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COMMICAST
Published by Universitas Ahmad Dahlan
ISSN : -     EISSN : 27237672     DOI : 10.12928
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Commicast is an online, multi-media, academic journal that adheres to the highest standards of peer review and engages established and emerging scholars from anywhere in the world. Commicast is an interdisciplinary journal that, while centered in communication, literature and culture, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is social study. The spectrum of topics include: New Media. Political Communication. Advertising, Press and Television Broadcasting Public Relations Semiotics Public Opinion Culture and Social Interaction Communication and National Resilience Communication and Policies Communication, War, and Conflicts Health Communication Literature (Comparative Literature, Indonesia Literature) Media, Democracy and Integration Media Literacy and Media Education Language (Sociolinguistics, Pragmatics, Applied & Comparative Linguistics) Media and Development Culture (History, Anthropology, Tourism, Media Studies) Media and Religion Media and Identity Politics, Hegemony, and the Media Gender and Sexuality in the Media The Social Media and Subcultures Youth and Media Globalization Information Communication Technology Audience Analysis These topics are addressed in full-length academic articles, critical statements on current issues, developmental practice, and reviews of books based education and learning. The journal presents an innovative platform for researchers, students, practitioners and educators to both learn from and contribute to the field. All articles are subject to initial Editor screening and then a rigorous double-blind peer-review process before publication.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 191 Documents
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Analisis manajemen event Reyog Jazz sebagai salah satu strategi komunikasi pemasaran budaya dan wisata Kabupaten Ponorogo Ayunda, Fatika Bella; Megantari, Krisna
COMMICAST Vol 2, No 2 (2021): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v2i2.3347

Abstract

Pemerintah Kabupaten Ponorogo sedang melakukan upaya untuk memasarkan atau mengembangkan potensi yang ada di Ponorogo agar dikenal oleh masyarakat dari lokal, nasional maupun internasional. Salah satunya dengan menggunakan acara, seperti acara Reyog Jazz yang dibuat sebagai strategi komunikasi pemasaran budaya dan wisata Kabupaten Ponorogo. Maka dari itu untuk melaksanakan acara Reyog Jazz dibutuhkan pengorganisasian dari awal sampai akhir yang disebut dengan manajemen acara. Penelitian ini menggunakan metode deskriptif kualitatif, dimana permasalahan yang sistematis dan berdasarkan data yang diperoleh melalui observasi langsung atau wawancara kepada pihak-pihak yang dirasa kompeten untuk menjawab permasalahan yang ada, seperti Bapak Agus Setiawan Basuni selaku Founder WartaJazz, Ibu Farida Nuraini, S .Sos., MM dan Bapak Franky Andrias.M selaku Dinas Pariwisata Kabupaten Ponorogo, Relawan, serta beberapa pengunjung yang mentonton acara Reyog Jazz. Untuk menjawab permasalahan yang ada maka teori yang digunakan manajemen acara milik Goldblatt yang terdiri dari Penelitian, Desain, Perencanaan, Koordinasi, Evaluasi. Hasil dari penelitian ini menunjukan bagaimana tim Reyog Jazz merencanakan acara sampai dengan penerapannya. Dan jika dilihat, tim Reyog Jazz sudah menerapkan acara manajemen dengan cukup baik meskipun pada implementasinya masih terdapat beberapa evaluasi. Hasil dari penelitian ini menunjukan bagaimana tim Reyog Jazz merencanakan acara sampai dengan penerapannya. Dan jika dilihat, tim Reyog Jazz sudah menerapkan acara manajemen dengan cukup baik meskipun pada implementasinya masih terdapat beberapa evaluasi. Hasil dari penelitian ini menunjukan bagaimana tim Reyog Jazz merencanakan acara sampai dengan penerapannya. Dan jika dilihat, tim Reyog Jazz sudah menerapkan acara manajemen dengan cukup baik meskipun pada implementasinya masih terdapat beberapa evaluasi.
Representation of violence value in Joker Film Rosita, Eva; Prathisara, Gibbran
COMMICAST Vol. 3 No. 1 (2022): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v3i1.3409

