Journal of Management and Entrepreneurship Research
JMER: Journal of Management and Entrepreneurship Research (p-ISSN: 2723-1658; e-ISSN: 2723-1666) provides a venue for high quality manuscripts dealing with management and entrepreneurship in its broadest sense. The editorial board encourages manuscripts that are international in scope; however, readers can also find papers investigating domestic issues with global relevance. JMER is published by Universitas Islam Nahdlatul Ulama Jepara (Unisnu Jepara). JMER starts publication in June 2020. This journal is published biannually (June and December). The aim of the journal is to facilitate dissemination of contemporary research in the field of business management and entrepreneurship. The scope of this journal includes empirical and theoretical articles related to the business strategy, management, human resource management, organizational behavior, marketing, supply chain management, finance, corporate governance, economics, entrepreneurship, knowledge management, and innovation.
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<![CDATA[Push-Pull Forces Influencing Migration: African Immigrant Entrepreneurs in South Africa ]]>
<![CDATA[Bernard Lama Ngota]]>;
<![CDATA[Elroy Eugene Smith]]>;
<![CDATA[Ayanda Pamella Deliwe]]>
<![CDATA[ Journal of Management and Entrepreneurship Research Vol. 7 No. 2 (2026) ]]>
Publisher : <![CDATA[Universitas Islam Nahdlatul Ulama Jepara ]]>
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DOI: 10.34001/jmer.2026.6.07.2-96
<![CDATA[Objective: This study explores the push-pull forces influencing the migration of African immigrant entrepreneurs to South Africa and their contribution to the host country’s economy. Research Design & Methods: Employing a qualitative research strategy based on an interpretive research paradigm, this research conducted in-depth interviews with 12 purposively sampled African immigrant entrepreneurs (owners/managers). The data was analysed thematically, and segments of related data were linked to existing themes. Findings: The results showed that political instability, economic difficulties, insecurity, and inferior academic credentials in their home nations pushed African immigrant entrepreneurs to immigrate to South Africa. Contrastingly, stable political atmosphere, economic opportunities, family reunion, superior academic qualifications, and easy access to visas pulled African immigrant entrepreneurs to South Africa. The research also revealed that employment discrimination, employment termination, labour exploitations, business opportunities, favourable business environment, and acquired business skills pushed African immigrants to venture into entrepreneurship. Implications & Recommendations: The study yields significant practical implications, suggesting that, policymakers should streamline residential procedures for African immigrant entrepreneurs to support business start-up and investment in South Africa. Government and financial entities should offer accessible financial alternatives and support services tailored to African immigrant-owned businesses. Government should advance policies that support entrepreneurship and business development among immigrant groups. Contribution & Value Added: This study makes an important contribution to the existing body of knowledge on African immigrant entrepreneurship, specifically in the South African context. The study provides a valuable understanding into the push-pull forces influencing African immigrant entrepreneurs’ migration to South Africa and their contribution to the host economy.]]>
<![CDATA[Digital Marketing’s Impact on MSME Performance: Median Influence of Digital Literacy and Brand Awareness ]]>
<![CDATA[Yekti Asmoro Kanthi]]>;
<![CDATA[Bagus Kristomoyo Kristanto]]>;
<![CDATA[Roby Firnando Yusuf]]>
<![CDATA[ Journal of Management and Entrepreneurship Research Vol. 7 No. 2 (2026) ]]>
Publisher : <![CDATA[Universitas Islam Nahdlatul Ulama Jepara ]]>
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DOI: 10.34001/jmer.2026.6.07.2-97
<![CDATA[Objective: This study analyzes the influence of digital marketing on digital literacy, brand awareness, and the performance of MSMEs in Malang City, while investigating the mediating roles of literacy and awareness. Research Design & Methods: A quantitative research design was employed using survey data collected from 392 MSME actors selected through purposive sampling. Structural Equation Modeling (SEM) was applied to examine the direct and indirect relationships among digital marketing, digital literacy, brand awareness, and MSME performance. Findings: The results reveal that digital marketing has a significant positive effect on digital literacy and brand awareness. Additionally, both digital literacy and