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COMMENTATE: Journal of Communication Management
Published by London School of Public Relations
ISSN : 27233014     EISSN : 27745856     DOI : https://doi.org/10.37535/103001220201
Core Subject : Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
The objective of COMMENTATE: Journal of Communication Management is to encourage research related but not limited to: 1. Corporate communication. Communication that involves a set of activities with external and internal stakeholders to create favourable conditions. 2. Media communication. Multimodal communication in audio, visual and audiovisual both mainstream and digital to deliver information or data. 3. Public relations. Communication that is associated with the strategic message to build corporate image and reputation. 4. Business communication. The interchange of a verbal, written or recorded message in the circumstances of business to accomplish organization objectives. 5. Entertainment communication. Communication that attaches the experience, role and impact of entertainment media on a scope of various people. 6. Global communication. Communication that implies a transfer of information, knowledge and ideas across geographic, political, economic, social and cultural divides. 7. Communication management. The systematic plan, implementation, and evaluation of all communications activities in different channels within an organization or between organizations.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 78 Documents
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Upaya Meningkatkan Brand Awareness NSR Skirt Melalui Strategi Komunikasi Pemasaran Media Sosial Nur Sella Rakhmadhona
COMMENTATE: Journal of Communication Management Vol. 1 No. 1 (2020): COMMENTATE: Journal of Communication Management
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103001120204

Abstract

Fenomena pemasaran on-line berkembang seiring pertumbuhan penetrasi internet di Indonesia. Penerapan pemasaran media sosial (social media marketing) menambah dimensi baru untuk menyebarluaskan pesan, bertukar informasi tentang produk atau jasa, serta berbagi pengalaman mengenai suatu brand. Melihat peluang ini NSR, produsen pakaian jadi (garment) yang khusus memasarkan rok (skirt) secara daring (on-line) menggunakan konsep pemasaran media sosial (social media marketing) untuk membangun kesadaran merek (brand awareness) sekaligus meningkatkan penjualan produknya. Untuk membangun kesadaran merek NSR ini, membuat program pemasaran daring dengan menggunakan media sosial. Metode pengembangan program dilakukan dengan menerapkan model perencanaan pemasaran SOSTAC yang terdiri atas Situation Analysis, Objective, Strategy, Tactics, Action, dan Control (Smith, 2011). Perencanaan strategi pemasaran dalam membangun awareness dirancang pelaksanaannya selama kurun waktu enam bulan. Beberapa elemen yang menjadi kriteria untuk mencapai tujuan awareness menggunakan media sosial adalah jumlah likes, followers, hashtag dan viewer yang diikuti peningkatan pembelian.
Efektivitas Kampanye Politik di Instagram Untuk Mempengaruhi Niat Memilih Magdalena Sola Gracia
COMMENTATE: Journal of Communication Management Vol. 1 No. 1 (2020): COMMENTATE: Journal of Communication Management
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103001120206

Abstract

This study is conducted effectiveness of political campaign through Instagram as a social media to influence vote intention among Millenials in Indonesia. The study is performed with a quantitative approach and gathered data from 99 respondents that is a citizen of Bandung and eligible to vote. The findings revealed that four variables that influence the quality of the social media political campaign, namely content quality, the informality of speech, design, and frequency of post have the significant and positive influence to vote intention. However, among these variables, the most significant and positive influence belongs to design. It seems related to the nature of Instagram as photo-based social media.
Persepsi Pelanggan Daya 900 AA Atas Penyesuaian Subsidi Bertahap dan Penerapan Tarif Ganda Adityo Reinaldi; Nico Wattimena
COMMENTATE: Journal of Communication Management Vol. 1 No. 2 (2020): COMMENTATE: Journal of Communication Management
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103001220203

Abstract

Kebijakan yang ditetapkan oleh Pemerintah Republik Indonesia untuk tarif yang berlaku bagi pelanggan PLN daya 900 VA golongan rumah tangga telah menimbulkan banyak gejolak. Pada kelompok tarif tersebut dilakukan penyesuaian subsidi secara bertahap dan penerapan tarif ganda. Di lapangan muncul banyak kendala dan perbedaan pandangan oleh banyak pihak. Kegiatan sosialisasi atas pemberlakuan aturan baru telah sering dilakukan, namun demikian masih banyak pihak merasa kebingungan atas penerapan aturan tersebut. Dengan menggunakan metode kualitatif, penelitian dilakukan dengan metode wawancara semi struktural ke 6 (enam) pelanggan daya 900 VA. Dari hasil penelitian diperoleh bahwa serangkaian proses persepsi berlangsung di benak para konsumen PLN atas penerapan aturan penyesuaian subsidi bertahap dan penerapan tarif ganda. Terdapat usaha aktif dari sebagian besar narasumber untuk mencari informasi lebih lanjut mengenai aturan yang diterapkan pada sambungan listrik daya 900 VA di rumah masing-masing. Konsumen sebagai pengguna akhir produk listrik dan juga objek peraturan telah memiliki persepsi yang beragam.
Analisis Efektivitas Komunikasi Krisis PT A: Studi Kasus Sangkaan Pengambilan Air Tanah Secara Ilegal Ardhina Zaiza
COMMENTATE: Journal of Communication Management Vol. 1 No. 1 (2020): COMMENTATE: Journal of Communication Management
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103001120202

