cover
Contact Name
Sulistiyo
Contact Email
sulistyo45@gmail.com
Phone
+628569838450
Journal Mail Official
brcs@apps.sb.ipb.ac.id
Editorial Address
Jl. Pajajaran Bogor 16151
Location
Kota bogor,
Jawa barat
INDONESIA
Business Review and Case Studies
ISSN : -     EISSN : 27216926     DOI : https://doi.org/10.17358/brcs
Business Review and Case Studies (BRCS) receive a variety of Business case studies and Business ideas generated from research that can be used for the education of professionals in the Business field. BRCS publishes papers that contribute to understanding the world of Business and its Developments. The published papers use extensive research methods including statistical analysis, case studies, field research, and various other recent analyses. This journal puts forward articles that provide additional knowledge and information in the field of business in the broadest sense. Hopefully, this Journal contributes to the management and business education
Articles 109 Documents
Procurement Strategy for Organic Coconut Sugar: Case Study of XYZ Company Eva Saputri Murwaningrum; Erlinda Nusron Yunus
Business Review and Case Studies Vol. 5 No. 1 (2024): BRCS, Vol 5 No 1, April 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.5.1.103

Abstract

This study aimed to develop an effective procurement strategy to ensure the supply of PT XYZ's organic coconut sugar in 2023-2025. PT XYZ was a manufacturing company that focused on providing added value to natural commodities produced by farmers in Indonesia. The demand for organic coconut sugar increased every year. However, there were obstacles in procuring organic coconut sugar in terms of farmers' supply capabilities and suitability of specifications. To determine the procurement strategy for organic coconut sugar that could be developed by PT XYZ, an analysis of the sourcing strategy was carried out using the Kraljic Portfolio Matrix method. Organic coconut sugar material was in the strategic material quadrant with high supply risk and high-profit impact. The partnership strategy was the best choice for PT XYZ in 2023-2025, which solved company problems and could also be a productivity improvement solution for companies in Indonesia. Keywords: coconut sugar organic, kraljic portfolio matrix, procurement strategy, coconut sugar productivity, supply risk
Development of E-Logistic Success Model in Indonesia Muhammad Luthfir Rahman; Dana Indra Sensuse
Business Review and Case Studies Vol. 5 No. 1 (2024): BRCS, Vol 5 No 1, April 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.5.1.46

Abstract

Logistics companies in the world started to shift from traditional logistics business models to E-Logistics business models that benefited digitalization and Information Communication Technology. For the successful implementation of a system that implemented e-logistics, the success factors for adopting e-logistics needed to be studied in order to achieve efficient and effective e-logistics implementation. The purpose of this research was to build a successful model of E-logistics adoption. This study used a Systematic Literature Review to identify the success factors of e-logistics adoption, conducted interviews with experts for validation, and performed quantitative validation through questionnaires and was analyzed using the Spearman correlation test to see the relationship of each factor to the adoption of E-Logistics. This research succeeded in creating a successful model for E-Logistics adoption in Indonesia. The results of the Spearman correlation test showed that all hypotheses were accepted. This could be seen from the correlation value of each factor, which had a positive value towards E-Logistics adoption. The HBS factor had a value of +0.458, the FAO factor had a value of +0.481, the EIF factor had a value of +0.548, the OTD factor had a value of +0.499, the FDC factor had a value of +0.640, the GVS factor had a value of +0.598, the EPM factor had a value of +0.764, the ETC had a value of +0.601, the ECB factor had a value of +0.651, the WDS factor had a value of +0.844, the TIS factor had a value of +0.771, the TMS factor had a value of +0.590, and the FIS factor had a value of +0.498 on the success of E-Logistics adoption. All of the hypotheses were accepted, and it was hoped that the model in this research could become a standard and reference in the development of E-Logistics theory and the development of E-Logistics systems in Indonesia. Keywords: e-logistics, information technology, logistics, supply chain, systematic review
Structure and Wage Scale Based on The Two-Point Method at Small Enterprises Culinary Sector in Cibinong District Dea Nur Eriza; Lindawati Kartika
Business Review and Case Studies Vol. 5 No. 1 (2024): BRCS, Vol 5 No 1, April 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.5.1.123

