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International Journal of Business, Economics, and Social Development
ISSN : 27221164     EISSN : 27221156     DOI : https://doi.org/10.46336/ijbesd
International Journal of Business, Economics and Social Development (IJBESD) is published 4 (four) times a year and is the flagship journal of the Research Collaboration Community (RCC). It is the aim of IJBESD to present papers which cover the theory, practice, history or methodology of Business, Economics and Social Development. However, since Business, Economics and Social Development are primarily an applied science, it is a major objective of the journal to attract and publish accounts of good, practical case studies. Consequently, papers illustrating applications of Business, Economics and Social Development to real problems are especially welcome. GENERAL BUSINESS AND MANAGEMENT e-Business International Business Business Strategy Marketing Supply Chain Management Organization Studies Entrepreneurship and Business Development Enterprise Innovation Human Resource Management Business Ethics Business Economics Business Communication Business Finance International Business and Marketing Organizational Development and Challenges Leadership and Corporate Governance Tourism Operations Management Human Resources Economics Regional Economics Industrial Economics Financial Economics Labor Economics Law and Economics Regulatory Economics Economic Growth and Development Policy Technological Change, Innovation Research and Development Economic Systems GENERAL ECONOMICS Economic Methodology Schools of Economics Production and Organizations Market Structure and Pricing Welfare Economics Public Finance & Public Choice Prices, Business Fluctuations Economic Policy International Finance International Economics Institutional & Corporate Finance Accounting Insurance and Risk Management Monetary Banking Marketing Management Issues Innovation and Change Management Banking and Finance Natural Resource Economics Microeconomics Economics in Development and Sustainability Issues Comparative Economic Systems Stock Exchange Business Economics Capital Market Macroeconomics Economics Theory and Policy Issues Energy Economics and Policy Monetary Economics Public Economics Other areas of Economics COMMUNITY DEVELOPMENT Social Work Health and Sport Sciences Human Development Quality of Life Psychology Communication Public Administration Leadership Style Sociology Anthropology Religious Studies Civilizations Social Innovation Other areas of Social Studies and Art & Humanities Political Science Public Policy Political Psychology Protection of Children and Women Political Party System Education Social Sciences Education Science Education Pre-School Education Measurement and Evaluation Talent Development Education Management Education technology Street Children Education Ethnoscience and many more
Articles 353 Documents
Analysis of Term Life Insurance Premium Reserves Using the Zillmer Method with Hull–White Interest Rates Fatahillah Akmal; Riaman; Gusriani, Nurul
International Journal of Business, Economics, and Social Development Vol. 7 No. 2 (2026): International Journal of Business, Economics, and Social Development (IJBESD)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v7i2.1172

Abstract

This study analyzes the valuation of premium reserves for term life insurance using the Zillmer method under a stochastic interest rate framework. In conventional actuarial practice, premium reserves are commonly calculated using deterministic interest rate assumptions, which may inadequately reflect the dynamic nature of interest rate movements over long-term policy horizons. To address this limitation, this study applies the one-factor Hull–White interest rate model to incorporate stochastic interest rate dynamics into the reserve calculation process. The Hull–White model parameters are estimated using historical interest rate data, and interest rate paths are generated through numerical simulation. These simulated interest rates are then employed to compute discount factors in the calculation of Zillmer premium reserves. The analysis focuses on illustrating how stochastic interest rate movements influence the development of premium reserves over the policy duration, rather than on probabilistic risk measurement or capital adequacy assessment. The results show that premium reserves calculated under the stochastic interest rate framework exhibit dynamic patterns over time, particularly during the early and middle policy periods. Compared to deterministic interest rate assumptions, the stochastic approach captures variations in reserve values arising from interest rate fluctuations. This finding highlights the sensitivity of Zillmer premium reserves to interest rate dynamics. Overall, this study demonstrates that integrating the Hull–White stochastic interest rate model with the Zillmer method provides a descriptive and flexible framework for analyzing premium reserves in term life insurance. The proposed approach may serve as a basis for further research on stochastic valuation methods in actuarial applications.
The Influence Of Storytelling Marketing On Purchase Intention Mediated By Brand Image: A Case Study Of Mekayo Coffee Shop Oktaviani, Rara Indah; Dedu, May; Maulany, Soesanty
International Journal of Business, Economics, and Social Development Vol. 7 No. 2 (2026): International Journal of Business, Economics, and Social Development (IJBESD)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v7i2.1195

Abstract

Abstract The coffee shop industry in Indonesia is expanding swiftly, although not all establishments can compete effectively. The Mekayo coffee business has seen variable sales figures. This case study seeks to assist the firm in overcoming the problems posed by intensifying competition. This study aims to investigate the role of brand image as a mediator in the relationship between narrative marketing and purchase intention. This study employed a quantitative technique. The sampling approach employed a purposive sampling technique. The research sample comprised 360 respondents, all of whom were followers of Coffee Mekayo on Instagram. A survey using the Likert approach was employed for data gathering. The data analysis approach employed was SmartPLS software version 4. The data demonstrated that narrative marketing has a substantial impact on brand image, brand image significantly influences purchase intention, and storytelling marketing greatly influences purchase intention. Additional data suggest that brand image somewhat mediates the impact of narrative marketing on brand image. These findings demonstrate the significance of narrative marketing in establishing brand image and fostering customer purchase intention. Keywords: storytelling marketing, brand image, purchase intention, coffee industry.
The Effect of Tokopedia Application Features and User Experience on The Ease of The Digital Payment System (E-Wallet Integration) on Tokopedia Purchases Febrian Nur Rizki, Reza; Rahmadi
International Journal of Business, Economics, and Social Development Vol. 7 No. 2 (2026): International Journal of Business, Economics, and Social Development (IJBESD)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v7i2.1229

Abstract

The development of digital payment systems in e-commerce platforms has emphasized the importance of ease of transactions for users. As one of the largest e-commerce platforms in Indonesia, Tokopedia has enhanced customer convenience by integrating various e-wallet-based digital payment features. The purpose of this study is to examine how application features and user experience impact the ease of digital payment systems, also known as e-wallet integration. This study employed a quantitative and associative approach. Data were obtained through purposive sampling by distributing questionnaires to 150 selected Tokopedia application users. Data analysis was performed using multiple linear regression analysis using SPSS. The results showed that application features had a positive and significant effect on the ease of digital payment systems. In addition, user experience also had a positive and significant effect on the ease of digital payment systems, with a coefficient of determination of 66.1%. These results indicate that improving the quality of application features improves the ease of digital payment systems. It is hoped that this research will help e-commerce platform managers develop application features and designs that focus on user convenience and comfort.