cover
Contact Name
Dani Fadillah
Contact Email
dani.fadillah@comm.uad.ac.id
Phone
-
Journal Mail Official
nunik.hariyanti@comm.uad.ac.id
Editorial Address
Lt.8 Kampus 4 Universitas Ahmad Dahlan Jl. A.Yani (Ring Road Selatan) Tamanan Banguntapan Bantul DIY
Location
Kota yogyakarta,
Daerah istimewa yogyakarta
INDONESIA
COMMICAST
ISSN : -     EISSN : 27237672     DOI : 10.12928
Commicast is an online, multi-media, academic journal that adheres to the highest standards of peer review and engages established and emerging scholars from anywhere in the world. Commicast is an interdisciplinary journal that, while centered in communication, literature and culture, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is social study. The spectrum of topics include: New Media. Political Communication. Advertising, Press and Television Broadcasting Public Relations Semiotics Public Opinion Culture and Social Interaction Communication and National Resilience Communication and Policies Communication, War, and Conflicts Health Communication Literature (Comparative Literature, Indonesia Literature) Media, Democracy and Integration Media Literacy and Media Education Language (Sociolinguistics, Pragmatics, Applied & Comparative Linguistics) Media and Development Culture (History, Anthropology, Tourism, Media Studies) Media and Religion Media and Identity Politics, Hegemony, and the Media Gender and Sexuality in the Media The Social Media and Subcultures Youth and Media Globalization Information Communication Technology Audience Analysis These topics are addressed in full-length academic articles, critical statements on current issues, developmental practice, and reviews of books based education and learning. The journal presents an innovative platform for researchers, students, practitioners and educators to both learn from and contribute to the field. All articles are subject to initial Editor screening and then a rigorous double-blind peer-review process before publication.
Articles 206 Documents
Enhancing merchant participation in QRIS adoption through digital marketing strategies: A case study of BPD Kaltim Kaltara in festival events Rafif Leksono, Agra; Hidayat, Anas
COMMICAST Vol. 6 No. 2 (2025): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i2.13248

Abstract

In Indonesia’s accelerating digital economy, the promotion of cashless payments is central to advancing financial inclusion, particularly through the Quick Response Code Indonesian Standard (QRIS). Despite its growing use, many micros, small, and medium enterprises (MSMEs) remain hesitant to adopt QRIS due to limited digital literacy and trust in digital transactions. This study investigates how PT Bank Pembangunan Daerah Kalimantan Timur and Kalimantan Utara (BPD Kaltim Kaltara) employs digital marketing strategies to increase merchant participation in QRIS during festival events. Adopting a qualitative case study design, data were collected through semi-structured interviews with seven BPD marketing staff and participating vendors, complemented by secondary documentation. The findings reveal that digital marketing, through social media outreach, incentive programs, and integration with the DG by Bankaltimtara application, enhances awareness and engagement. However, adoption is hindered by obstacles such as low digital literacy among older merchants, skepticism regarding transaction security, and infrastructural limitations. These challenges underscore the limited effectiveness of current strategies in reaching all merchant segments. The study concludes that fostering QRIS adoption requires not only promotional efforts but also sustained education, technical assistance, and collaborative partnerships tailored to MSME needs. Theoretically, the research contributes to the discourse on digital marketing and innovation diffusion by highlighting the role of context-specific strategies in financial technology adoption. Practically, it offers insights for policymakers and financial institutions to design more inclusive, trust-building approaches that advance Indonesia’s digital financial ecosystem.
Lessons from the social Dilemma: BSSN's social cybersecurity strategy addressing information disorders Prayoga Hutomo, Abid; Noevi Rahmanto, Andre; Sudarmo, Sudarmo
COMMICAST Vol. 6 No. 2 (2025): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i2.13673

