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Dani Fadillah
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INDONESIA
COMMICAST
Published by Universitas Ahmad Dahlan
ISSN : -     EISSN : 27237672     DOI : 10.12928
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Commicast is an online, multi-media, academic journal that adheres to the highest standards of peer review and engages established and emerging scholars from anywhere in the world. Commicast is an interdisciplinary journal that, while centered in communication, literature and culture, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is social study. The spectrum of topics include: New Media. Political Communication. Advertising, Press and Television Broadcasting Public Relations Semiotics Public Opinion Culture and Social Interaction Communication and National Resilience Communication and Policies Communication, War, and Conflicts Health Communication Literature (Comparative Literature, Indonesia Literature) Media, Democracy and Integration Media Literacy and Media Education Language (Sociolinguistics, Pragmatics, Applied & Comparative Linguistics) Media and Development Culture (History, Anthropology, Tourism, Media Studies) Media and Religion Media and Identity Politics, Hegemony, and the Media Gender and Sexuality in the Media The Social Media and Subcultures Youth and Media Globalization Information Communication Technology Audience Analysis These topics are addressed in full-length academic articles, critical statements on current issues, developmental practice, and reviews of books based education and learning. The journal presents an innovative platform for researchers, students, practitioners and educators to both learn from and contribute to the field. All articles are subject to initial Editor screening and then a rigorous double-blind peer-review process before publication.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 206 Documents
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Digital production management of the pagelaran Ketoprak Mataram program in RRI Yogyakarta during Covid-19 pandemic Afifah, Putri Afifah; Fajar Junaedi, Fajar Junaedi
COMMICAST Vol. 3 No. 2 (2022): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v3i2.5952

Abstract

This research was motivated by the important role of digital content production management at the Ketoprak Mataram RRI Programa 4 Yogyakarta event and how to implement health protocols during the pandemic. This paper aims to find out how to manage digital content production for the Mataram Ketoprak Show program and the application of health protocols during the production of the RRI Program 4 Yogyakarta Ketoprak Mataram Show program during the pandemic. The method used is a case study method while data collection techniques are carried out by in-depth interviews, observation, documentation, and archival recordings. The results showed that during the production process due to the pandemic, RRI Programa 4 Yogyakarta employees had succeeded in designing new strategies and concepts to continue to hold the Mataram Ketoprak Performance. They use the media in the form of Live Streaming via the YouTube platform @RRIJOGJAOFFICIAL. The production management model that is applied to the intended digital content can go through several stages, namely pre-production, production, and post-production. In addition, good health protocols have also been implemented properly to minimize the spread of COVID-19 virus transmission at all stages carried out during the production process. at the Ketoprak Mataram Program RRI Program 4 Yogyakarta has been implemented and implemented well, as well as the implementation of health protocols according to the standards that have been set during the pandemic.
Motives for using reels TikTok social media among Children Kholili, Prasetyo Eryan; Wijiharto Tunggali , Ade Putranto Prasetyo
COMMICAST Vol. 4 No. 1 (2023): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i1.6291

Abstract

Technology that develops from time to time makes a person more active in using social media. Cellular phone companies also develop various services (4G, 5G and others) to support these needs. Social media has become an integral part of everyday life among children, where they can share information or do other things for fun. This is a necessity for them. Reels TikTok is one type of social media that is currently widely used by children. Researchers want to see the pattern of using Tiktok among teenagers. This study uses a qualitative descriptive method, with five active teenagers who use Tiktok as samples or informants. Data collection techniques in this study were observation, interviews and collecting documents in the form of photos and other files. From the results of the study, it can be concluded that Tiktok is a social media that is able to meet one's needs, namely cognitive, affective, personal integration, social integration and imagining needs.
Content analysis of emergency enforcement of community activity restrictions News Portals on Tirto and Media Indonesia Online News Portals for the Period 3 – 20 July 2021 Nafza, Gisellya Noorrahma Shalihatan; Junaedi, Fajar
COMMICAST Vol. 4 No. 1 (2023): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i1.6298

