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Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan
Published by Universitas Majalengka
ISSN : 27231941     EISSN : 27762483     DOI : https://doi.org/10.31949
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Entrepreuneur : Jurnal Bisnis Manajemen dan Kewirausahaan merupakan sarana publikasi hasil riset bagi para akademisi, praktisi, peneliti, mahasiswa, dan pihak lain yang tertarik dengan pengembangan ilmu profesi dan praktek manajemen di Indonesia. Adapun Focus dan Scope yang menjadi prioritas diantaranya ; Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 20 Documents
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Search results for , issue "Vol. 5 No. 2 (2024): JULI" : 20 Documents clear
Analisis Kualitas Pelayanan Dengan Menggunakan Metode Servqual (Studi Kasus Internet Service Provider PT Giandra Saka Media) Gilang Bhirawa Noraga; Dadang Sudirno; Hani Sri Mulyani
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i2.7124

Abstract

Customer satisfaction is something that is very important for service companies. This research aims to measure customer satisfaction with the Internet Service Provider PT Giandara Saka Media (Gisaka Media). The method used in this research is the Servqual method and the Cartesian diagram model. In general, the quality of service at the Internet Service Provider PT Giandara Saka Media (Gisaka Media) still does not fully meet customer expectations, because the gap value for each dimension is still negative (-), the largest gap is in the Assurance Dimension and the smallest is in the Empathy dimension. The Assurance dimension must be given special attention in improving services, especially services in terms of guarantees that services will run without significant disruption, guarantees of suitability of services to what is advertised and compliance with contracts with customers and network availability. If ISPs want to develop further and still be able to retain existing customers, then service quality in all dimensions must be immediately improved, especially in the assurance dimension
PENGARUH PERSEPSI KUALITAS LAYANAN, TERHADAP PROSES KEPUTUSAN MEMILIH PONDOK PESANTREN DENGAN KEPERCAYAAN DAN CITRA LEMBAGA SEBAGAI VARIABEL INTERVENING Muhammad Iftor Nawawi; Dikdik Harjadi; Dede Djuniardi
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i2.7475

Abstract

The phenomenon of this research is oriented towards the decision process of choosing a student guardian for the Nurul Huda Kertawangunan Islamic Boarding School. The population in this study were all student guardians representing students at the Nurul Huda Kertawangunan Special Islamic Boarding School for SMPIT, MA and SMAIT levels for the 2022/2023 academic year, totaling 468 student guardians. Respondents who filled out the questionnaire were 228 santri guardians. The research results found that the perception of the quality of educational services had a significant positive effect on trust and image of the institution, but had an insignificant positive effect on the choice decision process. Trust has an insignificant positive effect on the voting decision process. The image of the institution has a significant positive effect on the voting decision process. The influence of perceived quality of educational services on the choice decision process cannot be mediated by trust, but can be mediated by the image of the institution.
Pengaruh Digital Marketing dan Customer Relationship Marketing Terhadap Customer Loyalty Pada Laughing Buddha Bar Ubud Tjokorda Gde Agung Wijaya Kesuma Suryawan; Ni Kadek Enny Purwati; Made Mulia Handayani; I Wayan Meryawan
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i2.8663

Abstract

Customer Loyalty is an effort to create and maintain customers. Companies need to know to what extent they have Customer Loyalty and to make efforts to increase it. One factor in optimizing Customer Loyalty at Laughing Buddha Bar is through Digital Marketing and implementing Customer Relationship Marketing. The purpose of this study is to determine the partial and simultaneous effect of Digital Marketing and Customer Relationship Marketing on Customer Loyalty at Laughing Buddha Bar in Ubud. This study uses accidental sampling method with a sample of 96 respondents. This method is done by selecting respondents who are met at the time of the research, and using quantitative methods with survey research. Data collection techniques used include observation, interviews, questionnaires and documentation studies. All data are considered valid and reliable with research instrument tests (validity test and reliability test) and can then be analyzed using multiple linear regression analysis, coefficient of determination analysis, and hypothesis testing (t-test and F-test). The results of the study showed that there was a positive and significant influence both partially and simultaneously between Digital Marketing and Customer Relationship Marketing on Customer Loyalty at Laughing Buddha Bar in Ubud.
Pengaruh Digital Marketing, Kualitas Produk Dan Kualitas Layanan Pada Keputusan Pembelian Ulang Pada Coffee Shop Waktu Kopi PPS Silfiyyatur Rifqiyyah; Moh. Agung Surianto
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i2.9045

Abstract

The purpose of this study is to investigate the implications of Digital Marketing, Product Quality, as well as Quality of Service on Re-buy decisions at the Coffee Shop Time Coffee PPS. The study applies a quantitative approach, which refers to a method of study that examines a particular population or sample, aggregates data through a study instrument, analyzes data statistically, with the aim of testing the hypothesis that has been put forward. The sample of this study was 160 people, selected through purposive sampling techniques. The results of the study interpreted Digital Marketing as well as the Quality of Service did not imply significantly on the Re-Buying Decision at the Coffee Shop Time PPS, while the Product Quality influenced the Repurchase Decision in the Coffe Shop time PPS. The authors hoped that the study results would be a guide in designing a more relevant and varied future study.
Pengaruh Kelompok Referensi, Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Ulang Pada Produk Scarlett Whitening Mega Aulia Rahmi; Moh. Agung Surianto
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i2.9046

