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JURNAL HOSPITALITI DAN PARIWISATA
Published by PolimdoSains
ISSN : 23548355     EISSN : 26217791     DOI : https://doi.org/10.35729/jhp.v3i2
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Hospitaliti dan Pariwisata merupakan jurnal ilmiah bidang ilmu Hospitaliti dan Kepariwisataan yang menerbitkan hasil - hasil studi, kajian dan penelitian ilmiah baik dari kalangan akademisi maupun praktisi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 5 Documents
 1 
Search results for , issue "Vol 8 No 2 (2025): JURNAL HOSPITALITI DAN PARIWISATA" : 5 Documents clear
STRATEGI PENGEMBANGAN HOMESTAY BERBASIS 9PS MARKETING MIX: STUDI KASUS DESA WISATA DARUNU Letunaung, Geraldy; Sambeka, Vesty Like; Takaendengan, Mita E
HOSPITALITI DAN PARIWISATA Vol 8 No 2 (2025): JURNAL HOSPITALITI DAN PARIWISATA
Publisher : PolimdoSains

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35729/jhp.v8i2.152

Abstract

This study aims to formulate a homestay development strategy based in Darunu Tourism Village, WoriSubdistrict, North Minahasa Regency, North Sulawesi. Homestays play a crucial role in enhancingtourist comfort due to their proximity to major attractions, such as the mangrove area. Their presenceenables visitors to stay longer, which helps circulate income in the local economy through services likelodging, breakfast, local transportation, and traditional snacks provided by residents. Homestays alsofunction as a means of empowering the community, particularly by utilizing local houses that arepotential to be developed into homestays. Promotion of homestays is conducted in conjunction with thepromotion of tourist attractions, creating a mutually reinforcing impact and the more guests stay inhomestays, the higher the potential visits to the tourism objects. This research employs a qualitativemethod with data collected through observation, interviews, and documentation. The analysis is basedon the nine elements of the 9Ps Marketing Mix: Product, Price, Place, Promotion, People, Process,Physical Evidence, Partnership, and Participation. The results show that homestay development inDarunu is not yet optimal in several aspects, especially in terms of promotion and facilities. However,the increase in the number of homestays from one to four reflects positive growth potential if supportedby the right strategy
PEMANFAATAN MEDIA SOSIAL SEBAGAI SARANA PROMOSI HOME STAY DALAM MENINGKATKAN JUMLAH TAMU DI DESA WISATA BUDO Lagarense, Bet El SIlisna; Tongko, Tesya Tiara; Sangari, Fonny
HOSPITALITI DAN PARIWISATA Vol 8 No 2 (2025): JURNAL HOSPITALITI DAN PARIWISATA
Publisher : PolimdoSains

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35729/jhp.v8i2.153

Abstract

This study aims to analyze the use of social media as a promotional tool for homestays in increasingtourist visits to Budo Tourism Village. The research employs a descriptive qualitative approach withdata collection techniques including observation, in-depth interviews, and documentation. The mainfocus is on three social media platforms—Facebook, Instagram, and TikTok used by homestaymanagers and local tourism actors. The findings reveal that consistent and creative use of social mediacan expand promotional reach, build a positive destination image, and attract visitors, particularlyfrom the younger generation. Moreover, local community involvement in content creation enhances theauthenticity of the tourism village narrative. These findings offer practical contributions to thedevelopment of community-based digital promotion strategies in rural tourism destinations.
STRATEGI PENGEMBANGAN DAN PENGELOLAAN HOMESTAY DI DESA WISATA KULU Caroles, Krisliana Putri Ema; Lagarense, Bet El SIlisna; Polii, Bernadain D.
HOSPITALITI DAN PARIWISATA Vol 8 No 2 (2025): JURNAL HOSPITALITI DAN PARIWISATA
Publisher : PolimdoSains