Abstract

The Covid-19 pandemic that occurred in Indonesia from early 2020 to 2023 resulted in an unstable economy. However, the Indonesian economy was supported by Micro, Small, and Medium Enterprises (UMKM). The industry contributing the highest to the Gross Domestic Product (GDP) among UMKMs was the Food and Beverage Industry. Based on this, there was a need for the enhancement of UMKM quality, not only in terms of sales but also in managerial systems, including compensation. Government Regulation No. 1 of 2017 mandated that every business must have a Pay Structure and Scale. This research aimed to analyze the Pay Structure and Scale of Culinary Micro and Small Businesses using the dual point method. The research was conducted from January to August 2023 in the Cibinong District, Bogor Regency. The existing Pay Structure and Scale were not ideal; improvement was necessary. The research results showed that each Small Business was already paying its employees in accordance with the Recommended Pay Structure and Scale, thereby eliminating the need for additional wage operational costs. Apart from the Pay Structure and Scale, Micro and Small Businesses could also enhance their quality and competitiveness through internal fairness by implementing the 3P concept (Pay for Person, Pay for Position, Pay for Performance) and external fairness through the attract, retain, engage approach. Keywords: umkm culinary, financial compensation, small enterprises, structure and wage scale, two-point method
Factors Affecting The Profitability of Plantation Commodity Business at PT XYZ Agung Jat Wibowo Arsa; Nimmi Zulbainarni; Trias Andati
Business Review and Case Studies Vol. 5 No. 1 (2024): BRCS, Vol 5 No 1, April 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.5.1.1

Abstract

PT XYZ was a company engaged as a marketing agent for plantation commodities. The company added new business lines, expanding from marketing agents to traders and retailers. However, the addition of business lines did not increase the company's profitability. A research was conducted to analyze the factors that impacted the profitability of PT XYZ. The research used financial performance analysis and statistical analysis of working capital management on profitability, and it examined the interaction with the covid-19 pandemic using multiple linear regression. The variables used in the statistical analysis were days sales outstanding (DSO), days inventory outstanding (DIO), days payable outstanding (DPO), and cash conversion cycle (CCC). The control variables included current ratio (CR), debt to equity ratio (DER), investment policy (IP), financing policy (FP), and company size (size). Additionally, there was a moderating variable, the covid-19 pandemic (dummy). The dependent variable in the study was the gross operating profit (GOP). The results showed that the working capital management of PT XYZ from the aspect of liquidity had a net working capital that posed low risk and low return. Based on the company's financial statements, PT XYZ had a relatively high cost of sales. Regarding the leverage aspect, the company's debt-to-equity ratio increased, indicating that its capital or equity could not cover its debt. The variable day's inventory outstanding (DIO) had a negative and significant effect on the profitability of PT XYZ companies on the independent variable gross operating profit (GOP). Keywords: commodity marketing company, gross operating profit, moderation of covid-19, profitability, working capital management
Covid-19 Impact and Recovery: Online and Offline Marketing Strategy For Victory Building Materials Store Stella Wijaya; Aprihatiningrum Hidayati
Business Review and Case Studies Vol. 5 No. 1 (2024): BRCS, Vol 5 No 1, April 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.5.1.22

Abstract

The Covid-19 pandemic significantly disrupted various sectors in the third quarter of 2020, notably the construction sector, an essential contributor to Indonesia's Gross Domestic Product (GDP) growth. Located in Glodok, one of Jakarta's most populous and commercially active regions, the Victory Building Materials Store exemplified this disruption. Experiencing a sharp 38.62% decline in sales revenue in 2020, the store grappled with intense marketing competition and the sweeping changes brought about by technological advancements. This study aimed to recommend an integrated online and offline marketing strategy tailored to this specific context. The research was qualitative, classified under conclusive descriptive research, employed interviews, FGDs, and document analysis. External analyses capturing the macro environment, industry dynamics, and customer behavior were conducted, while internal evaluations centered on Victory's existing marketing tactics. The results provided insights into market attractiveness, competitive positioning, and Victory Store's SWOT informed our strategy formulation. By enhancing segmentation, targeting, and positioning, with a keen focus on online sales, we aimed to elevate buyer brand awareness. The designed marketing mix strategy, encompassing the 7Ps, was projected to bolster the sales revenue of Victory Store until 2025. This study underscored the increasing significance of online sales channels, especially e-commerce platforms. Keywords: covid-19 impact, building materials store, e-commerce transformation, online marketing strategy, retail disruption
Mangosteen Export Business Strategy at CV A&H Fruits Group Shabrina Ghaissan; Netti Tinaprilla; Ratna Winandi
Business Review and Case Studies Vol. 5 No. 1 (2024): BRCS, Vol 5 No 1, April 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.5.1.113

