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International Journal of Digital Entrepreneurship and Business (IDEB)
Published by STIE Jakarta International College
ISSN : -     EISSN : 27235432     DOI : https://doi.org/10.52238/ideb.v2i1
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Environmental Science Social Sciences Other
Digital entrepreneurship enables entrepreneurs to leverage digital technologies to improve their organizations. In the current business landscape, many digital entrepreneurial endeavors provide interesting case studies showing innovative paths to entrepreneurship. Digital Entrepreneurial research explores new economic corridors that could provide employment opportunities, disruptive innovation, and an overall increase in economic efficiency and growth. The International Journal of Digital Entrepreneurship and Business (IDEB) is an academic journal that publishes high quality manuscripts dealing with digital entrepreneurship and digital business. IDEB provides a multi-disciplinary forum for entrepreneurs, researchers, managers, consultants, and practitioners in the field of digital entrepreneurship. The journal includes case studies, conceptual and empirical papers that study the relationship between digital technologies and businesses to provide a better understanding of entrepreneurial approaches to doing business. IDEB publishes original papers that contribute to advancements in the field of digital entrepreneurship and business. Subjects suitable for publication include, but are not limited to the following fields of: Digital Marketing Entrepreneurship and Innovation Digital Business Green Marketing Government Policy on Entrepreneurship Digital Entrepreneurship Small Business Accounting Organizational Efficiency Entrepreneurship in Developing and Transitional Countries Sustainable Finance International Marketing Social Entrepreneurship Social Marketing Strategic Marketing Customer Behavior Leadership for Entrepreneurs Sustainable Development Business Corporate Strategies Accounting, Tax, & Legal Issues for Entrepreneurs Accounting Information Systems Sustainable Accounting The primary audience for this journal will be researchers of entrepreneurship and digital business. IDEB is published twice a year, in April and in October. Occasionally the journal publishes special issues on specific topics related to the focus of the journal. IDEB places great emphasis on the quality of the papers it publishes.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 45 Documents
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Pengujian Empiris Brand Satisfaction terhadap Brand Loyalty yang di Moderasi oleh Emotional Brand Attachment dan Brand Love Irfan Hajjid; Harsini Soetomo; Robert Kristaung; Agus Susanto
International Journal of Digital Entrepreneurship and Business Vol 3 No 2 (2022): International Journal of Digital Entrepreneurship and Business (IDEB)
Publisher : STIE-JIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52238/ideb.v3i2.84

Abstract

This research aims to test for emotional brand attachment and brand love as a mediator of brand satisfaction on brand loyalty. The purposive sampling technique was used to select 150 active users of Samsung smartphones. Furthermore, the data were collected by distributing questionnaires using Google Form, and the hypothesis testing used the Structural Equation Modeling (SEM). The results showed brand satisfaction has a positive effect on emotional brand attachment and brand loyalty. Likewise, satisfaction on emotional brand attachment and brand love has a positive effect on brand loyalty. There was a partial mediating role of emotional brand attachment and brand love between brand satisfaction and brand loyalty. The implication is that brand loyalty will be stronger with emotional brand attachment and feelings of love for the brand, hence, the more loyal consumers will continue patronage. Subsequent studies can refine this research model by adding variables that affect brand satisfaction, namely perceived quality, perceived cost value, trust, and lifestyle congruence.
Analisis Deskriptif atas Kepuasan Pelanggan Katering: Studi Kasus CV. Tidar Katering Ulfah Zahidah; Rike Penta Sitio
International Journal of Digital Entrepreneurship and Business Vol 3 No 2 (2022): International Journal of Digital Entrepreneurship and Business (IDEB)
Publisher : STIE-JIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52238/ideb.v3i2.89

