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All Journal Jurnal Manajemen dan Agribisnis Jurnal Reviu Akuntansi dan Keuangan Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal International Journal of Social Science and Business Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Business Review and Case Studies Eduvest - Journal of Universal Studies

Zenal Asikin

School Of Business, IPB University, Indonesia

Author-ID : 2523046

Aerospace Engineering Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Neuroscience Social Sciences

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PENGARUH INFRASTRUKTUR DAN KELEMBAGAAN TERHADAP KINERJA EKSPOR AGREGAT DAN SEKTORAL INDONESIA Zenal Asikin; Arief Daryanto; Lukytawati Anggraeni
Jurnal Manajemen & Agribisnis Vol. 13 No. 2 (2016): Vol.13 No. 2, Juli 2016
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Export performance of a country is influenced by many aspects, some of which include infrastructure and institutionalization. The major problem that is faced by Indonesia is the low quality of infrastructure and institutionalization; as a result, the trading cost is relatively high. If this is not dealt immediately, it will cause a decline in the Indonesian export performance. This research was aimed to analyze the influence of infrastructure and institutionalization as well as other related variables on the performance of aggregate export, agricultural materials, foods, and manufactures of Indonesia. The research used secondary data with time series between 2005 and 2013 and cross-section of the Indonesian export main target countries. The research used a gravity model with fixed-effect estimation methods. The results of the research showed that infrastructure and institutionalization as well as other related variables influenced the Indonesian export flows. Based on the findings mentioned above, in order to increase Indonesian export, it is important to improve the infrastructure and institutionalization performances that are related, firstly, to the capacity and quality of transportation infrastructure, especially roads and ports; secondly, to optimization of communication information technology, especially the use of e-marketing; thirdly, to increased quality of Indonesian governance, especially control of corruption, rule of law, regulatory quality and government effectiveness; and fourthly to acceleration of export duration and simplification of export permit document. Furthermore, Indonesia needs to review its import tariff policy that applies to export target countries and also review whether it is necessary to improve domestic support.Keywords: export, gravity model, infrastructure, institutionalization

Enhancing Service Quality in Indonesian Food Cart Franchise: Assurance and Empathy For Franchisee Satisfaction Wafa Syahidah; Zenal Asikin
Business Review and Case Studies Vol. 4 No. 2 (2023): BRCS, Vol 4 No 2, August 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.4.2.204

The franchise business not only provides good products but also provides services that satisfy the franchisee. One of Indonesian company franchise, Arofah Kebab, is facing issues with franchises who inconsistenly purchase raw materials and inactive franchises. The problems may be caused by Arofah kebab’s inability to maintain the quality of services to its franchisees. Arofah Kebab has no information about the quality of its service. This study aims to analyze the level of importance and performance of Arofah Kebab services, and franchisee satisfaction. Respondents were 40 active franchisees (33% of total accessible population) using the convenience sampling method. Service attributes are determined by the servqual model and analyzed using descriptive analysis, customer satisfaction index (CSI), and importance-performance analysis (IPA). The results indicate that assurance and empathy dimensions are service quality dimensions that need to be futher emphasized by individual franchise businesses in providing services to frachisees. These dimensions encompass various service attributes that relate to assurance and the personal relationship between the franchise and franchisor. In the case of Arofah Kebab, four service attributes need to be improved including carrying out every obligation in the agreement, strengthening two-way communication, creating SOP for employees who deal directly with franchisees, and providing extensions for customer service hour and ensuring service operating hours run on time. Keywords: CSI, franchise, franchisee satisfaction, IPA, service quality

It Business Development Strategy of Zoom Infotek Telesindo Company in Public Sector Market With VTDF Business Model and VRIO Analysis Musbakri Musbakri; Yudha Heryawan Asnawi; Zenal Asikin
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, Mei 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.385

