cover
Contact Name
Dani Fadillah
Contact Email
dani.fadillah@comm.uad.ac.id
Phone
-
Journal Mail Official
nunik.hariyanti@comm.uad.ac.id
Editorial Address
Lt.8 Kampus 4 Universitas Ahmad Dahlan Jl. A.Yani (Ring Road Selatan) Tamanan Banguntapan Bantul DIY
Location
Kota yogyakarta,
Daerah istimewa yogyakarta
INDONESIA
COMMICAST
ISSN : -     EISSN : 27237672     DOI : 10.12928
Commicast is an online, multi-media, academic journal that adheres to the highest standards of peer review and engages established and emerging scholars from anywhere in the world. Commicast is an interdisciplinary journal that, while centered in communication, literature and culture, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is social study. The spectrum of topics include: New Media. Political Communication. Advertising, Press and Television Broadcasting Public Relations Semiotics Public Opinion Culture and Social Interaction Communication and National Resilience Communication and Policies Communication, War, and Conflicts Health Communication Literature (Comparative Literature, Indonesia Literature) Media, Democracy and Integration Media Literacy and Media Education Language (Sociolinguistics, Pragmatics, Applied & Comparative Linguistics) Media and Development Culture (History, Anthropology, Tourism, Media Studies) Media and Religion Media and Identity Politics, Hegemony, and the Media Gender and Sexuality in the Media The Social Media and Subcultures Youth and Media Globalization Information Communication Technology Audience Analysis These topics are addressed in full-length academic articles, critical statements on current issues, developmental practice, and reviews of books based education and learning. The journal presents an innovative platform for researchers, students, practitioners and educators to both learn from and contribute to the field. All articles are subject to initial Editor screening and then a rigorous double-blind peer-review process before publication.
Articles 213 Documents
Forensic Linguistic Profiling of Defendant 'DRL' in the Helwa Beautycare Case Anzlina, Nur; Zuxi, Liu; Suswandi, Irwan; Yusra Zahirah Zahra, Tsurayya
COMMICAST Vol. 6 No. 3 (2025): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i3.15053

Abstract

Linguistic profile analysis was used to analyze the dialect, idiolect, register, and language variation of the defendant "DRL" in this study. This study is a forensic linguistic study using a sociolinguistic approach. This type of study is descriptive and qualitative. The research data consisted of spoken language transcripts taken from three videos uploaded by "DRL" using the listen and note method. Phonetic analysis used IPA tables and Praline software for acoustic linguistic analysis. Based on the results of the study, the defendant "DRL" showed the use of the Palembang and Betawi dialects in his speech. The defendant also exhibited idiolects such as word repetition, random syntactic repetition, and phoneme changes in certain words. The defendant’s register was identified as a YouTube content creator based on the choice of vocabulary in his speech. The defendant also appeared to use language variation in the form of code-mixing in his speech. This research can be one of the insights that can strengthen the contribution of sociolinguistics in the field of forensic linguistics by emphasizing that linguistic analysis is not only descriptive but can also be applied in law enforcement and become one of the developments in linguistic profiling methods that utilize linguistic theory to prove the speaker’s intent, attitude and identity in the courtroom.
Empowering Persons with Disabilities in the Fashion Industry: A Case Study of Layak Indonesia’s Inclusive Branding Strategy Siagian, Ade Indriani; Lisnarini, Naurah; Rizkiana, Maudy
COMMICAST Vol. 6 No. 3 (2025): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i3.15054

