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Dinh Tran Ngoc Huy
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INDONESIA
Journal La Bisecoman
Published by Newinera Publisher
ISSN : 27210987     EISSN : 2721124X     DOI : 10.37899
Core Subject : Economy,
Journal La Bisecoman ISSN 2721-124X (Online) and 2721-0987 (Print) includes all the areas of research activities in all fields under Business, Economics, and Management such as Financial Management, Accounting, Administrative System, Brand Innovation and Brand Management, Management, Business Economics, Business Administration, Energy Management, Environmental Management, Public Sector Management, Facilities Planning and Management, Marketing Management, Finance, Foodservice Management, Global Manufacturing and Management, Human Resource Management, Industrial Engineering, Information Technology Management, Knowledge Management, Management Information System, Management Psychology, Management of Enterprises, Management Practices, Management Strategy, Management Theory, Manufacturing Systems Engineering, Marketing, Operations Research, Organizational Behaviour, Port Management, Production Management, Project and Quality, Research Methods, Logistics and Supply Chain Management, Risk Management and Insurance, Scientific Management, Security and Risk Management, Hospitality Management, Sport Management, Strategic Management, Strategic Management, Technology and Knowledge Management.
Articles 346 Documents
Income, Subjective Norms, Policy Uncertainty, and Saving Behavior: The Mediating Role of Saving Intention: JEL Classification: D14, D91, E21, G41, H31 Bayu Priyana; Achmad Kautsar
Journal La Bisecoman Vol. 7 No. 3 (2026): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v7i3.3234

Abstract

Product (GRDP) in East Java, the real sector actually experienced a contraction, which forces the society to be more active in saving. The objective of this study is to analyze the effect of subjective norms, income, and policy uncertainty on the saving behavior of workers in Kediri City, as well as to examine the role of saving intention as a mediating variable. This study employs a quantitative approach using a survey method with a 5-point Likert scale questionnaire. The sample consisted of 100 productive-age workers selected through a proportional cluster sampling technique across three administrative areas. Data were analyzed using the Structural Equation Modeling - Partial Least Square (SEM-PLS) approach via SmartPLS software version 4.1.1.7. The results indicate that subjective norms have a positive and significant effect on both saving intention and saving behavior directly. Policy uncertainty and saving intention are also proven to have a significant positive effect on saving behavior. However, the income level is found to have no significant effect on workers' saving behavior. In conclusion, encouragement from the immediate social environment and concerns over future regulatory conditions are crucial factors shaping precautionary saving behavior, whereas the amount of income is not the main determinant without a strong intention.
Anti-Influencer & Peer-To-Peer Marketing: The Shift in Consumer Trust 2026. : JEL Classification: M31, M37, D12, D83, L86 Harimurti Wulandjani; Supriadi Thalib; Widarto Rachbini; Aryo Seno; Ahmad Fikri
Journal La Bisecoman Vol. 7 No. 3 (2026): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v7i3.3247

Abstract

This study aims to analyze the effect of anti-influencer and peer-to-peer marketing on purchase intention, with consumer trust as a mediating variable. The phenomenon of increasing consumer skepticism toward influencers, along with the growing reliance on peer-to-peer recommendations, serves as a critical foundation for understanding the shift in trust within digital marketing. This research employs a quantitative approach using a survey method. The population consists of students from the Faculty of Economics and Business, Pancasila University, with a sample of 144 respondents selected through purposive sampling. Data were collected a questionnaire using a Likert scale, and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results indicate that anti-influencer has a negative effect on consumer trust and purchase intention, while peer-to-peer marketing has a positive effect on both consumer trust and purchase intention. Furthermore, consumer trust is proven to have a positive effect on purchase intention and acts as a mediating variable in the relationship between peer-to-peer marketing and purchase intention. These findings suggest a shift in consumer trust from influencers toward peer recommendations, which are perceived as more authentic and trustworthy. This study implies that digital marketing strategies should emphasize transparency, authenticity, and the utilization of peer-to-peer communication to enhance trust and marketing effectiveness.
Young Generation's Perceptions of the Farming Profession in Agricultural Regeneration: A Qualitative Case Study: JEL Classification: Q10, Q12, Q18, J24, O13 Moch Yusoef Agung Ashar; Halbi Halbi; Hamsah Hamsah
Journal La Bisecoman Vol. 7 No. 3 (2026): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v7i3.3257