Background: The Government Goods and Services Procurement Policy Agency (LKPP) plays a role in accelerating and simplifying the procurement process by implementing E-Catalog in accordance with Presidential Regulation Number 16/2018. The budget allocated by the government for electronic office equipment in 2021 is 50.1 trillion rupiah.Purpose: PT ZIT, which concentrates on hardware solutions, currently only reaches 0.086% of the huge market potential available. Implicating that PT ZIT needs to formulate a new strategy to achieve its target of 0.5% marketshare.Design/methodology/approach: In this research, PT ZIT used the Value Technology Distribution Finance (VTDF) method and Valueable, Rare, Inimitable, Organized (VRIO) Analysis.Findings/Result: The results show that PT ZIT has nine sustainable competitive advantages including the ability to retain labor, the ability to serve customers well, a large amount of portfolio, and has a good brand image and reputation in the IT business field. One of the main advantages is the ability to maintain a network with keyperson in the government which is valuable, rare, difficult to imitate, and organized. Conclusion: The study on PT ZIT's IT business model using the VTDF method and VRIO analysis identifies nine sustainable competitive advantages but highlights the need for further development. Advantages include a solid team, exceptional customer service, and a strong government network. The proposed strategy involves creating a public sector division, partnering with remote area businesses, collaborating with service centers and IT companies for after-sales service and HR, and improving the public sector consumer database to enhance competitiveness and market share.Originality/value (State of the art): This research significantly enhances understanding of IT business development in the public sector by uniquely combining the VTDF business model and VRIO analysis. It offers a comprehensive analysis of PT ZIT’s internal and external factors, providing a tailored strategy. Key findings emphasize strategic collaborations, specialized divisions, and improved customer relationship management. This study fills a literature gap on IT business strategies in the public sector, offering valuable insights and practical applications for other IT companies and future research. Keywords: IT business, public sector, strategic development, VRIO, VTDF

Improving Employee Performance Effectiveness Strategy In Implementing Hybrid Working At Switching Service Companies Aprinda Efendi Daulay; Harianto Harianto; Zenal Asikin
Eduvest - Journal of Universal Studies Vol. 4 No. 5 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i5.1278

One of the impacts of the COVID-19 pandemic on industries in Indonesia is the implementation of strict mobility restrictions, including in the IT industry. The increased demand for online services and information technology has driven development and innovation to create new ideas in the application of information technology across various fields, such as e-commerce, online learning, work from home (WFH), and others. This study aims to analyze the factors influencing employee performance and formulate strategies to improve employee performance effectiveness in the implementation of a hybrid work system in switching service companies. The study involves 83 samples using probability sampling techniques with simple random sampling. Data processing employs the Confirmatory Factor Analysis (CFA) method and the Structural Equation Modeling (SEM) method. The results show that Work Environment, Technology Infrastructure, Work Efficiency, and Intrinsic Motivation have a significant direct impact on Employee Performance, and Work Autonomy has a significant indirect impact through the Intrinsic Motivation variable on Employee Performance. However, Work Autonomy does not have a significant direct impact on Employee Performance. Several recommendations include efforts to address issues hindering performance achievement, particularly in cases where employees experience a decline in performance when the hybrid work system is implemented. To enhance employee performance, companies can take strategic steps in several crucial aspects, such as work environment, technology infrastructure, work efficiency, and intrinsic motivation.

Sustainable Apparel Product Purchase Decisions on Indonesian Gen Z and Millennial Women Consumers Using Theory of Planned Behaviour Aulia Anggriani; Arief Daryanto; Zenal Asikin
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 10 No. 1 (2024): IJBE, Vol. 10 No. 1, January 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.1.223

Sustainable and fast fashion brands compete to provide diverse choices for consumers. This study aims to identify characteristics of Indonesian Gen Z and millennial women consumers of sustainable apparel, analyze the influence of product attributes and marketing factors on their purchasing decisions, and examine the impact of individual and social factors using the theory of planned behavior. The target population is Instagram followers of the sustainable clothing official store who meet the criteria. The questionnaire was created using Google Forms and distributed through Instagram Direct Message. Seventy-seven willing respondents were obtained. Data analysis was carried out using the SEM-PLS method and descriptive analysis. Social norms, subjective norms, and individual behavior control factors significantly influence purchase intention and purchase decisions. However, sustainable clothing product attributes and marketing factors have a positive but insignificant impact on purchase intention and purchase decisions. Individual attitude factors weakly and insignificantly influence purchase intention and purchase decisions. Purchase intention, on the other hand, significantly influences purchase decisions. Five managerial implications are suggested: consumer segmentation, consumer-involved marketing strategies, collaboration with offline stores, enhancing sustainable product attributes, and improving the marketing of sustainable clothing products. Keywords: product attributes and marketing, purchase decision, SEM-PLS, sustainable apparel product, theory of planned behavior

Diverse E-Commerce Business Models In Indonesia: A Cluster Analysis From The National E-Commerce Survey Zenal Asikin
Business Review and Case Studies Vol. 5 No. 2 (2024): BRCS, Vol 5 No 2, August 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.5.2.319

