cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Hadi Ismanto
Contact Email
jmerunisnu@gmail.com
Phone
+62895378199623
Journal Mail Official
jmer@unisnu.ac.id
Editorial Address
Dekanat Building, Faculty of Economics and Business, Universitas Islam Nahdlatul Ulama Jepara Jl. Taman Siswa No. 9 Kauman Tahunan, Jepara, Jawa Tengah, Indonesia 59451
Location
Kab. jepara,
Jawa tengah
INDONESIA
Journal of Management and Entrepreneurship Research
Published by Universitas Islam Nahdlatul Ulama Jepara
ISSN : 27231658     EISSN : 27231666     DOI : https://doi.org/10.34001/jmer.2020.12.01.2
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JMER: Journal of Management and Entrepreneurship Research (p-ISSN: 2723-1658; e-ISSN: 2723-1666) provides a venue for high quality manuscripts dealing with management and entrepreneurship in its broadest sense. The editorial board encourages manuscripts that are international in scope; however, readers can also find papers investigating domestic issues with global relevance. JMER is published by Universitas Islam Nahdlatul Ulama Jepara (Unisnu Jepara). JMER starts publication in June 2020. This journal is published biannually (June and December). The aim of the journal is to facilitate dissemination of contemporary research in the field of business management and entrepreneurship. The scope of this journal includes empirical and theoretical articles related to the business strategy, management, human resource management, organizational behavior, marketing, supply chain management, finance, corporate governance, economics, entrepreneurship, knowledge management, and innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "vol. 6 no. 3 (2025)" : 7 Documents clear
From Perception to Purchase: How Anthropomorphism Shapes Buying Intentions through Product Knowledge Fahrais Zahrudy; Tarysha Aulya Putri Rany
Journal of Management and Entrepreneurship Research Vol. 6 No. 3 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.9.06.3-69

Abstract

Enhancing SME Performance through Entrepreneurial Literacy, Innovation, and Market Responsiveness: The Mediating Role of Digital Transformation Mutinda Teguh Widayanto; Raihan Wishal Nafis
Journal of Management and Entrepreneurship Research Vol. 6 No. 3 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.9.06.3-71

Abstract

Objective: This study aims to examine how entrepreneurial literacy, innovation, and market responsiveness influence the performance of Small and Medium Enterprises (SMEs), with digital transformation acting as a mediating variable. The research focuses on SMEs in East Java, Indonesia, where SMEs are pivotal to regional economic development. Research Design & Methods: A quantitative research design was adopted, involving the distribution of structured questionnaires to 200 SME owners and managers across five districts in East Java. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4 to assess both direct and indirect relationships among the variables. Findings: The results show that innovation, market responsiveness, and digital transformation have significant direct effects on SME performance. Entrepreneurial literacy does not have a direct influence; however, its effect becomes significant when mediated by digital transformation. Digital transformation acts as a complementary mediator of both innovation and market responsiveness on performance. Implications & Recommendations: The findings suggest that SME development strategies should integrate digital adoption with entrepreneurial and innovation training. Policymakers and business support institutions are encouraged to promote programs that build digital capabilities as a means to strengthen SME competitiveness and resilience in the post-pandemic era. Contribution & Value Added: This research offers a comprehensive conceptual model that positions digital transformation as a critical internal enabler of SME performance. It contributes to the entrepreneurship and SME literature by combining entrepreneurial literacy, innovation, and market responsiveness within a unified framework, particularly in the context of emerging economies.
Clustered for Clarity: Leveraging AIO and K-Means to Decode the Modest Fashion Market for Indonesian Muslimah Dinda R. Melati Mulia; Yati Rohayati; Tiara Verita Yastica
Journal of Management and Entrepreneurship Research Vol. 6 No. 3 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.9.06.3-72