Abstract

This research is motivated by the efforts of CV. Tidar's Catering to rise from the pandemic Covid-19 that hit in 2020. With the goal of finding strategies that are appropriate for CV. Tidar's Catering in response to the movement of the wedding industry in Indonesia which is slowly returning to normal. This study is applied research using Consumer Satisfaction index, Gap Analysis, and Importance Performance Analysis. The sample used are the 30 people who have used the services of CV. Tidar's Catering in the last 5 years to formulate a strategy in 2023. It was found that these 30 people are satisfied with the service CV. Tidar's Catering based on the Customer Satisfaction Index. But there is still a gap between the Services received and the expectations of consumers when the analysis was performed using the Gap Analysis Performance-Importance. The Research then proceed through the Importance Performance Analysis which found overall attributes contained in the service CV. Tidar's Catering requires attention from low priority to high.
Pengaruh Servant Leadership terhadap Job Performance yang dimediasi oleh Job Attitude dan Work Behavior Karyawan pada Industri Perhotelan milik BUMN Maria Theresia Widyastuti
International Journal of Digital Entrepreneurship and Business Vol 3 No 2 (2022): International Journal of Digital Entrepreneurship and Business (IDEB)
Publisher : STIE-JIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52238/ideb.v3i2.93

Abstract

This research aims to empirically determine the effect of servant leadership on job performance mediated by job attitudes such as job satisfaction and organizational commitment as well as work behavior such as employee engagement and organizational citizenship behavior. Descriptive and explanatory surveys were adopted, and this means data were obtained through questionnaires distributed to employees at 13 SOE Hotels. Furthermore, the data were analyzed using Structural Equation Modeling (SEM) through LISREL version 8.80 data processing software. The findings showed that servant leadership has a positive and significant effect on job attitudes, work behavior, and job performance. Moreover, servant leadership mediated by job attitude and work behavior has a higher effect than its direct influence on job performance. It was also discovered that servant leadership mediated by employee engagement has the most dominant effect on job performance. This shows that job attitude represented by job satisfaction and organizational commitment as well as work behavior proxied by employee engagement and organizational citizenship behavior are effective mediators in the relationship between servant leadership and job performance. These results provide both theoretical and managerial implications that can be used to determine factors affecting employee job performance and work attitude. This model can be used as a tool to improve job performance by increasing servant leadership through the enhancement of employee engagement, job satisfaction, organization commitment, and organizational citizenship behavior.
Pengaruh penerapan Good Corporate Governance dan Struktur Kepemilikan terhadap Kinerja Keuangan perusahaan manufaktur subsektor Food and Beverage Shofa Nisrina; Isthi Wahyu Ningtyas; Arjuna Wiwaha
International Journal of Digital Entrepreneurship and Business Vol 3 No 2 (2022): International Journal of Digital Entrepreneurship and Business (IDEB)
Publisher : STIE-JIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52238/ideb.v3i2.95

Abstract

The objective of this study is to analyze the influence of corporate governance towards financial performance. Good Corporate Governance (GCG) is proxied by institutional ownership, managerial ownership, the audit committee, and independent commissioners. This study uses explanatory research with a quantitative method. The research sample chosen is the food and beverage industry using the purposive sampling method. The secondary data come from the Indonesia Stock Exchange, including financial statements and annual reports. The population of food and beverages companies was listed on the Indonesia Stock Exchange from 2016 to 2019, with a sample size of 14 companies across four years. We use multivariate regression analysis to test the hypotheses. The findings indicated that independent commissioners, audit committees, managerial ownership and institutional ownership could influence ROA positively. Independent commissioners, audit committees could influence ROE positively, however managerial ownership and institutional ownership could influence ROE negatively. The research is useful for companies that have already implemented GCG, and the results show that GCG can influence to financial performance.
Pengaruh Corporate Social Responsibility (CSR) terhadap Kinerja Keuangan pada Perusahaan Sektor Consumer Non-Cylicals dan Basic Material Desdi Romawati Aritonang; Liana Rahardja
International Journal of Digital Entrepreneurship and Business Vol 3 No 2 (2022): International Journal of Digital Entrepreneurship and Business (IDEB)
Publisher : STIE-JIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52238/ideb.v3i2.96

