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INDONESIA
COMMICAST
Published by Universitas Ahmad Dahlan
ISSN : -     EISSN : 27237672     DOI : 10.12928
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Commicast is an online, multi-media, academic journal that adheres to the highest standards of peer review and engages established and emerging scholars from anywhere in the world. Commicast is an interdisciplinary journal that, while centered in communication, literature and culture, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is social study. The spectrum of topics include: New Media. Political Communication. Advertising, Press and Television Broadcasting Public Relations Semiotics Public Opinion Culture and Social Interaction Communication and National Resilience Communication and Policies Communication, War, and Conflicts Health Communication Literature (Comparative Literature, Indonesia Literature) Media, Democracy and Integration Media Literacy and Media Education Language (Sociolinguistics, Pragmatics, Applied & Comparative Linguistics) Media and Development Culture (History, Anthropology, Tourism, Media Studies) Media and Religion Media and Identity Politics, Hegemony, and the Media Gender and Sexuality in the Media The Social Media and Subcultures Youth and Media Globalization Information Communication Technology Audience Analysis These topics are addressed in full-length academic articles, critical statements on current issues, developmental practice, and reviews of books based education and learning. The journal presents an innovative platform for researchers, students, practitioners and educators to both learn from and contribute to the field. All articles are subject to initial Editor screening and then a rigorous double-blind peer-review process before publication.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 187 Documents
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Empathy-based marketing communication as a strategy to win the hearts of consumers during the covid-19 pandemic Hadit Prasetyo, Sandika; Purnamasari, Oktaviana
COMMICAST Vol. 3 No. 1 (2022): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v3i1.5104

Abstract

The Covid-19 pandemic has affected many sectors including the economy. This situation forces companies to make significant changes in interacting with consumers through marketing communication activities. One of the marketing communication strategies used in pandemic situations is empathy-based marketing communication that promotes common interests and cares for others. This method aims to create a relationship, please help from all parties so that we can get through the difficult times of the pandemic together. Companies that have done this kind of thing include Burger King Indonesia, which carries out empathy-based marketing communications through the official Instagram account @burgerking.id. This study aims to determine the response of the Burger King Indonesia target audience, both user and non-user, regarding their empathy-based marketing communication efforts. This research approach is qualitative with the interview method. The data collection technique was carried out by interviewing 8 BurgerKing target audiences consisting of 4 users and 4 non-users. The results of the study show that the Burger King target audience positively welcomes Burger King's efforts in empathy-based marketing communications. The majority of informants admitted that they were touched by the message conveyed by Burger King. Not only that, they also admitted that Burger King's image was getting better, furthermore there were sources who even had the desire to make purchases and spread the message on their social media.
The role of social media instagram community to tourism promotion in Baubau city Taqwa Utami, Nur
COMMICAST Vol. 3 No. 1 (2022): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v3i1.5106

Abstract

compete in terms of promotion with several other regions. The tourism policy carried out by the local government has not been able to make tourism the main asset of the City of Baubau. This study examines the role of community social media in the tourism promotion of Baubau City, particularly on Instagram social media accounts. The research is focused on Instagram accounts that have tourism content and searches for hashtags that have the most posts about tourist objects. The research method used is descriptive qualitative. Next, to check the validity of the data, what the researchers did was to make previous observations on various relevant Instagram accounts randomly. Then the data that has been obtained is confirmed, described, categorized which is the same view, which is different, and which one is specific from the data sources. Finally, the data were analyzed by researchers to produce conclusions. The analysis technique used by these researchers is the source and content triangulation analysis technique. The results showed that community accounts on Instagram were very helpful in providing promotion for tourism in Baubau City, besides that the popular hashtags used made it easy for the public to get information about content, location, and access to several tourism objects in Baubau City.
Business communication for enagic network marketing during the covid-19 pandemic business players : study of business communication on enagic kangen water business actors in the city of Baubau Asmanang, La Ode
COMMICAST Vol. 3 No. 1 (2022): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v3i1.5107

Abstract

Enagic Network marketing business actors in their business communication activities depend on the intensity of interaction with many people to build a business and achieve planned goals. But how is the productivity of business people in business communication? Network marketing is enagic during the Covid-19 pandemic. The use of information technology in the form of applications on Android smartphones such as the WhatsApp application, Facebook social media and communication media zoom cloud meetings are useful tools for Network Marketing businesses to remain productive
The phenomenon of fandom consumption in k-pop commodity through the army community : Bangtan Sonyeondan fandom Farhana Dinningrum, Rania; Umi Satiti, Nur Latifah
COMMICAST Vol. 3 No. 1 (2022): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v3i1.5108

Abstract

The appearance of ARMY as a loyal fans is a response to what BTS has to offer as a K-Pop idols. Aside being a fan, their consumption behavior is inevitable. Along with the development of media technology and as a result of pop culture commodities, fans create its own meaning and culture as an active actor of consumption. This research provides an overview of the way consumption culture is formed in ARMY fandom and how it affects most significant aspects in their life. The researcher also wants to examine related to the concept of free fan labor that fans holds such an important role at maintaining the fan production culture in the web and benefit the K-Pop industry to broaden their market globally. This research uses a qualitative method. Then the researcher collects data by interviewing six informants who have consume BTS merchandise continuously with purposive sampling technique. The result of this research showed that fans consistently interpret the goods they consumed, the value they generate from their sense of closeness to BTS members. This research also demonstrated regarding fans becoming “free” fan labor with their own eagerness, along with the fan production culture results to the personalize customization into their own interest as an active and loyal costumer, with the exchange of pleasure they got from actively interact and exchanging feedback with another fans in the cyberspace.
The creativity of the J3K version of the Gojek advertisement in the covid 19 pandemic era Untari Salsabila, Kania; Waliya Hamima, Naila; KN, Jamiati
COMMICAST Vol. 3 No. 1 (2022): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v3i1.5109