Abstract

The fashion industry often relies on tokenism or “pity narratives” when representing persons with disabilities, which limits their potential and perpetuates marginalization. This qualitative study addresses this critical gap by analyzing the strategy of Layak Indonesia, a local fashion brand that places the empowerment of persons with disabilities at the core of its mission, thereby challenging conventional industry norms. This research contributes by offering an empirical model of authentic and holistic inclusive branding within the Southeast Asian context, moving beyond purely theoretical discussions of social justice and woke-washing. Guided by a constructivist paradigm and employing a case study approach, data were collected through in-depth interviews with the founder and talents of Layak Indonesia, complemented by observational analysis of documents and media narratives. Data analysis utilized Categorical Aggregation, as proposed by Stake, which involves the systematic collection of events to interpret and construct meaning. The findings reveal that Layak Indonesia implements a holistic and structural strategy by prioritizing persons with disabilities as operational staff and creative partners, while explicitly rejecting the inspiration porn narrative. This approach effectively reframes disability identity in the public sphere, transforming individuals from objects of sympathy into professional, creative, and empowered subjects. As a result, the strategy contributes to increased self-confidence and expanded career opportunities for persons with disabilities. However, the study also identifies a significant “say–do gap” among consumers, wherein high levels of brand awareness and moral support do not consistently translate into purchasing behavior, largely due to price sensitivity and competition related to product quality. In conclusion, Layak Indonesia’s model provides a robust framework for authentic brand activism. Nevertheless, its long-term sustainability depends on the ability to balance strong social values with competitive business strategies within the highly demanding fashion market.
Cross-Cultural Communication to Support the Education of Indonesian Migrant Children: An Ethnographic Study at the AMI Tutoring Center in Penang, Malaysia Musyaffa, Alifa Salma; Nugroho, Oki Cahyo; Lestarini, Niken; Megantari, Krisna
COMMICAST Vol. 6 No. 3 (2025): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i3.15090

Abstract

Increasing numbers of undocumented Indonesian migrant children in Malaysia face limited access to formal schooling and must navigate multilingual, multicultural environments that shape their learning experiences. While previous studies focus on legal and administrative barriers, the role of cross-cultural communication in non-formal education remains understudied. This research examines how communication practices support inclusive education at the AMI Penang Guidance Center. The study aims to explore how migrant children manage linguistic and cultural differences in daily learning and how educators adapt their communication to meet diverse needs. Using an ethnographic approach, data were collected through participant observation and semi-structured interviews with six children (ages 9–11) and educators at the center. Analysis followed thematic coding and was interpreted using Hurn and Tomalin’s cross-cultural communication and STAR (Stop, Think, Assess, Respond) frameworks. Findings show that children frequently experience confusion, hesitation, and identity negotiation when switching between Indonesian, Malay, and their mother tongues. Educators interpret these behaviors through cultural rather than purely linguistic lenses and respond with bilingual scaffolding, culturally familiar materials, emotional support, and flexible teaching strategies. These practices enhance students’ confidence, communication skills, and sense of belonging. The study contributes theoretically by positioning cross-cultural communication as a core dimension of inclusive education in transnational settings. Practically, it offers insights for designing culturally responsive non-formal education for undocumented migrant children.
The Impact of Instagram Social Media Information on the Transformation of Student Identity in Yogyakarta City Wuna, Afrilya Moudy; Fadillah, Dani
COMMICAST Vol. 6 No. 3 (2025): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i3.15213

Abstract

This study aims to analyze how exposure to information about beauty on Instagram influences the identity transformation of female students at private universities in Yogyakarta. 's discussion focuses on three main aspects,namely: the process of forming a digital identity that is carried out selectively and aesthetically; the role of social validation in shaping self-confidence and self-assessment; and the discrepancy between digital identity and real identity that causes psychological pressure. The research uses a descriptive qualitative approach with data collectio techniques through online open questionnaires to ten informants who actively use Instagram and are exposed to beauty content. The analysis was conducted using Goffman's dramaturgy theory, Uses and Gratifications (U&G), and Social Identity Theory (SIT) to understand performative identity practices, social gratification needs, and social comparison processes in the digital space. The results show that female students construct digital identities as ideal images in an effort to gain positive impressions from their audience, but this creates a gap between their online representation and their authentic selves. The study confirms that Instagram functions as a complex space for identity negotiation and highlights the importance of digital literacy and reflective awareness in the use of social media among students.
National Media, Sports Rivalry, and Framing Practices: Indonesia–Malaysia Football Coverage Khairunnisa, Salshabila; Hero, Eko; Astini, Bunga
COMMICAST Vol. 6 No. 3 (2025): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i3.15272