Abstract

Objective: This study explores market segmentation within Indonesia’s modest fashion industry for Muslimah consumers by applying a psychographic approach, specifically the Activities, Interests, and Opinions (AIO) framework, combined with the k-means clustering algorithm. The aim is to develop detailed consumer profiles that support more targeted and culturally relevant marketing strategies for micro, small, and medium-sized enterprises (MSMEs). Research Design & Methods: A descriptive quantitative design was employed using an online questionnaire completed by 450 Muslim women who regularly purchase modest fashion. After data cleaning, 433 valid responses were analyzed. Psychographic indicators were measured with a seven-point Likert scale. K-means clustering, selected for its efficiency in unsupervised segmentation, was used alongside the Elbow and Silhouette methods to determine the optimal number of clusters. ANOVA and cross-tabulation analyses were applied to validate the segmentation. Findings: Three psychographic segments emerged: Value-Oriented Pragmatists, Trendy Realists, and Aspirational Stylists. These segments displayed distinct preferences regarding quality, trend adoption, and aspirational values. Each group also revealed different demographic and behavioral profiles, especially regarding spending patterns and purchase motivations. Implications & Recommendations: The resulting segmentation model offers practical guidance for MSMEs in customizing marketing strategies. For instance, emphasizing premium materials may appeal to Value-Oriented Pragmatists. Tailored messaging can improve brand positioning and customer retention. Contribution & Value Added: This study fills a gap in psychographic segmentation within Indonesia’s modest fashion sector. Integrating AIO profiling with machine learning provides a scalable model for MSMEs seeking culturally grounded, data-driven consumer insights in emerging markets.
What Drives Successful Co-Creation? The Role of Entrepreneurial Networking Quality and Entrepreneurial Trust Quality in Increasing Business Performance Herning Indriastuti; Syarifah Hudayah; Gusti Noorlitaria Achmad; Lennora Putit
Journal of Management and Entrepreneurship Research Vol. 6 No. 3 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.9.06.3-73

Abstract

Building Loyalty Through Consumer Resonance in Using M-Banking Ketut Gede Sri Diwya; Made Vera Kristanti Dewi; Ni Putu Dhanan Kumaradewi M
Journal of Management and Entrepreneurship Research Vol. 6 No. 3 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.9.06.3-74

Abstract

CFO Characteristics and Liquidity Creation: Evidence from Indonesia Mohammed Abdullah Salem Bahbry; Tastaftiyan Risfandy; Muh. Juan Suam Toro
Journal of Management and Entrepreneurship Research Vol. 6 No. 3 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.9.06.3-70

Abstract

Objective: While the importance of liquidity creation in banking has been widely acknowledged, limited empirical research has explored how Chief Financial Officer (CFO) characteristics influence this critical function, particularly within emerging markets such as Indonesia. This study addresses this gap by examining the impact of CFO attributes specifically gender, age, ethnicity, and tenure on liquidity creation in Indonesian banks. Research Design & Methods: This study adopts a quantitative research design utilizing secondary panel data from 40 banks listed on the Indonesia Stock Exchange (IDX) over the period 2013–2023. The analysis employs robust Ordinary Least Squares (OLS) regression to examine the effect of CFO characteristics including gender, age, ethnicity, and tenure on bank liquidity creation. Findings: The findings reveal that CFO age is positively associated with liquidity creation, indicating that older CFOs may be more effective in managing liquidity. Conversely, CFO gender and ethnicity exhibit significant negative effects, suggesting that female CFOs and those from minority ethnic backgrounds are linked to lower liquidity creation. CFO tenure, however, shows no statistically significant impact. Implications & Recommendations These results highlight the importance of executive demographics in shaping liquidity strategies and financial intermediation within bank-based economies. The study suggests that organizations should consider demographic diversity and experience when appointing financial leaders. Contribution & Value Added: This research adds to the limited literature on executive influence in liquidity creation, particularly in emerging markets. It offers practical insights for corporate governance, executive recruitment, and diversity policy in the financial sector.
ESG in HRM Policies: Retaining and Engaging Generation Z Employees in Private Higher Education Institutions Tatiek Ekawati Permana; Ruli Mochammad Chaerudin
Journal of Management and Entrepreneurship Research Vol. 6 No. 3 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.9.06.3-75

Abstract

Page 1 of 1 | Total Record : 7

 1 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol. 7 No. 3 (2026) Vol. 7 No. 2 (2026) Vol. 7 No. 1 (2026) Vol. 6 No. 4 (2025) Vol. 6 No. 3 (2025) Vol. 6 No. 2 (2025) Vol. 6 No. 1 (2025) Vol. 5 No. 2 (2024) Vol. 5 No. 1 (2024) Vol. 4 No. 2 (2023) Vol. 4 No. 1 (2023) Vol. 3 No. 2 (2022) Vol. 3 No. 1 (2022) Vol. 2 No. 2 (2021) Vol. 2 No. 1 (2021) Vol. 1 No. 2 (2020) Vol. 1 No. 1 (2020) More Issue