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COMMENTATE: Journal of Communication Management
Published by London School of Public Relations
ISSN : 27233014     EISSN : 27745856     DOI : https://doi.org/10.37535/103001220201
Core Subject : Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
The objective of COMMENTATE: Journal of Communication Management is to encourage research related but not limited to: 1. Corporate communication. Communication that involves a set of activities with external and internal stakeholders to create favourable conditions. 2. Media communication. Multimodal communication in audio, visual and audiovisual both mainstream and digital to deliver information or data. 3. Public relations. Communication that is associated with the strategic message to build corporate image and reputation. 4. Business communication. The interchange of a verbal, written or recorded message in the circumstances of business to accomplish organization objectives. 5. Entertainment communication. Communication that attaches the experience, role and impact of entertainment media on a scope of various people. 6. Global communication. Communication that implies a transfer of information, knowledge and ideas across geographic, political, economic, social and cultural divides. 7. Communication management. The systematic plan, implementation, and evaluation of all communications activities in different channels within an organization or between organizations.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 84 Documents
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The Paradox of Green Identity in Social Media Thrift Culture Anisa Rizki Sabrina; Berliana Rohmah Nirmala; Ratna Triwurian Danu; Fairuza Arindra
COMMENTATE: Journal of Communication Management Vol. 7 No. 1 (2026): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

Thrift culture has grown in popularity among Gen Z on platforms like TikTok and Instagram, often portrayed as an ethical and eco-friendly alternative to fast fashion. This study critically investigates how digital thrift content simultaneously promotes sustainability while encouraging new forms of consumption. Using a netnographic approach, 40 social media posts were analyzed between April and June 2025, focusing on hashtags such as #thriftinghaul and #sustainablefashion. The research draws on symbolic interactionism and digital self-presentation theory to examine how sustainability is represented and interpreted. Findings reveal four key patterns: thrift is used as a digital identity marker; green values are often aestheticized; excessive purchases are morally justified as secondhand; and algorithmic visibility amplifies content that normalizes high-volume consumption. Rather than challenging fast fashion, thrifting online may reproduce similar consumerist logics under a sustainable label. This study contributes to debates in digital communication and sustainability by highlighting how social media environments shape, reframe, and sometimes distort ecological values. It calls for a more critical lens in environmental messaging—one that recognizes the influence of digital aesthetics, platform dynamics, and symbolic consumption. In doing so, the study encourages deeper reflection on authenticity in sustainability communication.
The Role of Communication in Shaping Public Perception of Carbon Capture, Utilization, and Storage (CCUS) Development Pradhipto Bagas Wicaksono; Purnaning Tuwuh Triwigati; Muhamad Hidayat
COMMENTATE: Journal of Communication Management Vol. 7 No. 1 (2026): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

Carbon Capture, Utilization, and Storage (CCUS) technologies represent a pivotal technological advancement to mitigate the climate crisis by capturing and repurposing carbon dioxide (CO2) emissions. However, their viability is often questioned, with opposition rooted in skepticism about safety, effectiveness, and environmental risks. This study examines these perspectives alongside the development, research efforts, and milestones achieved by CCUS technologies for reducing greenhouse gas emissions. By analyzing media representations and activist perspectives, this study aims to provide a comprehensive overview of how CCUS is framed in public discourse and to propose effective communication strategies that can foster a more informed and supportive attitude. The results underline the importance of engaging local communities through educational initiatives and partnerships with trusted stakeholders particularly organizations to demystify CCUS technologies. Public perception remains a critical factor, as misrepresentations and fear perpetuated by media and advocacy groups hinder broader acceptance. The opposition is primarily driven by narratives that frame CCUS as a costly, ineffective, and risky technology that serves to prolong the fossil fuel industry. A shift in the narrative surrounding CCUS is needed, emphasizing its role in economic opportunities and sustainability, which is very crucial for the successful implementation in Indonesia and beyond.
Strengthening Institutional Image Through Public Communication Strategies in the Rebranding Process of the Ministry of Defense of the Republic of Indonesia Madelyn Aurelia Adaira; Made Leni Wijayanti Panggabean; Danu Ega
COMMENTATE: Journal of Communication Management Vol. 7 No. 1 (2026): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

The image of government institutions is a critical asset in building public trust, and rebranding is one of the strategies used to strengthen it, as undertaken by the Ministry of Defense of the Republic of Indonesia (Kemhan RI) through the launch of a new logo in January 2022 to replace its identity used since 2005. This study aims to examine how public communication strategies contributed to strengthening institutional image during Kemhan RI's rebranding process, using Harold Lasswell's communication model (Who Says What In Which Channel To Whom With What Effect) as the analytical framework. A qualitative case study approach was employed, with data collected through semi-structured interviews with five purposively selected key informants, comprising senior public relations officials, military and civilian staff, an external branding expert, and an institutional intern, conducted between January and April 2024. Source and methodological triangulation were applied to ensure data trustworthiness, and data were analysed using the Miles and Huberman interactive model. The findings show that rebranding communication was carried out through a two-tier communicator structure led by the Minister of Defense and operationalised by the Public Relations Bureau, with messages grounded in seven institutional values aligned with the bureaucratic reform agenda. A multiplatform communication strategy spanning mass media, social media, and official digital channels produced measurable public engagement, including 9,610 Instagram likes and 517 Twitter engagements on the rebranding announcement. Preliminary survey data further indicate that 93% of respondents assessed Kemhan RI's image as having improved following the rebranding. The study concludes that successful government rebranding depends not on visual change alone but on the strategic coherence of its accompanying communication process, contributing theoretically by advancing a more dynamic application of Lasswell's model as a framework for evaluating strategic communication coherence in institutional contexts.
A Qualitative Study on The Process of Corporate CultureInternalization for New Employees at PT Gapura Angkasa Sofa Labera; Vezsa Levant Carents
COMMENTATE: Journal of Communication Management Vol. 7 No. 1 (2026): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

This study explores the process of cultural value internalization among new employees at PT Gapura Angkasa, a leading ground handling service provider in Indonesia. Organizational culture, particularly the core values of AKHLAK (Amanah, Kompeten, Harmonis, Loyal, Adaptif, Kolaboratif), plays a vital role in shaping employee identity and work behavior. However, previous studies have mostly emphasized socialization mechanisms rather than employees’ subjective experience of internalization. Using a qualitative case study approach, data were collected through semi-structured interviews, limited observations, and document analysis involving new employees with less than one year of tenure. The findings reveal that onboarding provides effective initial exposure to corporate values, training translates these values into practical competencies, and mentoring strengthens relational support, enabling employees to embody the values personally. Respondents consistently reported that the AKHLAK values align with their personal identity and are reflected in their daily work behavior, fostering stronger engagement and collaboration. The study concludes that the integrating onboarding, training, and mentoring is essential for comprehensive cultural internalization. This synergy not only accelerates adaptation but also ensures that values are internalized beyond procedural compliance, supporting long-term organizational performance.

Page 9 of 9 | Total Record : 84

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