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JURPIKAT (Jurnal Pengabdian Kepada Masyarakat)
Published by Politeknik Dharma Patria Kebumen
ISSN : 27460398     EISSN : 2746038X     DOI : https://doi.org/10.37339/jurpikat.v1i3
Core Subject : Health, Education, Social,
Dentistry Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences
JURPIKAT Publication (Journal of Community Service) is a source of information that aims to disseminate conceptual thoughts or ideas and research results that have been achieved in the field of community service. JURPIKAT (Journal of Community Service) specifically focuses on the main problems in the scientific development of community service as follows: Community Service, Community, Local Food Security; Education for Sustainable Development; Community Empowerment, Social Access; Border Areas, Less Developed Areas; Student Community Services; Training, Marketing, Appropriate Technology, Design.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 52 Documents
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Search results for , issue "Vol. 6 No. 1 (2025)" : 52 Documents clear
Pembimbingan Kepada Komunitas dan Perangkat Desa dalam Perencanaan Pengembangan Potensi Wisata Alam Tebing Cadas Palintang di Desa Wargaluyu Juju Zuriatusobah; Daffa Muhammad Khaidar; Aziz Munan Prinandi; Iwan Satriyo Nugroho
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 1 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i1.2294

Abstract

Cadas Palintang di Desa Wargaluyu memiliki potensi alam yang besar untuk dikembangkan sebagai destinasi wisata. Namun, pengembangan ini memerlukan pendekatan strategis yang terencana. Kegiatan Pengabdian Kepada Masyarakat (PKM) bertujuan memberikan arahan dan pendampingan kepada perangkat desa dan komunitas setempat terkait strategi pengembangan wisata alam. Metode PKM yang digunakan adalah Community Based Research (CBR), yaitu pendekatan berbasis riset yang melibatkan masyarakat sejak perencanaan hingga pelaksanaan. Data diperoleh melalui wawancara, observasi lapangan, dan studi dokumentasi. Hasil kegiatan menunjukkan perlunya penguatan perangkat desa dan komunitas untuk mempromosikan potensi wisata Cadas Palintang. Strategi utama yang disarankan meliputi pengembangan infrastruktur, pelibatan aktif masyarakat lokal, dan promosi berbasis digital. Rekomendasi lainnya mencakup pelatihan sumber daya manusia, perluasan sosialisasi, serta kolaborasi dengan pihak eksternal untuk mendukung pemasaran dan pengelolaan wisata secara berkelanjutan.
Optimalisasi Penggunaan Online Marketplace Pada UMKM “Cahaya Dua Kitri Enterprise” Jelekong-Baleendah Kabupaten Bandung Wahyuddin Bagenda; Mira Veranita; R. Oke Andikarya; Tresna Budiarti; Redi Setiyadi; Ghufran Al Fikri
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 1 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i1.2295

Abstract

This Community Service Activity aims to optimize the use of online marketplaces by UMKM "Cahaya Dua Kitri Enterprise," a fashion business in Jelekong, Baleendah District, Bandung Regency. With a systematic approach through observation, situation analysis, training, and evaluation, this study identified major obstacles such as lack of digital literacy, minimal marketing strategies, and limited resources. Through intensive training and mentoring, optimization efforts were made including improving the quality of digital content, utilizing marketplace promotion features, and collaborating with local communities. The results showed an increase in store visits of up to 150%, a 40% increase in sales, and an increase in positive reviews from customers. This emphasizes the importance of digitalization for UMKM to increase competitiveness and empower the local economy, while also making a real contribution to digital transformation in the UMKM sector in Indonesia.

Page 6 of 6 | Total Record : 52

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