Abstract

The Joker film aired in Indonesia on October 2, 2019. This film was widely discussed by the audience and succeeded in bringing the audience into the atmosphere of the film. This is because the problems that are taken often occur in the life of the general public. This film tells the story of Arthur aka Joker, whose life is filled with sadness, cheating, injustice as a lower middle-class citizen so that he is treated inappropriately by society and his family. Everything that happened to him resulted in the victim becoming the perpetrator of violence. Researchers are interested in analyzing the Joker film more deeply, and this is because the shows in the film contain violence that can trigger various physical and mental conditions such as aggressive behaviour, violent behaviour, bullying, fear, depression and nightmares for those who watch it. The purpose of this research is to find out how the representation of violence in the Joker film viewed from the Semiotics of Roland Barths to determine a meaning using the concepts of denotation, connotation, and myths taken from several scenes that represent the value of violence in the Joker film. The findings from the results of this study indicate that there are 16 scenes that present violence. The violence is in the form of physical violence, psychological violence, financial violence, functional violence, and rational violence. The Joker film shows that perpetrators of violence still often occur in life, even victims can become perpetrators of what happened to them. Often times people think this is normal because not everyone understands the importance of humanity and justice for others.
Communication patterns cares for children and Deli river in building the moral of children in the River Insani, Sima; Adhani, Abrar
COMMICAST Vol. 3 No. 1 (2022): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v3i1.3508

Abstract

A group of people who have the same goals and vision will form a group. A group can be used as a forum to communicate and exchange ideas and information. In exchanging information, ideas, and ideas some patterns have been agreed upon by the group. This study aims to determine the communication patterns formed by the Child Care Community and the Deli River in building children's morale on the riverside. This research uses a descriptive qualitative approach by collecting data through observation, in-depth interviews, and literature study. The results showed that there were forms of communication patterns from the child care community and the Deli River in building the morale of the children on the riverbank, with various patterns of one-way communication, two-way communication.
The role of the ambassador of The BKKBN planning generation in socializing the Family Planning Program in North Sumatera Khairina, Suci Ledian; Saleh, Arifin
COMMICAST Vol. 3 No. 1 (2022): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v3i1.3509

Abstract

Indonesia is an equatorial country which has a high population density. Data from the Central Bureau of Statistics in 2010 stated that of the total population of 237.6 million, including teenagers aged 10-24 years as much as 27.6 percent. The number of Indonesian adolescents based on the projection of Indonesia's population from 2010 to 2035 in 2018 will reach around 66.3 million (25.6%) of the total population. Based on this, the government must try to control the very high population growth rate. In this study, the authors used a qualitative descriptive research method. The results of the research are the role of an ambassador for the planning generation in disseminating the BKKBN program to the community, especially to adolescents in North Sumatra in order to prepare family life for adolescents to realize a prosperous family, then the target material that must be conveyed by the ambassadors for the planning generation is adolescent reproductive health, PKBR (Preparation of Family Planning for Youth), Life Skill, GenRe Program, Population, and other materials related to the BKKBN program. to the ambassador to maximize the targets and vision and mission to be achieved. In the aspect of completeness of information, it needs to be evaluated in order to provide the information needed by adolescents so that they still get mutual support to achieve the target of holding a periodic evaluation activity to measure the success of achieving their targets.  
Influence of interpersonal communication of chairman and employees on employee performance Inna Parapat Hotel and Resort Fazhari, Syafrisya; Rudianto, Rudianto
COMMICAST Vol. 3 No. 1 (2022): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v3i1.3510

