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COMMENTATE: Journal of Communication Management
Published by London School of Public Relations
ISSN : 27233014     EISSN : 27745856     DOI : https://doi.org/10.37535/103001220201
Core Subject : Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
The objective of COMMENTATE: Journal of Communication Management is to encourage research related but not limited to: 1. Corporate communication. Communication that involves a set of activities with external and internal stakeholders to create favourable conditions. 2. Media communication. Multimodal communication in audio, visual and audiovisual both mainstream and digital to deliver information or data. 3. Public relations. Communication that is associated with the strategic message to build corporate image and reputation. 4. Business communication. The interchange of a verbal, written or recorded message in the circumstances of business to accomplish organization objectives. 5. Entertainment communication. Communication that attaches the experience, role and impact of entertainment media on a scope of various people. 6. Global communication. Communication that implies a transfer of information, knowledge and ideas across geographic, political, economic, social and cultural divides. 7. Communication management. The systematic plan, implementation, and evaluation of all communications activities in different channels within an organization or between organizations.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 8 Documents
 1 
Search results for , issue "Vol. 2 No. 2 (2021): COMMENTATE: Journal of Communication Management" : 8 Documents clear
Public Fundraising Campaign By Migrant Care For Liberation of Migrant Worker Satinah From Death Penalty In Saudi Arabia Nadya Husein Zainuddin; AG Eka Wenats Wuryanta
COMMENTATE: Journal of Communication Management Vol. 2 No. 2 (2021): COMMENTATE: Journal of Communication Management
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103002220214

Abstract

Fundraising is not a common thing anymore. Especially if the fundraising is about the social campaign that will attract people’s sympathy. Fundraising that Migrant Care did as one of the most successful public fundraising. Migrant Care had successfully collected 2,8 billion rupiahs in 2 weeks. This fundraising is for Satinah, an Indonesian migrant worker who was sentenced do death penalty because she was charged with murdering her employer. Migrant Care is non-governmental organization which protect the rights of Indonesian migrant workers stated their disappointment towards the Indonesian government that didn’t help Satinah. Because of their disappointment, Migrant Care held the crowdfunding for Satinah’s diyat. The method that used in this research is qualitative descriptive with interview and documentation with Carl Hovland’s theory SMCR (source, message, channel and receiver).
Strategy of the Majalengka Regency Tourism and Culture Office in Promoting Paragliding Tourism Destinations Prahastuti Yasmin; Mochammad Fauzul Haq; Rafiuddin Akil
COMMENTATE: Journal of Communication Management Vol. 2 No. 2 (2021): COMMENTATE: Journal of Communication Management
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103002220215

Abstract

This research is backgrounded by the huge potential of tourism sector in Majalengka but in fact it cannot be maximized by the government. One of the most popular tourist destinations this time is Paragliding. Although the promotion has been carried out by the local government through tourism and cultural office of majalengka, even it has been covered by national TV stations, but still the visit to paragliding is only dominated by local tourists. This is a problem because paragliding tourist destination is like march in place  even though the promotions have been made. This study explored using marketing communication theory that focuses on 5 dimensions of the promotion mix, namely: advertising, direct marketing, personal selling, sales promotion, and public relations. In addition, the concept of promotion strategy that divides into two types, namely: push strategy and pull strategy is used to determine the promotion strategy applied by the tourism and culture office of Majalengka. The concept of tourist destinations that focuses on 5 variables: attraction, accessibility, amenities, ancillary services, and institutions are used to explore paragliding tourism destination itself. The research was carried out with a qualitative methodology of constructivism paradigm. The results showed that the tourism and culture department of Majalengka did not run maximally the promotion mix as it should be, advertising was not carried out continuously and periodically, public relations was not conducted, direct marketing was still done in traditional ways such as the use of pamphets and CDs.
Utilization of Public Relations Program in Educating the Millennials About Papua-Indonesia Separatism Issue Dewi Febrina Iriani; Gaby Mariska Runtu; Santo Medy Wibisono; Bambang Sumaryanto
COMMENTATE: Journal of Communication Management Vol. 2 No. 2 (2021): COMMENTATE: Journal of Communication Management
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103002220216

Abstract

The issue of Papuan-Indonesian separatism is not new in Indonesia, and this has become the Ministry of Foreign Affairs' concentration to deal with. In this case the project planners  believe that there is a humanitarian and dignified perspective that needs to be improved by the government. Therefore, the measure needs a Public Relations approach as an effort to support government programs in overcoming the issue of Papua-Indonesia separatism. The method employed in this research is to use strategic planning public relations by Ronald Smith, which consists of 9 steps in 4 phases. The concepts used in this project are Public Relations, Online PR, Social Media, and Event Design. By approaching PR through social media programs and events, the project planners claimed to be able to approach millennials to shape their awareness of Papua, so they have a good image of Papua. This will have an impact on the spread of positive Papuan issues on social media, which was dominated with negative issues regarding separatism. The success of the program will be evaluated by the number of participants involved in the event, social media followers, and positive news spread on social media.  
Public Relations Strategy in Improving Cinema Company Reputation (Case Study Cinema21) Karina Khairunnisa Safitri; Putri Sonya; Nico Wattimena
COMMENTATE: Journal of Communication Management Vol. 2 No. 2 (2021): COMMENTATE: Journal of Communication Management
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103002220217