Abstract

CV A&H Fruits Group was an exporter from Puspahiang, Tasikmalaya Regency, which offered high-quality mangosteen fruit to the Chinese market. In carrying out its business activities, the company faced instability in mangosteen supply and logistics costs, which had increased significantly due to the Covid-19 pandemic. Apart from that, amidst the many uncertain factors in the agricultural industry, companies needed strategies to remain viable and competitive. Therefore, this study examined the business strategy of CV A&H Fruits Group by reformulating its business model. This study used primary data analysis through in-depth interviews and secondary data analysis through literature studies. The purposive method was used to determine respondents consisting of company directors, farmers, competitors, and the Tasikmalaya District Food Crops Service. The data analysis tools used were the Business Model Canvas and SWOT. Based on the SWOT analysis results, five alternative strategies were formulated, namely offering seedless mangosteen, establishing cooperation with logistics services, expanding cooperation with suppliers, improving service management, and improving warehouse management and product quality. These five strategies were applied to the current BMC resulting in a reformulation of the business model that was reflected in the future BMC CV A&H Fruits Group. This reformulation focused on improving value proposition elements by offering seedless mangosteen, enhancing service to prospects and customers, and carrying out cost efficiencies. Company management needed to intensify relationships, collaboration, and/or cooperation with farmers, universities, or the government to maintain sustainable mangosteen supplies; and logistics services to cut logistics costs. Keywords: business model canvas, business strategy, seedless mangosteen, mangosteen, SWOT
Capital Structure and Its Impact on Firm Financial Performance in The Transportation and Logistic Sector Lanang Bagus Satrio; Noer Azam Achsani; Trias Andati
Business Review and Case Studies Vol. 5 No. 1 (2024): BRCS, Vol 5 No 1, April 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.5.1.58

Abstract

Capital structure was a structure that contained a combination of debt and company capital to support operational activities, so this was a concern for company management, including companies in the transportation and logistics sector. Transportation and logistics sector companies had an important role in the country's economy in that they moved goods or passengers from one place to another. However, there were companies in the transportation and logistics sector that had high levels of debt but could record profits, while there were companies that had low levels of debt but suffered losses. Therefore, the aim of this research was to describe the dynamics of capital structure and financial performance and analyze the influence of capital structure on the financial performance of companies in the transportation and logistics sector. This study used 18 samples of transportation and logistics sector companies using purposive sampling technique. The analytical method used was descriptive analysis and panel data regression. The results of this research showed that capital structure as proxied by the level of debt (Debt to Assets Ratio (DAR), Debt to Equity Ratio (DER), Short Term Debt (STD)) had a negative influence on the company's financial performance as proxied by the Return On Assets (ROA) ratio. Meanwhile, the effect of capital structure proxied by retained earnings variable had a positive effect on ROA. Keywords: capital structure, debt ratio, financial performance, retained earnings, transportation and logistics sector
Supply Chain Risk of Animal Welfare, Halal, and Food Safety at RPH Jatimulya and Kranji Market in Bekasi City Alwi Salam Makarim; Siti Jahroh; Widodo Ramadyanto
Business Review and Case Studies Vol. 5 No. 1 (2024): BRCS, Vol 5 No 1, April 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.5.1.70

