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COMMICAST
Published by Universitas Ahmad Dahlan
ISSN : -     EISSN : 27237672     DOI : 10.12928
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Commicast is an online, multi-media, academic journal that adheres to the highest standards of peer review and engages established and emerging scholars from anywhere in the world. Commicast is an interdisciplinary journal that, while centered in communication, literature and culture, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is social study. The spectrum of topics include: New Media. Political Communication. Advertising, Press and Television Broadcasting Public Relations Semiotics Public Opinion Culture and Social Interaction Communication and National Resilience Communication and Policies Communication, War, and Conflicts Health Communication Literature (Comparative Literature, Indonesia Literature) Media, Democracy and Integration Media Literacy and Media Education Language (Sociolinguistics, Pragmatics, Applied & Comparative Linguistics) Media and Development Culture (History, Anthropology, Tourism, Media Studies) Media and Religion Media and Identity Politics, Hegemony, and the Media Gender and Sexuality in the Media The Social Media and Subcultures Youth and Media Globalization Information Communication Technology Audience Analysis These topics are addressed in full-length academic articles, critical statements on current issues, developmental practice, and reviews of books based education and learning. The journal presents an innovative platform for researchers, students, practitioners and educators to both learn from and contribute to the field. All articles are subject to initial Editor screening and then a rigorous double-blind peer-review process before publication.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 191 Documents
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Komunikasi efektif komunitas rumah baca dalam meningkatkan minat baca pada anak-anak di dusun Kanoman Paramitha, Aniendhita
COMMICAST Vol. 1 No. 1 (2020): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v1i1.2408

Abstract

Penelitian ini dilakukan dengan  dilatar belakangi bahwa minat baca anak-anak di Dusun Kanoman masih rendah. Keberadaan Komunitas Rumah Baca (RBK) sendiri juga di katakan belum berjalan secara efektif. Hal ini dikarenakan Komunitas Rumah Baca (RBK) belum lama berpindah di Dusun Kanoman, volunter yang over load pekerjaan, dan sebagian besar tidak bisa berbahasa Jawa. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana komunikasi efektif  Komunitas Rumah Baca (RBK) dalam meningkatkan minat baca pada anak-anak di Dusun Kanoman.Jenis penelitian ini menggunakan metode penelitian kualitatif. Teknik pengumpulan data didapatkan dari hasil wawancara, observasi, dan dokumentasi. Teknik analisis data yang digunakan dalam penelitian ini ialah menggunakan model analisis interaktif Miles dan Huberman dengan pendekatan deskriptif analisis.Hasil penelitian menunjukkan bahwa Komunitas Rumah Baca (RBK) dikatakan mampu meningkatkan minat baca anak-anak di Dusun Kanoman. Hal ini terbukti bahwa anak-anak mulai berkeinginan untuk membaca dan meminjam buku di komunitas. Komunitas juga menerapkan prisip komunikasi efektif yang disingkat REACH. Ada hambatan yang dialami dari pihak komunitas maupun anak-anak, namun hambatan itu dapat diatasi.
Strategi komunikasi pariwisata dinas pariwisata kabupaten Bima dalam meningkatkan minat wisatawan Asghary, Haykal
COMMICAST Vol. 1 No. 1 (2020): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v1i1.2410

Abstract

Makalah ini bertujuan untuk mendiskripsikan bagaimana strategi komunikasi yang dilakukan oleh dinas pariwisata kabupaten Bima untuk meninhkatkan minat wisatawan. Penelitin dalam makalah ini menggunakan  penelitian kualitatif yang bertujuan untuk mendapatkan gambaran yang menyeluruh serta mendalam berdasarkan situasi wajar dari kasus yang diteliti. Dalam penelitian ini penulis mengambil kesi pulan bahwa  Dinas Pariwisata Kabupaten Bima telah melaksanakan strategi komunikasi dengan menggunakan unsur-unsur modern komunikasi pariwisata untuk meningkatkan minat wisatawan.
Integrated marketing communication “Gadis modis” sebagai usaha mikro kecil dan menengah dalam meningkatkan loyalitas konsumen Akhyani, Indriana
COMMICAST Vol. 1 No. 1 (2020): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v1i1.2411