Abstract

Human beings needs to fulfill their life, entertainment is one of them. In this era of digitalization there are various form of enrtainment, one of them is cinema. CINEMA 21’s is the largest and vast growing group of cinemas in Indonesia with many branches nationwide. CINEMA 21 public relations always try to improve their reputation by providing best facilities to its customers. The purpose of this research, is to analyze CINEMA 21’s public relations activities to improve their reputation. The research method used is qualitative descriptive with primary data collection conducted through in-depth interviews with internal and external corporate sources, while secondarydata through company data (Company Profile), books, Internet (Articles) and Websites. The results of this research found that CINEMA 21’s public relations activities managed to  maintain the company’s reputation.
The Role of The Voice of Indonesia As A Public Diplomic Media Through The Diplomatic Forum Event Program Fornia Fornia; Arif Susanto
COMMENTATE: Journal of Communication Management Vol. 2 No. 2 (2021): COMMENTATE: Journal of Communication Management
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103002220218

Abstract

Voice of Indonesia is part of institution broadcast public that owned by Radio of Republic Indonesia. Diplomatic Forum is one of Voice of Indonesia’s program. The concept of this program is talk show who talking about politic, economic and culture issues. The participant of this program are the ambbassador, part of the ministry or academics who expert in discussion topic. This research is to describe, analysis role of Voice of Indonesia through Diplomatic Forum Programme. This research is use by qualitative methods with constructivist paradigm. The result of this research taken by semi-structure interview and use literature study. The result of this research found that Diplomatic Forum Programme is one of Voice of Indonesia’s implementation from vision and mission Voice of Indonesia to become one of Instution owned by nation that can to build character nation and make positive image into foreign. Through diplomatic forum, foreigner listeners more understand about policies that apply in Indonesia thru the result of expert’s discussion in that programme and also help promote Indonesia into foreigners.
The Effect of Exposure to Positive Indonesian National Army News on Covid-19 in Online Media on the Attitudes of the People of Bajawa City Silvinus Wou; Petrus Ana Andung; Fitri Titi Meilawati
COMMENTATE: Journal of Communication Management Vol. 2 No. 2 (2021): COMMENTATE: Journal of Communication Management
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103002220211

Abstract

One of the news that has caught the attention of the Indonesian people since 2019 until now is the news about Covid-19. The purpose of this study was to analyze the effect of exposure to 41 TNI reports that were positive for Covid-19 in online media on people's attitudes in Bajawa City. The approach in this research is quantitative with a survey method. The sampling technique used is the purposive sampling technique and the sample obtained is 100 people. The theory used in this research is the Agenda setting theory. The study results found that there was an influence between news exposure of 41 soldiers with positive Covid-19 in online media towards people's attitudes in Bajawa City. This is evidenced by the presence of some respondents who are more afraid of news of death due to Covid-19 and do not understand how to prevent Covid-19.
Communication Technician: One of the Roles of Yehonala School Public Relations in Maintaining Image Andy Andy; Angel Purwanti
COMMENTATE: Journal of Communication Management Vol. 2 No. 2 (2021): COMMENTATE: Journal of Communication Management
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103002220212

Abstract

School is one of the institutions in transferring the balance between moral values to students in the learning process, so as to create innovations to improve the quality of institutions nationally. Yehonala School, one of the schools in Batam City that focuses on developing and shaping the characteristics of educators. Yehonala School is a National Plus based school in partnership with Cambridge University Press, and the motto is 'To Grow in Wisdom!' starting from the Play Group level, Elementary School (SD), Junior High School (SMP), High School (SMA) and Vocational High School (SMK). Yehonala School has an image as "The Best Learning Place for Children", the image is obtained through superior programs and achievements obtained from the Indonesia Achievement Center (IAC). The image that has been formed and attached to the Yehonala school in Batam City. This, of course, cannot be separated from the role of Yehonala School's Public Relations in maintaining that image first during the current pandemic. This research is based on an analysis of systems theory and the concept of the four roles of Public Relations proposed by Cutlip, Center and Broom. The type of research applied in this research is descriptive qualitative, the data collection applied in this research is in-depth interviews. The analytical method applied in this research is the Miles and Huberman analysis technique called the interactive model. The purpose of this study was to find out how the role of PR as a communication technician in maintaining an image during a pandemic. The results of the study found that three coding findings related to the role of Yehonala School's Public Relations as a communication technician, namely: (1) Utilization of Social Media (2) Social Media Content (3) The resulting reaction. The role of Yehonala school's PR is only as a communication technician and Yehonala's school implements a closed system because PR does not act as an information seeker.
Political Communication Strategy in Legislative Elections: A Case Study of Nasrul in the Period of 2019-2024 in Payakumbuh City Muhammad Danil; Erliza Fitri
COMMENTATE: Journal of Communication Management Vol. 2 No. 2 (2021): COMMENTATE: Journal of Communication Management
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103002220213

Abstract

This study discusses the political communication carried out by Nasrul in the 2019–2024 legislative elections in Payakumbuh City. The focus of this research is on the elected candidates from the Prosperous Justice Party (PKS) due to being elected as a member of the DPRD Payakumbuh City with the most votes. The author assumes that his victory was motivated by good political communication. This research is a field research with a qualitative approach, while data collection is carried out through interviews with direct respondents Nasrul as the main source and secondary sources are the head of the PKS faction, a team of volunteers, community leaders who were selected based on sampling. The purpose of this study was to "know about the political communication used by Nasrul in the legislative elections" in Payakumbuh City for the 2019-2024 period. The results of this study, get the following conclusions: first, the political communication strategy used by Nasrul: 1) Nasrul uses the style of public relations communication (building relationships with the community). 2) Delivering political messages in the form of vision and mission. 3) Using media outside the campaign space such as stickers and calendars. 4) The effectiveness of Nasrul's political communication that is getting support in the form of voting in the legislative elections with acquiring 986 votes in electoral districts III (East Payakumbuh and North Payakumbuh).  

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