Abstract

The proliferation of misinformation, disinformation, and Malinformation on social media poses a serious threat to public trust and national security. Social media algorithms, as illustrated in The Social Dilemma, inadvertently amplify false and sensational content, fostering polarization and societal vulnerability. This study aims to analyze the strategy of Indonesia’s National Cyber and Crypto Agency (Badan Siber dan Sandi Negara/BSSN) in addressing information disorder through a participatory digital literacy approach. Its main contribution lies in providing both academic insights and policy recommendations for an ethical, adaptive, and evidence-based model of social cybersecurity governance. This research employed a descriptive qualitative method, combining documentary analysis of The Social Dilemma, a review of official BSSN documents, and an in-depth interview with a BSSN official. The data were processed using thematic coding and triangulated across multiple sources to ensure credibility and validity. The findings reveal that BSSN implements the EMILIE framework, Encouragement, Measurement, Involvement, Literacy, and Empowerment, which strengthens digital literacy, promotes stakeholder engagement, and develops ethical monitoring systems while safeguarding civil rights. This framework has proven effective in raising public awareness and resilience against disinformation, although challenges remain, such as the rapid spread of harmful content, reliance on platform cooperation, and limited institutional resources. In conclusion, participatory and literacy-based approaches to social cybersecurity are essential in countering digital information disorder. BSSN’s strategy demonstrates that fostering multi-stakeholder collaboration and community empowerment can mitigate cyber threats while ensuring ethical and legal protection of citizens.
Facebook engagement in Malaysian Ministry 2024 Zaki Mustafa, Muhamad; Raqib Mohd Sofian, Muhammad; Ahmad Sabri, Safiyyah; Yahya Mohd Ariffin, Mohd; Faizal Kasmani, Mohd
COMMICAST Vol. 6 No. 2 (2025): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i2.13812

Abstract

In the era of digital governance, social media platforms, particularly Facebook, have become essential tools for government communication and public engagement. This study examines the dynamics of Facebook usage within selected Malaysian Ministries, focusing on objectives, strategies, and outcomes of engagement. The research aims to identify the ministries’ communication goals and analyze the types of content that elicit the highest audience interaction. Employing a quantitative content analysis, 3,902 Facebook posts published between January and June 2023 were analyzed across three ministries: the Ministry of Communication and Digital, the Ministry of Home Affairs, and the Ministry of Women, Family, and Community Development. Data on likes, comments, shares, and post characteristics were systematically coded and assessed using SPSS. The findings reveal that the majority of posts adopt a one-way Public Information model, with limited evidence of two-way symmetrical communication. Engagement was highest in the Ministry of Communication and Digital, where posts generated over 115,000 likes and 53,000 shares, while the other ministries recorded substantially lower interactions. Content emphasizing public announcements and informational updates attracted the most responses, whereas dialogic communication remained minimal. This study contributes to the understanding of how government agencies in emerging economies utilize social media as a strategic communication tool, highlighting both strengths and gaps in fostering meaningful two-way interaction. The results underscore the need for ministries to enhance dialogic strategies to strengthen trust, responsiveness, and citizen participation in digital governance.
Digital technology enablement and policy synergy: Strategic evolution of digital transformation for climate governance in China (2015-2024) Chang, Yang
COMMICAST Vol. 6 No. 2 (2025): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i2.13960

Abstract

Climate change governance has become a systemic global challenge involving justice, security, and sustainable development, with digital technologies increasingly reshaping governance strategies. Against this backdrop, China, as the world’s largest developing country and carbon emitter, has actively embedded digital technologies into its climate policy framework since the Paris Agreement (2015). Drawing on 48 core policy documents issued by the State Council and related ministries, the research employs textual and discourse analysis combined with word frequency extraction, semantic clustering, and thematic module analysis. The findings reveal six interlinked thematic domains, policy framework and institutional design, energy transition, sectoral and regional governance, ecological conservation, market mechanisms, and capacity-building, through which digital technology functions not only as a technical instrument but also as a discursive and institutional driver. The study identifies a dynamic evolution of policy tool portfolios, shaped by path dependency, pilot-driven mechanisms, and institutional synergy between administrative authority and digital intermediaries. This research contributes both theoretically and practically by developing a “technology discourse tool” framework that explains how digital technologies are discursively embedded and translated into institutional practices. Empirically, it shows that China’s governance model has generated replicable digital governance templates, offering strategic lessons for other developing countries seeking to integrate digitalization with climate governance. The study concludes that digital technologies, when embedded in policy discourse and institutional tools, can significantly enhance governance efficiency, accountability, and international discourse power in climate policymaking.
K-Pop Fan War: Emotional dynamics and psychological impact on Indonesian social media users Afnilia Ashari Akhmad, Nurul; Ajar Pradika Ananta Tur, Ajar
COMMICAST Vol. 6 No. 2 (2025): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i2.14126