Abstract

Penelitian ini bertujuan untuk menjabarkan strategi yang dibuat oleh Gadis Modis sendiri untuk meningkatkan loyalitas konsumen dalam pembelian sebuah produk dan mampu memaksimalkan proses transaksi jual beli.Metode Penelitian yang digunakan adalah Kualitatif Deskriptif yang bertujuan untuk mendapatkan gambaran secara mendalam berdasarkan situasi yang nyata dari apa yang diteliti. Teknik pengumpulan data dilakukan dengan cara observasi, wawancara, dan dokumentasi. Penelitian melakukan analisis data dengan menelaah data-data yang diperoleh dari hasil observasi, wawancara, dan dokumentasi. Untuk menguji keabsahan data, peneliti melakukan dengan cara membandingkan, menyatukan, dan menggabungkan seluruh data yang telah diperolehHasil dari Penelitian ini adalah Gadis Modis sampai saat ini telah melakukan bahkan melaksanakan sejumlah strategi pemasaran diantaranya dengan melaksanakan komunikasi pemasaran terpadu (Integrated Marketing communication) yang meliputi Promotion (promosi), Public Relations (Humas), Advertising, Direct Marketing, Personal selling, Publicity, Event, Interactive Marketing untuk mengkomunikasikan visi dan misi yang ada pada perusahaan.
Strategi komunikasi rumah kreatif sleman dalam upaya pengembangan UMKM di era ekonomi digital Putri, Reinalda Destriana
COMMICAST Vol. 1 No. 1 (2020): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v1i1.2412

Abstract

Penelitian ini membahas tentang strategi komunikasi Rumah Kreatif Sleman dalam upaya mengembangkan UMKM di Era ekonomi digital. Strategi meliputi komunikator, pesan, media, komunikan serta efek. Era revolusi industri 4.0. telah mendistraksi banyak hal salah satunya pola perdagangan konvensional menjadi online atau yang biasa disebut dengan ekonomi digital. Oleh karena itu Rumah Kreatif Sleman hadir sebagai wadah yang memfasilitasi dan membantu pengembangan UMKM di era ekonomi digital.Metode penelitian yang digunakan adalah metode penelitian kualitatif. Teori yang digunakan adalah teori Harold D. Laswell tentang strategi komunikasi yang mencakup lima komponen yakni komunikator, pesan, komunikan, media serta efek. Pengambilan data menggunakan teknik wawancara dan dokumentasi. Lokasi penelitian dilakukan di Rumah Kreatif Sleman, Roeby House, Lien’s Snack and Cookies dan Pawiro Chocolate.Hasil penelitian tersebut adalah komunikator dipilih melalui rapat bersama, sedangkan pesan disusun dengan tujuan menarik perhatian UMKM untuk bergabung serta memberi pemahaman. Komunikan ditentukan dari usaha yang berdiri di Sleman. Media yang digunakan terbagi menjadi dua yakni media eksternal dan internal. Capaian dari proses strategi komunikasi tersebut cukup positif, terbukti dengan selalu bertambahnya anggota UMKM yang bergabung. Selain itu UMKM mampu mengembangkan usahanya baik secara online maupun offline.
Strategi komunikasi city branding pemerintah kota Pekalongan dalam mempromosikan world’s city of Batik Faradies, Hadanilla Ilma
COMMICAST Vol. 1 No. 1 (2020): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v1i1.2413

