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Business Review and Case Studies
Published by Institut Pertanian Bogor
ISSN : -     EISSN : 27216926     DOI : https://doi.org/10.17358/brcs
Core Subject : Economy, Science, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Business Review and Case Studies (BRCS) receive a variety of Business case studies and Business ideas generated from research that can be used for the education of professionals in the Business field. BRCS publishes papers that contribute to understanding the world of Business and its Developments. The published papers use extensive research methods including statistical analysis, case studies, field research, and various other recent analyses. This journal puts forward articles that provide additional knowledge and information in the field of business in the broadest sense. Hopefully, this Journal contributes to the management and business education
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 16 Documents
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Search results for , issue "Vol. 5 No. 2 (2024): BRCS, Vol 5 No 2, August 2024" : 16 Documents clear
The Impact of Islamic Work Ethic on Employee Performance The Role of Knowledge-Sharing Behavior in Indonesia's Fast-Food Companies Ahmat Setiabudi; Anggraini Sukmawati; Siti Jahroh
Business Review and Case Studies Vol. 5 No. 2 (2024): BRCS, Vol 5 No 2, August 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.5.2.178

Abstract

Background: Studying the impact of Islamic work ethics on knowledge-sharing behavior and employee performance is intriguing since ethics play a crucial role in shaping the company's core values. Purpose: This research examined the impact of Islamic work ethic (IWE) on knowledge-sharing behavior (KSB) and employee performance (EP). Considering the importance of knowledge exchange on employee performance, the external validity of the IWE concept was addressed to examine the mediating effect of knowledge-sharing behaviors on employee performance.Design/methodology/approach: Valid questionnaires (132 respondents) were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine a comprehensive organizational situation. This research also collects views from organizational behavior and performance experts to enrich the discussion regarding how Islamic work ethics influence employee performance and knowledge-sharing.Findings/results: Analysis using Structural Equation Modeling-Partial Least Square (SEM-PLS) found that Islamic work ethics influence the attitudes and behavior of employees at fast-food companies in Indonesia. In general, Islamic work ethics greatly influences employee performance and knowledge-sharing behavior. However, Islamic work ethics have a more significant influence than knowledge-sharing behavior in influencing employee performance.Conclusion: Managers who wish to improve the attitudes and behavior of their employees are strongly advised to prioritize the concept of Islamic work ethics in the workplace. Implementing this concept is beneficial in knowledge-sharing behavior for better employee performance, ultimately increasing organizational effectiveness and efficiency.Originality/value (State of the art): This research contributes to the knowledge of how Islamic work ethics predict employee performance and knowledge-sharing behavior and examines the mediating effect of knowledge-sharing behavior influencing employee performance. Keywords: Islamic work ethic, knowledge-sharing behavior, employee performance, fast-food company, Structural Equation Modeling.
Exploring The Effect of Brand Awareness, Content Marketing, and E-Wom On The Purchase Intention For Oriflame Alfonsius; Stephanie Lawrence
Business Review and Case Studies Vol. 5 No. 2 (2024): BRCS, Vol 5 No 2, August 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.5.2.189

