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Dani Fadillah
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COMMICAST
Published by Universitas Ahmad Dahlan
ISSN : -     EISSN : 27237672     DOI : 10.12928
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Commicast is an online, multi-media, academic journal that adheres to the highest standards of peer review and engages established and emerging scholars from anywhere in the world. Commicast is an interdisciplinary journal that, while centered in communication, literature and culture, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is social study. The spectrum of topics include: New Media. Political Communication. Advertising, Press and Television Broadcasting Public Relations Semiotics Public Opinion Culture and Social Interaction Communication and National Resilience Communication and Policies Communication, War, and Conflicts Health Communication Literature (Comparative Literature, Indonesia Literature) Media, Democracy and Integration Media Literacy and Media Education Language (Sociolinguistics, Pragmatics, Applied & Comparative Linguistics) Media and Development Culture (History, Anthropology, Tourism, Media Studies) Media and Religion Media and Identity Politics, Hegemony, and the Media Gender and Sexuality in the Media The Social Media and Subcultures Youth and Media Globalization Information Communication Technology Audience Analysis These topics are addressed in full-length academic articles, critical statements on current issues, developmental practice, and reviews of books based education and learning. The journal presents an innovative platform for researchers, students, practitioners and educators to both learn from and contribute to the field. All articles are subject to initial Editor screening and then a rigorous double-blind peer-review process before publication.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 206 Documents
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Understanding the Dynamics of Islamic Media: A Comparative Analysis of Lensamu and Aisyiyahpusat Instagram Accounts’ Digital Communication Strategies Hakim, Lukman; Sumarlan, Iman
COMMICAST Vol. 6 No. 1 (2025): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i1.12931

Abstract

The purpose of this research is to examine the dynamics of Islamic media on Instagram via a comparative analysis of two da'wah accounts, Lensamu and Aisyiyah Pusat. This study uses a qualitative methodology and content analysis to investigate differences in digital communication methods, message framing, and audience interaction patterns across both accounts. Primary data were taken from Instagram uploads over a specific time period, while secondary data were gathered from literature on digital communication and Islamic media. The study's findings suggest that Lensamu uses an engaging and inspiring visual approach to catch the attention of the younger population with light and easy-to-understand material.  Aisyiyahpusat, on the other hand, employs a more formal and analytical communication style, focussing on in-depth material presentation and critical conversations that foster excellent interactions. These findings emphasize the significance of tailoring digital da'wah techniques to audience characteristics, as well as contributing to the creation of more adaptable Islamic communication approaches in the age of social media.
Beyond the signs: A Semiotic Analysis of Bullying in the Korean Drama “The Glory” Dwi Nugraha, Rama; Fadillah, Dani
COMMICAST Vol. 6 No. 1 (2025): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i1.12943

Abstract

This study aims to determine the signs that underlie bullying in a Korean drama entitled “The Glory”. “The Glory” is a Korean drama that is quite popular in several countries, especially in Indonesia, this drama raises the issue of bullying committed by a group of students against a student named Moon Dong Eun, where bullying often occurs in the school environment. This research uses a qualitative approach method, using documentation techniques for data collection, and applying Ferdinand De Saussure's theory. In the drama “The Glory”, the drama itself functions as a signifier, with the signifier being all the scenes from episode 1 to 16 depicting acts of bullying, and the signifier being the school, which serves as the place where the bullying incident against Moon Dong-Eun occurred. The conclusion of this study is that “The Glory” functions as a signifier, with the signifier being all the scenes from episodes 1 to 16 that were researched and related to bullying, and the sign is the school where the bullying incident against Moon Dong-Eun occurred. The contribution of this research lies in its ability to provide a semiotic analysis of bullying representation in popular media, particularly in Korean dramas, which can help raise awareness of bullying issues in educational institutions. Additionally, this study can serve as a reference for further research on the impact of media portrayals of bullying on public perception and policy-making related to anti-bullying measures in schools.
Semiotic of teenage love in you are the apple of my eye Maulana, Pandu; Fadillah, Dani
COMMICAST Vol. 5 No. 3 (2024): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i3.12944

Abstract

This study employs Roland Barthes semiotic approach to analyze the teenage love story in the film You Are the Apple of My Eye, focusing on the concepts of denotation, connotation, and myth. The aim of this research is to understand how the film constructs the meaning of teenage love through signs that encompass denotation, connotation, and social myths. This topic was chosen due to the important role that film plays in shaping adolescents' perceptions of emotional first love. The method used is qualitative semiotic analysis, which examines the visual elements, dialogue, and situations that portray the teenage love experience. The film employs cultural symbols that not only depict young love but also reinforce the social myth of first love as an unforgettable experience. The findings indicate that the film’s elements effectively combine denotative and connotative meanings, reflecting the emotional dynamics and conflicts of teenage love, while simultaneously reinforcing the myth of first love as a pivotal moment in life. This research contributes to cultural semiotic studies by providing insights into how popular media shapes and reinforces social myths through representations of teenage love.
Implementation of Organizational Communication in the Formation of Socio-Religiopreneurship at PT Mentari Prima Niaga Syauqi Soeratno, Ahmad; Kirana Jaya, Wihana; Ahmad, Nyarwi; Ikhwan, Hakimul
COMMICAST Vol. 6 No. 1 (2025): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i1.12947