Abstract

The aim of this research is to find out how the reference group, product quality, and price influence the re-purchase decision on the Scarlett Whitening product. This research is carried out using quantitative research methods that can be understood as methods used to study a particular population or sample, data collection using research instruments, analysis of data of a statistical nature, with the aim of testing the hypothesis that has been established. The sample in this study is 160 people who have used the Scarlett Whitening product. Sampling technique is purposive sampling. The results show that there is an influence between the reference groups, the quality of the product has an impact on the re-purchase decision, and the price also has an effect on the remarketing decision on the Scarlett Whitening product.
Pengaruh Jumlah Uang Beredar, Suku Bunga Dan Nilai Tukar Terhadap Inflasi Di Indonesia Pada Tahun 2014-2023 Mei Nia Widyaningrum; Meliza
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i2.9104

Abstract

The purpose of this study was to determine the effect of money supply, interest rates, and exchange rates on inflation in Indonesia for the period 2014-2023. The type of data in this study uses quantitative data and the data source used is secondary data during the period 2014-2023. Data analysis using multiple linear regression analysis methods. The result that the variable money supply has a positive and significant effect on inflation. The interest rate variable has a positive and insignificant effect on inflation. The exchange rate variable has a negative and significant effect on inflation. For the government to prepare steps in implementing monetary policy related to the problem of money supply, interest rates and exchange rates that can affect inflation.
Disiplin Kerja Sebagai Pemediasi Pengaruh Motivasi Dan Dukungan Rekan Kerja Terhadap Kinerja Karyawan Kukuh Harianto; Rike Kusuma Wardhani; Heru Sutapa
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i2.9166

Abstract

This research analyzes work discipline as a mediator of the influence of motivation and co-worker support on employee performance. The sample used in this research was 35 employees of UD WilisManikam Kediri. The main type of data used in this research is primary data collected in a questionnaire and processed using the SPSS version 26 application. The results obtained in this research are that motivation and support from colleagues have a positive and significant effect on employee work discipline. Then the variables of motivation, co-worker support and work discipline each directly have a positive and significant effect on employee performance. Apart from that, the work discipline variable cannot mediate the influence of motivation on employee performance, but the work discipline variable can mediate the influence of co-worker support on employee performance.
Pengaruh Variabel Makroekonomi Dan Ketidakpastian Global Terhadap Neraca Perdagangan Indonesia Tahun 2013-2023 Badi'atul Ulwiyah; Meliza
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i2.9327

Abstract

The balance of trade is one of the measures that reflects the extent of a country's economic balance with the outside world. This study aims to evaluate the impact of macroeconomic variables and global uncertainty on Indonesia's trade balance from 2013 to 2023 using the quantitative ARDL approach. Findings indicate that exchange rates, inflation, and global uncertainty significantly affect the trade balance in the short term, but do not have the same impact in the long term. Specifically, exchange rates have a significant positive impact, inflation also has a significant positive impact, while global uncertainty has a significant negative impact. However, interest rates and GDP do not have a significant influence on Indonesia's trade balance in both the short and long term. This research provides valuable insights for Indonesian economic and trade policies to address global challenges and enhance the country's trade balance.
Pengaruh Kepemimpinan Transformasional, Budaya Organisasi, Komitmen Pegawai Terhadap Kinerja Pegawai (ASN Pemerintah Kota Pekalongan) Achmad Afzan Arslan Djunaid; Mahirun; Danang Satrio
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i2.9422

Abstract

This examine aimed to decide and examine the have an impact on of Transformational leadership Organizational Culture, and Employee Commitment on Employee Performance in the Pekalongan City Government. The analytical tool for data processing uses multiple regression with hypothesis testing using the t statistical test. The data used is primary data through distributing questionnaires using a Likert Scale (5 alternative answers). Sampling used Proportional Random Sampling with a sample size of 309 employees in the Pekalongan City Government. The results of this research show that there is a significant positive influence on the Transformational Leadership variable on the Performance variable, and the Organizational Culture variable on the Performance variable, as well as the Employee Commitment variable on the Performance variable.
Penerapan Analisis Studi Kelayakan Bisnis Dilihat Dari Aspek Pemasaran Pada Praktik Pemasaran E-Commerce “Stick Singkong Krispy” Rita Sri Silvia Pamuji; Dede Susilo HSBW; Muhamad Nizar Pramudita; Enggun Yoga Nugraha
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i2.9474

Abstract

Entrepreneurial business opportunities in the food sector are wide open because all humans definitely need food with this promising opportunity, so we plan to design a culinary business "Crispy Cassava Stick". This study uses a research approach, where researchers collect data in five ways, namely: navigator, focus group, survey, behavioral data, and experiment. Search results c during the soft opening in three days sold up to 65 pieces/day which was originally expected to be only 50 pieces/day. Delivery sales cover all areas of Majalengka Regency, such as Cigasong, Kadipaten, Kasokandel, Banjaran and Sukahaji Sindangkasih, Jatiwangi Bantaragung and other areas around Majalengka Regency.So expected in the grand opening period, sales of "Crispy Cassava Stick" using continuous homogenization selected by management α 0.20 Quantity: New forecast (for demand in the grand opening period) 50 + 0.2 (50-65) 80 pieces. He concluded that online commerce or known as e-commerce has an impact on the existence of MSMEs in the food industry in Magalingka in terms of income and number of consumers. As a form of embedding marketing practices through e-commerce,  promotional strategies that can be done or commonly referred to as a promotional mix with advertising or sales promotion through social media or ­E-commerce and personal sales or can be done with digital marketing through the use of technology in the 5.0 era that collaborates machines and humans or commonly called artificial intelligence (artificial intelligence)). Even promotional activities that can be done today can involve infulencer as a promotional medium which is often called advocacy.

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