Abstract

  The purpose of this study was to determine the frequency and trend of emergency PPKM or Pemberlakuan Pembatasan Kegiatan Masyarakat (Enforcement of Community Activity Restrictions) news on online news portals Tirto and Media Indonesia in the period 3 – 20 July 2021. These included news formats, news elements, news values, news sections, news materials. and interviewing resource persons. The approach uses descriptive quantitative with content analysis method. The research population is all the contents of the emergency PPKM news in Tirto and Media Indonesia, totaling 170 news stories. The results showed Tirto and Media Indonesia chose news in the form of hard news. All news is presented with complete elements. The difference is as follows. Media Indonesia, in their reporting, gives more of the portion of informants to bureaucrats. On the other hand, Tirto only took fewer informants from the bureaucrats.
Semiotics analysis on “Samsung x BTS: Galaxy for the Planet” Advertisement Vidiyawati, Anisa Viyata Suci; Wibowo | SINTA ID: 6679378, Arif Ardy
COMMICAST Vol. 4 No. 1 (2023): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i1.6312

Abstract

This paper aim to analyze the message from the Samsung x BTS Ads: Galaxy for the planet. Global warming is a form of ecosystem imbalance on earth due to increasing the average temperature of the atmosphere, sea, and land on earth.  Samsung and BTS works together in this Ads to show some concern about environment.  This research uses descriptive qualitative type. The qualitative descriptive method is a research method based on the post-positivism philosophy. Therefore, researchers have analyzed objects and examined each icon, indexical, and symbol to be observed with three aspects of Pierce's Object theory. According to Pierce, semiotics is a science that discusses signs and the production of their meanings.  At this stage, the researcher will discuss the results and research data regarding the problems described, namely the Semiotic Analysis of Samsung x BTS: Galaxy for the Planet advertisements. This advertisement has meaning and message to change people's mindset towards the earth to be more concerned about the environment. This ad also displays symbols and signs. As an electronic brand, Samsung pays more attention to the surrounding environment by using recycled material to minimize environmental impact and carefully chooses its brand ambassador to add value to its ads.
Analysis of COVID-19 information problems in the Special Region of Yogyakarta Salsa, Khalda; Fajri , Choirul; Farihanto , Muhammad Najih; Tawar, Tawar
COMMICAST Vol. 4 No. 1 (2023): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i1.6638

Abstract

This study aims to reveal the problematic information on Covid-19 that occurred in the Special Region of Yogyakarta. The method used in this research is a case study qualitative approach. While the paradigm used is the interpretive paradigm. The results found that a lot of hoax information was found scattered in the community and there were still many difficulties in the coordination flow and the emergence of miscommunication in the DIY Government in the process of distributing information.  
Marketing strategy in "Bakpiapia Djogja" food product packaging design Prathisara, Gibbran Prathisara; Masduki, Anang Masduki
COMMICAST Vol. 4 No. 1 (2023): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i1.6823

Abstract

Reviewing the role of packaging in today's snack products, the packaging function is not only to protect the existing products in it but to grow more broadly with the addition of functional values, among others is as a means of communication between producers and consumers, namely as communications media that describe or reflect the product, brand image, and also as part of the promotion with the consideration that the packaging is easy to see, understand, and remember. Bakpiapia Djogja, a bakpia product in Yogyakarta, has innovated different packaging designs from competitors to increase consumer awareness towards bakpia products from Bakpiapia Djogja. This makes Bakpiapia Djogja have creative and different image compared with other competitors. From the marketing aspect of Bakpiapia Djogja packaging design, try to be an integral part and place it precisely at the beginning of the marketing concept. Packaging Bakpiapia Djogja has been aimed at specific markets, namely young people and tourists. Bakpiapia Djogja emphasizes the visual aspect of packaging to give more value to consumer consideration.
An SROI analysis in measuring effectiveness of CSR Enduro entrepreneurship program of PT. Pertamina lubricants production unit Cilacap 2019-2021 Pinkan, Dias Regian
COMMICAST Vol. 4 No. 1 (2023): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i1.6910

