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Werner R. Murhadi
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INDONESIA
Journal of Entrepreneurship & Business
Published by Universitas Surabaya
ISSN : -     EISSN : 2721706X     DOI : https://doi.org/10.24123/jeb.v1i2
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Entrepreneurship & Business (JEB) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field Accounting & Financial Management, E-Business Management, Entreprenuerhsip, Human Resources Management, Marketing Management, Operation & Supply Chain Management, and Strategic Management. The Editors attempts JEB could be the major vehicle for the exchange of ideas and research among business scholars. The JEB is an open access journal that is published by UBAYA School of Business, University of Surabaya Indonesia.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 104 Documents
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The Influence of Environmental Awareness, Green Marketing, and Green Attribute Transparency on Purchase Intention Through Corporate Brand Image: A Case Study on Sensatia Botanicals Consumers in Indonesia Pasaribu, Eiwanda Magdalena; Yulika Rosita Agrippina
Journal of Entrepreneurship & Business Vol. 7 No. 2 (2026): Journal of Entrepreneurship and Business (March-June)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v7i2.8556

Abstract

Purpose: This study aims to analyze the effects of environmental awareness, green marketing, and green attribute transparency on consumers’ purchase intentions toward environmentally friendly personal care products, with corporate brand image as a mediating variable. The novelty of this research lies in emphasizing green attribute transparency as a distinct determinant of purchase intention and in examining the mediating role of corporate brand image within the context of sustainability-oriented personal care brands in Indonesia. Method: This study used primary data collected through an online questionnaire distributed to 306 Indonesian consumers aged 18 years and above who are familiar with environmentally friendly personal care products. A non-probability purposive sampling technique was applied, and the data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS software. Results: The findings indicate that environmental awareness, green marketing, and green attribute transparency positively influence purchase intention, with corporate brand image playing a supporting role in shaping consumer perceptions. Corporate brand image significantly mediates the effects of environmental awareness and green attribute transparency on purchase intention, but does not mediate the relationship between green marketing and purchase intention. These results highlight the importance of transparent environmental information beyond promotional claims, while future studies are encouraged to explore additional variables and alternative research designs to strengthen explanatory power.
Financial Inclusion and SMEs Performance in Southwest Nigeria: The Mediating Role of Microfinance Bank Financing
Journal of Entrepreneurship & Business Vol. 7 No. 2 (2026): Journal of Entrepreneurship and Business (March-June)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v7i2.8061

Abstract

Purpose: This study examines how financial inclusion mediates the relationship between microfinance bank (MFB) financing and the performance of small and medium-sized enterprises (SMEs) in Southwest Nigeria. It draws on Transaction Cost Theory, the Theory of Economic Development, and Financial Intermediation Theory. The study integrates these perspectives to explain how diverse financial services drive SME growth. Method: Purposive and random sampling selected 380 SMEs from seven sectors. Structured questionnaires gathered data. The analysis used descriptive statistics and Path Analysis Structural Equation Modelling (PA-SEM) in STATA version 15. Result: Descriptive analysis shows widespread access to MFB products, with mean availability scores ranging from 4.38 to 4.58. Path Analysis results reveal that not all MFB financial products contribute equally to SMEs’ performance. Transactional and credit-related services—particularly current accounts, joint association accounts, and working capital loans—have a stronger effect on SME performance than basic savings accounts. The results also indicate that financial inclusion partially mediates the relationship between MFBs’ funding activities and SMEs’ performance. Specifically, current accounts, term deposit accounts, and joint association accounts significantly enhance SME performance through improved financial inclusion. Savings accounts and working capital loans do not exhibit significant mediated effects. The study underscores the vital role of financial inclusion as a bridge between microfinance services and SME success. It offers guidance to policymakers, regulators, microfinance institutions, and entrepreneurs in emerging economies.
Digital Exposure and Regret: The Mediating Role of FoMO In Post-Event Consumer Behavior
Journal of Entrepreneurship & Business Vol. 7 No. 2 (2026): Journal of Entrepreneurship and Business (March-June)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v7i2.8531

Abstract

Purpose: This study investigates the impact of digital exposure on post-purchase regret among K-pop concert attendees, specifically examining the mediating role of Fear of Missing Out (FoMO). By utilizing the Stimulus-Organism-Response (S-O-R) framework, the research aims to explain how the hyper-connected digital ecosystem of K-pop fandom translates intensive information flow into long-term emotional dissatisfaction. Method: A quantitative research design was employed, collecting data from 185 K-pop fans in Indonesia through a web-based questionnaire. The sample was dominated by Generation Z females (79.5%), reflecting the core demographic of the fandom. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0 to test the direct and indirect relationships between digital exposure, FoMO, and post-purchase regret. Result: The findings confirm that all hypotheses were accepted. Digital exposure has a significant positive effect on both post-purchase regret (β = 0,299, p < 0,004, t > 2,843), and FoMO (β = 0,643, p < 0,000, t > 13,634). FoMO also significantly influences post-purchase regret (β = 0,385, p < 0,000, t > 4,293). Most importantly, FoMO was found to partially mediate the relationship between digital exposure and post-purchase regret (β = 0,248, p < 0,000, t > 3,770). The model explains 41.4% of the variance in FoMO and 38.6% in post-purchase regret.
Drivers of Customer Satisfaction and Loyalty in The Coffee Shop Industry: Evidence from Fore Coffee Putra , Marcel Valentino; Ellitan, Lena
Journal of Entrepreneurship & Business Vol. 7 No. 2 (2026): Journal of Entrepreneurship and Business (March-June)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v7i2.8759

Abstract

Purpose: The rapid growth of Indonesia’s contemporary coffee industry, particularly in Surabaya, has intensified competition among coffee brands. As a prominent market player, Fore Coffee faces increasing challenges in maintaining customer satisfaction and loyalty amid the abundance of alternatives and aggressive promotional strategies employed by competitors. This study aims to examine the influence of advertising, brand image, and product quality on customer satisfaction, as well as the subsequent effect of customer satisfaction on customer loyalty toward Fore Coffee in Surabaya. Method: A quantitative research approach was employed, with data collected through questionnaires distributed to respondents who met the following criteria: residents of Surabaya, aged 17 years or older, who had purchased Fore Coffee within the past month and had been exposed to its advertisements. A total of 224 valid responses were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 3.0. The analysis included evaluations of both the outer model (validity and reliability testing) and the inner model (hypothesis testing). Result: The findings reveal that advertising, brand image, and product quality each have a positive and significant effect on customer satisfaction. Furthermore, customer satisfaction significantly influences customer loyalty. Among the independent variables, product quality and brand image exert stronger effects on customer loyalty compared to advertising. These results highlight the importance of maintaining consistent product quality, using high-quality ingredients, and establishing a modern and credible brand image to foster long-term customer loyalty.

Page 11 of 11 | Total Record : 104

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