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Bayu Dwi Nurwicaksono
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Kampus Politeknik Negeri Media Kreatif (Gedung A, Lantai 1) Jalan Srengseng Sawah No. 17 RT/RW 008/003, Kel. Srengseng Sawah, Kec. Jagakarsa, Kota Jakarta Selatan, Prov. DKI Jakarta, Indonesia 12640
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INDONESIA
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi
Published by Politeknik Negeri Media Kreatif
ISSN : 27219046     EISSN : 27210995     DOI : https://doi.org/10.46961/mediasi.v3i3
Core Subject : Humanities, Science, Education, Social,
Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi aims to publish articles related to the latest developments in communication science, media, and language studies in the creative industries. COMMUNICATION STUDIES marketing communication brand image advertising public relations popular culture interpersonal communication organizational communication intercultural communication cross-cultural communication mass communication MEDIA STUDIES study of new media including social media and digital media (augmented reality, virtual reality, podcast) media political economy media (video, film, photography, advertising, music, animation) learning Media mass media including electronic media radio and television and print media book media design interactive game LANGUAGE STUDIES discussion about literacy literature language teaching critical discourse analysis writing learning translation forensic linguistics speech therapy language building text psycholinguistics lexicography comparative linguistics computational linguistics anthropolinguistics pragmatics
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "Vol 6 No 2 (2025): Mei" : 7 Documents clear
Strategi Komunikasi Pemasaran Brand Familias melalui Media Sosial Instagram dalam Meningkatkan Minat Beli Konsumen Wara, Rafli Aditya; Fadillah, Dani
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 2 (2025): Mei
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i2.1553

Abstract

An effective marketing communication strategy on social media, especially Instagram, is key to a brand's success. This research aims to see the potential of marketing communication strategies carried out by the Familias brand through the Instagram social media platform and assess their impact on consumer buying interest and gain a deeper understanding of how the Familias brand uses Instagram as a marketing platform and how these strategies affect consumer purchasing decisions. The theory in this research uses Integrated marketing communication (IMC) theory. The research method used is indirect observation with a descriptive qualitative approach. Data was collected through participant observation to observe interactions with Familias brand content on Instagram and Youtube. The research findings confirm that local brands are able to optimize social media as a means to increase exposure and reach potential target consumers more effectively. The digital marketing strategy carried out by the Familias brand has succeeded in increasing consumer buying interest in the products being marketed.
The Tantangan Generasi Z dalam Menyeimbangkan Gaya Hidup Sustainable Fashion dan Tren Fomo Rahmadania, Salu; Setiawan, Joe Harrianto; Putri, Novaldha Andhianthie
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 2 (2025): Mei
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i2.1577

Abstract

Environmental awareness, Fear of Missing Out (FOMO), and cognitive dissonance interact to shape Gen Z’s consumer behavior. The rapid influence of social media intensifies FOMO, creating a psychological conflict between sustainability values and consumption practices. Using cognitive dissonance theory (Festinger, 1957), this study explores how Gen Z rationalizes their consumption to align with social expectations. A qualitative approach with in-depth interviews analyzes variations in environmental awareness and consumption decisions. Findings reveal that social pressure and media influence significantly drive impulsive consumption. While some individuals adopt sustainable lifestyles, many struggle to overcome consumption patterns reinforced by social validation. The conflict between sustainability awareness and consumer habits highlights the complexity of balancing ethical considerations with social identity.
Analisis Dampak Kegemaran Menonton Film Drama Korea terhadap Remaja di Tangerang Selatan Baskoro, Muhammad; Sukmayanti, Zanastia
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 2 (2025): Mei
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i2.1584

Abstract

Korean dramas or Drakor are favored by Indonesian teenagers because they have their own charm. Drakor are a medium of learning and entertainment for teenagers. However, drakor also have a negative impact when watching excessively. This study aims to determine the positive and negative impacts of teenagers who like to watch drakor. The method used is descriptive quantitative and a sample of 25 Al-Azhar BSD high school students. The results showed that teenagers who liked watching drakor movies were 15 students (60%). Most students feel the benefits of increasing Korean vocabulary as many as 12 students (80%). The negative impacts that arise are staying up late more often as many as 8 students (53.3%), rarely doing assignments, and watching as many as 5 students (33.3%). It can be concluded that Drakor have many impacts on teenagers' lives. It is hoped that teenagers can watch drakor not excessively, limit the maximum daily screen time, deepen vocabulary and insight into Korean culture without setting aside Indonesian culture.
Pola Kalimat Bahasa Indonesia pada Suami Bule dalam Interaksi Pasangan Lintas Budaya Indonesia-Paris Putri, Yusriani Febrian Ramadani; Nurhadi, Nurhadi; Roekhan, Roekhan
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 2 (2025): Mei
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i2.1594