Abstract

CSR is a corporate responsibility program carried out with a social and business approach that is able to contribute to sustainable development for stakeholders or stakeholders. The sustainability contribution that can be made by companies to stakeholders can be in the form of economic, social and environmental benefits. This study aims to determine the social impact of the CSR program creating shared value that has been carried out by PT. Pertamina Lubricants Production Unit Cilacap in 2019-2021 and conducted an analysis using the social return on investment analysis knife. The type of research used is qualitative research with field research research methods. Every program carried out certainly aims to achieve something and have a positive impact on program targets. Likewise, this CSR program has economic, social and environmental impacts. This research has found out that the CSR Program carried by PT. Pertamina Lubricants, PU Cilacap brought the 1:5 comparison as the result calculated with SROI. 
Communication strategy of Tourism Departement Yogyakarta in promoting tourism during the COVID-19 pandemic Firdaus, Nalendra Putra; Anggraeni, Sinta; Hariyanti, Nunik
COMMICAST Vol. 4 No. 1 (2023): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i1.6936

Abstract

Tourism is a sector that is a mainstay for the City of Yogyakarta. The existence of the COVID-19 pandemic has had a significant impact on the Yogyakarta City tourism sector. Department of Tourism of Yogyakarta, a government agency responsible for tourism conditions, should have a strategy to deal with these conditions. This research was conducted to find out how Department of Tourism of Yogyakarta carried out the communication strategy in promoting tourism during the COVID-19 pandemic. The research method used is qualitative with a case study approach, and data collection is carried out using interviews and observations. The results of this study indicate Department of Tourism of Yogyakarta has a strategy for dealing with a pandemic situation by creating a new tagline, "Kangen Jogja".  Department of Tourism of Yogyakarta also uses websites and social media to deliver practical information to the public.
Implementation of Ambush Marketing in 10 Local Brands at “Paris Fashion Week 2022” Phenomena Rahardjo, Rahmatika Ajeng
COMMICAST Vol. 4 No. 1 (2023): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i1.7241

Abstract

This research discusses how to apply ambush marketing to 10 local Indonesian brands in the “Paris Fashion Week 2022” phenomenon. This study argues that this phenomenon is part of ambush marketing, where 10 (ten) local Indonesian brands hold independent fashion shows in Paris on behalf of Paris Fashion Week 2022. The focus of the problem in this research is on how ambush marketing in this phenomenon is viewed from the business side, the communication side, the ethical and moral side, and the legal side. Of the 10 (ten) local brands, the ones that had the most attention are the ayam geprek and skincare brands. This study argues that ambush marketing generally occurs at major sporting events in the world, but this time it is something relatively new at fashion shows. This research uses a qualitative descriptive approach with a case study method. This method was carried out by observing and studying internet news regarding 10 (ten) local Indonesian brands appearing at the 2022 Paris Fashion Show. Data collection techniques were carried out by collecting references and data literature from various sources, such as books, journals, and the internet, related to ambush marketing. This study uses the concept of “ambush marketing” as an analytical tool to explain the practices carried out by 10 (ten) local Indonesian brands in ‘riding’ the Paris Fashion Week 2022 event. The urgency of this research is to add to the literature on ambush marketing in the Indonesian context, which is rarely discussed in communication studies.
Utilisation of new media in communicating insecurity in Southeast Nigeria Jumbo , Cynthia N.; Asemah, Ezekiel S.; Anyanwu, BJC; Onyebuhi, Alexander Chima; Etumnu, Emeka Williams; Anyi, Oba Sunday Aikuirawo
COMMICAST Vol. 4 No. 1 (2023): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i1.7604

Abstract

  This paper aims to describe how in recent times, the issue of insecurity in the southeast of Nigeria is alarming. People are no longer safe as they have become targets for the perpetrators of insecurity within the region. In all of these cases, people must be fully aware of the level of insecurity in a specific location in order to determine the next course of action. In order to achieve this, this study examined the use of new media to communicate insecurity in Southeast Nigeria. The study was founded on the premise of technological determinism.  In this research, a survey research approach was used. Using the Wimmer and Dominick sample size calculator, a sample of 384 was generated from the study's population of 22,012,828. A questionnaire was utilised as a data collection tool. Meanwhile, the multistage sampling procedure was used. Data was analysed with the use of descriptive statistics and pie chart. The finding showed that 51.0% of respondents had been exposed to insecurity messages via new media to a very large extent. It was also revealed that on an average of 74.8% (N=367), new media has been used in communicating insecurity among residents in southeastern Nigeria to a very large extent. It was recommended that new media users should be sensitized on the need to use the platform appropriately or with a sense of responsibility instead of using it to fuel more security problems within the southeastern region of Nigeria.  

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