Abstract

Kota Pekalongan merupakan salah satu kota kreatif dunia yang diakui oleh UNESCO dalam kategori craft and folk art. Pembangunan di Kota Pekalongan terus ditingkatkan di berbagai sektor yaitu sektor industri dan pariwisata. Keunggulan Kota Pekalongan dibidang ekonomi dan pariwisata tingkat Internasional, membuat Kota Pekalongan harus meningkatkan kearifan lokal sebagai identitas utama dan daya tarik wisatawan dengan budaya batik yang khas sebagai jati diri daerah. Mengenalkan kebudayaan yang berkembang di Kota Pekalongan juga merupakan cara city branding Kota Pekalongan sebagai kota yang mempertahankan kearifan lokal atau budaya yang menonjol yaitu batik, maka dicetus slogan “World’s City Of Batik”.Penelitian ini menggunakan metode penelitian deskriptif kualitstif dengan teknik pengumpulan data yang dilakukan dengan wawancara, observasi, dan studi pustaka. Adapun  tujuan  penelitian ini peneliti ingin mengetahui strategi city branding yang dilakukan oleh Dinas Pariwisata, Kebudayaan, Kepemudaan dan Olahraga Pemerintah Kota Pekalongan dalam mempromosikan World’s City Of Batik.Hasil penelitian ini adalah bahwa strategi komunikasi city branding  pemerintah Kota Pekalongan dalam mempromosikan World’s City Of Batik melalui 3 tahap diantaranya: perencanaan, pelaksanaan, dan evaluasi. perencanaan dimulai dari penggunaan strategi komunikasi dan penyusunan program oleh pemerintah Kota Pekalongan. Pelaksanaan diantaranya memfokuskan pada mengenalkan Kota Pekalongan sebagai Kota Batik Dunia dalam mendatangkan wisatawan dengan peningkatan program yang mendukung city branding kota pekalongan seperti pengelolaan museum batik, penyelenggaraan festival tahunan, pembentukan kampung wisata batik, pengelolaan pasar grosir batik setono. Pada penelitian ini juga ditemukan bahwa city branding yang telah dilakukan oleh pemerintah Kota Pekalongan secara bertahap dengan memfokuskan dalam peningkatan promosi pariwisata berbasis batik untuk menunjang city branding.
Violation of justice in American police department as reflected in the film Changeling Nurullita, Dyah
COMMICAST Vol. 2 No. 1 (2021): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v2i1.2726

Abstract

This undergraduate thesis describe justice theory and propaganda theory. This is aiming at analyzing violation of justice and propaganda police towards the main character and society in American. This undergraduate thesis has two main objectives to portray the violation of justice and the police propaganda in America as reflected in the Changeling film. This research uses descriptive qualitative method. There are two types of data in this study, they are primary and secondary data. The primary data is taken from the film Changeling and secondary data are taken from books, articles, journals, and data from network sources. In this research the, writer uses an interdisciplinary study. In conducting the analysis, researchers used the theory of justice and propaganda theory. To analyze this topic, the researcher uses John Rawls's theory of justice, which is actually contradict with what happens in this film. Then the researchers used propaganda theory from Jowett and O'Donnell, which the theory shows the behavior of the police against the main characters. The result of the study shows that is Los Angeles Police Department does not serve the society wisely. They use their power to be inappropriate. It acts in a violent way, and intimidates its citizens. The evil man are protected and the good is shot dead. Justice is not always run by violating people’s right. This research also finds that people who have been given a great power, they tend to abuse the power. Moreover, in human relationship, the concept of equal treatment must be applied to avoid conflicts. People who get unfair treatment tend to fight against the bad treatment. Everyone has rights to be treated equally. Upholding justice is not always done by violation their rights. This research also finds that fairly equal treatment is valuable. People should be treated equally in any condition.
Louiz Zamperini's American Dreams as Reflected in the Film Unbroken Khairiah, Masruriati
COMMICAST Vol. 1 No. 2 (2020): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v1i2.2727