brand awareness significantly enhance MSME performance. However, digital marketing does not directly influence performance; its effect becomes significant only through the mediating mechanisms of digital literacy and brand awareness. Implications & Recommendations: The findings highlight that the impact of digital marketing is entirely contingent upon the readiness of MSME actors and their market positioning. Theoretically, this reinforces the importance of integrating digital competencies into strategic marketing frameworks. Socially, the results advocate for community-based digital mentoring to bridge the economic divide. Practically, targeted support from policymakers (local government) is crucial for enhancing digital skills and brand-strengthening capabilities to ensure long-term MSME sustainability. Contribution & Value Added: This study provides empirical evidence on the role of digital marketing in enhancing digital literacy and brand awareness as key mechanisms that drive MSME performance, while offering practical insights for practitioners and policymakers to strengthen digitally based business strategies.]]>
<![CDATA[Green Entrepreneurship as a Mediator of Innovation and Environmental Orientation on the Sustainability of Coastal Fisheries MSMEs in Ambon City ]]>
<![CDATA[Wendy Souisa]]>;
<![CDATA[Cynthia Imelda Tjokro]]>;
<![CDATA[Nurfatwa Andriani Yasin]]>
<![CDATA[ Journal of Management and Entrepreneurship Research Vol. 7 No. 2 (2026) ]]>
Publisher : <![CDATA[Universitas Islam Nahdlatul Ulama Jepara ]]>
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DOI: 10.34001/jmer.2026.6.07.2-98
<![CDATA[Objective: This study aims to analyze the role of green entrepreneurship in mediating the influence of innovation and environmental orientation on the sustainability of coastal fisheries MSMEs in Ambon City. Research Design & Methods: The study used a quantitative approach with an explanatory design. Data were collected through a survey of 200 fisheries MSMEs selected using a stratified purposive sampling method. The research model was tested using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to analyze the direct and indirect relationships between variables. Findings: The results showed that innovation did not have a significant direct effect on the sustainability of fisheries MSMEs, but had a positive and significant effect on green entrepreneurship. Environmental orientation has a significant effect on MSME sustainability and green entrepreneurship. Furthermore, green entrepreneurship significantly mediates the relationship between innovation and environmental orientation on MSME sustainability. Environmental orientation was proven to have a significant effect on the sustainability of MSMEs and green entrepreneurship. Implications & Recommendations: The sustainability of fisheries MSMEs is not achieved through innovation alone, but requires strengthening green entrepreneurship as a strategic approach. Strengthening green innovation capacity through government policy support, increasing environmental literacy and green entrepreneurship, expanding access to environmentally friendly technology, and developing mentoring and incentives to encourage the integration of innovation and environmental orientation in sustainable fisheries MSME business strategies. Contribution & Value Added: Strengthening the perspective of sustainable entrepreneurship by positioning green entrepreneurship as a strategic mechanism that bridges innovation and environmental orientation in improving the sustainability of MSMEs.]]>
<![CDATA[From Good Deeds to Great Bonds: The CSR Path to Engagement, Trust, and Loyalty ]]>
<![CDATA[Tania Monica Potu]]>;
<![CDATA[Hope Wilfred Banda]]>
<![CDATA[ Journal of Management and Entrepreneurship Research Vol. 7 No. 2 (2026) ]]>
Publisher : <![CDATA[Universitas Islam Nahdlatul Ulama Jepara ]]>
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DOI: 10.34001/jmer.2026.6.07.2-99
<![CDATA[Objective: This research explores the relationship between corporate social responsibility (CSR) and customer engagement and client loyalty for long-term outcomes, with brand trust as the mediating variable, using a mineral water company as the research context. Research Design & Methods: An explanatory quantitative design was employed, using a cross-sectional survey of consumers of a mineral water company in Jakarta who are conscious of the company’s CSR initiatives. Purposive sampling yielded 211 valid responses, which were analyzed using SmartPLS 4.0. Findings: CSR outcomes indicate that CSR increases customer involvement, boosting brand trust and significantly affecting customer loyalty. Customer engagement and client loyalty are positively connected, with brand trust as a mediating factor. Implications & Recommendations: The findings signify that CSR is positively correlated with customer engagement, thereby significantly enhancing brand trust and strengthening client loyalty. The mediation mechanism suggests that CSR influences loyalty indirectly through engagement and trust, positioning it as a pivot tool for brand differentiation rather than mere compliance. It is recommended that the mineral water company reinforce the emotional and relational dimensions of its CSR initiatives by integrating them with marketing communications, maintaining transparency, communicating sustainability progress, and fostering participatory consumer engagement to sustain long-term loyalty. Contribution & Value Added: This study advances the literature by offering a process-based explanation of how CSR shapes client loyalty through an integrated mediation framework and underlying psychological mechanisms, such as brand engagement and brand trust, particularly in an emerging mineral water market.]]>
<![CDATA[Mindfully Green, Psychologically Keen: The Role of Green Mindfulness, Human Capital, and Adaptive Ability in Employee Green Performance ]]>
<![CDATA[Rima Rahmayanti]]>;
<![CDATA[Mariah Rabiatul Qibtiyah]]>;
<![CDATA[Darwis Agustriyana]]>
<![CDATA[ Journal of Management and Entrepreneurship Research Vol. 7 No. 2 (2026) ]]>
Publisher : <![CDATA[Universitas Islam Nahdlatul Ulama Jepara ]]>
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DOI: 10.34001/jmer.2026.6.07.2-100
<![CDATA[Objective: Climate change and sustainability demands have encouraged green hotels to strengthen human resource roles in supporting environmental initiatives. This study examines the effect of green mindfulness on employee green performance through the mediating roles of green human capital and green adaptive ability, as well as the moderating role of green psychological climate. Research Design & Methods: This study applied a quantitative method through a survey involving 225 employees from three- to five-star green hotels located in Bandung and Jakarta. The collected data were subsequently analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Findings: The results reveal that green mindfulness positively influences employee green performance both directly and indirectly through the mediating roles of green human capital and green adaptive ability. In addition, green psychological climate strengthens the relationships between green mindfulness and the three related green outcomes. Implications & Recommendations: These findings imply that green mindfulness functions not only at the individual level but also through the influence of the organizational climate. Therefore, hotels should embed green mindfulness into HR practices (e.g., training, performance management) while simultaneously fostering a supportive green psychological climate to maximize employee green performance. Contribution & Value Added: This study contributes to the existing literature by broadening the Green Human Resource Management (GHRM) framework through the incorporation of the Ability–Motivation–Opportunity (AMO) theory. The findings demonstrate the role of green mindfulness as a foundational psychological resource that activates green competencies and adaptive capacity in organizations.]]>
<![CDATA[Entrepreneurial Characteristics and Sustainable Business: The Mediating Role of Perceived Ease of Use ]]>
<![CDATA[Anna Widiastuti]]>;
<![CDATA[Sisno Riyoko]]>;
<![CDATA[Rias Untian Hanun]]>;
<![CDATA[Cindi Ferdiani]]>
<![CDATA[ Journal of Management and Entrepreneurship Research Vol. 7 No. 2 (2026) ]]>
Publisher : <![CDATA[Universitas Islam Nahdlatul Ulama Jepara ]]>
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DOI: 10.34001/jmer.2026.6.07.2-106
<![CDATA[Objective: This study aims to examine how entrepreneurial characteristics and business experience influence business sustainability, with the perception of ease of use acting as a mediating variable in the context of financial technology adoption. Research Design & Methods: The study used a quantitative approach, targeting a population of MSMEs in potential sectors in Jepara Regency. A purposive sampling technique selected 190 MSMEs, including those using fintech services. Structural equation modelling (SEM-PLS) is used to analyse results by using partial least squares (PLS) to test both direct and indirect relationships between variables. Findings: The analysis results show that both entrepreneurial characteristics and business experience have a positive and significant direct effect on sustainable business practices. In a roundabout way, the perception of ease of use was found to mediate the effect of business experience on sustainable business practices, but this wasn’t the case for the entrepreneurial characteristics