Abstract

In the modern business world, socio-religiopreneurship is an approach that integrates Islamic values with business practices, creating a balance between economic profit and social benefits. As part of the Muhammadiyah Charity, PT Mentari Prima Niaga applies this concept in its business operations. This research aims to analyze the organizational communication strategy used by PT Mentari Prima Niaga in implementing socio-religiopreneurship to understand how communication can support the sustainability of Islamic value-based businesses. The research method used is a qualitative approach with a case study, where data is collected through interviews, observations, and document analysis. The results showed that PT Mentari Prima Niaga implemented a value-based communication strategy, two-way communication, and digital technology to improve organizational synergy. The main barriers in organizational communication include continually improving the understanding of Islamic values among employees, missing communication in the workplace, and sometimes the lack of effective communication channels in certain situations. The company overcomes these barriers through intensive training programs and strengthening internal communication procedures. The results of this study provide implications for companies that want to implement socio-religiopreneurship with effective communication strategies. In addition, this research also provides insights for Islamic-based business institutions in optimizing organizational communication to achieve economic and social welfare sustainably.
China Benteng: A Refutation of Ethnic Chinese Exclusivity in Indonesia : (A Critical Discourse Analysis of YouTube Content 'The Story') Fallah Ilham, Naufal; Kartika, Tina Kartika; Corry Wardhani, Andy; Juansya, Andri; Amri, Andi
COMMICAST Vol. 6 No. 1 (2025): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i1.13173

Abstract

This study investigates the representation of the Chinese ethnic minority, particularly the Benteng Chinese community in Tangerang, as portrayed in the documentary film China Benteng: Dari Waktu ke Waktu, aired on the YouTube channel The Story. Employing Teun A. van Dijk’s Critical Discourse Analysis framework, the research analyzes three interrelated dimensions: text structure, social cognition, and social context. The findings reveal that the documentary challenges entrenched stereotypes about the Chinese-Indonesian community, particularly assumptions of economic uniformity and cultural isolation, by emphasizing socioeconomic diversity and cultural assimilation. At the macrostructural level, the film highlights the simplicity of the Benteng Chinese lifestyle and their long-standing integration with local communities. Through its superstructure and micro-level elements, the documentary employs visual and verbal narratives to underscore the active participation of the Benteng Chinese in broader Indonesian social life. The social context dimension illustrates an effort to counter dominant narratives and empower marginalized voices. Meanwhile, the producer’s social cognition appears deliberately neutral, allowing the community to articulate their own narratives authentically. This study contributes to the growing body of research on media representation and ethnic discourse by providing a nuanced analysis of how documentary filmmaking can act as a counter-discursive tool. It enriches the understanding of ethnic minority portrayals in Indonesian media, and underscores the documentary genre’s potential to facilitate intercultural dialogue, challenge dominant ideologies, and expand the representational space for historically marginalized groups.
Interpretation of signs and markers in Whiteboard Journal writing in forming political communication for the 2024 Presidential Election Gita Pertiwi, Indah; Fadillah, Dani
COMMICAST Vol. 5 No. 1 (2024): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i1.13435

Abstract

This research aims to examine how political communication messages are conveyed to the public through social media portals. Utilizing a qualitative approach with content analysis as the method, this study investigates posts from the Instagram account @whiteboardjournal. The analysis process is carried out objectively and systematically using semiotic theory, especially Ferdinand de Saussure's concepts of "sign" and "signifier." Data from @whiteboardjournal's content, supported by relevant communication theories and expert discussions, reveal the strategic use of social media, particularly TikTok, as a powerful tool for image restoration, reputation enhancement, and increasing political electability. The findings show that short, viral videos on TikTok can significantly reshape public perceptions, even of controversial leaders, by packaging light, entertaining content infused with subtle political messaging. This study contributes to the growing discourse on the intersection of digital media and political communication by providing new insights into how emotional appeals, symbolism, and algorithm-driven exposure on social platforms can influence political narratives. It highlights the transformation of TikTok from a mere entertainment medium into a political stage, especially in the context of the 2024 Indonesian presidential election. The research underscores the importance of critical media literacy among voters, especially Gen Z, who dominate social media usage. In conclusion, political communication in the digital era is no longer confined to traditional media but is increasingly shaped by the virality, visual language, and emotional engagement that platforms like TikTok afford.
Analysis of select Newspapers’ reportage of the 2022 Abuja-Kaduna Terrorist Train attack Inioluwa Oladele, Victor; Mustapha Asekhamhe, Okpokpo; Ubaka Ofunne, Anthony; Phoebe Oloyede, Oluwaseun
COMMICAST Vol. 6 No. 2 (2025): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i2.12791