Abstract

This research is motivated by the rapid growth of technology and the increasingly dynamic patterns of human communication both as personal and interpersonal. This study aims to determine the influence of interpersonal communication between leaders and employees on employee performance at Inna Parapat Hotel and Resort. The theory used in this research is De Vito's theory which emphasizes interpersonal communication patterns while the employee performance approach uses the Robbins theory. The research method used is quantitative. This type of research uses associative research or research to determine the relationship between two variables. The study population was 93 people and 48 people were sampled using simple random sampling as the sampling technique. The data obtained is the result of a questionnaire whose answers are accumulated and described in narrative form. The conclusion from the research conducted is the influence of interpersonal communication on employee performance at the Inna Parapat Hotel and Resort. 
Marketing communication strategy Sawah Pematang Johar tour in improving tourist visits Sari, Venna Melinda; Anshori, Akhyar
COMMICAST Vol. 3 No. 1 (2022): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v3i1.3616

Abstract

Tourism objects are one of the business fields that are developing so fast and creating competition between one tourist attraction and another in reaching visitors or tourists. Tourist attractions are actively developing to improve existing tourist locations continuously and make updates related to marketing strategies. The purpose of this study was to determine the marketing communication strategy for Sawah Pematang Johar tourism to increase tourist visits. This study used the descriptive qualitative method. Data obtained from observation, interviews, and documentation using descriptive analysis techniques, which describe the events under study. In this study, the number of informants was 5 people, namely the owner of the rice fields, field officers, to tourists. The research location is in the tourism village of the Pematang johar rice field, Deli Serdang Regency. The results showed that in marketing, the village government used a communication strategy to attract tourists in three ways, namely promotion through social media in the form of Facebook, Instagram, YouTube, MU television broadcasts, and word of mouth. The second activity is a place in the form of a comfortable, beautiful, and natural place. The third activity Price is in the form of very affordable entrance ticket prices. The second activity is a place in the form of a comfortable, beautiful, and natural place. The third activity Price is in the form of very affordable entrance ticket prices. The second activity is a place in the form of a comfortable, beautiful, and natural place. The third activity Price is in the form of very affordable entrance ticket prices.
Social media and the reading culture revolution among digital natives Dahlan, Dahlia
COMMICAST Vol. 3 No. 1 (2022): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v3i1.3706

Abstract

Reading is one of the intellectual activities that only humans have that develops along with the writing system. The culture of reading does not just grow, because human history records the development of the writing system through a very long journey. The study, which involved 41 respondents aged 17-21 years who were randomly selected, showed a shift in the reading culture from print media to online media, related to reading patterns, gender aspects, reading frequency, and duration. From a gender aspect. The shift in the reading culture among young people is also greatly influenced by the characteristics of online media that print media lacks. The practicality and mobility of online media as well as easy access are some of the advantages that attract young media users. Books, newspapers/tabloids, and magazines do not have this characteristic. required Greater effort is more expensive to access print media which is incompatible with the characteristics of the digital natives. Although it has a number of advantages, online media is still considered to have a number of weaknesses compared to print media. One of the weaknesses of online media is the inaccuracy of the information, because the writing often does not apply the principle of cross-checking and confirmation, and contains more subjective opinions.  The survey results reinforce the tendency of new media audiences to be not merely positioned as objects that are the target of messages. The tendency to change in reading culture is closely related to audiences and changes in media technology and the meaning of media have renewed the role of audiences to become more interactive with messages, and new media consumers who are dominated by young people can determine how to access according to their wants and needs.
Leadership model in improving employee perfoemance CV. Plainthing Group (A study at CV. Plainthing Group) Apriansyah, Reggy Wulan; Farihanto, Muhammad Najih; Chang, Jian
COMMICAST Vol. 3 No. 1 (2022): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v3i1.3767

