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All Journal Journal of Innovation in Educational and Cultural Research Journal of Management and Entrepreneurship Research Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah International Journal of Economics, Business Management and Accounting
Gusti Noorlitaria Achmad
Universitas Mulawarman, Indonesia
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Local Wisdom-Oriented Differentiation Strategies in Increasing the Competitiveness of Tourism Destinations: Evidence on Derawan Island Tourism Saida Zainurossalamia ZA; Robiansyah Robiansyah; Syarifah Hudayah; Anggi Oktawiranti; Gusti Noorlitaria Achmad; Denis Ushakov
Journal of Innovation in Educational and Cultural Research Vol 6, No 1 (2025)
Publisher : Yayasan Keluarga Guru Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46843/jiecr.v6i1.2219

Abstract

The tourism industry in Indonesia is faced with various challenges in facing the dynamics of competition while still paying attention to sustainability, especially amidst the government's efforts to develop new super-priority destinations close to the National Capital (IKN) in East Kalimantan, namely Derawan Island, Berau Regency. This study aims to analyze the effectiveness of local wisdom-based differentiation strategies in increasing the competitiveness of Derawan Island tourist destinations. The research method uses a mixed method. The population in this study were tourists at Derawan Island tourist attractions, where the local government, destination managers, business actors, and local communities became the primary informants, and tourists became informants. Quantitative sampling was carried out using purposive sampling of 80 people. Data was collected through in-depth interviews and surveys and analyzed using thematic and inferential statistics. The study results showed that local wisdom-based differentiation strategies significantly and positively affected Derawan Island's competitiveness. This can support the development of marketing strategies oriented towards local wisdom to increase the attractiveness of tourist destinations and create sustainable added value. There needs to be synergy from all stakeholders in maintaining cultural authenticity while increasing tourist appeal.
The Influence of Youtube Beauty Vloggers on Cosmetic Consumer Decisions with User Generated Content as A Moderating Variable Anggi Oktawiranti; Raditya Suksmaneng Daru; Gusti Noorlitaria Achmad; Asnawati Asnawati; Saida Zainurossalamia ZA
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 11 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i11.10269

Abstract

This research is a quantitative study with an explanatory approach, an approach that places previous research as a mainstay for creating, modifying, and proving the hypotheses in this article. The data used in this study is primary data obtained by the researcher from one hundred and fifty consumers of Athena and MAXI cosmetics spread throughout Indonesia. The data obtained was analyzed using the smart PLS 4.0 analysis tool. The conclusion in this article show that the hypothesis that the researcher formulated in this article, namely the YouTube Beauty Vlogger variable can have a positive relationship direction and a significant influence on Cosmetic Consumer Decisions and the User Generated Content variable can also moderate the influence of the YouTube Beauty Vlogger variable on Cosmetic Consumer Decisions. From the first row above, it shows that the first hypothesis in this article can be accepted because the P-Values ​​value is positive and is below the 0.05 significance level, namely 0.014. These results indicate that YouTube Beauty Vlogger can make products more famous, wider market share, and increasing demand for cosmetic products. In addition, the second hypothesis in this article can also be accepted because the same thing is the P-Values ​​value is positive and below the 0.05 significance level. Thus, it can be concluded that the first and second hypotheses in this article can be accepted and proven.
Analysis of Creativity Management in Achieving Maximum Human Resource Productivity Djunarto; Nanda Ravenska; Teni Listiani; Herty Ramayanti Sinaga; Gusti Noorlitaria Achmad
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 8 No. 2 (2026): July 2026
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v8i2.3470

Abstract

Creativity management and human resource productivity are crucial pillars that determine the sustainability and competitiveness of an organization in this dynamic modern era. Balancing these two elements requires a holistic leadership approach, where decision-makers focus not only on the quantity of work output but also on the quality of innovative ideas generated. The purpose of this study is to analyze creativity management in achieving maximum human resource productivity. This research uses narrative research. This narrative is supported by secondary data sources, such as books and journals. The results of this study indicate that creativity management is no longer simply facilitating unique ideas, but rather a strategic approach to converting employees' cognitive potential into high-value output. In the context of achieving maximum human resource productivity, creativity acts as a catalyst for efficiency, problem-solving, and process innovation. To transform creativity into real productivity, management must manage three things are the work environment, flexible work design, and an appropriate reward system
What Drives Successful Co-Creation? The Role of Entrepreneurial Networking Quality and Entrepreneurial Trust Quality in Increasing Business Performance Herning Indriastuti; Syarifah Hudayah; Gusti Noorlitaria Achmad; Lennora Putit
Journal of Management and Entrepreneurship Research Vol. 6 No. 3 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.9.06.3-73

Abstract

Co-Authors Anggi Oktawiranti Asnawati Asnawati Denis Ushakov Djunarto Herning Indriastuti Herty Ramayanti Sinaga Lennora Putit Nanda Ravenska Raditya Suksmaneng Daru Robiansyah, Robiansyah Saida Zainurossalamia ZA Syarifah Hudayah Teni Listiani