Abstract

This study aimed to examine the influence of corporate social responsibility (CSR) activity disclosure on the financial performance of Consumer Non-Cyclical and Basic Material sector companies registered in IDX from 2015-2019. Financial performance was measured using Return on Asset, Return on Equity, and Net Profit Margin, as well as sales growth, size, and leverage as control variables. The population comprised 123 companies of Consumer Non-Cyclical and Basic Materials. This study used the purposive sampling method appropriate to the predetermined criteria to select 39 companies within 5 years, resulting in 195 observations. The data obtained from the Indonesia Stock Exchange from 2015 to 2019 were analyzed using multiple linear regression with E-views 9. The results of the first regression partially showed that CSR disclosure positively and significantly influences Return on assets. The second regression partially indicated that CSR disclosure positively and significantly influences Return on Equity. Similarly, the third regression partially showed that CSR disclosure positively and significantly impacts Net Profit Margin. CSR disclosure, Sales Growth, Firm Size, and Leverage significantly affect Return on Asset, Return on Equity, and Net Profit Margin in Consumer Non-Cyclicals and Basic Material sector companies listed in IDX in 2015-2019.
Pengungkapan Corporate Social Responsibility dan Profitabilitas terhadap Agresivitas Pajak dengan pemoderasi Intellectual Capital Manda Ari Maylanti; Sugiyanto Sugiyanto
International Journal of Digital Entrepreneurship and Business Vol 4 No 1 (2023): International Journal of Digital Entrepreneurship and Business (IDEB)
Publisher : STIE-JIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52238/ideb.v4i1.98

Abstract

The study investigated the relationship between corporate social responsibility disclosure, profitability, and tax aggressiveness in an Indonesian coal mining sub-sector. The study utilized quantitative research methods with purposive sampling to select a sample of ten coal mining companies listed on the Indonesia Stock Exchange from 2016 to 2021. The data were analyzed using panel data regression. The study revealed a positive relationship between corporate social responsibility disclosure, profitability, and tax aggressiveness. In other words, companies that disclose more information on their social responsibility and are more profitable are likelier to engage in tax aggressiveness. This finding suggests that firms use corporate social responsibility to improve their image and reputation while also engaging in tax avoidance practices. Moreover, the study found that effective intellectual capital management can strengthen the relationship between corporate social responsibility disclosure, profitability, and tax aggressiveness. This result implies that companies better equipped to manage their intellectual capital will likely leverage their corporate social responsibility initiatives to achieve financial and reputational benefits. Overall, the study contributes to the literature on corporate social responsibility and tax aggressiveness and highlights the importance of intellectual capital in the relationship between these two constructs. Companies and policymakers can use the findings to develop strategies for balancing corporate social responsibility and tax planning practices.
Alat Komunikasi Pemasaran, Hubungan Emosional, dan Pilihan Merek: Bukti dari Industri Makanan Sehat Pepey Kurnia; Phillipe Stuart Lepar; Rike Penta Sitio
International Journal of Digital Entrepreneurship and Business Vol 4 No 1 (2023): International Journal of Digital Entrepreneurship and Business (IDEB)
Publisher : STIE-JIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52238/ideb.v4i1.100

Abstract

This research examines the effects of information sharing, peer pressure, and entertainment on attitude towards a brand. In addition, this research also examines the effects of entertainment on emotional connection, emotional connection on purchase intention, and attitude towards a brand on purchase intention. This research uses SEM (Structural Equation Modelling) method and LISREL version 8.80 as tools for data analysis. The population is people in the city of Jakarta. The number of respondents in this research amounts to 165 people. The respondents taken in this research are those familiar with healthy food of FMCG (Fast Moving Consumer Goods) type and have seen healthy food advertisements on social media. Then, this study uses quantitative methods and a hypothesis-testing approach. Firstly, information sharing has no significant effect on attitude towards a brand, unlike peer pressure having a significant effect on attitude towards a brand. Furthermore, entertainment also considerably affects the attitude towards a brand as much as it does emotional connection. Finally, attitude towards a brand has a significant effect on purchase intention. The research findings indicate that peer pressure and entertainment influence the attitude toward a brand, while information sharing does not significantly influence the attitude toward a brand. The effects of entertainment on emotional connection, emotional connection on purchase intention, and attitude towards a brand on purchase intention are significant. To reinforce purchase intention, it is suggested that entertainment and emotional marketing be maximally utilized due to the amount of influence these could generate.
COVID-19, Profitabilitas, dan Kebijakan Dividen: Uji Robustness untuk Model Mediasi Menggunakan SEM Berbasis Kovarian Powell Gian Hartono; Georgina Maria Tinungki; Kiandra Putri Susanto
International Journal of Digital Entrepreneurship and Business Vol 4 No 1 (2023): International Journal of Digital Entrepreneurship and Business (IDEB)
Publisher : STIE-JIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52238/ideb.v4i1.106

