cover
Contact Name
Dani Fadillah
Contact Email
dani.fadillah@comm.uad.ac.id
Phone
-
Journal Mail Official
nunik.hariyanti@comm.uad.ac.id
Editorial Address
Lt.8 Kampus 4 Universitas Ahmad Dahlan Jl. A.Yani (Ring Road Selatan) Tamanan Banguntapan Bantul DIY
Location
Kota yogyakarta,
Daerah istimewa yogyakarta
INDONESIA
COMMICAST
ISSN : -     EISSN : 27237672     DOI : 10.12928
Commicast is an online, multi-media, academic journal that adheres to the highest standards of peer review and engages established and emerging scholars from anywhere in the world. Commicast is an interdisciplinary journal that, while centered in communication, literature and culture, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is social study. The spectrum of topics include: New Media. Political Communication. Advertising, Press and Television Broadcasting Public Relations Semiotics Public Opinion Culture and Social Interaction Communication and National Resilience Communication and Policies Communication, War, and Conflicts Health Communication Literature (Comparative Literature, Indonesia Literature) Media, Democracy and Integration Media Literacy and Media Education Language (Sociolinguistics, Pragmatics, Applied & Comparative Linguistics) Media and Development Culture (History, Anthropology, Tourism, Media Studies) Media and Religion Media and Identity Politics, Hegemony, and the Media Gender and Sexuality in the Media The Social Media and Subcultures Youth and Media Globalization Information Communication Technology Audience Analysis These topics are addressed in full-length academic articles, critical statements on current issues, developmental practice, and reviews of books based education and learning. The journal presents an innovative platform for researchers, students, practitioners and educators to both learn from and contribute to the field. All articles are subject to initial Editor screening and then a rigorous double-blind peer-review process before publication.
Articles 213 Documents
Evaluating Indonesian Consumer perceptions of H&M's Eco-Friendly campaign: The mediating role of perceived quality Dwi Asmoro Tunggal, Immanuel; Thoyib Amali, Muhammad
COMMICAST Vol. 7 No. 1 (2026): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v7i1.15759

Abstract

The growing number of green products has sparked academic and practical interest in the perceived value of green products. Because of the growing number of people concerned about environmental issues, green perceived value plays an important role in brand attitude. However, perceived green value cannot be a single variable that explains brand attitude, since consumers in developing countries are inconsistent in their purchase of green products. There must be another variable. This study aims to explore the effects of green perceived value and brand prestige on brand attitude, with perceived quality as a mediator. This study uses a survey method with 200 samples across Jakarta, Bandung, Yogyakarta, and Surabaya. To test the hypothesis, this study uses Smart PLS to obtain the results. The finding is that perceived quality plays an important role in shaping brand attitude. Perceived quality could also fully mediate the relationship between Green perceived value and brand prestige toward brand attitude. The contribution of this research is to remind companies to improve their marketing communications to develop perceived quality.
Media communication analysis of the Instagram account @yasalamfcb in building its Followers’ trust Tanjung, Syahrul; Fadillah, Dani
COMMICAST Vol. 7 No. 1 (2026): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v7i1.15808

Abstract

The development of social media has transformed digital communication into a relational space in which credibility and trust are socially constructed. Although prior studies have extensively examined trust within transactional contexts such as influencer marketing and brand communication scholarly attention to the construction of trust within identity-based communities, particularly football fandom on Instagram, remains limited. This study aims to analyze how the Instagram account @yasalamfcb constructs perceived trust through message structure and symbolic representation. Theoretically, this research integrates Source Credibility Theory and the Social Construction of Reality perspective to elucidate the mechanisms through which trust is formed in digital communities. A qualitative approach was employed, utilizing thematic content analysis of five posts published between March and April 2025, selected purposively, alongside an open-ended survey of five active followers to triangulate audience perceptions. The analysis focused on the dimensions of expertise, trustworthiness, and attractiveness, as well as the processes of externalization, objectivation, and internalization. This study concludes that perceived trust within digital fandom communities emerges from a process of social construction shaped by the interplay between symbolic representation and audience participation. The study’s novelty lies in extending credibility-based trust models to the context of sports communities. However, limitations include the relatively small sample size and restricted observation period. Future research is recommended to employ longitudinal and comparative designs to further advance the analysis of digital trust construction.
Characteristics of the Social Commerce Environment and the Formation of Purchase Intention: A Study on Tiktok Shop Users Basuki, Nilam; Roro Ratna Roostika, Raden
COMMICAST Vol. 7 No. 1 (2026): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v7i1.15819

Abstract

The development of the digital economy has changed people's consumption patterns from conventional models to technology-based platforms, especially through the integration of social media and trading activities known as social commerce. TikTok Shop as one of the leading social commerce platforms in Indonesia presents challenges in understanding the mechanism of forming consumer purchase intent through the characteristics of the digital environment and the social interactions created in it. This study aims to analyze the influence of social commerce environmental characteristics on purchase intent by considering the mediating role of interpersonal interaction and perceived value of customers. This research contributes to the development of an integrative model that explains the complex mechanism of buying intention formation in the context of live streaming-based social commerce. The research method used a quantitative approach with a causal design involving 200 respondents who were active users of TikTok Shop in Indonesia. Data collection was carried out through an online questionnaire with a six-point Likert scale, then analyzed using Partial Least Square-Structural Equation Modeling. The theoretical framework adopts the Stimulus-Organism-Response model to explain the causal relationships between constructs. The results showed that the characteristics of the social commerce environment had a significant effect on interpersonal interaction (β=0.525; p<0.05), interpersonal interaction had a significant effect on the perceived value of customers (β=0.639; p<0.05), the value perceived by customers had a significant effect on purchase intention (β=0.579; p<0.05), and there was a direct influence of environmental characteristics on purchase intention (β=0.282; p<0.05). The research model was able to explain the variance in purchase intent by 61.5 percent, confirming that all hypotheses were accepted with a strong level of significance. The findings confirm that an interactive platform environment that supports socialization effectively shapes purchase intent through social interaction mechanisms and value creation for consumers.