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Dinamika
Published by Sekolah Tinggi Ilmu Ekonomi Lampung Timur
ISSN : 24603643     EISSN : 27757439     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal DINAMIKA is intended to be the journal for publishing articles reporting the results of research on economics. Jurnal DINAMIKA invites manuscripts in the various topics include, but not limited to, functional areas of Business studies, ethics; Education issues, entrepreneurship, electronic markets; Services, strategic alliances; Microeconomics; Behavioural and health economics; Government regulation, taxation, law issues; Macroeconomics; Financial markets, investment theories, banking; International economics, FDI; Economic development, system dynamics; Environmental studies, urban issues, emerging markets; Empirical studies, quantitative/experimental methods
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol 7, No 2 (2021): Jurnal Dinamika" : 6 Documents clear
IDENTIFIKASI KEPUTUSAN PEMBELIAN PADA APLIKASI MARKETPLACE DI MASA PANDEMI COVID-19 MELALUI ONLINE CUSTOMER REVIEW, ONLINE CUSTOMER RATING DAN ONLINE VLOGGER REVIEW Sulasih Sulasih; Weni Novandari; Suliyanto Suliyanto; Anggita Syafni Aulia
DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan Vol 7, No 2 (2021): Jurnal Dinamika
Publisher : DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan

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Abstract

The purpose is to identify purchasing decisions on marketplace applications during the Covid 19 pandemic through online customer reviews, online customer ratings and online vlogger reviews. This type of research is quantitative with purposive sampling and accidental sampling techniques and multiple linear regression data analysis techniques. The results of this study indicate that online customer review (X1) has a positive influence on purchasing decisions. Where online customer review (X1) can be used as a benchmark for respondents to make purchasing decisions. In addition, online customer rating (X2) has a positive influence on purchasing decisions. Where online customer rating (X2) can be used as a benchmark for respondents to make purchasing decisions. The online vlogger review variable (X3) has a positive influence on purchasing decisions. Where online vlogger review (X3) can be used as a benchmark for respondents to make purchasing decisions. Simultaneously shows that the independent variables online customer review (X1), online customer rating (X2) and online vlogger review (X3) affect the dependent variable on purchasing decisions (Y) on marketplace applications during the Covid-19 pandemic.
PENGARUH KONTEN MARKETING TERHADAP CUSTOMER ENGAGEMENT ( Instagram Online Shop Produk Tas Segmen Middle Brand “@Shopashopishop” ) Dexi Triadinda; Dini Yani
DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan Vol 7, No 2 (2021): Jurnal Dinamika
Publisher : DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan

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Abstract

The bag industry in the middle brand segment is currently being favored by most women. The growing industry in the digital era 4.0 has an impact on the way entrepreneurs market their products. By utilizing social media as a tool in promoting products, one of them is by sharing interesting content through Instagram. This study aims to analyze the effect of content marketing on customer engagement on Instagram accounts that sell @Shopashopishop_authentic middle brand bags. This research was carried out by distributing questionnaires to 96 respondents, namely followers of the Instagram account @Shopashopishop via Instagram direct messages. The research method used is quantitative with Simple Linear Regression Analysis Techniques. The results of the study indicate that content marketing has a significant influence on customer engagement. The influence of the independent variable of marketing content on the dependent variable of customer engagement is 73.3%
PENGARUH SOLVABILITAS, PROFITABILITAS, DAN KEPEMILIKAN MANAJERIAL TERHADAP RETURN SAHAM Wildan Army Abdillah; Muhammad Iqbal Nurfauzan; Rengga Madya Pranata
DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan Vol 7, No 2 (2021): Jurnal Dinamika
Publisher : DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan

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Abstract

This study aims to examine and analyze the effect of Solvency, Profitability, and managerial ownership on Stock Returns in non-BUMN basic and chemical industrial companies listed on the Indonesia Stock Exchange during the 2010-2019 period. The population in this study are basic and chemical industrial companies listed on the Indonesia Stock Exchange. A sample of 41 companies was taken using purposive sampling technique. Multiple regression analysis was used to test the hypothesis with the help of Eviews software version 9. The results showed that profitability partially had a positive and significant effect. Meanwhile, solvency and managerial ownership have no effect on stock returns of non-BUMN basic and chemical industrial companies listed on the Indonesia Stock Exchange. These results do not support the signaling theory where the disclosure of financial statements is able to provide a good signal to investors and potential investors. And the results of this study have not been able to support agency theory as a link between managerial ownership and stock returns.
RASIO KEUANGAN DAN HARGA SAHAM SYARIAH PADA JAKARTA ISLAMIC INDEX Wildan Army Abdillah; Syarif Alamsyah; Rengga Madya Pranata
DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan Vol 7, No 2 (2021): Jurnal Dinamika
Publisher : DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan

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Abstract

The purpose of this study is to analyze the effect of Current ratio, Return on Assets, and Debt to equity ratio on Islamic stock prices in companies listed on the Jakarta Islamic Index 2015-2020, either partially or simultaneously. The type of research used is verification with the Explanatory Survey method. The type of data used is quantitative data with a sampling method, namely Purposive Sampling. The data analysis method used is Panel Data Regression Analysis, t-test, F-test, and Coefficient of Determination Test. The results showed that partially Current ratio and Debt to Equity ratio had no significant effect on Islamic stock prices. Meanwhile, return on assets has a positive and significant effect on stock prices. Then, simultaneously Current ratio, Return on Assets, and Debt to equity ratio affect stock prices. The Adjusted-Square value in the study is 0.123729, this means that the variables Current ratio, Return on Assets, and Debt to equity ratio only contribute 12.37% influence on stock prices and the remaining 87.63% is influenced by other variables. outside the research model
PENGARUH PELATIHAN SUMBER DAYA MANUSIA DAN MOTIVASI KERJA KARYAWAN TERHADAP KREATIVITAS KARYAWAN UMKM PADA SAAT PANDEMI COVID-19 DI KABUPATEN KARAWANG Wike Pertiwi; Ery Rosmawati
DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan Vol 7, No 2 (2021): Jurnal Dinamika
Publisher : DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan

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Abstract

Usaha Mikro Kecil dan Menengah (UMKM) merupakan usaha produktif yang dimiliki perorangan maupun badan usaha yang telah memenuhi kriteria sebagai usaha mikro, seperti diatur dalam peraturan perundang-undangan No. 20 tahun 2008. Kaitanya dengan UMKM, terutama UMKM di Kabupaten Karawang yang saat ini berjumlah ± 87.574  (Dinas UMKM dan Koperasi Kab. Karawang 2020), Dari jumlah UMKM tersebut 86% bergerak di bidang olahan makanan  dan hanya  14% yang bergerak di bidang kerajinan. Untuk menjadikan UMKM mempunyai suatu produk atau jasa yang mempunyai daya tarik, diperlukan suatu kreativitas yang dimiliki oleh pimpinan dan karyawannya. Apalagi pada saat menghadapi kondisi krisis seperti pandemi Covid-19. Untuk menumbuhkan kreativitas yang tinggi pada karyawan, diperlukan pelatihan untuk meningkatkan SDM pada karyawan UMKM. Selain pelatihan, untuk mendorong munculnya kreativitas adalah motivasi. Motivasi merupakan dorongan yang muncul dari dalam diri seorang individu untuk mengerjakan tugas yang diemban. Tujuan dari penelitian ini yaitu untuk mengetahui dan menjelaskan pengaruh pelatihan sumber daya manusia, dan motivasi kerja terhadap kreativitas karyawan UMKM. Penelitian ini menggunakan pendekatan kuantitatif. Metode pada pengumpulan data responden menggunakan studi pustaka dan survey lapangan yang memiliki informasi tertentu terhadap responden sehingga memungkinkan peneliti untuk menyelesaikan masalah. Penelitian ini memiliki urgensi penelitian yang tinggi, khususnya dalam bidang Sumber Daya Manusia. Menitik beratkan pada pelatihan dan motivasi dimana variable-variabel tersebut sangat menunjang dalam peningkatan kreativitas karyawan. Dalam penelitian ini kami mendapatkan hasil bahwa Pelatihan Sumber Daya Manusia dan Motivasi berpengaruh positif dan signifikan terhadap Kreativitas Karyawan. Terbukti dari dua hipotesis yang kami ajukan, hasilnya di terima/didukung. Artinya penting melakukan Pelatihan secara berkala pada setiap karyawan, selain itu Kreativitas Karyawan dari pimpinan juga perlu dijaga agar karyawan terdorong untuk meningkatkan kreativitas.
ANALISIS FORWARD CONTRACT HEDGING, MONEY MARKET HEDGING DAN OPEN POSITION DALAM MENGHADAPI EKSPOSUR VALUTA ASING DI MASA COVID-19 Syarif Alamsyah
DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan Vol 7, No 2 (2021): Jurnal Dinamika
Publisher : DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan

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Abstract

Multinational companies around the world will always be faced with risks due to international transactions. One of the risks that will be faced by multinational companies is transaction exposure that arises due to currency fluctuations which can affect the company's cash flows in the future and is influenced by the presence of the COVID-19 virus pandemic resulting in economic disruption, especially in Indonesia, one aspect that is significantly disrupted namely, the Indonesian currency exchange rate. This study aims to compare the forward contract hedging method, money market hedging with the open position method conducted by PT. Unilever Indonesia, Tbk in an effort to reduce the risk of transaction exposure during the pandemic. The main object of this research is derivative transactions contained in the company's financial statements. This research is a descriptive research with a qualitative approach. Sources of data used are secondary data obtained from the annual financial statements of PT. Unilever Indonesia, Tbk in 2019 Quarter IV – 2020 Quarter III.

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