Abstract

Insecurity remains a pressing national concern in Nigeria, yet the media is often criticized for not fully performing its watchdog role in sensitizing the public and holding institutions accountable. This study examined newspapers’ reportage of the 2022 Abuja-Kaduna terrorist train attack between March and November 2022. The Nigerian Tribune and The Punch were selected, yielding 492 editions from which a sample of 217 was drawn using the Krejcie and Morgan sample size calculator. Purposive and simple random sampling techniques were employed, and data were generated through content analysis. Straight news stories, features, illustrations, and special reports served as the main units of analysis, while Critical Theory of Society and Priming Theory provided theoretical grounding. Findings revealed that coverage of the Abuja-Kaduna attack was initially frequent but gradually declined over time. Furthermore, the two newspapers accorded low prominence to the incident, with most reports placed on inside pages rather than front pages. The dominant thematic framing emphasized rescue efforts, while other critical dimensions such as accountability and root causes of insecurity received limited attention. The study concludes that the prominence and frequency of reportage were disproportionately low compared to the gravity of the terrorist attack. This research contributes to media and security scholarship by highlighting gaps in Nigerian newspapers’ coverage of terrorism, particularly in terms of agenda-setting and priming functions. It underscores the need for continuous, balanced, and prominent reportage of security issues to promote public awareness, accountability, and resilience in addressing insecurity in Nigeria.
The transformation of religious communication Knowledge among Buddhist religious instructors: A case study on the implementation of Buddhist communication science Adi Gautama, Sidartha
COMMICAST Vol. 6 No. 2 (2025): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i2.12986

Abstract

This study investigates the transformation of religious communication among Buddhist instructors in Bandar Lampung, Indonesia, focusing on how their pedagogical practices have adapted to socio-cultural changes and digital technology. Using a qualitative single case study approach, data were collected through in-depth interviews, participant observation, and documentation involving ten active instructors across various viharas. Findings show a clear shift from monologic, doctrinal transmission to dialogic, participatory, and digitally mediated communication practices. Instructors increasingly employ platforms such as WhatsApp, Zoom, and Facebook Live to engage broader audiences while upholding Buddhist ethical principles such as samma vaca (right speech), mettā (loving-kindness), and karuṇa (compassion). The study highlights a strong need for structured training and formal certification, particularly among instructors with non-religious academic backgrounds. Competencies in public speaking, digital media, and interpersonal communication are identified as critical to effective outreach. Motivation among instructors is closely linked to institutional recognition and support. This study is limited in scope, focusing solely on a single city and religious group, and access to private digital outreach sessions was restricted. Future research should incorporate cross-regional and cross-religious comparisons to explore how religious communication evolves across digital cultures in Southeast Asia. This research contributes to the development of religious communication as a subfield within communication studies and calls for integrating ethical, spiritual, and technological dimensions in the training of religious communicators.
Eco-friendly marketing analysis on sustainable purchase intentions for Skincare brands the Bodyshop, Avoskin and N'Pure Bafadal, Amalia; Roostika, Ratna
COMMICAST Vol. 6 No. 2 (2025): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i2.13036

Abstract

This study aims to analyze the influence of eco-friendly marketing on sustainable purchase intentions for skincare products from The Body Shop, Avoskin, and N'pure. A quantitative approach was used with a survey method involving 229 skincare users in Indonesia. Data were collected through a questionnaire using a Likert scale and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results show that (1) Perceived Sustainable Marketing Activities positively affect brand image; (2) Brand image negatively affects sustainable purchase intentions; (3) Brand image positively affects consumer engagement; (4) Consumer engagement positively affects sustainable purchase intentions; and (5) Corporate Social Responsibility (CSR) positively affects sustainable purchase intentions. This study contributes to the development of marketing literature by highlighting the mediating role of consumer engagement in eco-friendly marketing. Practically, the findings suggest that to strengthen sustainable purchase intentions, companies need to ensure alignment between their brand image and real environmental and social initiatives.
Analysis of organizational communication in improving the working climate of employees at Radio Maestro Viannisa, Nadhifa; Wardiana Sjuchro, Dian; Yudhapramesti, Pandan
COMMICAST Vol. 6 No. 2 (2025): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i2.13191

Abstract

In the face of an era of media convergence and increasingly fierce competition, radio as a mass media continues to strive to remain relevant to its listeners this article highlights the important role of organizational communication in building a positive work climate at Radio Maestro Bandung. Through a qualitative approach, the research identifies effective communication practices such as open communication, ongoing training, and collaboration across social media platforms that support employee motivation and performance. Radio Maestro implements a positive attitude-based strategy in the recruitment process, competency development, as well as providing innovative challenges, despite the challenges of funding and digital media competition. Digital transformation is a key focus in their adaptation to media convergence, including upskilling employees, rebranding, and using platforms like TikTok to expand the reach of young audiences. Effective internal communication support and proactive management are key to success in this change process. Despite facing resistance to innovation, Radio Maestro remains committed to growing and strengthening its digital infrastructure for sustainability in an increasingly competitive media industry. As a result, a conducive “full heart” work culture is created, maintaining the relevance and adaptability of radio in the digital era. This research contributes to enriching the understanding of the strategic role of organizational communication in the process of digital media transformation, especially in local radio, and provides an overview of effective communication practices that can be replicated by other media in facing the era of convergence.

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