Abstract

Farmer regeneration represents a strategic challenge to Indonesia’s food security, including in Polewali Mandar Regency, due to the declining interest of young generations in agricultural professions. This study aims to examine the perceptions of educated youth toward the farming profession and the factors influencing these perceptions. A qualitative approach with a case study design was employed at the Muhammadiyah Institute of Technology and Business of Polewali Mandar. Data were collected through in-depth interviews, observation, and documentation, and analyzed using the Miles and Huberman model. The findings reveal a dualistic transition of perceptions: farming is regarded as a strategic profession with significant social value, yet it remains stigmatized as a low-prestige occupation. These perceptions are shaped by internal factors (family background, education, and personal experience) and external factors (social media, the role of higher education institutions, and government policy support). The novelty of this study lies in its empirical exploration of the dynamic transition of educated youth perceptions within a region-based agricultural higher education context, which has received limited attention in previous farmer regeneration studies. Practically, the results underscore the importance of agricultural modernization and the strengthened role of higher education and digital media in fostering sustainable farmer regeneration.
The Role of Economic Value in Mediating the Influence of Price Perception on Students’ Decisions to Use Maxim Bike Services : JEL Classification: D12, L84, M31, R41, C12 Sugianto Sugianto; Ariyanti Inayah; Andi Sugeng Sapta Aji; Hasmawati Hasmawati; Hasriani Hasriani
Journal La Bisecoman Vol. 7 No. 3 (2026): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v7i3.3264

Abstract

This study analyzes the role of economic value in mediating the influence of price perception on students’ decisions to use Maxim Bike services at STIE Indonesia Makassar. A quantitative approach with a descriptive verificative design was employed. The study involved 50 active students who had used Maxim Bike services. Data were collected through a questionnaire using a 1 to 5 Likert scale and analyzed using Structural Equation Modeling with AMOS 24. The findings show that all indicators were valid, with loading factor values above 0.70. Reliability testing also confirmed that all variables were reliable, with Cronbach’s Alpha values ranging from 0.86 to 0.88 and Composite Reliability values ranging from 0.88 to 0.90. Descriptive analysis indicated that price perception, economic value, and service use decision were relatively high, with mean values above 3.4. The mediation test revealed that economic value partially mediated the relationship between price perception and service use decision, with an indirect effect of 0.49, CR of 6.13, and p < 0.001. The model also met the goodness of fit criteria, with Chi-square/df = 1.95, CFI = 0.96, TLI = 0.95, RMSEA = 0.055, and SRMR = 0.048.These findings indicate that economic value plays an important mediating role in strengthening the effect of price perception on students’ decisions to use Maxim Bike services. Therefore, Maxim Bike management should maintain competitive pricing while improving perceived service value.
The Influence of Transformational Leadership and Employee Competence on Employee Performance with Work Motivation as an Intervening Variable: JEL Classification: M12, M54, J24, J28, C83 Arief Bangsawan Aldo; Yudi Sutarso
Journal La Bisecoman Vol. 7 No. 3 (2026): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v7i3.3275