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35729/jhp.v8i2.154

Abstract

This study aims to analyze the development and management strategies of homestays in Kulu TourismVillage as part of efforts to improve service quality and community-based tourism attractiveness. Theresearch employed a qualitative approach with data collection techniques including in-depthinterviews, participatory observation, and documentation. The findings reveal that the developmentstrategies focus on enhancing local human resource capacity through hospitality training, digitalpromotion, and the utilization of local cultural and natural assets. Meanwhile, the managementstrategies emphasize community-based governance, collaboration with village authorities and tourismagencies, and service standardization. Major challenges include limited infrastructure, humanresources, and access to digital marketing. Therefore, a sustainable collaborative approach involvinglocal communities, government, and tourism stakeholders is essential to support homestays as a pillarof the local economy in Kulu Tourism Village
PENGOLAHAN BIJI JAGUNG MENJADI CORNFUSE NATURAL CHOICE SEBAGAI ALTERNATIF MINUMAN SEHAT Rajamuddin, Sintia; Pesik, Vena; Maronrong, Nabila Sanzabila; Permana, Dimas Ero; Towoliu, Benny Irwan
HOSPITALITI DAN PARIWISATA Vol 8 No 2 (2025): JURNAL HOSPITALITI DAN PARIWISATA
Publisher : PolimdoSains

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35729/jhp.v8i2.155

Abstract

The growing public awareness of healthy lifestyles has led to a shift in consumption patterns,particularly in reducing the intake of caffeinated beverages such as coffee. The adverse effects ofcaffeine including sleep disturbances, anxiety, and dependency underscore the need for healthier andmore natural alternatives. This study aimed to develop Cornfuse Natural Choice, a functionalbeverage derived from sweet corn, formulated to resemble coffee in aroma, taste, and appearance, yetfree of caffeine. Corn was selected for its nutritional profile, including dietary fiber, B vitamins, andantioxidants, as well as its naturally pleasant flavor and consumer acceptance. The researchemployed a design-based approach, utilizing data collection methods such as experimentation,interviews, and organoleptic testing. A total of 13 respondents—comprising academics, students, thegeneral public, and industry practitioners—participated in evaluating the product’s sensory attributesand packaging. The production process involved stages of cleaning, drying, roasting, cooling,grinding, and packaging. Findings indicated that a 30-minute roasting period yielded the mostpreferred sensory characteristics, closely mimicking coffee while preserving corn's distinctive notes.Cornfuse Natural Choice demonstrates strong potential for commercialization as a nutritious,caffeine-free beverage alternative in the functional food and drink market.
ANALISIS KUALITAS PELAYANAN PADA ATRAKSI WISATA MANGROVE DESA WISATA BUDO Gumirot, Rivaldo Alfa; Takaendengan, Mita E.; Lewan, Yurike
HOSPITALITI DAN PARIWISATA Vol 8 No 2 (2025): JURNAL HOSPITALITI DAN PARIWISATA
Publisher : PolimdoSains

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35729/jhp.v8i2.156

Abstract

Tourism is an important sector in the Indonesian economy, including in North Sulawesi, with theMangrove ecotourism of Budo Village which has great potential. However, the quality of service andhospitality at this tourist attraction still needs to be improved to attract tourists. This study aims toanalyze the quality of service and hospitality at the Budo Village Mangrove tourist attraction, andprovide recommendations for necessary improvements. The research method used is a qualitativeapproach with a descriptive design. Data were collected through observation, interviews, anddocument studies. Researchers conducted interviews with 30 tourists who had visited, and made directobservations at the location. Indicators used to analyze service quality include five indicators, namelytangible, reliability, assurance, empathy, and responsiveness, while hospitality is analyzed throughpolite, kind, and friendly attitudes. The results showed that the quality of service at the Budo VillageMangrove tourist attraction was adequate, but there were still shortcomings, especially in terms ofcleanliness and speed of service. Tangible and reliability indicators show that facilities are good, butwaste management and food delivery time need to be improved. Hospitality is generally good, but thefriendly attitude of reception staff and cashiers still needs to be improved. The researcher alsofound that the manager's attention to visitors was lacking, which impacted the tourist experience.The conclusion of this study is that although Budo Village Mangrove Tourism attraction has providedsatisfactory services, there are still some aspects that need to be improved to enhance the touristexperience. Suggestions for managers include improving cleanliness, training staff to improve friendlyattitudes, and providing security tools. Future research is recommended to expand the scope ofvariables studied and use quantitative methods to gain a more comprehensive understanding.

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