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STRATEGI MEDIA RELATIONS DALAM PROGRAM CSR GEOPARK CILETUH: STUDI PT BIO FARMA Audina, Sheren; Aruman, Akhmad Edhy
Jurnal Riset Komunikasi Vol 1 No 2 (2018): Agustus 2018
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Media relations activity is one of the efforts that can be used to achieve the objectives of the CSR program, which is engaged in the underdeveloped region into an integrated tourism area. This research is expected to provide clear explanation of the media relations strategies conducted by Bio Farma in the CSR program Ciletuh Geopark especially in establishing a good relationship with the media. The research method used is descriptive research with qualitative approach. This research refers to Communicative Action Theory proposed by Jurgen Habermas, Media Relations Theory and CSR Theory. Data collection techniques used in-depth interviews with internal and external sources, the company’s annual reports, literature studies, journals and internet as secondary data. The results show that by doing media relations activities through tiered personalized approach in order to create consensus, good relationships and trust between Bio Farma and journalists. Bio Farma used the basis of claims of validity as a competent resource, especially in establishing relationships with the media.

PENGARUH SALES PROMOTION DAN INFLUENCER MARKETING TERHADAP MINAT MEMBELI DALAM MOBILE LEGENDS Carissa, Tiffani; Aruman, Akhmad Edhy
LONTAR: Jurnal Ilmu Komunikasi Vol 7, No 2 (2019): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v7i2.2047

This research examines sales promotion, influencer marketing and purchase intention ofMobile Legends Bang Bang game. This research aims to determine whether there is influence and theextent of the influence of sales promotion and influencer marketing towards the in game purchaseintention. The communication model used is technology acceptance model by Venkatesh and Davis.The methodology in this research is a quantitative approach using multiple linear regression analysis.The population of this research is Mobile Legends game players who have seen the sales promotion inthe game and influencer marketing through BluePanda?s YouTube channel. Primary data werecollected by distributing questionnaires to 100 respondents. From the research?s result, there is aninfluence on sales promotion and influencer marketing simultaneously towards in game purchaseintention with values of contribution equal to 32.3%.

Model Komunikasi Untuk Membangun Kapasitas Kewirausahaan dan Kesiapan Perubahan Pedagang Pasar Tradisional Akhmad Edhy Aruman; Sumardjo Sumardjo; Nurmala K Panjaitan; Dwi Sadono
Jurnal Penyuluhan Vol. 14 No. 1 (2018): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluh Pertanian Indonesia)

Berangkat dari kondisi rendahnya kapasitas kewirausahaan dan ketidaksiapan pedagang pasar tradisional menghadapi persaingan dari peritel modern, penelitian ini bertujuan untuk merumuskan model komunikasi untuk membangun kesiapan perubahan pedagang pasar tradisional. Metode yang digunakan adalah survey dengan mewawancarai 559 pedagang pasar tradisional menggunakan instrumen kuesioner. Hasilnya dianalisis dengan menggunakan pendekatan kausalitas dengan alat bantu LISREL dan diperkuat dengan hasil dari wawancara mendalam. Hasilnya diperoleh gambaran bahwa dalam menghadapi revitalisasi, pedagang berada dalam situasi ketidakpastian. Seluruh unsur mulai dari karakteristik pedagang, sumber pesan, pesan, dan komunikasi partisipatif memberikan dampak positif terhadap kesiapan pedagang terkait dengan revitalisasi dengan kondisi kapasitas kewirausahaan pedagang tinggi. Karenanya, untuk membangun kesiapan pedagang, hal utama yang perlu dilakukan adalah membangun kapasitas kewirausahaan pedagang. Kekurangberhasilan membangun kapasitas kewirausahaan berdampak ketidaksiapan pedagang untuk berubah. Model komunikasi yang dinilai tepat adalah melibatkan pengelola pasar sebagai sumber pesan yang kredibel, dengan muatan pesan tentang manfaat dan risiko revitalisasi ternyata efektif bila melalui pengembangan motivasi pedagang untuk berubah, dan media yang memungkinkan terjadi tanggapan langsung dari pelaku komunikasi.

STRATEGI MEDIA RELATIONS DALAM PROGRAM CSR GEOPARK CILETUH : STUDI PT BIO FARMA Sheren Audina; Akhmad Edhy Aruman
Jurnal Riset Komunikasi Vol 1 No 2 (2018): Agustus 2018
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v1i2.29

Media relations activity is one of the efforts that can be used to achieve the objectives of the CSR program, which is engaged in the underdeveloped region into an integrated tourism area. This research is expected to provide clear explanation of the media relations strategies conducted by Bio Farma in the CSR program Ciletuh Geopark especially in establishing a good relationship with the media. The research method used is descriptive research with qualitative approach. This research refers to Communicative Action Theory proposed by Jurgen Habermas, Media Relations Theory and CSR Theory. Data collection techniques used in-depth interviews with internal and external sources, the company’s annual reports, literature studies, journals and internet as secondary data. The results show that by doing media relations activities through tiered personalized approach in order to create consensus, good relationships and trust between Bio Farma and journalists. Bio Farma used the basis of claims of validity as a competent resource, especially in establishing relationships with the media.

