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Dani Fadillah
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COMMICAST
Published by Universitas Ahmad Dahlan
ISSN : -     EISSN : 27237672     DOI : 10.12928
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Commicast is an online, multi-media, academic journal that adheres to the highest standards of peer review and engages established and emerging scholars from anywhere in the world. Commicast is an interdisciplinary journal that, while centered in communication, literature and culture, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is social study. The spectrum of topics include: New Media. Political Communication. Advertising, Press and Television Broadcasting Public Relations Semiotics Public Opinion Culture and Social Interaction Communication and National Resilience Communication and Policies Communication, War, and Conflicts Health Communication Literature (Comparative Literature, Indonesia Literature) Media, Democracy and Integration Media Literacy and Media Education Language (Sociolinguistics, Pragmatics, Applied & Comparative Linguistics) Media and Development Culture (History, Anthropology, Tourism, Media Studies) Media and Religion Media and Identity Politics, Hegemony, and the Media Gender and Sexuality in the Media The Social Media and Subcultures Youth and Media Globalization Information Communication Technology Audience Analysis These topics are addressed in full-length academic articles, critical statements on current issues, developmental practice, and reviews of books based education and learning. The journal presents an innovative platform for researchers, students, practitioners and educators to both learn from and contribute to the field. All articles are subject to initial Editor screening and then a rigorous double-blind peer-review process before publication.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 206 Documents
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Implementation of Kpopfication in the campaign of presidential candidate Anies Rasyid Baswedan Rafika Sari, Zahroh; Fikrani Deslia, Iva
COMMICAST Vol. 5 No. 2 (2024): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i2.11424

Abstract

The digital era makes the existence of social media a tool used to spread and get information about many things that happen from one individual to another with a wider scope. This is also the basis for the entry of many cultures from other countries through posts spread through social media. The Korean cultural wave, also known as Hallyu, is a term used in the process of spreading Korean culture through products from South Korea. With a successful team, Anies Rasyid Baswedan utilized interest generation with a K pop design platform similar to the idol concept to communicate with his fans. Through the main X (Twitter) account @aniesbubble, he forms a positive image with the information shared. The research method used in this research is descriptive qualitative. The study aims to of this research entitled Implementation of Kpopfication in the Campaign of Presidential Candidate Anies Rasyid Baswedan is to find out the implementation of Kpopfication in the campaign of Presidential candidate Anies Baswedan and find out the impact of using Kpopfication in the campaign strategy. The results of this study show that the implementation of Kpopfication used in the campaign of Anies Baswedan's presidential candidate is by using the X application which is designed according to the fansite account of the bubble application which reports a lot of information using Korean. In addition, the @aniesbubble account also utilizes the habits of Kpopers such as live reports of activities, production fan projects, and distributing free goods. The impact of kpopfication carried out by the @aniesbubble account is that many people are interested in following and deciding to elect Anies Baswedan as president for the next period. From the creative campaign strategy Anies Baswedan received 24.95 votes.
Digital Marketing of Purbayan Tourism Village Yogyakarta Through Instagram @kamwispurbayan in Facing Competition of Tourism Destinations Ikmalina Faza, Fadhila; Fikrani Deslia, Iva
COMMICAST Vol. 5 No. 2 (2024): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i2.11501

Abstract

Purbayan Tourism Village is one of the villages in Kota Gede Yogyakarta, located at Jalan Canteng No.29, RT 37/RW 09, Purbayan, Kota Gede District, Yogyakarta City, Special Region of Yogyakarta. This village used to be an ordinary village, which has a distinctive feature, namely the existence of the remains of the Ancient Mataram Kingdom building and is famous for its silver-making crafts in Kota Gede Yogyakarta; gradually, this village became a tourist village. This study applies the SOSTAC Method in marketing Purbayan Tourism Village. The SOSTAC Method comprises six stages: Situational Analysis, Objective, Strategy, Tactic, Action, and Control. This study aims to understand how applying the SOSTAC Method can help Purbayan Tourism Village improve their marketing effectiveness. The research approach used is literature studies, documentation, and interviews with data analyzed descriptively. The study results show that applying the SOSTAC Method allows Purbayan Tourism Village to identify opportunities in planning and implementing marketing strategies. Suggestions for Purbayan Tourism Village include maximizing the use of social media, not just focusing on one social media. For the most actively used Instagram social media, there needs to be deeper monitoring related to the data collection of the number of views, followers, followers, and the number of visitors to the Instagram account, as well as the content created, so that it becomes an evaluation in conducting digital promotions through Instagram. There needs to be an increase in marketing in the field of social media so that it can maximize by increasingly productive human resources.
Transcendental Communication with Near Death Experience Lorita Simamora, Santa; Sulthan Fadhilah, Muhammad; Andika, Dicky; Gunawan, M; Jamilah Mihardja, Eli
COMMICAST Vol. 5 No. 3 (2024): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i3.11171