Abstract

In this undergraduate thesis describes about American dream and motivation theory. This is aiming at analyzing motivation’s role in human life to fulfill their needs by focusing to the main character. The concept of American dream can be seen in Louis Zamperini as the main character of this film in principle of life. Hence, this undergraduate thesis has two main objectives to describe the Louis Zamperini’s dreams and to analyze Louis Zamperini’s motivation in his survival as the prisoner of Japan as reflected in the film Unbroken.This research is under a descriptive qualitative method. Therefore, library research is used for compiling both primary data and secondary data. The primary data is adopted from the film, meanwhile the secondary data refer to some sources, such as books, journals, articles, and on-line data from internet. Method of American studies as an interdisciplinary approach is also applied along with theories to analyze the problem formulation in this research. After the data are collected, they are analyzed by using the psychological study approach, and focuses on theory Hierarchy Needs of Abraham Maslow. Maslow’s theory explained the description of motivation based on needs. The hierarchy dividing to physiological needs, safety needs, love needs, esteem needs, and needs for self-actualization. Then, the writer uses American dream concept such as the dream of good life, liberty, and pursuit of happiness.The results of this research, the researcher found that Louis Zamperini as the main character what he did in life, there is a motivation that supports him to reach his dream like other immigrants who came to America using this concept in general. The American dream and motivation are still adopted in some American films as popular culture. Hence, it proves that American dream still exists with different style like media of film.
Orientalism in Joseph Conrad’s novel Almayer’s Folly (1895): a post-colonial approach Iqbal, Muhammad
COMMICAST Vol. 1 No. 2 (2020): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v1i2.2728

Abstract

He represents the false critic toward colonialism which depicted him as the author in the neutral side in the history of colonialism.  In this undergraduate thesis, the writer attempts to reveal the pattern of Joseph Conrad’s Orientalism by find the image and stereotype of the Orient and Occident, the Fantasy of Western colonialism, the hegemony that legitimate the colonial authorities toward the Malay Archipelago and finds the evidence that proves him as the part of author who supports colonialism. The writer uses Edward’s Said Orientalism theory as the major post-colonial theory in this study to investigate the pattern of Orientalism and the evidence of Joseph Conrad as the colonialist author. The writer uses the technique of writing this undergraduate thesis by dividing the extrinsic and intrinsic element of the novel Almayer’s Folly (1895). In the finding and discussion of this undergraduate thesis, the writer reveals the pattern of Orientalism and the evidence of Joseph Conrad as the pro-colonialism author through the binary division in the novel which creates the stereotype of the Orient and compares to the ideal Victorian character depicted in his white characters in the novel. Then, Conrad creates the Western Fantasy toward the Oriental Malay Archipelago as the object for the Westerner in search of adventure, career and positioning the imaginary narrative of European territory as the happy land for the major characters.
Winnie’s personality in Natalie Babbit’s tuck everlasting a scientific publication Rizkhan, Aulia
COMMICAST Vol. 1 No. 2 (2020): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v1i2.2729

Abstract

This research is entitled” Winnie’s Personality In Natalie Babbit’s Tuck Everlasting.” The object of this study is to see the personalities of the character in the novel. This research is based on the awareness psychological approach to the type study and laws of psychology are applied to literary works. In this research, the researcher applied psychological approach and Individual psychological theory. Through the objective approach the researcher see the personalities of the character in the novel. The method of the research is descriptive qualitative method. The main data are taken from words, phrases, and sentences of the novel. The supporting data are taken from some books, articles, and internet. The results of this study are clearly explained as follows. The researcher found six personalities in the novel: fictional finalism, social interest, inferiority feeling, striving superiority, style of life, and creative power. From the six analysis of Adler’s individual psychological is connected to each other and builds a unity from the main character’s personality.
The representation of Alistair Maclean's life as reflected in south by Java Head: a biographical study Amalia, Hafida
COMMICAST Vol. 1 No. 2 (2020): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v1i2.2730

Abstract

This undergraduate thesis research aims to understand and inform the period of World War II experienced by the author Alistair MacLean from a military perspective rather than from a war leader. Because of this, the authors consider this research interesting because it can find the similarity and differences between the novel and Alistair MacLean.The writer applies the biographical approach as the basic of the analysis. The method of this analysis systematically used qualitative methods in compiling this research as the techniques library data sources, journal article, internet and all books dealing with this research, and the main textual data in South by Java Head. The results of this analysis indicate that in the military life of the war during World War II that seemed disciplined that they made a lifelong commitment to, it turns out there are still those who consciously committed acts of violation; similarity: Japanese Cruelty, Deadly Weapons ect, differences: The Deal Punishment. But there are also some positive knowledge, especially for readers.

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