Abstract

Tidak ada organisasi yang kebal terhadap krisis. Pada satu titik, mereka pasti akan mengalami krisis. Keberhasilan organisasi dalam menangani krisis itu sendiri akan bergantung pada bagaimana mereka melakukan manajemen krisis yang tepat, termasuk komunikasi krisis. Penelitian ini adalah studi kasus dari perusahaan minuman terkenal, PT A, yang pernah mengalami krisis dalam bentuk kasus hukum yang berkaitan dengan perizinan lingkungan. Penelitian ini bertujuan untuk melihat efektivitas PT A dalam krisis mereka. Studi ini mengamati proses manajemen krisis berdasarkan tahapan krisis dan menggunakan Situational Crisis Communication Theory (SCCT) sebagai dasar. Meskipun tidak ideal, dapat dikatakan bahwa komunikasi krisis PT A efektif. Ini membuktikan gagasan bahwa setiap krisis itu unik, dan perlakuan terhadap krisis harus disesuaikan dengan pilihan terbaik untuk kondisi pada saat itu.
Peran Guru dan Perilaku Etis Murid Taman Kanak-Kanak Chitra Lestari
COMMENTATE: Journal of Communication Management Vol. 1 No. 2 (2020): COMMENTATE: Journal of Communication Management
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103001220208

Abstract

Penelitian ini membahas mengenai peran guru membangun perilaku etis dalam komunikasi interpersonal pada murid TK Mini Pak Kasur Cikini. Tujuan penelitian ini untuk mengetahui peran guru membangun perilaku etis melalui komunikasi interpersonal pada murid TK Mini Pak Kasur Cikini. Teori utama yang digunakan adalah teori komunikasi yang dikemukan oleh David K.Berlo yang berfokus pada komunikasi interpersonal. Metode yang digunakan dalam penelitian ini adalah metode penelitian kualitatif dengan wawancara mendalam terhadap lima informan. Melalui display data, reduksi data dan penyusunan kesimpulan. Penelitian ini menghasilkan kesimpulan bahwa peran guru sangat mempengaruhi murid dalam berperilaku etis. Perubahan perilaku pada murid dapat dilihat pada komunikasi interpersonal antara guru dan murid yang terjalin dengan efektif.
Komunikasi Pemasaran Antimo Anak di Media Sosial Annisa Dewi Yustita
COMMENTATE: Journal of Communication Management Vol. 1 No. 2 (2020): COMMENTATE: Journal of Communication Management
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103001220207

