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INDONESIA
Journal La Bisecoman
Published by Newinera Publisher
ISSN : 27210987     EISSN : 2721124X     DOI : 10.37899
Core Subject : Economy,
Economics, Econometrics & Finance
Journal La Bisecoman ISSN 2721-124X (Online) and 2721-0987 (Print) includes all the areas of research activities in all fields under Business, Economics, and Management such as Financial Management, Accounting, Administrative System, Brand Innovation and Brand Management, Management, Business Economics, Business Administration, Energy Management, Environmental Management, Public Sector Management, Facilities Planning and Management, Marketing Management, Finance, Foodservice Management, Global Manufacturing and Management, Human Resource Management, Industrial Engineering, Information Technology Management, Knowledge Management, Management Information System, Management Psychology, Management of Enterprises, Management Practices, Management Strategy, Management Theory, Manufacturing Systems Engineering, Marketing, Operations Research, Organizational Behaviour, Port Management, Production Management, Project and Quality, Research Methods, Logistics and Supply Chain Management, Risk Management and Insurance, Scientific Management, Security and Risk Management, Hospitality Management, Sport Management, Strategic Management, Strategic Management, Technology and Knowledge Management.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 336 Documents
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Income, Subjective Norms, Policy Uncertainty, and Saving Behavior: The Mediating Role of Saving Intention: JEL Classification: D14, D91, E21, G41, H31 Bayu Priyana; Achmad Kautsar
Journal La Bisecoman Vol. 7 No. 3 (2026): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v7i3.3234

Abstract

Product (GRDP) in East Java, the real sector actually experienced a contraction, which forces the society to be more active in saving. The objective of this study is to analyze the effect of subjective norms, income, and policy uncertainty on the saving behavior of workers in Kediri City, as well as to examine the role of saving intention as a mediating variable. This study employs a quantitative approach using a survey method with a 5-point Likert scale questionnaire. The sample consisted of 100 productive-age workers selected through a proportional cluster sampling technique across three administrative areas. Data were analyzed using the Structural Equation Modeling - Partial Least Square (SEM-PLS) approach via SmartPLS software version 4.1.1.7. The results indicate that subjective norms have a positive and significant effect on both saving intention and saving behavior directly. Policy uncertainty and saving intention are also proven to have a significant positive effect on saving behavior. However, the income level is found to have no significant effect on workers' saving behavior. In conclusion, encouragement from the immediate social environment and concerns over future regulatory conditions are crucial factors shaping precautionary saving behavior, whereas the amount of income is not the main determinant without a strong intention.
Anti-Influencer & Peer-To-Peer Marketing: The Shift in Consumer Trust 2026. : JEL Classification: M31, M37, D12, D83, L86 Harimurti Wulandjani; Supriadi Thalib; Widarto Rachbini; Aryo Seno; Ahmad Fikri
Journal La Bisecoman Vol. 7 No. 3 (2026): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v7i3.3247

Abstract

This study aims to analyze the effect of anti-influencer and peer-to-peer marketing on purchase intention, with consumer trust as a mediating variable. The phenomenon of increasing consumer skepticism toward influencers, along with the growing reliance on peer-to-peer recommendations, serves as a critical foundation for understanding the shift in trust within digital marketing. This research employs a quantitative approach using a survey method. The population consists of students from the Faculty of Economics and Business, Pancasila University, with a sample of 144 respondents selected through purposive sampling. Data were collected a questionnaire using a Likert scale, and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results indicate that anti-influencer has a negative effect on consumer trust and purchase intention, while peer-to-peer marketing has a positive effect on both consumer trust and purchase intention. Furthermore, consumer trust is proven to have a positive effect on purchase intention and acts as a mediating variable in the relationship between peer-to-peer marketing and purchase intention. These findings suggest a shift in consumer trust from influencers toward peer recommendations, which are perceived as more authentic and trustworthy. This study implies that digital marketing strategies should emphasize transparency, authenticity, and the utilization of peer-to-peer communication to enhance trust and marketing effectiveness.
Young Generation's Perceptions of the Farming Profession in Agricultural Regeneration: A Qualitative Case Study: JEL Classification: Q10, Q12, Q18, J24, O13 Moch Yusoef Agung Ashar; Halbi Halbi; Hamsah Hamsah
Journal La Bisecoman Vol. 7 No. 3 (2026): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v7i3.3257

Abstract

Farmer regeneration represents a strategic challenge to Indonesia’s food security, including in Polewali Mandar Regency, due to the declining interest of young generations in agricultural professions. This study aims to examine the perceptions of educated youth toward the farming profession and the factors influencing these perceptions. A qualitative approach with a case study design was employed at the Muhammadiyah Institute of Technology and Business of Polewali Mandar. Data were collected through in-depth interviews, observation, and documentation, and analyzed using the Miles and Huberman model. The findings reveal a dualistic transition of perceptions: farming is regarded as a strategic profession with significant social value, yet it remains stigmatized as a low-prestige occupation. These perceptions are shaped by internal factors (family background, education, and personal experience) and external factors (social media, the role of higher education institutions, and government policy support). The novelty of this study lies in its empirical exploration of the dynamic transition of educated youth perceptions within a region-based agricultural higher education context, which has received limited attention in previous farmer regeneration studies. Practically, the results underscore the importance of agricultural modernization and the strengthened role of higher education and digital media in fostering sustainable farmer regeneration.
The Role of Economic Value in Mediating the Influence of Price Perception on Students’ Decisions to Use Maxim Bike Services : JEL Classification: D12, L84, M31, R41, C12 Sugianto Sugianto; Ariyanti Inayah; Andi Sugeng Sapta Aji; Hasmawati Hasmawati; Hasriani Hasriani
Journal La Bisecoman Vol. 7 No. 3 (2026): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v7i3.3264