Abstract

Background: Globalization and technological advancement have exposed diverse brands to connect to broader markets. Indonesia's beauty industry has been rapidly growing in recent years. Due to the burgeoning phenomenon in the beauty industry, beauty lines have leveraged to penetrate the Indonesian market. New players, both on a global and domestic scale, actively emerge over time. Purpose: This research aims to determine whether there are simultaneous and partial influences of brand awareness, content marketing, and e-WOM on purchase intention at Oriflame Medan. Design/methodology/approach: Data for this research was obtained by distributing online questionnaires to 100 respondents in Medan who at least know or have ever used Oriflame cosmetics products. Multiple linear regression is employed to assess the relationship among variables. Findings/results: The F-test results presented that Brand Awareness, Content Marketing, and e-WOM simultaneously influenced Purchase Intention at Oriflame Medan. The t-test results demonstrated that Brand Awareness partially influenced Purchase Intention at Oriflame Medan, Content Marketing partially influenced Purchase Intention at Oriflame Medan, while e-WOM had no partial influence on Purchase Intention at Oriflame Medan.Conclusion: Brand Awareness had a partial effect on the Purchase Intention of Oriflame Medan; Content Marketing had a partial effect on the Purchase Intention of Oriflame Medan; e-WOM had a partial effect on the Purchase Intention of Oriflame Medan; and Brand Awareness, Content Marketing, and e-WOM had a simultaneous effect on the Purchase Intention of Oriflame Medan. The biggest factor that escalated the likelihood of consumer purchase intention was brand awareness, followed by content marketing. Keywords: brand awareness, content marketing, e-wom, purchase intention
The Impact of Creative Leadership on Strategic Agility in Startups: Mediating Roles of Resource Management and Innovative Work Behavior Robertus Adi Nugroho; Bernardus Aris Ferdinan; Jessica Angelia Rosyadi
Business Review and Case Studies Vol. 5 No. 2 (2024): BRCS, Vol 5 No 2, August 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.5.2.305

Abstract

Background: Startups in Jakarta face significant challenges in adapting rapidly to a dynamic and competitive business environment. Understanding the role of Creative Leadership (CL) in fostering Strategic Agility (SA) is crucial for addressing these challenges.Purpose: This study aims to analyze the impact of Creative Leadership on Strategic Agility within Jakarta startups, with Innovative Work Behavior (IWB) and Creative Resource Management (CRM) acting as mediating variables.Design/Methodology/Approach: A total of 219 mid- to senior-level managers from various startups in Jakarta participated as respondents. The study utilized Smart PLS 4 as an analytical tool to examine the relationships among Creative Leadership, IWB, CRM, and Strategic Agility.Finding/Result: The findings revealed that Creative Leadership had a positive and significant impact on both Innovative Work Behavior (IWB) and Creative Resource Management (CRM). Additionally, IWB and CRM significantly mediated the relationship between Creative Leadership and Strategic Agility. This indicated that Creative Leadership not only directly enhanced organizational adaptability but also established a crucial foundation for innovation and creative resource management.Conclusion: The study underscores the importance of Creative Leadership in promoting Strategic Agility through the mediating effects of IWB and CRM. These results provide valuable insights for startup leaders and practitioners on optimizing creative leadership, stimulating innovative work behavior, and building responsive resource management strategies.Originality/Value (State of the Art): This study contributes to the theoretical understanding of the intricate relationships within the startup context. By involving a significant sample and employing sophisticated analytical tools, it offers practical guidance for developing strategic policies and actions that support the growth and sustainability of startups in a dynamic business environment. Keywords: creative leadership, strategic agility, start-up management, innovative work behavior, reative resource management
Financial Behavior and Financial Technology: A Case Study of Peer-To-Peer Lending Estu Widarwati; Nunik Nurmalasari; Moeljono; Arizal Hamizar; Ahmad Arif Zulfikar; E. Wityasminingsih
Business Review and Case Studies Vol. 5 No. 2 (2024): BRCS, Vol 5 No 2, August 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.5.2.169

Abstract

Background: A digital-based economy is one of the pillars of economic growth and per capita income. Financial Technology (Fintech), which adapts technological change combined with the financial sector, is expected to introduce a more instant, convenient, and modern financial transaction process. Purpose: This study examined the influence of financial behavior due to Fintech Lending (Peer-to-Peer Lending/P2P), focusing on respondents who had made fintech lending loans. Design/methodology/approach: The research approach used an explanatory survey with a sample of 132 respondents from several regions of Indonesia. Data collection was conducted using an online questionnaire distributed via the GF link during the period of 2022-2023. The data were processed by testing data quality, including validity testing, reliability testing, and classic assumption testing.Findings/Result: The study showed that individuals with higher incomes tended to take out loans, with the majority using these loans for business capital, daily needs, debt payments, and consumption. Financial behavior significantly impacted fintech lending, highlighting the importance of personal financial management to minimize fintech risks, particularly those associated with online loans (P2P).Conclusion: It needs to be a government concern to carry out better financial literacy so that people understand the risks of fintech lending, in this case, online loans (P2P).Originality/value (State of the Art): Personal financial behavior becomes a main determinant in personal fintech lending management. Keywords: financial behaviour, fintech, risk, peer to peer lending, Indonesia
Diverse E-Commerce Business Models In Indonesia: A Cluster Analysis From The National E-Commerce Survey Zenal Asikin
Business Review and Case Studies Vol. 5 No. 2 (2024): BRCS, Vol 5 No 2, August 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.5.2.319