Abstract

Risk management was needed to minimize economic loss due to risks related to animal welfare, halal, and food safety and was necessary for sustainable business development. This study identified risk factors and agents, analyzed risk impacts, and determined the effectiveness of mitigation strategies in their application to risk agents related to animal welfare, halalness, and safety at the Jatimulya abattoir and Kranji market meat retailers in the same supply chain of the beef industry in Bekasi City using the 2-Phase House of Risk (HOR) method. The results showed that there were 14 risk events caused by 16 risk agents at Jatimulya abattoir and 7 risk events caused by 11 risk agents at Kranji market beef retailers. The risk agents that had the potential to cause the largest risk events at RPH Jatimulya were bruises on cattle (A1), knives and tools not being sterilized before use (A8), and the absence of a cooler for storing meat after slaughter (A14). As for retail traders in Kranji market, the hands of sellers and buyers were not sterile (A18), knives and tools were not sterilized (A20), and meat storage in the freezer was mixed with other goods (A25). Priority risk mitigation strategies for Jatimulya abattoir were adjustment of overcrowded pen capacity (PA2), creating SOPs for the use of tools and making a place to sterilize tools (PA4), and renting cold storage (PA7). Meanwhile, the Kranji market beef retailers provided rubber gloves for buyers (PA9), created SOPs for the use of tools and the creation of tool sterilizers (PA12), and provided special refrigerators to store meat products (PA14). Keywords: risk management, beef, animal welfare, halal, food safety
The Factors Influencing The Purchase of Ornamental Plants (Case Study of Monstera and Philodendron Products) Noorisiva Larasati; Ujang Sumarwan; Popong Nurhayati
Business Review and Case Studies Vol. 5 No. 1 (2024): BRCS, Vol 5 No 1, April 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.5.1.134

Abstract

Ornamental plants contributed greatly to the economy and could be a profitable business opportunity. The trend of ornamental plants in Indonesia was never empty; every year, there were always booming ornamental plants. The purpose of this study was to explain how the consumption behavior patterns of leaf ornamental plant products and the factors that influenced purchases included motivation, lifestyle, and marketing mix through perception as an intervening variable. This study used SEM-PLS analysis of 214 respondents who had purchased Monstera and Philodendron with a minimum age of 19 years. The results of the study showed that motivation, lifestyle, and conversation had a significant effect on perception. Motivation, co-creation, currency, communal activation, and perceptions directly influenced the purchase of leaf ornamental plants. Then, motivation had a significant effect on purchasing leaf ornamental plants indirectly, namely through perception as an intervening variable. Managerial implications in this research were segmentation, targeting, and positioning (STP) strategies and optimizing the variables that influenced the purchase of leaf ornamental plants, which consisted of motivation, co-creation, currency, communal activation, and perception. Keywords: ornamental plants, lifestyle, marketing mix, monstera, philodendron
Influential Factors Shaping Retailer Behavior Considering Partnership With Producers (Case Study in Central Java, Indonesia) Mayang Sari Marchainy; Harianto; Yudha Heryawan Asnawi
Business Review and Case Studies Vol. 5 No. 1 (2024): BRCS, Vol 5 No 1, April 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.5.1.147

Abstract

This research explored the dynamics of agricultural cultivation in Indonesia, where vast rural areas, distant from urban centers, necessitated robust distribution channels involving distributors and retailers to expand the market for pesticide products. Given the limited information on business interactions between producers and retailers and their implications on product market development, this study sought to evaluate the factors influencing retail behavior when considering partnerships with producers. Employing the PLS-SEM analysis method, we examined the influence of exogenous variables such as capital on endogenous variables like repurchase decisions, incentive programs, collaborative relationships, supply chain management, partnership decisions, and commitment. This investigation involved 53 retailers in the Central Java region and utilized 21 reflective indicators measured through questionnaires. The findings revealed significant relationships among variables, with the exception of the link between collaboration and partnership decisions, as well as partnership decisions and commitment. This indicated that the retailer-producer relationship hinged on business sustainability not yet to the level of product commitment. The implications suggested that producers could strategically utilize supply chain management and incentive programs to foster partnerships with retailers. Keywords: distribution channels, pesticide market, retail behavior, retail-producers partnership, supply-chain management

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