Abstract

Penelitian ini dilatarbelakangi oleh perkembangan media sosial, khususnya di segmen industri. Banyak industri memanfaatkan media sosial sebagai saluran promosi. Namun, industri farmasi merupakan industri yang lambat mengadopsi media sosial sebagai sarana komunikasi pemasaran. Lambatnya industri farmasi dalam mengadopsi media sosial juga terjadi pada PT Phapros, Tbk yang merupakan produsen Antimo AnakPenelitian ini bertujuan untuk mengetahui lebih lanjut dan menganalisis proses komunikasi pemasaran Antimo Anak di media sosial dilihat dari sisi motivasinya (antecedents). Penelitian ini menggunakan berbagai konsep terkait komunikasi pemasaran seperti media sosial, social media marketing, motivasi (antecedents) yang diturunkan lagi menjadi customer engagement, viral marketing, buzz marketing, peer influence, dan online community. Pendekatan kualitatif digunakan dalam penelitian ini untuk menggali informasi lebih dalam terkait aktivitas komunikasi pemasaran Antimo Anak di media sosial melalui wawancara semi terstruktur dengan narasumber internal dan informan untuk mendapatkan hasil yang lebih komprehensif. Berdasarkan hasil wawancara dengan narasumber, dijelaskan bahwa motivasi Antimo Anak melakukan komunikasi pemasaran di media sosial adalah karena kekuatan media sosial yang bisa menciptakan keterikatan dengan pelanggan (customer engagement) dan viral marketing.
Mediamorfosis Industri Media Televisi: Studi Lembaga Bisnis EMTEK pada Platform Digital vidio.com Achmad Budiman Sudarsono; Helen Olivia
COMMENTATE: Journal of Communication Management Vol. 2 No. 1 (2021): COMMENTATE: Journal of Communication Management
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Changes in communication technology are currently changing the behavior of society in general, this is indicated by the use of mobile media, which has been used as a communication medium, is now used as a medium for watching television programs. This mediamorphosis phenomenon is used by MNC Group and Emtek Group to transform conventional media into digital media. This change encourages media owners to make digital changes in the broadcasting sector in Indonesia. The MNC group has digital television broadcasting under the name MeTube, while the Emtek group has the name Vidio.com. Not many televisions in Indonesia have changed conventional media broadcasting to digital media, benefiting the MNC group and the Emtek group. The perspective of this study is referred to as a channel for the process of exchanging commodities in the free market in order to compete and provide benefits and satisfaction to the public. As for this study using a qualitative method with a constructivist paradigm, while the aim of the researcher is to try to explore the problem of changes made by the media industry from conventional to online streaming broadcasts that change people to watch television shows anywhere. While the results of this study are changes in technological developments, especially communication and information technology, giving impetus to the media to change their business strategies. With the development of convergence technology, media are required to adapt by distributing content through many platforms at the same time as the current media industry terminology changes.
Digital Marketing Rumah Makan Padang Melalui Instagram Berdasarkan Social Construction of Technology Dionisius Lesmana; Gabriella Monique Valentina
COMMENTATE: Journal of Communication Management Vol. 2 No. 1 (2021): COMMENTATE: Journal of Communication Management
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Technology innovation leads to digitalization through the internet encourages the emergence of social media as a trend in Indonesia, such as Instagram. Nowadays, Instagram optimized as a digital marketing communication media as a form of social construction of technology. Present culinary business often found on Instagram, different from conventional business such as Padang Restaurant which already known before digital era. But nowadays, the present Padang Restaurant pops up and they already have an Instagram account such as Wira Padang Restaurant. This research aims to see the social construction of technology process from Padang Restaurant’s Instagram account as a form of social construction of technology and to see its digital marketing process. This research using a qualitative method with case study approach through depth interview. The result shows that Padang Restaurant’s Instagram account as a social construction of technology form goes through negotiation of Instagram’s users and business owner to reciprocally share information, Instagram’s features and services as a business account are satisfying for the relevance social group and Instagram as a business account entering the closure and stabilization form. The broader context seen in the Instagram user’s habit to upload their food on Instagram and it’s been a trend for business owner to create an Instagram account to receive digital recognition. Digital marketing activities on Instagram seen in branding aspect, executed through contents, tone feeds, caption/style of language, hashtag. Completeness aspect seen through Campsite. Instagram’s functionality is user friendly, interactivity seen through the relation that was built, visual communication seen at color identities for brand recall, Instagram ads and publication by influencer, food blogger as the relevant advertisement, community relations maintained through intense, exclusive approach, connectivity with another media social creates virality.
Peran Komunikasi Internal Dalam Pencapaian Visi dan Penanaman Nilai Perusahaan Crediton Group Indonesia Fransiska Oki Riang Setyana; Akhmad Edhy Aruman
COMMENTATE: Journal of Communication Management Vol. 2 No. 1 (2021): COMMENTATE: Journal of Communication Management
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the role of internal communication in achieving the vision and value infusion of CreditOn Group Indonesia. The successful achievement of CreditOn's Company in Kazakhstan is a reference for CreditOn Group Indonesia in achieving its vision and work culture, but expectations and reality do not run smoothly in its implementation. This study uses the theory of organizational communication and internal communication or also known as employee communication theory. The researcher wants to know how CreditOn Indonesia delivers the vision and values ​from Top Management to employees in order to achieve the output that is expected to be achieved. This research uses a qualitative method with a constructivism paradigm because there is a reality that the company wants to build to achieve its vision and application of its values. The results of the study show that there are inefficiencies in using communication channels, noise in delivering the messages, timing of the delivery of messages in the term of communicating the vision and company’s values.
Pemberitaan Isu Terorisme Pada Media di Indonesia: Media Kompas.com dan Voa-Islam.com dalam Peristiwa Serangan Paris November 2015 Renita Novitasari Putri; Zarmansyah Zarmansyah
COMMENTATE: Journal of Communication Management Vol. 2 No. 1 (2021): COMMENTATE: Journal of Communication Management
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Terrorism is an issue that has grown for a long time and is now a concern to the world community. This comes after what is being reported by the media can form a public perception or opinion. The amount of media influence on the public is supported also by technological developments in the media that currently raise the speed of delivery and its actuality through online media. Online media in Indonesia itself has many kinds, such as Kompas.com and VOA-islam.com which have two different backgrounds. Using the qualitative method of interviewing, framing analysis in agenda setting theory and public opinion as supporting theory, this research shows that both media were covering the Paris attacks in November with different methods and points of view. This research has proof that every media will cover an event according to the ideology and characteristic (mission and vision) respectively depending on the editor of the media, including in the selection of referrals and foreign media as a comparison

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