Background: The extent of digital transformation among Indonesian businesses is varied, highlighting the need for an in-depth examination of the characteristics of e-commerce. Purpose: The purpose of this study is to examine the diversity of Indonesian e-commerce business models.Design/methodology/approach: The microdata set from the 2023 e-commerce survey was officially obtained from BPS-Statistics Indonesia. This study focuses on wholesale and retail trade and motor vehicle repair (Category G). After data cleaning, our analysis included 11,345 businesses. Cluster analysis categorized e-commerce into distinct business models based on business profiles, innovative activities, and performance. Additionally, one-way ANOVA was employed to reveal significant diversity among these Indonesian e-commerce models.Findings/results: Five distinct business models were identified, each characterized by unique features. Business Model 1 includes business to customer (B2C) sellers with substantial offline revenue. Business Model 2 encompasses small-scale B2C sellers who focus on direct sales and also achieve significant offline revenue. Business Model 3 involves micro e-commerce sellers engaged in both B2C and business to business (B2B) transactions using traditional payment methods. Business model 4 consists of small B2B and B2C sellers with limited digital integration. Business Model 5 features marketplace-driven micro e-commerce sellers employing a hybrid approach.Conclusion: Our examination of Indonesian e-commerce business models revealed distinct clusters, each with varying roles, customer types, payment methods, internet usage, and revenue sources, highlighting significant variability in e-commerce strategies.Originality/value (State of the art): The originality of this study lies in its analysis of diverse Indonesian e-commerce business models to identify distinct types based on key characteristics. Keywords: business models, B2B seller, B2C seller, cluster analysis, e-commerce

Competitiveness of Indonesia's Agricultural Exports To China: Trends and Strategic Insights Novianti, Tanti; Sari, Anggi Mayang; Sari, Linda Karlina; Asikin, Zenal
Jurnal Manajemen & Agribisnis Vol. 21 No. 3 (2024): JMA Vol. 21 No. 3, November 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.21.3.374

Background: Economic development in open economies like Indonesia was marked by international trade. Starting with the restoration of diplomatic relations in 1990, China emerged as one of the biggest trading partners for Indonesia. However, Indonesia's competitiveness in the international market remained at a concerning level compared to other major exporters.Purpose: The research was conducted on the competitiveness of Indonesia's agriculture exports to China during 2019-2023, for certain commodities, and described Indonesia's current market position and growth prospects.Design/Methodology/Approach: The paper applied the Revealed Comparative Advantage and the methodologies of Export Product Dynamics in order to judge Indonesia's competitive position in major agricultural products, such as coconut, cashew nut, Brazil nut, coffee, nutmeg, cardamom, palm oil, copra, and natural rubber.Findings/Result: The analysis showed that nutmeg and cardamom showed outstanding growth, placing them in the "Rising Stars" status in the Chinese market, as evidenced by their high export share growth coupled with a high increase in global market share. On the other hand, palm oil and copra recorded negative competitiveness, leading into the "Retreat" quadrant.Conclusion: The study suggested that to build Indonesia's competitiveness in agricultural exports, it was important to improve quality and value addition through processing, besides non-tariff barrier understanding. These strategies would further fortify Indonesia's market position and trade performance at large with China and globally.Originality/value (State of the art): For the first time, this research performed updated research on agri-food products export competitiveness of Indonesia to the Chinese market, by using updated data availability (2019-2023) and combined methodology approach between RCA and EPD. The obtained insights would be very important guidance for policymakers in the formulation of endorsing better trade policies in agricultural commodities within Indonesia to increase its presence in world markets. Keywords: agricultural commodities, business analytics, business policy, market position, international trade

Efficiency, Competitiveness And Resilience Of Banking: A Systematic Literature Review Sylvia; Maarif, Mohammad Syamsul; Hermadi, Irman; Asikin, Zenal
Jurnal Reviu Akuntansi dan Keuangan Vol. 14 No. 4 (2024): Jurnal Reviu Akuntansi dan Keuangan
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jrak.v14i4.36352

Purpose: This study aims to analyze and classify the literature on efficiency, competitiveness and resilience of banking systems. The banking sector remains in a state of development, contending with problems including heightened competitiveness, regulatory pressures, and technological advancements. By sustaining equilibrium among efficiency, competitiveness, and resilience, banks can persist in flourishing within a dynamic environment. Methodology/ Approach: by conducting literature studies published between 2015-2023 in the journal listed in the Journal Citation Report. It is then analyzed according to a systematic literature review approach involving interpretation-based assessments of research methodologies and critical findings in the study. Findings: The direction of this research is expected in the future to have implications for academics and practitioners. This study found that Resilience is essential for banks to successfully confront the difficulties and hazards that periodically emerge. Practical Implications: Banks must consistently prioritize enhancing their resilience by formulating effective strategies and perpetually fortifying their security systems and adherence to relevant norms and regulations. Originality/value: This study indicates varios way to analyzing the elements, tactics, and regulations necessary to achieve banking efficiency, competitiveness, and resilience.

