brand engagement levels, especially for flagship products from The Originote. The research used descriptive qualitative methods for seven months from January 2023-July 2023, focusing on social media TikTok @theoriginote. Data was collected through content analysis and triangulation from different sources, including written notes, literature, journals, articles and the internet related to research. The research results show that Tiktok's role in marketing activities through video content to maintain brand engagement has a great influence on sales traffic. The brand engagement carried out by The Originote regarding the Hyalucera Moisturizer product received a positive response from followers of the Tiktok application, comments column, testimonials through video content, sharing video content of the Hyalucera Moisturizer product and reviews that can help convince consumers to buy this product.
Bus*: An efficient algorithm for finding Moving K-Nearest Neighbors (MKNNs) with capacity constraints aljubayrin, saad
COMMICAST Vol. 5 No. 1 (2024): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i1.9955

Abstract

The large-scale and increasing use of transportation systems in various applications is expected to become an important component of communications networks beyond 5G and 6G in the next decade. To effectively support the massive deployment of transportation systems, reliable, secure, and cost-effective wireless connectivity is required. Communication networks are very important for vehicles that act as mobile user equipment. Although communications networks offer a promising way for cars to stay connected, it isn't easy to make transportation work well. This paper aims to present a new and interesting problem: the finding of the moving K-nearest neighbors (MKNNs), where each neighbor has a capacity limit. Specifically, considering a set of moving objects with different capacity constraints distributed in the road network, query objects with a certain load, find the optimal set of neighbors where the total available capacity is equal to or greater than the load of the query object, and the total travel time of the optimal set to reach the query object is minimized. This problem has significant applications in our lives. For example, it can help bus operating companies find other optimal bus trains in operation to move to the location of the damaged bus and transport its passengers to their destinations. In contrast, the total travel time of the optimal train is minimized. This paper uses previous research methods with a qualitative descriptive approach from sources that researchers found. The results of this research serve as material for proposing new algorithms that are effective for solving problems in real-time when using real data sets
Regional Bank customer relationship management model through Public Relations functions : (Case study at Regional Development Bank, Special Region of Yogyakarta) Sri Wahyuningsih, Yuni; Rochayanti, Christina; Lestari, Puji
COMMICAST Vol. 5 No. 1 (2024): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i1.10004

Abstract

The banking industry, in practice, was established as the community's economic foundation that provides financial services expected to restore and enhance national and regional economic growth. Bank BPD DIY has a strategic role as a government partner and a motor accelerator of regional development in the Special Region of Yogyakarta. State civil apparatus (ASN) DIY is required to use Bank BPD DIY; it is necessary for customer relationship management (customer). This study aimed to find a model of customer relationship management of regional banks through public relations functions. This research uses a descriptive qualitative approach with a case study method. The results of this study indicate that the customer relationship management model at Bank BPD DIY is carried out through three aspects. The first is to provide excellent service (excellent service), which is implemented by implementing the main values of Bank BPD DIY, namely respect, accuracy, modernity, trust, and reliability (friendly), providing funds and credit services, mobile banking, and customer service, and call center. Second, build customer satisfaction and loyalty through programs that provide promos, giveaways, sweepstakes, birthday greetings, and Corporate Social Responsibility. Third, develop good relationships with consumers through the use of social media such as Facebook, Instagram, Twitter, and WhatsApp broadcasts, organizing events, as well as providing sponsorship assistance in the form of products and cash.
Time based Meticulous analysis of pandemic spreading ratio using Simpy framework Ashraf, Shahzad; Muhammad, Durr
COMMICAST Vol. 5 No. 1 (2024): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i1.10044

Abstract

Due to the unavoidable spread of COVID-19 and even taking all substantial measures, the ratio of infected people and death rate seems to be out of control. In this increasingly worsening situation, the aim of this article is that it is important to take extraordinary measures to deal with this exceptional pandemic situation, and this is only possible if the actual ratio of the spread of the pandemic is known. Therefore, ingenious pandemic models are being developed to produce real-time infection statistics on an hourly, weekly, and monthly basis. This clever model leverages well-known data sets and when they will be applied to determine the status of three types of infections: the number of infected people, the time the pandemic started, and the time it ended. The time-based results are generated by conduction simulation in the Simpy Python framework, and the resulting results are characteristic of the real-time infection spread ratio. This shows when extraordinary measures for the infection ratio are necessary and when they become reasonable.
Representation of Liberal Feminism on the 2020 Mulan Movie Indriani, Tri; Wenerda, Indah
COMMICAST Vol. 5 No. 1 (2024): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i1.10096

Abstract

This research aims to explore the characteristics of Mulan as the only female soldier of the Chinese emperor in challenging the stereotypes of women that have been formed in society. The film shows Mulan's adventures as the only female soldier of the Chinese emperor. This research method uses a qualitative descriptive approach through observation and analysis of each scene and narrative available to explore the feminist values contained in this film. There were findings that Hua Mulan made efforts to challenge the stereotypes that developed regarding women. Hua Mulan challenges the boundaries that society places on women. In conclusion, Hua Mulan shows the characteristics of liberal feminism in the character Mulan which focuses on individual rights in obtaining opportunities, changes in social and legal policies that are no different for women.

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