variable. Implications & Recommendations: The implications of the results of this study emphasize the importance of the ease of use of fintech services for MSMEs for business development. Contribution & Value Added: This study contributes to the development of the Technology Acceptance Model (TAM) by integrating entrepreneurial characteristics, business experience, and perceived ease of use to explain MSME sustainability through fintech adoption. The findings highlight that perceived ease of use strengthens the effect of business experience on sustainability, while entrepreneurial characteristics have a direct influence on sustainable business. These results provide practical insights for improving fintech services and digital literacy among MSMEs.]]>
<![CDATA[Impact of Pricing for Sustaining Banana Retailing Business in Tanzania: A Case Study of the Mbuyuni Market ]]>
<![CDATA[Leyla Mziray]]>;
<![CDATA[Amembah A. Lamu Amos]]>;
<![CDATA[Ladis Komba]]>
<![CDATA[ Journal of Management and Entrepreneurship Research Vol. 7 No. 2 (2026) ]]>
Publisher : <![CDATA[Universitas Islam Nahdlatul Ulama Jepara ]]>
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DOI: 10.34001/jmer.2026.6.07.2-104
<![CDATA[Objective: This study aimed to examine the impact of pricing strategies on creating sustainable value among banana retailing businesses at Mbuyuni Market in Tanzania. Research Design & Methods: A mixed-method approach was employed, integrating quantitative and qualitative data analysis techniques. Data were collected from 259 banana retailers and customers, and reliability was tested using Cronbach’s Alpha to ensure internal consistency of the measurement scales. Findings: The results revealed that inadequate pricing knowledge, weak market strategy understanding, lack of social recognition and respect, and insufficient rewards significantly affect business sustainability. Appropriate and fair pricing strategies were found to enhance customer loyalty, sales growth, and profitability. Flexible pricing aligned with market demand and quality service delivery also positively influenced long-term business sustainability. Implications & Recommendations: The study recommends that banana retailers adopt flexible and market-responsive pricing strategies, strengthen customer-oriented service practices, address customer feedback effectively, and improve strategic market planning. Regular training on pricing and market management is also encouraged to enhance competitiveness and sustainability. Contribution & Value Added: Theoretically, the study enriches the understanding of pricing as a strategic tool for sustaining small retail businesses in developing market contexts. Practically, it provides actionable insights for retailers and policymakers to strengthen pricing capabilities and promote sustainable growth in informal retail markets in Tanzania.]]>
<![CDATA[Integrating Faith and Green Practices: Religiosity as a Mediator Between Eco-Competence and Sustainability Performance in Indonesia’s Batik SMEs ]]>
<![CDATA[Siti Aminah Chaniago]]>;
<![CDATA[Susminingsih Susminingsih]]>;
<![CDATA[Muhammad Nasrullah]]>;
<![CDATA[Junaeti Junaeti]]>;
<![CDATA[Ahmad Rosyid]]>
<![CDATA[ Journal of Management and Entrepreneurship Research Vol. 7 No. 2 (2026) ]]>
Publisher : <![CDATA[Universitas Islam Nahdlatul Ulama Jepara ]]>
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DOI: 10.34001/jmer.2026.6.07.2-101
<![CDATA[Objective: The preservation of Indonesia’s batik industry, an esteemed UNESCO cultural heritage, is currently threatened by escalating environmental degradation and criticism over toxic chemical discharge. Grounded in the Resource-Based View (RBV), this research explores how Eco-Competence—encapsulating environmental literacy, ethics, and waste mitigation skills—shapes Sustainability Performance. A central focus is placed on the knowledge-action gap, positioning Religiosity as a vital psychological bridge between technical aptitude and genuine green implementation. Research Design & Methods: This study applied a quantitative method through a survey involving 225 employees from three- to five-star green hotels located in Bandung and Jakarta. The collected data were subsequently analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Findings: The results reveal that green mindfulness positively influences employee green performance both directly and indirectly through the mediating roles of green human capital and green adaptive ability. In addition, green psychological climate strengthens the relationships between green mindfulness and the three related green outcomes. Implications & Recommendations: These findings imply that green mindfulness functions not only at the individual level but also through the influence of the organizational climate. Therefore, hotels should embed green mindfulness into HR practices (e.g., training, performance management) while simultaneously fostering a supportive green psychological climate to maximize employee green performance. Contribution & Value Added: This study contributes to the existing literature by broadening the Green Human Resource Management (GHRM) framework through the incorporation of the Ability–Motivation–Opportunity (AMO) theory. The findings demonstrate the role of green mindfulness as a foundational psychological resource that activates green competencies and adaptive capacity in organizations.]]>