Abstract

In the era of globalization, organizations are required to possess competent human resources and effective leadership in order to enhance employee performance, which serves as a primary indicator of organizational success. PT Kimia Farma Diagnostika, West Java Business Unit 1, as a healthcare service provider, faces challenges in strengthening transformational leadership, employee competence, and work motivation to achieve optimal performance outcomes. This study aims to analyze the influence of transformational leadership and employee competence on employee performance, with work motivation functioning as an intervening variable. The research adopts a quantitative approach with an explanatory research design. The population consists of 152 employees, with a sample of 110 respondents determined through simple random sampling using the Slovin formula (α = 5%). Data were collected using a seven-point Likert scale questionnaire and analyzed through Structural Equation Modeling (SEM) based on Partial Least Squares using SmartPLS 4. The findings indicate that transformational leadership exerts a positive and statistically significant effect on employee performance (β = 0.144; p = 0.027) and work motivation (β = 0.426; p < 0.001). Employee competence also demonstrates a positive and significant influence on performance (β = 0.539; p < 0.001) and work motivation (β = 0.558; p < 0.001). Work motivation significantly affects employee performance (β = 0.314; p < 0.001). Furthermore, work motivation is proven to significantly mediate the relationship between transformational leadership (β = 0.134; p = 0.001) and employee competence (β = 0.175; p = 0.004) on employee performance. The R² values ​​indicate a highly robust model, explaining 91.6% of the variance in work motivation and 95% of the variance in employee performance. These findings underscore the importance of strengthening transformational leadership and continuously developing employee competencies to enhance both motivation and performance.
Holistic Digital Service Transformation of Motor Vehicle Tax as a Strategy to Enhance Compliance and Regional Original Revenue Realization: A Case Study : JEL Classification: H21, H26, H71, O33, R58 Andi Arif; Gita Susanti; Muhammad Rusdi
Journal La Bisecoman Vol. 7 No. 3 (2026): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v7i3.3320

Abstract

The implementation of digital Motor Vehicle Tax (PKB) services in South Sulawesi faces significant challenges in low adoption rates despite the availability of technological infrastructure. This phenomenon indicates systemic barriers in the diffusion of innovation, including institutional resistance within the bureaucracy and socio-geographic as well as digital literacy obstacles among the public. This study aims to analyze adoption dynamics and identify critical barriers in the diffusion of digital PKB service innovation to formulate a holistic implementation strategy.This research employs a qualitative approach with an explorative case study method. Data were gathered through operational document analysis, in-depth interviews with key stakeholders (Bapenda, Ditlantas Polri, Jasa Raharja), and Focus Group Discussions (FGD) with diverse taxpayer groups. Findings show that relative advantage is the strongest predictor of adoption, where digital services can reduce the rigidity of 17 types of manual operational procedures that are rigid and labor-intensive. However, diffusion is hindered by organizational inertia, a lack of digital transformational leadership, and gaps in internet understanding among the heterogeneous society. The success of digital PKB transformation depends not only on technical sophistication but also on the organization's ability to build a collective digital culture and align innovation with the socio-psychological realities of taxpayers.
The Effect of Rewards, Communication and Teamwork on Employee Performance : JEL Classification: M12, M54, J24, D23, L93 Irsyad Eka Putra Syam; Mujahid Yunus; Nurmadhani Fitri Suyuthi
Journal La Bisecoman Vol. 7 No. 3 (2026): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v7i3.2599

Abstract

This study aims to examine the effect of rewards, communication, and teamwork on employee performance at the Makassar Region V Airport Authority Office. A quantitative explanatory approach was employed to test the relationship between the independent variables, namely rewards, communication, and teamwork, and the dependent variable, employee performance. The population consisted of 164 employees, while the sample included 63 respondents selected using purposive sampling. Data were collected through a structured questionnaire distributed via Google Forms and analyzed using SPSS. The analysis included validity and reliability tests, classical assumption tests, multiple linear regression, partial t-test, simultaneous F-test, and coefficient of determination. The results show that rewards do not have a significant effect on employee performance, as indicated by a significance value of 0.904. In contrast, communication has a positive and significant effect on employee performance with a significance value of <0.001, while teamwork also has a positive and significant effect with a significance value of 0.004. Simultaneously, rewards, communication, and teamwork significantly influence employee performance, with an F-value of 77.357 and a significance value of <0.001. The coefficient of determination shows that the three variables explain 79.7% of the variation in employee performance. These findings indicate that employee performance is more strongly supported by effective communication and teamwork than by rewards alone.
Analysis of the Implementation of Cooks' Occupational Health and Safety Standards on Food Sanitation : JEL Classification: L83; J28; I18; L66; M54 Anisa Ade Safitri; Margriet Puspa Dewi
Journal La Bisecoman Vol. 7 No. 3 (2026): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v7i3.3229