Abstract

This study aims to analyse how the Indonesian and Malaysian state-owned national media frame the Indonesia–Malaysia football rivalry and how this framing contributes to the construction of competitive nationalism. The object of this study is the Indonesian–Malaysian football news published by Antara News (Indonesia) and Bernama (Malaysia) from 2019 to May 2025. This study uses a qualitative method with Robert M. Entman's framing model analysis approach, which includes four elements, namely defining problems, diagnosing causes, moral judgement, and treatment recommendations. The research data consists of a corpus of online news related to football matches and conflicts between supporters related to the Indonesia-Malaysia rivalry. Data analysis was conducted through systematic coding using NVivo 14 software to identify dominant framing patterns. The results show that both media outlets predominantly emphasised the elements of defining problems and diagnosing causes, framing football rivalry as a competitive dynamic fraught with conflict. Antara News tended to diagnose the causes of conflict by highlighting the actions of the opposing party, while Bernama placed more emphasis on technical factors of the match and the emotional responses of supporters. The element of moral judgement was used to legitimise the national position of each country, as well as to provide recommendations for dealing with reactive conflicts. This study contributes to media studies, particularly framing, by highlighting comparisons between the national media of Indonesia and Malaysia in their coverage of Indonesian-Malaysian football rivalry. This study emphasises the need for balanced journalistic practices oriented towards conflict management in cross-border sports coverage and the adoption of approaches to prevent conflict escalation.
The Role of Persuasive Communication in TikTok Content by @taniaanglt to Encourage Generation Z Productivity Fadhilah Islami, Inayah; Fadillah, Dani
COMMICAST Vol. 6 No. 2 (2025): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i2.15414

Abstract

This study aims to analyze the persuasive communication strategies used in TikTok content created by @taniaanglt and to understand how Generation Z audiences process such messages through the central and peripheral routes of the Elaboration Likelihood Model (ELM). Employing a descriptive qualitative design, this research integrates content observation, comment documentation, and in-depth interviews with five informants aged 18–24 years. Data were collected from five selected TikTok videos, public audience comments, and semi-structured interviews, then analyzed using thematic analysis. Findings reveal that visual aesthetics such as pastel color tones, soft lighting, calming music, and slow-paced editing serve as emotional triggers that activate the peripheral route. Once initial emotional engagement is established, reflective narrative statements encourage deeper cognitive elaboration, leading audiences into the central route. The creator’s authenticity further strengthens message credibility and enhances persuasive effectiveness. The study also demonstrates that the interplay between emotional and cognitive pathways fosters productive behavioral changes among Generation Z audiences, including organizing study spaces, adopting realistic daily routines, and embracing balanced productivity practices. Overall, this research confirms that persuasion on short-video platforms works through a synergistic combination of affective and rational processing. It contributes theoretically to expanding the application of ELM in digital media contexts and offers prospects for future studies on persuasive patterns within Generation Z’s online culture.
Understanding paid subscription news: Audience perspectives on Readers' experiences and challenges Senja Widuri, Tunjung
COMMICAST Vol. 7 No. 1 (2026): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v7i1.13072

Abstract

Economic disruption in the digital media industry has encouraged news organizations to adopt subscription-based schemes as a sustainability strategy; however, within an ecosystem dominated by advertising-driven platforms and algorithmic personalization, news consumers are increasingly exposed to declining journalistic quality, widespread misinformation, reduced information diversity, and the reinforcement of filter bubbles. Against this backdrop, this study aims to examine the consumption of subscription-based news in Indonesia by analyzing readers’ acceptance of this model and their capacity to address issues of information quality, misinformation, diversity of sources, and polarization. This research employs a phenomenological approach, collecting data through in-depth interviews with three participants from the millennial and Generation Z cohorts who had accessed paid news services in Indonesia, which were subsequently analyzed using descriptive qualitative techniques. The findings indicate that subscription schemes contribute to improved quality and depth of news consumption, as subscribers tend to be more selective and place greater value on journalistic standards, whereas non-subscribers rely more heavily on free sources that are often less comprehensive. Nevertheless, paid access also carries the potential to restrict information availability and narrow the range of perspectives encountered. This study finds no conclusive evidence that subscription-based consumption mitigates polarization or significantly reduces the filter bubble effect. Therefore, this research demonstrates that subscription-based journalism can enhance information quality and limit exposure to misinformation, yet simultaneously risks fostering information exclusivity, underscoring the need for news organizations to balance monetization strategies with broader commitments to accessibility, diversity, and informational inclusivity.
Representation of family norms in the short story collection “Amor Untuk Morin” by Richa Miskiyya Nugroho, Sabrina Andin; Apriyani, Tristanti
COMMICAST Vol. 7 No. 1 (2026): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v7i1.15620