Abstract

Fan wars in the K-Pop community illustrate the complex dynamics of online communication among Indonesian social media users. These conflicts, triggered by inter-fandom rivalry, divergent opinions on idols, and provocation across platforms, often escalate into verbal aggression and toxic interactions that harm fan communities. This study analyzes the emotional and psychological impacts of fan wars and identifies aggressive communication patterns through a pragmatic lens. Using descriptive qualitative methods, data were drawn from public interactions on X (formerly Twitter), Instagram, and TikTok, then analyzed with Miles & Huberman’s interactive model. Findings reveal that anonymity encourages verbal aggression and behaviors rarely shown in offline contexts. Three key psychological impacts were identified: stress, trauma, and disengagement. Four dominant forms of aggressive communication emerged: verbal attacks, sarcasm or satire, excessive fanaticism, and provocation. These patterns demonstrate how linguistic strategies in digital discourse directly shape fans’ psychological experiences. This research contributes by connecting pragmatic-linguistic strategies with youth psychological well-being in Indonesia. Beyond description, it offers an understanding of the relationship between language, emotional dynamics, and cultural practices in online fandoms. The findings highlight the urgency of strengthening digital literacy and fostering healthier fandom culture to reduce harmful interactions.
Visual communication-based social campaign design for waste sorting awareness Nur Aswad, Iqbal; Sahabudin, Arfah; Wahyuni Zainuddin, Sri
COMMICAST Vol. 6 No. 2 (2025): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i2.14362

Abstract

This study analyzes the effectiveness of a visual communication-based social campaign in improving public knowledge, attitudes, and behavior regarding waste sorting at Baqbatoa Beach and Rumede Village tourist attractions in Polewali Mandar Regency. A mixed-method approach was employed, combining quantitative and qualitative techniques through pre- and post-campaign questionnaires, field observations, and social media data analysis. The findings reveal that while visitors already possessed good initial knowledge, the campaign enhanced their technical understanding. In terms of attitudes, scores increased at Baqbatoa Beach (from 4.26 to 4.43), while Rumede Village maintained a consistently high level (4.76). The most significant change occurred in behavioral aspects, with scores at Baqbatoa Beach rising from 1.56 to 4.17 and at Rumede Village from 1.84 to 4.62, confirming the campaign's tangible impact on waste-sorting practices. Dissemination through Instagram (@polman_update) also showed strong audience engagement, generating 115 likes, 6 saves, 6 shares, and 123 total interactions. Qualitative findings indicate that the campaign design was perceived as attractive, clear, easy to understand, and motivational. Overall, the study confirms that visual communication-based campaigns effectively strengthen environmental literacy and promote sustainable waste management practices. This research contributes to the field of communication and environmental studies by demonstrating how visual communication strategies can be effectively applied to foster behavioral change in waste management at tourist destinations. The findings provide practical insights for policymakers, tourism managers, and environmental organizations in designing impactful campaigns that support sustainable tourism.
Artificial intelligence-based risk communication for traveller protection in Indonesia Fajri, Choirul; Sari, Norma; Karim Fathurrahman, Imam; Najih Farihanto, Muhammad; Fadillah, Dani
COMMICAST Vol. 6 No. 1 (2025): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i1.14442

Abstract

Indonesia, as a global tourism destination, faces various challenges in protecting tourists from the risks of natural disasters, health crises, and security threats. This study aims to analyze the use of Artificial Intelligence (AI) technology in risk communication systems for tourist protection in Indonesia. Through a systematic literature review approach, this study examines the concept of risk communication, the application of AI in tourism crisis management, and the implementation of this technology in the Indonesian context. The results show that AI has significant potential to improve the effectiveness of risk communication through early warning systems, information personalization, interactive chatbots, and predictive analytics. The implementation of AI in tourism risk communication in Indonesia requires integration between the Ministry of Tourism and Creative Economy, the National Disaster Management Agency, and the private sector. This study recommends the development of an AI framework that is responsive to local contexts, increased human resource capacity, and policies that support technological innovation in tourist protection. Importantly, this study contributes to the existing body of knowledge by providing a comprehensive framework that highlights how AI can be systematically integrated into national tourism safety strategies. It also offers practical insights for policymakers, tourism practitioners, and researchers in designing context-specific AI-based solutions for risk communication. By addressing theoretical and practical gaps, this research not only strengthens the academic discourse on AI in tourism but also supports the creation of safer and more resilient tourism destinations in Indonesia.
Beyond the Ideal: Deconstructing Perfection in Aveus Har's ‘Istri Sempurna’ Nurdiawan, Indra; Apriyani, Tristanti; Li, Hanyu
COMMICAST Vol. 6 No. 2 (2025): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i2.12854