Abstract

Background: The extent of digital transformation among Indonesian businesses is varied, highlighting the need for an in-depth examination of the characteristics of e-commerce. Purpose: The purpose of this study is to examine the diversity of Indonesian e-commerce business models.Design/methodology/approach: The microdata set from the 2023 e-commerce survey was officially obtained from BPS-Statistics Indonesia. This study focuses on wholesale and retail trade and motor vehicle repair (Category G). After data cleaning, our analysis included 11,345 businesses. Cluster analysis categorized e-commerce into distinct business models based on business profiles, innovative activities, and performance. Additionally, one-way ANOVA was employed to reveal significant diversity among these Indonesian e-commerce models.Findings/results: Five distinct business models were identified, each characterized by unique features. Business Model 1 includes business to customer (B2C) sellers with substantial offline revenue. Business Model 2 encompasses small-scale B2C sellers who focus on direct sales and also achieve significant offline revenue. Business Model 3 involves micro e-commerce sellers engaged in both B2C and business to business (B2B) transactions using traditional payment methods. Business model 4 consists of small B2B and B2C sellers with limited digital integration. Business Model 5 features marketplace-driven micro e-commerce sellers employing a hybrid approach.Conclusion: Our examination of Indonesian e-commerce business models revealed distinct clusters, each with varying roles, customer types, payment methods, internet usage, and revenue sources, highlighting significant variability in e-commerce strategies.Originality/value (State of the art): The originality of this study lies in its analysis of diverse Indonesian e-commerce business models to identify distinct types based on key characteristics. Keywords: business models, B2B seller, B2C seller, cluster analysis, e-commerce
Sustainability Strategy of Bumdes Based on Business Priority Setting The Topsis Method Suhendi; Hamzah
Business Review and Case Studies Vol. 5 No. 2 (2024): BRCS, Vol 5 No 2, August 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.5.2.330

Abstract

Background: Village-Owned Enterprises (BUMDES) play an important role in driving village development and contributing to poverty alleviation. BUMDES is expected to be able to create an inclusive and sustainable economy by involving active community participation in business management and development. Purpose: The objective of this study was to examine the business diversification priorities of BUMDES Karya Mandiri in Rawa Panjang Village, Bojong Gede District, Bogor Regency.Design/methodology/approach: This study employed the MCDM method, namely the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS), to assess four different business units: Wifi-Viber Link, Bank Sampah, Culinary Tourism, and Situ Ecotourism. The data was collected by conducting comprehensive interviews with seven experts.Findings/results: A standardized TOPSIS questionnaire was utilized, which included criteria related to benefits, opportunities, costs, and risks. The analysis results indicate that the Wifi-Viber Link option has the highest preference value (0.87147), followed by Bank Sampah (0.692104), Situ Ecotoursm (0.556939), and Culinary Tourism (0.009162). The findings underscore the significance of digital connectivity and environmental management in fostering rural economic growth. Conclusion: This research emphasizes the importance of effective governance, active involvement of the community, and strategic collaborations for the achievement of success in BUMDES.Originality/value (State of the art): This research has significant significance for BUMDES managers and stakeholders as it offers useful insights for developing successful and sustainable strategies for village economic business development Keywords: BUMDES, business diversification, rural development, TOPSIS, Wifi-Viber Link

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