Abstract

An effective leadership model can influence the personality of the leader himself. Every leader must be able to have aspects that can support efforts in improving good relations with members of the organization. The reality is that leaders must be able to deal with their members (employees) who have different characters, dispositions, and ideologies, the same as individual human traits who have different traits, attitudes, ways of thinking and views. Therefore, the figure of a leader must have the ability to influence the opinions and attitudes of others in order to carry out employee duties professionally. Employee performance really determines the results of the achievement of organizational performance, it is necessary to have a good system to be able to improve employee performance to support success in leading the company. The method in this study uses qualitative research with a descriptive approach. This research uses Aji's theory which includes Ingarso sung tulodo, Ing madyo mangunkarso, and Tut wuri handayani and also uses Bernandin and Russel's theory which covers the amount of work, work quality, work knowledge, creativity, cooperation, initiative, and personality. The results of this study indicate that the leadership model is very influential in improving employee performance and can also provide the best results for the company so that this increase becomes an achievement for all.
Rebranding strategy PT. Indonesia Building Solutions Plant Cilacap in forming brand awareness Rohmah, Hani Fatkhur; Fajri, Choirul
COMMICAST Vol. 3 No. 1 (2022): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v3i1.3773

Abstract

The business world is increasingly showing developments with many new business actors appearing both on a small and large scale. The emergence of new business actors certainly has tightened business competition in the market so that it is not uncommon for businesses to close down because they do not have creative strategies to be able to compete. Rebranding is one of the strategies undertaken by business people to maintain their business. There are several factors that cause rebranding, such as changes in ownership, a brand that is starting to be forgotten, to a bad image in the eyes of the public, etc. Rebranding is tantamount to reshaping its brand awareness or public awareness of a new brand. PT. Indonesia Building Solutions is one of the companies that rebranded as a result of the acquisition by Semen Indonesia Group (SIG) of Holcim in January 2019. The acquisition process was followed by a change in all identities starting from the brand name, namely PT. Indonesia Building Solutions and the product name is dynamix. This research was conducted to determine how the rebranding strategy carried out by PT. SBI in forming brand awareness. The method used is descriptive qualitative by conducting direct research through interviews with related parties, documentation, field observations, and supporting data from the internet. Based on the research that has been done, PT. Indonesia Building Solutions rebranded with several stages, namely Repositioning, Renaming, Redesaigning, and Relaunching. With the implementation of these four stages, PT. Indonesia Building Solutions has achieved brand awareness at the brand recognition stage where there are still two more stages to be able to reach top of mind. The title of the research conducted by researchers is "The Rebranding Strategy of PT. Indonesia Building Solutions in Forming Brand Awareness "
Nilai-nilai hukum keluarga Islam dalam novel Merantau ke Deli karya Hamka Somae, Erik Tauvani
COMMICAST Vol. 3 No. 1 (2022): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v3i1.4600

Abstract

Novel Merantau ke Deli karya Hamka merupakan karya sastra yang memuat nilai-nilai hukum keluarga Islam di Indonesia yang kini secara legal formal disahkan dalam Undang-Undang Perkawinan dan Kompilasi Hukum Islam. Penelitian ini adalah kajian pustaka dengan pendekatan deskriptif kualitatif. Tujuan penelitian ini untuk menganalisis pesan-pesan yang ingin disampaikan oleh penulis novel tentang pembinaan rumah tangga Muslim di tengah adat budaya yang beragam dengan menggunakan paradigma sosiologi pengetahuan, pengkajian fiksi, dan maqasyid syari’ah kontemporer. Hasil penelitian ini menunjukkan bahwa novel Merantau ke Deli menyatukan unsur keislaman, keindonesiaan, dan kemanusiaan sebagai napas nilai-nilai hukum keluarga Islam, serta disampaikan dengan pendekatan sastra. Keislaman dalam novel ini tidak hanya tergambar dalam keyakinan penuh para tokoh dalam cerita, tetapi juga disampaikan melalui alur cerita, baik secara langsung maupun tidak langsung. Keindonesiaan disampaikan melalui pertemuan dua adat budaya (Minang dan Jawa) yang disatukan dalam ikatan pernikahan namun berujung pada perceraian akibat fanatisme adat suku budaya. Sisi kemanusiaan berupa perlakuan terhadap kaum perempuan dan para buruh. Dakwah untuk menyampaikan nilai-nilai hukum keluarga Islam tersebut dilakukan Hamka melalui metode tulisan karya sastra dengan berbagai pendekatan dan kreatifitas dalam menyusun alur cerita.

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