Abstract

This study examines the experiences of individuals with Near-Death Experiences (NDEs) or individuals who have had near-death experiences. This phenomenon is still without a concrete definition and clear mechanism, almost like a mystery, as it is not perceived by others, only felt by the individuals who experience it. There are few individuals with near-death experiences due to severe illness or tragic accidents. The Near-Death Experience phenomenon falls into the category of unique and rare events, with a relatively small number of studies from the perspective of transcendental communication in Indonesia. The aim of this study is to understand and describe how individuals interpret their experiences of transcendental communication when in a coma or abnormal consciousness. This study uses a phenomenological approach with three subjects. The results of this study are expected to deeply explore the experiences of individuals' transcendental communication with their Creator during near-death conditions. These experiences serve as lessons for everyone that death will surely come, hence the need to prepare with good deeds and worship. To delve deeper into the description of the near-death transcendental communication experiences, in-depth interviews were conducted with subjects who voluntarily agreed to participate. The subjects were selected using purposive sampling techniques, specifically snowball sampling. The study results indicate that the transcendental communication experienced by the three subjects involved communicating with their God, their Creator, resulting in profound meanings for them. All three subjects perceived their near-death condition as a pivotal point for behavioral change towards a better direction in life.
Framing analysis of the hacking of Bank Syariah Indonesia by LockBit Ransomware on Republika.co.id and Idntimes.com Nurjanah, Indah; Hariyanto, Didik
COMMICAST Vol. 5 No. 3 (2024): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i3.11663

Abstract

This research aims to analyze the framing of news by Republika.co.id and Idntimes.com regarding the phenomenon of hacking Bank Syariah Indonesia by LockBit 3.0 Ransomware. This research was conducted because the hacking issue of Bank Syariah Indonesia became the major topic of public interest and impacted the perceived security of data and funds. The sensitive issue of security hacking certainly has economic relevance for both the public and investors of Bank Syariah Indonesia. The contribution of this study is to provide a nuanced understanding of how different online media outlets frame the same cybersecurity incident, thereby offering insights into the role of media narratives in shaping public perceptions and trust in the banking sector in the digital era. The research method used is a qualitative approach with Robert N. Entman’s framing analysis model, which has four major elements to interpret the news: define problem, diagnose causes, make moral judgement, and treatment recommendation. The result showed that Republika.co.id sharply criticized Bank Syariah Indonesia in its reporting, but did not emphasize the ransom demand made by LockBit. The criticism in its reporting humanistically and in favor of the community. Meanwhile, Idntimes.com attempted to downplay the inevitability of cyberattacks in the IT world, and framed the news of Bank Syariah Indonesia hacking by LockBit by playing on public emotions using clickbait, rather than highlighting the mitigation steps taken by Bank Syariah Indonesia.
A perceptual study of Ozisa FM We the people program on the Unknown Gunmen issue in Owerri municipal Azubuike, Chieme; Uche Dorathy, Isaac
COMMICAST Vol. 5 No. 3 (2024): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i3.11697