Abstract

This study analyzes the role of economic value in mediating the influence of price perception on students’ decisions to use Maxim Bike services at STIE Indonesia Makassar. A quantitative approach with a descriptive verificative design was employed. The study involved 50 active students who had used Maxim Bike services. Data were collected through a questionnaire using a 1 to 5 Likert scale and analyzed using Structural Equation Modeling with AMOS 24. The findings show that all indicators were valid, with loading factor values above 0.70. Reliability testing also confirmed that all variables were reliable, with Cronbach’s Alpha values ranging from 0.86 to 0.88 and Composite Reliability values ranging from 0.88 to 0.90. Descriptive analysis indicated that price perception, economic value, and service use decision were relatively high, with mean values above 3.4. The mediation test revealed that economic value partially mediated the relationship between price perception and service use decision, with an indirect effect of 0.49, CR of 6.13, and p < 0.001. The model also met the goodness of fit criteria, with Chi-square/df = 1.95, CFI = 0.96, TLI = 0.95, RMSEA = 0.055, and SRMR = 0.048.These findings indicate that economic value plays an important mediating role in strengthening the effect of price perception on students’ decisions to use Maxim Bike services. Therefore, Maxim Bike management should maintain competitive pricing while improving perceived service value.
The Influence of Transformational Leadership and Employee Competence on Employee Performance with Work Motivation as an Intervening Variable: JEL Classification: M12, M54, J24, J28, C83 Arief Bangsawan Aldo; Yudi Sutarso
Journal La Bisecoman Vol. 7 No. 3 (2026): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v7i3.3275

Abstract

In the era of globalization, organizations are required to possess competent human resources and effective leadership in order to enhance employee performance, which serves as a primary indicator of organizational success. PT Kimia Farma Diagnostika, West Java Business Unit 1, as a healthcare service provider, faces challenges in strengthening transformational leadership, employee competence, and work motivation to achieve optimal performance outcomes. This study aims to analyze the influence of transformational leadership and employee competence on employee performance, with work motivation functioning as an intervening variable. The research adopts a quantitative approach with an explanatory research design. The population consists of 152 employees, with a sample of 110 respondents determined through simple random sampling using the Slovin formula (α = 5%). Data were collected using a seven-point Likert scale questionnaire and analyzed through Structural Equation Modeling (SEM) based on Partial Least Squares using SmartPLS 4. The findings indicate that transformational leadership exerts a positive and statistically significant effect on employee performance (β = 0.144; p = 0.027) and work motivation (β = 0.426; p < 0.001). Employee competence also demonstrates a positive and significant influence on performance (β = 0.539; p < 0.001) and work motivation (β = 0.558; p < 0.001). Work motivation significantly affects employee performance (β = 0.314; p < 0.001). Furthermore, work motivation is proven to significantly mediate the relationship between transformational leadership (β = 0.134; p = 0.001) and employee competence (β = 0.175; p = 0.004) on employee performance. The R² values ​​indicate a highly robust model, explaining 91.6% of the variance in work motivation and 95% of the variance in employee performance. These findings underscore the importance of strengthening transformational leadership and continuously developing employee competencies to enhance both motivation and performance.
Holistic Digital Service Transformation of Motor Vehicle Tax as a Strategy to Enhance Compliance and Regional Original Revenue Realization: A Case Study : JEL Classification: H21, H26, H71, O33, R58 Andi Arif; Gita Susanti; Muhammad Rusdi
Journal La Bisecoman Vol. 7 No. 3 (2026): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v7i3.3320

Abstract

The implementation of digital Motor Vehicle Tax (PKB) services in South Sulawesi faces significant challenges in low adoption rates despite the availability of technological infrastructure. This phenomenon indicates systemic barriers in the diffusion of innovation, including institutional resistance within the bureaucracy and socio-geographic as well as digital literacy obstacles among the public. This study aims to analyze adoption dynamics and identify critical barriers in the diffusion of digital PKB service innovation to formulate a holistic implementation strategy.This research employs a qualitative approach with an explorative case study method. Data were gathered through operational document analysis, in-depth interviews with key stakeholders (Bapenda, Ditlantas Polri, Jasa Raharja), and Focus Group Discussions (FGD) with diverse taxpayer groups. Findings show that relative advantage is the strongest predictor of adoption, where digital services can reduce the rigidity of 17 types of manual operational procedures that are rigid and labor-intensive. However, diffusion is hindered by organizational inertia, a lack of digital transformational leadership, and gaps in internet understanding among the heterogeneous society. The success of digital PKB transformation depends not only on technical sophistication but also on the organization's ability to build a collective digital culture and align innovation with the socio-psychological realities of taxpayers.

Page 34 of 34 | Total Record : 336

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