Abstract

Restaurant kitchens are high-risk work areas where Occupational Health and Safety (OHS) standards and food sanitation practices must be implemented consistently to prevent workplace accidents and food contamination. This study aims to analyze the implementation of OHS standards among cooks and their relationship with food sanitation practices at Bale La Zara Resto Palembang. A descriptive qualitative approach was employed, with data collected through non-participant observation, semi-structured interviews with seven kitchen staff members, and documentation. The data were analyzed using an interactive model consisting of data condensation, data display, and conclusion drawing. The findings show that the implementation of OHS standards remains partial and inconsistent. Several problems were identified, including inadequate ventilation due to the absence of an exhaust hood, insufficient lighting, wet and slippery floors, ergonomic complaints, and inconsistent use of Personal Protective Equipment (PPE). Food sanitation practices were also not fully standardized, as indicated by the absence of structured sanitation training, routine health inspections, documented monitoring, and consistent PPE compliance. The study further reveals that OHS and food sanitation are closely interconnected because unsafe working conditions may reduce hygiene compliance and increase the risk of food contamination. Therefore, the restaurant needs to strengthen an integrated OHS and food sanitation system through written SOPs, regular training, facility improvement, routine health checks, daily monitoring checklists, and stricter PPE enforcement. These efforts are essential to build a stronger safety culture and ensure safer food handling practices in restaurant kitchen operations.
Starting Conditions of Multi-Stakeholder Collaboration in Developing the “Makassar Kota Makan Enak” City Branding : JEL Classification: Z32, Z38, H83, L83, M31 Muh. Taufik; Badu Ahmad; Muh. Akmal Ibrahim; Nurdin Nara
Journal La Bisecoman Vol. 7 No. 3 (2026): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v7i3.3272

Abstract

This study examines the dynamics of collaborative governance in the development of culinary tourism in Makassar City, Indonesia, within the framework of public administration. Grounded in a qualitative case study approach, data were collected through interviews, observation, and documentation involving key stakeholders, including government agencies, culinary MSMEs, communities, and digital platform partners. The findings reveal that the “Makassar, the City of Delicious Food” initiative emerged as a strategic response to post-pandemic economic recovery, leveraging local culinary potential as both a cultural asset and economic driver. Collaboration is characterized by strong interdependence among actors, where government functions as facilitator, MSMEs as economic drivers, and digital platforms as market enablers. Initial trust and social capital, built through prior informal collaborations, significantly support the governance process, although challenges such as resource inequality, inconsistent program implementation, and limited evaluation mechanisms persist. The study also highlights a transition from hierarchical governance toward network-based governance, emphasizing participatory decision-making and adaptive learning. Overall, Makassar’s experience reflects an emerging collaborative governance model that contributes to public value creation, while requiring further institutional strengthening to ensure sustainability and equity.
Analysis of Macroeconomic Factors on the Movement of the Stock Market: JEL Classification: E44; G12; G14; C22; F31 Diana Diana; Nopiani Indah
Journal La Bisecoman Vol. 7 No. 4 (2026): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v7i4.3302

Abstract

This study aims to analyze the influence of macroeconomic variables consisting of Inflation, Gross Domestic Product (GDP), Interest Rates, Exchange Rates, and Unemployment Rates on the Composite Stock Price Index (IHSG) on the Indonesia Stock Exchange. This study employs a causal quantitative approach by observing monthly time series data from January 2015 to December 2024. Through saturated sampling, 120 secondary data observations were obtained, sourced from the Central Bureau of Statistics, Bank Indonesia, and the Indonesia Stock Exchange. Data analysis was conducted using multiple linear regression based on Ordinary Least Squares (OLS) which fulfilled the classical assumption tests. The results concluded that simultaneously, Inflation, GDP, Interest Rates, Exchange Rates, and the Unemployment Rate have a significant effect on the IHSG. Partially, GDP and the Exchange Rate were proven to have a significant positive effect on the IHSG. Conversely, Interest Rates and the Unemployment Rate have a significant negative effect. Meanwhile, the Inflation variable was proven to have no significant effect on the IHSG during the observation period. The implications of this study emphasize that real and monetary macroeconomic factors dominate asset valuation sentiment in emerging capital markets.

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