Abstract

The standard of perfection illustrated in Istri Sempurna short story is embodied by a gynoid. However, this portrayal of perfection presents a dilemma in itself. This study focuses on the concept of an ideal life depicted in the short story Istri Sempurna. However, the existing literature review reveals a research gap, specifically that no research has discussed the value of perfection as portrayed in the short story Istri Sempurna through Derrida's perspective.  The data collection technique in this study was carried out by reading and understanding the short story Istri Sempurna several times to obtain an overview of its themes and characters. This study attempts to apply Derrida's deconstruction principles, such as différance and binary opposition, to analyze how meanings in the text can shift and contradict each other. To ensure the validity and reliability of the study, data triangulation was carried out by comparing the results of the text analysis with relevant literature.  The results of the study found that the concept of perfection depicted in Istri Sempurna short story is an ambiguity surrounding the idea of ​​perfection, which shows that what is considered ideal is not necessarily the same as true satisfaction or happiness.  The findings of this study are expected to provide a new perspective on how the notion of perfection is constructed and deconstructed within contemporary Indonesian literature. Future research is recommended to explore similar themes using other poststructuralist approaches to enrich the discourse on gender, technology, and ideality in literary studies
The effect of interpersonal communication intensity and openness on self-esteem among communication students at Universitas Muhammadiyah Yogyakarta Muslimah, Muslimah; Rasyid, Erwin
COMMICAST Vol. 6 No. 2 (2025): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i2.14079

Abstract

Self-esteem is a crucial component of students’ psychological well-being and is strongly shaped by the quality of interpersonal communication. This study investigates the influence of communication intensity and openness on the self-esteem of Communication Science students at Universitas Muhammadiyah Yogyakarta. A quantitative survey was conducted with 81 randomly selected respondents using a validated questionnaire. Data were analyzed through Pearson correlation and simple linear regression. The results indicate that openness has a moderate positive correlation with self-esteem (r = 0.402, p < 0.05), while intensity shows a lower yet significant correlation (r = 0.363, p < 0.05). Together, the two variables explain 16.2% of the variance in self-esteem, although only openness demonstrates a near-significant individual effect. These findings suggest that the quality of communication is more influential than its frequency in shaping self-esteem. The study contributes to communication science by extending Social Penetration Theory within the Indonesian context and emphasizing openness as a key factor in student development. Practically, the findings encourage universities to integrate open-communication training and peer-mentoring programs to support students’ psychological well-being. The main limitation of this study is the relatively small sample and focus on a single program, which restricts generalizability. Future research should involve larger and more diverse populations and include additional variables such as emotional intelligence and social support to provide a more comprehensive understanding.
Use of Artificial Intelligence Technology AI News Presenter in the News Production Process at TVOne.ai Ayu Karunianingsih, Diyah; Sarifah, Siti; Korina Relawati, Dwi; Dwi Setyorini, Mutiara; Utomo, Ardian
COMMICAST Vol. 6 No. 2 (2025): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i2.14323

Abstract

The rapid pace of digital technology today is marked by the massive development of artificial intelligence technology, including the utilization of artificial technology in the news production process. This research examines the application of artificial intelligence (AI) in the news production process carried out by TVOne.ai. The research method used in this study was descriptive qualitative, conducted using a grounded theory approach with a focus on analyzing the application of artificial intelligence technology in the news production process, specifically the utilization of AI news presenters.  This study uses a grounded theory approach to examine the integration of AI news presenters in TVOne.ai news production. The findings indicate that news production entirely uses AI technology, from data collection to presentation, offering efficiency but posing challenges related to ethics and public acceptance. In addition, the research findings reveal that the news production process at TVOne.ai differs from conventional journalism practices. News is produced entirely using AI technology and applications, from data collection, voice cloning, to the presentation of AI presenters.  The study concludes that the use of Artificial Intelligence technology, specifically the AI news presenter at TVOne.ai, enhances the efficiency and consistency of the news production process. AI presenters enable faster content delivery, reduce operational costs, and ensure 24-hour broadcasting capabilities. However, human oversight remains essential to maintain journalistic accuracy, ethical standards, and audience trust the results of this research are expected to contribute knowledge about the news production process with the utilization of AI, both for academics, researchers, and media practitioners.