Abstract

This study aims to test the mediating effect of profitability on the COVID-19 pandemic crisis toward dividend policy in Indonesia. The study was conducted between 2014 and 2020, with samples selected from real estate, property, and construction companies using a purposive sampling technique with pre-determined criteria. Furthermore, covariance-based structural equation modeling was used as the statistical analysis tool to test causality, and a robustness test was conducted on two empirical model approaches. The results showed that the COVID-19 pandemic crisis had a positive effect on profitability, which in turn had a positive effect on dividend policy. In the mediation test, the crisis positively affected dividend policy significantly mediated by profitability. This shows that real estate, property, and construction companies in Indonesia tend to reduce dividend levels during the crisis. Therefore, the management needs to pay attention to the mediating effect of profitability to determine dividend policy during a problem optimally. Investors also need to consider the mediating effect of profitability to obtain optimal returns in the form of dividends, specifically for real estate, property, and construction companies.
Earning Per Share dan Return On Assets sebagai prediktor Harga Saham perusahaan Transportasi di Indonesia Isthi Wahyu Ningtyas; Dede Yulita Sari
International Journal of Digital Entrepreneurship and Business Vol 4 No 1 (2023): International Journal of Digital Entrepreneurship and Business (IDEB)
Publisher : STIE-JIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52238/ideb.v4i1.107

Abstract

This study investigates the relationship between earnings per share, return on assets, and stock prices. This research uses a quantitative methodology, and we use financial reports and annual reports from the Indonesian Stock Exchange (IDX) as secondary data sources. Infrastructure development will have an impact on economic growth both directly and indirectly. Transportation is one of the infrastructures that is essential in supporting humans to carry out their activities. Transportation is a means that plays a vital role in supporting economic growth and regional growth, so it is often referred to as the lifeblood of the economy. So in this research, we use the transportation industry as our sample. We use purposive sampling to select the samples. Twenty transportation companies comprise the selection in this research from the population of companies on the Indonesia Stock Exchange from 2017 until 2021, so the research period is five years long. According to the findings, Earning Per Share significantly and positively influences stock price. The stock price also has significantly and positively impacted by Return on Assets. The results showed a simultaneous impact of Earning Per Share and Return on Assets on stock prices. So, the factors that influence the company’s stock price is Earning Per Share and Return on Assets.
Pengalaman Pelanggan dan Promosi Penjualan terhadap Niat Pembelian Ulang: Wawasan tentang Minimarket yang Sangat Kompetitif di Jakarta Fini Yulida; Junaid Ali Saeed Rana; Wenny Candra Mandagie; Restiana Ie Tjoe Linggadjaya
International Journal of Digital Entrepreneurship and Business Vol 4 No 1 (2023): International Journal of Digital Entrepreneurship and Business (IDEB)
Publisher : STIE-JIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52238/ideb.v4i1.108

Abstract

The retail business sector is highly competitive in Indonesia, so mini-market businesses must seek ways to offer high-quality services to their customers to enhance their experience by providing sales promotions. This study measured the effect of customer experience and sales promotion on the repurchase intention of their customers in the Minimarket retail business in Jakarta – Indonesia. The data was gathered by surveying 150 customers of minimarkets in Jakarta using purposive sampling; the questionnaire was shared through Google forms. Analysis of the data was implemented through SPSS (v.25) and AMOS (v.26). AMOS is used to apply Structured Equation Modeling (SEM). Estimation with SEM is used as a robustness test to see the consistency of results with multiple linear regression. Such a technique provides a research gap and contribution to the literature. The results indicate that customer experience was influenced by 44% of repurchase intention, whereas sales promotion was influenced by 52% of repurchase intention. Therefore, the study accurately assesses that consumer experience and sales promotion collectively impact customers’ repurchase intention by 47% at Jakarta (Indonesia) minimarkets. Retail companies are advised to continue to offer a good service for their customers to enhance their experience while shopping, accompanied by providing the best sales promotions so that customers’ intention to repurchase at that specific minimarket would increase.

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