Abstract

Indonesian sentence patterns of Caucasian husbands in cross-cultural couple interactions are influenced by the first language of their home country. Cross-cultural couples, involving native Indonesian speakers and foreign speakers, provide an overview of the process of how Indonesian is learned, and used in communication by foreign speakers to native speakers. This research uses a qualitative descriptive approach. The data collection technique of this research is through: 1) searching for video data sources, 2) selecting appropriate videos, 3) recording data, 4) identifying data, 5) rechecking, and drawing conclusions. The data source is from TikTok videos of @opiiyn and @opidiparis accounts. The results of this study show that first language influences the acquisition or learning process and the use of Indonesian as a second language of foreign speakers. The first language (B1) of the Caucasian husband (Raf) based on the data obtained through this study is French, which shows a significant influence on the acquisition of the second language (B2), namely Indonesian in daily communication with his wife (Opi). Syntactically, sentence pattern (SPO), noun + adjective, complex conjunction, phonology, mixture of languages in one sentence, and intonation.
TikTok dan Mediamorphosis: Peran TikTok Sebagai Mesin Pencari Baru untuk Generasi Z Ramadhina, Annisa Prima; Salsabila, Jihan; Emanuella, Merle
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 2 (2025): Mei
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i2.1598

Abstract

This research highlights the changes in the information consumption and search behavior of Generation Z, with a focus on the role of TikTok as a new alternative search engine compared to Google. This research employs the perspective of Mediamorphosis to understand how TikTok has evolved into a platform that functions not only as a social media site but also as a search engine for information retrieval. Using a mixed research method, data were collected through surveys and interviews to explore the behavioral changes of Generation Z in accessing information, with a preference for short-form audio-visual content. The findings indicate that this shift reflects a broader digital cultural change, where the need for fast and personalized information takes precedence, alongside a growing tendency to consume content that is more visual and interactive. These findings provide insights into the development of information search technologies and how social media platforms can alter the way young generations search for and consume information.
Analisis Komunikasi Strategis PT Pertamina Patra Niaga RJBT dalam Mengelola Brand Image pada Instagram Savitry Ika Prasetyaningrum; Mardiana, Lisa
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 2 (2025): Mei
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i2.1629

Abstract

This study analyzes the implementation of strategic communication by PT Pertamina Patra Niaga RJBT in managing brand image through Instagram. Using the Goals, Plans, and Actions (GPA) model, this research aims to explore communication objectives, strategic planning, and actions to enhance brand image. Data were collected through interviews with the company's social media team and literature review. The results show that PT Pertamina Patra Niaga RJBT successfully set clear goals, designed innovative content strategies, and selected appropriate media to reach the audience. Consistent actions and responsiveness to audience feedback played a key role in strengthening the brand image on Instagram. This study provides insights for companies on how to utilize social media as a strategic communication tool to build relationships with the audience and enhance brand image.
Penggunaan Grafik Gerak Untuk Meningkatkan Daya Tarik Siaran Radio Visual Utomo, Budi; Ismed, Mohammad; Satyahadi, Alfred
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 2 (2025): Mei
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i2.1638

Abstract

Visual radio is a form of radio media that has visual elements so that what previously we could only hear, can now be watched. This transformation is attributed to the integration of visual elements into radio broadcast programs. This research is motivated by the need to explore how one of the visual elements in broadcasts, namely motion graphics, can be implemented in radio broadcast production. The problem addressed is how motion graphics can be effectively applied in radio programs and their impact on media quality. The study aims to understand the implementation process and its effects on the quality of radio programs using a qualitative descriptive approach with in-depth interviews and observations, this research is expected to illustrate the application of motion graphics in radio broadcasting. The findings are anticipated to provide solutions for enhancing radio program quality, offering significant advertising opportunities with visually engaging content.

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