Abstract

In the middle of the covid pandemic people are required to stay at home and also sosial distancing, according to government policy about transportation control made gojek provide a new service namely J3K. The purpose of this research to analyze the creativity of gojek advertisement both in terms of appearance and content. To make customer feeling more safe and comfortable, in creative way to promote their service they use an animation for advertisements. In this case researcher uses a case study approach with qualitative and descriptive for describe, analyze, and interpret the J3K Gojek advertisement. The result of this search based on observation, literature study (books, journals, and websites), and documentation, Gojek succeeded get the attention of the public from their creativity advertisement can gather the trust of their users especially the Indonesia citizen
Implementation of e-marketing via instragram on the sustainability of MSMEs in the face of the covid-19 pandemic in Baubau city Silviani.A, Wa Ode Rhevi
COMMICAST Vol. 3 No. 1 (2022): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v3i1.5110

Abstract

The Covid-19 pandemic has had such a big impact on all circles, especially students who are overseas.Since the implementation of government policies, namely lockdown and social distance in various regions, many overseas students have turned to become MSME activities for their survival.Not only that.The impact of the Covid-19 pandemic has also weakened several sectors, especially the economic sector.In the midst of this pandemic, many MS activities have difficulty developing their businesses.In this study, this study saw the extent of students implementing E-Marketing MSMEs via Instagram in the city of BAUBAU Covid-19 pandemic .This study uses a qualityative method with a phenomenal approach.This research proves that the implementation of e-marketing linguistics through Instagram carried out by MS developers is in accordance with consumers marketing. I implemented especially in the midst of the Covid-19 Pedemic so business activities continue and generate economic value.Keywords:E-Marketing, Instagram, UMKM, and Covid-19
The influence of mass media and political attitudes on students' political participation in the 2020 regent election at SMA Negeri 2 Raha, Fajar Maulana, Harry
COMMICAST Vol. 3 No. 1 (2022): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v3i1.5111

Abstract

Purpose of this study is to explain the influence of mass media and political attitudes on students' political participation in the 2020 regent election at SMA Negeri 2 Raha, Muna Regency. . The method used in this research is associative quantitative research with ex post facto descriptive approach. The research sample is 26 respondents. Data collection techniques using questionnaires and data analysis techniques using regression. Based on the results of the analysis and hypothesis testing, it shows that there is an influence of mass media and political attitudes on student political participation in the 2020 regent election at SMA Negeri 2 Raha Muna Regency of 58.8%, therefore students must always be given directions in every election. so that students participate in elections
Using virtual reality to enhances efforts for introduce cultural heritage Arfin Sadiq, Zeinel
COMMICAST Vol. 3 No. 1 (2022): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v3i1.5112

Abstract

At present, cultural heritage is in a dangerous condition and it is all influenced by several factors such as natural disasters and man-made disasters. For example, in Indonesia in March 2018 there was a destruction of the Dayak Indigenous Sites whose cases were damaged due to human factors, not to mention talking about the destruction of damaged cultural sites such as in several countries such as Iraq, Syria, Afghanistan & Indonesia. The use of technology-based Virtual Reality (VR) in maintaining cultural heritage is very important because the identity that is in cultural heritage is the foundation of evidence of human life in the past. Threats in the form of human behavior and natural disasters have an impact of erasing historical and cultural traces which could threaten a nation in relation to the main national interests of a country. Maximizing the benefits of technological advancements by using Virtual Reality as an alternative to preserve cultural heritage & cultural exploration, this utilization can lower the cost of study of cultural exploration such as exploration of cultural heritage locations that are far especially in transport costs.
A phenomenology study of using Instagram applications in personal creativity in photography at SMAN 2 Cirebon students Kharisma Zhuhriani, Isma; Cinthia Fitrianas, Adinda; Shafira, Khalasa
COMMICAST Vol. 3 No. 1 (2022): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v3i1.5113

Abstract

The development of communication technology today brings about a number of changes in human behavior. These changes include how to think, how to behave, and various other aspects. This study aims to identify the development of existence in adolescents today. With the development of online media, there are behavioral changes that are quite specific to individuals, especially in the way that individuals perceive or interpret themselves. Furthermore, currently there are applications such as Instagram that can display photos and videos, which depict individual self-images. Society, especially young people, among dynamic students, tend to be happy to express themselves through online media which are considered to increase their existence. In this paper, the research method used is a qualitative approach. The research subject was carried out on students of SMAN 2 Cirebon City. To collect data, the authors conducted interviews with informants. From the results of interviews and data collection, it was found that teenagers today like to use the Instagram application to share photos, such as selfies, food, and photography. Furthermore, the photos included in Instagram include photos of daily activities with their friends, in the form of selfies, including photography in the form of beautiful natural scenery.
Political communication in the age of social media Munardin Hadma, Ahmad; Dwi Anggoro, Juliardi
COMMICAST Vol. 3 No. 1 (2022): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v3i1.5114

Abstract

The development of communication technology has penetrated human life. One form of communication technology development is new media (new media) which then gave birth to social media. The world of politics cannot be separated from the influence of the development of new media and social media. Social media are like two sides of a coin for political actors. On the one hand, the success of using social media can enable political actors to get positive support. But on the other hand, failure to take advantage of social media risks damaging the image he has. This article uses a qualitative approach to discuss the challenges and opportunities of social media for political actors. The explanation of the use of social media in political communication is the first part of this paper. The second part discusses the challenges faced by political actors in this 4.0 era The third part offers an opportunity for political actors to use social media. The fourth or final part is a conclusion that contains what political actors should do to minimize risks and maximize the opportunities offered by social media.

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