Abstract

Literary representations of family frequently oscillate between ideals of romantic harmony and depictions of relational fractures, as reflected in “Amor untuk Morin”, a short story collection by Richa Miskiyya, which problematizes the stability of family norms. This study aims to analyze the representation of family norms in the collection through Talcott Parsons’ structural-functional framework, focusing on the extent to which normative functions operate within the familial institution. By situating contemporary Indonesian short fiction within sociological theory, this research contributes to interdisciplinary literary studies that integrate structural-functionalism into textual analysis of family discourse. Employing a qualitative descriptive design, the study applies close reading to identify and interpret narrative structures, dialogues, and symbolic elements, followed by data tabulation and triangulation to ensure analytical validity. The findings demonstrate that family norms in “Amor untuk Morin” are represented as inconsistently implemented; the family is not constructed as a consistently warm or cohesive unit, and normative structures fail to function effectively as institutional mechanisms regulating members’ roles and behaviors. These results indicate a narrative critique of the functionalist ideal of the family and suggest that contemporary literary texts articulate tensions between normative expectations and lived familial realities, thereby reinforcing the analytical relevance of Parsons’ framework in examining shifting constructions of family in modern literature.
Emotional openness as an affective norm in representations of Gen Z masculinity on TikTok Sayyidatul Qurroh 'Aini, Firna; Farni Syam Maella, Nur'annafi; Zulaikha, Zulaikha
COMMICAST Vol. 7 No. 1 (2026): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v7i1.15695

Abstract

This study examines the representation and normalization of emotional openness as an affective norm in Gen Z masculinity on TikTok, focusing on the fineshyt content trend. Using a qualitative discourse analysis approach, the study analyzes 15 TikTok videos featuring emotional expression by male Gen Z creators and 436 audience comments purposively selected based on affective relevance. Data were collected between August - October 2025 and examined to identify patterns of emotional expression and audience interaction.  The findings show that emotional openness is not articulated solely as individual expression but is collectively legitimized through audience responses that function as affective validation. Three dominant patterns of audience response emerge: affirmative appreciation of emotionally open masculinity, resistance grounded in traditional masculine norms, and relational fantasies that frame emotional openness as affective appeal. These interactions indicate a contextual shift in the representation of masculinity within specific TikTok content, where emotional expression is positioned as socially acceptable rather than as a sign of weakness.  While previous studies on digital masculinity have primarily focused on male self-representation, this study highlights the central role of audience interaction in shaping and normalizing emotional expression. This study extends existing masculinity and digital communication scholarship by conceptualizing emotional openness not merely as individual expression, but as an affective norm co-produced through audience interaction. By positioning the comment section as a site of affective negotiation, this research contributes to a deeper understanding of how gender norms are constructed within participatory digital environments.
Selling a lifestyle: A representation study of Kylie Jenner’s cosmetic advertisements Fatkhania Salisa, Vinka; Sujiwa, Krisna
COMMICAST Vol. 7 No. 1 (2026): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v7i1.15727

Abstract

This study examines how Kylie Jenner’s advertisements construct and disseminate meanings of beauty, luxury, and motherhood through Stuart Hall’s representation theory. Using qualitative document analysis of two YouTube advertisements Kylie Lip Kit and Kylie Baby the research applies Hall’s encoding/decoding model within a postmodern framework to analyze how visual and narrative strategies shape audience interpretation. The findings show that Jenner’s self–representation operates at the intersection of euthenics and commodification, transforming beauty and motherhood into aspirational consumer identities. Her branding reinforces neoliberal discourses of self – reinvention and feminine subjectivity in digital culture. This study extends Hall’s representation theory into the domain of influencer driven brand culture, highlighting how celebrity entrepreneurship reconfigures cultural symbols within social media advertising. This research offers a novel extension of representation theory by situating celebrity motherhood within the political economy of influencer driven luxury branding.