Abstract

The risk associated with insecurity is alarming as such people need to be security conscious in order to stay safe. The aim of the study was to investigate the public perception of Ozisa FM We the people programme on the Unknown gunmen issue in Owerri municipal council. The study was framed around the agenda setting theory. The study adopted a survey research approach with the use of questionnaire as the instrument for data collection. The population is 171,102, of which 384 were derived using Survey Monkey's online sample size calculator. The non-proportionate quota sampling and purposive sampling approaches were used. The data was analysed using simple percentages. Results revealed that 47.4% of the respondents confirmed that they are exposed to Ozisa FM's We the People Programme on the issue of the Unknown Gunmen to a moderate extent. Findings also showed that 55.0% of the respondents had the perception that the We the people programme has been effective in joining hands with the authority to curtail the Unknown Gunmen's activities. It was concluded that audience are moderately exposed to the Ozisa FM We the people programme. Despite their level of exposure to the programme they still perceive it in a positive light, due to its role in helping curtail the menace of the Unknown gunmen in Owerri, Imo State. It was recommended that they need to sustain their efforts in joining hands with the appropriate stakeholders with the goal of ending the issue of the Unknown gunmen, especially in Imo State.
Influence of Groove FM health arena programme on childhood immunisation: A study of residents of Owerri metropolis Etumnu, Emeka Williams; Sylvie Marie, Eregbu; Chukwuemeka Njoku, Chidindu; Chinwe H., Nze; Williams Etumnu, Oluchi; Chike Martin, Nkwocha
COMMICAST Vol. 5 No. 3 (2024): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i3.11698

Abstract

This study examined the influence of groove fm health arena programme on childhood immunisation among residents of Owerri metropolis. The study was anchored on Yale persuasion theory. The researcher adopted survey research design for this study. The population consists of 555,500 Owerri metropolis residents and from this population a sample size of 384 was gotten using Wimmer and Dominick's online sample size calculator. The multi-stage sampling procedure was used in this study. Simple percentages were used to analyse the data after it was collected using a questionnaire. Finding revealed that 46.7% of the respondents indicated that Groove FM Health Arena programme has been able to influence them in carrying out childhood Immunisation to a large extent. The fact respondents are exposed to Groove FM Health Arena programme on childhood Immunisation to a large extent is commendable. Hence, the channel of communication should be leverage on by ministry of health or centre for disease control to communicate important messages as it concer health when the need arises. The producers of Health Arena programme should sustain their effort or even improve the content of the programme so as to continue enhancing audience knowledge on childhood Immunisation and other health issues. Residents should be encouraged to avail themselves to health programmes so as to be able to arm themselves with information that will help them in time of health issues or emergency.
McDxNewJeans collaborative campaign: How Co-Branding impacts fandom purchase behavior Thoyib Amali, Muhammad; Camelia Putri, Lathifa
COMMICAST Vol. 5 No. 3 (2024): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i3.11719

Abstract

The effective marketing approach that has gained popularity in recent decades as an innovative strategy to enhancing consumer engagement and boost visibility is co-branding, where two or more brands collaborate to create unique products or marketing campaigns that combine their strengths and appeal. This study aims to examine the influence of co-branding between McDonald's and NewJeans on fandom purchase behavior, particularly focusing on how brand image and co-branding shape consumer attitudes and behavior. Using an explanatory quantitative approach, 120 members of the NewJeans fandom in Indonesia were surveyed. Data were analyzed using Smart PLS, and mediation effects were tested with the Sobel test. The findings reveal a significant impact of both McDonald's and NewJeans brand image on co-branding campaign, which in turn positively influences fandom attitudes toward McDonald’s K-Meals and drives purchase behavior. Additionally, Co-branding fully mediates the relationship between McDonald’s brand image and fandom attitudes, while it partially mediates the relationship between NewJeans’s brand image and fandom attitudes. Moreover, attitudes towards K-Meals serve as a partial mediator between the co-branding campaign and purchase behavior. Overall, this study highlights the significance of strategic co-branding campaigns as a collaborative marketing approach to strengthen consumer engagement, especially within K-pop fandom communities.
The utilization of Instagram social media on @kalis.mardiasih accounts as a means of campaign regarding gender equality in Women Mawadda, Safira; Anisa Sari, Eka
COMMICAST Vol. 5 No. 3 (2024): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i3.11875