<![CDATA[Is Conservative Working Capital Management the Key to Sustainable Business Growth? ]]>
<![CDATA[Naning Margasari]]>;
<![CDATA[Nindya Nuriswati Laily]]>;
<![CDATA[Lina Nur Hidayati]]>;
<![CDATA[Heny Kurnianingsih]]>
<![CDATA[ Journal of Management and Entrepreneurship Research Vol. 7 No. 2 (2026) ]]>
Publisher : <![CDATA[Universitas Islam Nahdlatul Ulama Jepara ]]>
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DOI: 10.34001/jmer.2026.6.07.2-102
<![CDATA[Objective: This study examines the nonlinear relationship between working capital management and sustainable growth among non-financial firms listed in the Indonesian LQ45 Index during 2015 to 2025. Research Design & Methods: Using quadratic panel regression analysis on 385 firm-year observations, this study investigates whether aggressive and conservative working capital strategies influence sustainable growth differently at various working capital levels. Working capital management is measured using Days Inventory Outstanding (DIO), Days Sales Outstanding (DSO), Days Payables Outstanding (DPO), and Working Capital Intensity (WCI), while sustainable growth is measured using Higgins’ Sustainable Growth Rate model. Findings: The results show that DIO, DSO, and DPO have an inverted U-shaped relationship with sustainable growth, suggesting that moderately conservative working capital policies initially improve sustainable growth, but excessively conservative policies eventually reduce efficiency and growth sustainability. The effect of WCI on sustainable growth was found to be insignificant. Implications & Recommendations: These findings support Trade-Off Theory, which emphasizes balancing liquidity protection and operational efficiency. The findings suggest that firms should avoid excessively aggressive or excessively conservative working capital strategies. Instead, firms need to identify optimal working capital levels that balance liquidity protection and operational efficiency to support sustainable long-term growth. Contribution & Value Added: This study contributes to the literature by extending working capital management research toward sustainable growth using a nonlinear framework in an emerging market context.]]>
<![CDATA[Influencers, Gold Price Perception, and Behavioral Moderators in Retail Stock Investment Interest ]]>
<![CDATA[Metha Dwi Apriyanti]]>;
<![CDATA[Hendra Galuh Febrianto]]>;
<![CDATA[Amalia Indah Fitriana]]>;
<![CDATA[Andry Priharta]]>;
<![CDATA[Mikail Kartaloğlu]]>
<![CDATA[ Journal of Management and Entrepreneurship Research Vol. 7 No. 2 (2026) ]]>
Publisher : <![CDATA[Universitas Islam Nahdlatul Ulama Jepara ]]>
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DOI: 10.34001/jmer.2026.6.07.2-105
<![CDATA[Objective: This study investigates how stock market influencers and gold price perception shape retail investors’ investment interest, with digital engagement and risk tolerance as moderators. Research Design & Methods: A survey of 300 Indonesian retail investors was conducted using purposive sampling. Data were analyzed through SEM-PLS, including validity and reliability tests. Findings: Influencers significantly increase investment interest, whereas perceptions of the gold price reduce it. Digital engagement strengthens both the positive effect of influencers and the negative effect of gold perception. Risk tolerance weakens influencer effects but mitigates the adverse impact of gold perception. The influencer interest path shows the strongest coefficient. The model explains 63% of the variance in investment interest and has strong predictive relevance. Implications & Recommendations: Practitioners should leverage digital strategies and influencer collaborations while addressing concerns about the gold price through financial education. Policymakers may design risk-based literacy programs to balance enthusiasm for digital technologies with safe investment behavior. Contribution & Value Added: This study integrates dual moderating roles of digital engagement and risk tolerance, offering a novel framework to understand retail investor behavior in emerging markets amid digitalization and social media influence.]]>