Superfood Business Development Strategy (Case Study Rumah Kurma Albarakat) Damanik, Siti Safira; Nuraisyah, Ani; Asikin, Zenal
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 10 No. 3 (2024): IJBE, Vol. 10 No. 3, September 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.3.568

Background: Superfood is one of the growing businesses since 2021. This research focuses on Rumah Kurma Albarakat (RKA), a business that sells superfood products and is currently experiencing fluctuations in revenue due to intense competition.Purpose: The purpose of this research is to identify RKA's internal and external factors, analyze customer perspectives on RKA’s products and brands, and determine alternative strategic priorities that RKA can implement.Design/Methodology/Approach: The analytical tools used are the internal factor evaluation-external factor evaluation (IFE-EFE) matrix, internal-external (IE) matrix, strength-weakness-opportunity-threat (SWOT), and quantitative strategic planning matrix (QSPM) as part of the three-stage formulation analysis as well as 7P analysis to support strategy formulation.Findings/Result: The results obtained twelve alternative strategies with the main priority is amplifying branding through collaboration with other businesses or influential figures and content development on social media. The second priority is to present a new shopping atmosphere or experience for RKA customers.Conclusion: RKA's primary internal strength lies in its commitment to maintaining product quality and consistently conducting promotional activities. However, a weakness of RKA is its failure to record net profits. Priority alternative strategies that RKA can implement include strengthening its branding through collaborations and content, introducing new atmospheres or experiences for customers during their shopping experiences at RKA, and boosting social media traffic by enhancing interaction with the audience.Originality/value (state of the art): Through a comprehensive methodology utilizing analytical tools like the IFE-EFE matrix, SWOT analysis, and QSPM, the research identifies RKA's internal strengths in product quality and promotional efforts, juxtaposed against the weakness of unrecorded net profits. Twelve alternative strategies are proposed, with a primary emphasis on collaborative branding and social media content development, followed by the strategic initiative to enhance the shopping experience. This integrated approach positions RKA to navigate market challenges and foster sustained growth in the competitive superfood landscape. Keywords: customer perspectives, development strategy, alternative strategies, superfood, three-stage formulation analysis

Determinant of Entrepreneurship Action of Resettled Peasant Displaced By Land Acquisition Sari, Embun; Winoto, Joyo; Soetarto, Endriatmo; Asikin, Zenal
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 11 No. 1 (2025): IJBE, Vol. 11 No. 1, January 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.1.133

Background: In Indonesia, land acquisition policies prioritize providing compensation in the form of cash. This policy allows the community to obtain replacement land, investment, business capital, etc. Entrepreneurship is widely recommended as a more sustainable solution for the livelihoods of peasants who have lost their agricultural land. Entrepreneurship is a strategic solution for unemployment and employment discrimination of land-lost peasants. Purpose: This research examines the entrepreneurial actions of peasants who lost land due to land acquisition in Indonesia. Design/methodology/approach: The entrepreneurial actions of peasants who lost land due to land acquisition were revealed using questionnaire survey data from 125 farming households relocated due to the construction of an international airport in Kulon Progo, Yogyakarta. Finding/Result: The research results show that entrepreneurial actions after land acquisition are significant with the variables of intention (feasibility), age, income, and understanding of land acquisition policies. Displaced peasants who have the confidence to conduct entrepreneurship are primarily in their older age with higher incomes and better acceptance of land acquisition policy.Conclusion: Job/business training must continue on an ongoing basis, and mentoring and supervision must be carried out until people feel capable of becoming independent entrepreneurs. Originality/value (State of the art): This research was the first study on land-lost peasants’ entrepreneurship due to land acquisition in Indonesia. The research results were expected to provide new evidence and understanding regarding the influence of land-lost farmers' knowledge of land acquisition policies on entrepreneurial actions. Keywords: cash compensation, entrepreneurship action, displacement, land acquisition, resettled peasant

Co-Authors Adler Haymans Manurung Anggi Mayang Sari Anggraini Sukmawati Anggraini, Raden Isma Aprinda Efendi Daulay Arief Daryanto Arief Daryanto Aulia Anggriani Banowati, Benna Damanik, Siti Safira Endriatmo Soetarto Hakim , Dedi Budiman Harianto Harianto Irman Hermadi Joyo Winoto, Joyo Linda Karlina Sari Lukytawati Anggraeni M. Syamsul Maarif Musbakri Musbakri Nuraisyah, Ani Popong Nurhayati Sari, Embun Sudaryono Sylvia Tanti Novianti Wafa Syahidah Yudha Heryawan Asnawi

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