Abstract

The research entitled The Utilization of Instagram Social Media on @kalis.mardiasih accounts as a Means of Campaign Regarding Gender Equality in Women uses campaign theory using the Campaign Component Model. This study aims to find out the use of Instagram @kalismardiasih with several parts, namely campaign actors, campaign messages, campaign media channels, campaign effects, campaign feedback, and campaign disruptions that occur on Instagram accounts @kalismardiasih related to campaigns carried out regarding Gender Equality. Research on gender equality in the modern era is essential because it helps to understand the problems of gender inequality that continue to arise in society and drives social change towards justice and equality for all genders in various aspects of life. The research uses a descriptive qualitative method with data collection techniques using unstructured interviews, observations, and documentation. The results of this study found that in the Instagram account, @kalismardiasih, used as a campaign media related to the issue of feminism, one of which is gender equality, the campaign message on Instagram is packaged attractively and diversely so that it is easier to digest. In contrast, the campaign channel utilizes various Instagram features. The campaign's success raised awareness about the importance of gender equality in women, with feedback that many women said and felt represented by the campaign on the @kalismardiasih account; there was rejection and criticism from those who disagreed with the campaign she was doing.
Enhancing the functionality of the Audiovisual Studio Education Laboratory in developing Broadcasting competencies for communication science students at Universitas Ahmad Dahlan Supriadi, Bambang
COMMICAST Vol. 5 No. 3 (2024): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i3.12030

Abstract

The structured and measurable management of an Audiovisual Studio laboratory plays a critical role in developing scientific competence in Audio Visual production. This study aims to examine the enhancing the functionality of the Audiovisual Studio Education Laboratory in developing broadcasting competencies for communication science students at Universitas Ahmad Dahlan. In an evolving media landscape characterized by rapid information flow, the laboratory serves as a crucial facility for preparing students to meet the demands of the dynamic media industry. Using qualitative research methods, this study involves direct observation, literature review, field analysis, and document analysis related to curriculum and laboratory activities. The findings reveal that the Audiovisual Studio education laboratory holds significant potential as an effective learning center, fostering technical, creative, and analytical skills in media production. However, challenges remain, including outdated facilities, the need for integration of advanced technologies, limited industry collaboration, and the necessity for a curriculum aligned with industry standards. This research provides insights into the practices and challenges of optimizing the laboratory's role and offers recommendations for UAD and other institutions to enhance broadcasting education. Ultimately, the study contributes to preparing students as competent broadcasting professionals equipped to thrive in the current and future media industry.
Comparative rhetorical analysis of Peter Obi and Bola Ahmed Tinubu's social media campaigns in the 2023 Nigerian presidential election Precious Nwaoboli, Emeke; O. Uchenunu, Ambrose; S. Asemah, Ezekiel
COMMICAST Vol. 5 No. 3 (2024): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i3.12031

Abstract

The researchers carried out a comparative rhetorical analysis of Peter Obi (PO) and Bola Ahmed Tinubu's (BAT) social media campaigns during the 2023 Nigerian presidential election. Utilizing a qualitative textual analysis framework, the research focused on all campaign messages by Peter Obi and Bola Ahmed Tinubu (BAT) posted on Facebook and X (formerly Twitter) from September 28, 2022, to February 23, 2023, identifying a total of 223 messages, with 12 purposively selected for in-depth analysis. These texts were chosen for their representativeness of shared ideologies and their engagement potential, providing valuable insights into the candidates' communicative approaches. The study highlights the contrasting political ideologies embodied by Obi and Tinubu, as they emerged as frontrunners from the Labour Party and All Progressives Congress, respectively. Employing multiple coding techniques, the analysis categorized rhetorical elements, focusing on pathos, ethos, logos, call to action and themes of transparency and accountability, while also conducting sentiment analysis to classify the expressed sentiments. Findings reveal that Tinubu effectively leveraged a combination of logos, pathos, and ethos to establish credibility and connect with voters through logical policy proposals and emotional appeals, whereas Obi's campaign emphasized accountability, unity, and logical critique, resonating deeply with his audience through emotive language and local expressions. The researchers recommended that for political candidates prioritize emotional connections in their messaging. This study contributes to the existing body of knowledge by providing novel insights into the rhetorical strategies employed by political candidates in Nigeria, highlighting the significance of emotional connections and data-driven approaches in shaping electoral outcomes.

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