Peran Komunikasi Internal Dalam Pencapaian Visi dan Penanaman Nilai Perusahaan Crediton Group Indonesia Fransiska Oki Riang Setyana; Akhmad Edhy Aruman
COMMENTATE: Journal of Communication Management Vol. 2 No. 1 (2021): COMMENTATE: Journal of Communication Management
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

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This study aims to determine the role of internal communication in achieving the vision and value infusion of CreditOn Group Indonesia. The successful achievement of CreditOn's Company in Kazakhstan is a reference for CreditOn Group Indonesia in achieving its vision and work culture, but expectations and reality do not run smoothly in its implementation. This study uses the theory of organizational communication and internal communication or also known as employee communication theory. The researcher wants to know how CreditOn Indonesia delivers the vision and values â€‹from Top Management to employees in order to achieve the output that is expected to be achieved. This research uses a qualitative method with a constructivism paradigm because there is a reality that the company wants to build to achieve its vision and application of its values. The results of the study show that there are inefficiencies in using communication channels, noise in delivering the messages, timing of the delivery of messages in the term of communicating the vision and companyâ€™s values.

Model Komunikasi untuk Membangun Kesiapan Perubahan Akhmad Edhy Aruman; Sumardjo Sumardjo; Nurmala Katrina Panjaitan; Dwi Sadono
Jurnal Komunikasi Pembangunan Vol. 15 No. 1 (2017): Februari 2017
Publisher : Institut Pertanian Bogor

This study aims to formulate a communication model to build the readiness of changes in traditional market traders. This research is related to traditional market revitalization plan to face competition especially from modern retailer. The method used is survey which result is analyzed by using causality approach with LISREL tool and reinforced with result from depth interview. The result is in the picture that in the face of revitalization, traders are in a situation of uncertainty. On the other hand, overall elements ranging from trader characteristics, message sources, messages, and participatory communications have a positive impact on merchant readiness associated with revitalization with high-capacity merchant corporation conditions. However, to build the readiness of traders, the main thing to do is to build the entrepreneurial capacity of traders. The lack of success in building entrepreneurial capacity has a negative impact on the readiness of traders. Appropriate communication models involving market managers as a credible source of messages, message content on the benefits and risks of effective revitalization develop the trader's motivation to change, and the media that permits immediate responses from communication actors.

PENGARUH SALES PROMOTION DAN INFLUENCER MARKETING TERHADAP MINAT MEMBELI DALAM MOBILE LEGENDS Tiffani Carissa; Akhmad Edhy Aruman
LONTAR: Jurnal Ilmu Komunikasi Vol. 7 No. 2 (2019): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

This research examines sales promotion, influencer marketing and purchase intention ofMobile Legends Bang Bang game. This research aims to determine whether there is influence and theextent of the influence of sales promotion and influencer marketing towards the in game purchaseintention. The communication model used is technology acceptance model by Venkatesh and Davis.The methodology in this research is a quantitative approach using multiple linear regression analysis.The population of this research is Mobile Legends game players who have seen the sales promotion inthe game and influencer marketing through BluePanda’s YouTube channel. Primary data werecollected by distributing questionnaires to 100 respondents. From the research’s result, there is aninfluence on sales promotion and influencer marketing simultaneously towards in game purchaseintention with values of contribution equal to 32.3%.

Pemberdayaan Perempuan dalam Pertunjukan Wayang Kulit: Upaya Penyetaraan Gender oleh Dalang Perempuan Latifa Ramonita; Joe Harrianto Setiawan; Rudi Sukandar; Edhy Aruman
Jurnal Komunikasi Pembangunan Vol. 21 No. 01 (2023): Februari 2023
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46937/21202344712

In wayang kulit (shadow puppetry), the position of dalang or puppeteer is very crucial. Dalang is the show director, writer, narrator, musician, and not infrequently singer. Public preference and media exposure for women dalangs are, unfortunately, still lacking, thus affecting their future compared to those of men dalangs. Negative assumptions, such as that women dalangs are less exciting and not supposed to be dalangs, also contribute to the problem. This study attempts to highlight how women dalangs empower themselves so they can be considered equal as men dalangs, using the Three-Dimensional Model of Women Empowerment by Huis et al. This study was conducted using qualitative method with critical ethnography design, by interviewing 4 women dalangs and 2 men dalangs in the city of Solo, Central Java, and Jogjakarta. The result of this study shows that women dalangs are still facing difficulties in showmanship, especially in technical skills. They also need more collaboration with wayang communities to develop their career and existence. Furthermore, show varieties and a strong storytelling also become two important factors to differentiate them from men dalangs. These findings provide insight into the situation in Indonesia’s wayang kulit industry, with implications for gender equality and women empowerment.

Sinergi SEO dan Hubungan Masyarakat di Era Digital: Studi Kualitatif Pada Praktik Industri E-Commerce Wattimena, Grace Heidy Jane Amanda; Aruman, Akhmad Edhy; Muris, Dendy
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 4 (2024): OCTOBER-DECEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i4.3062

The digital era has significantly transformed the media and Public Relations (PR) landscape, particularly within the e-commerce sector, with Search Engine Optimization (SEO) emerging as a crucial factor in determining online visibility. This qualitative research examines the synergy between SEO and PR, focusing on how it enhances brand reach and reputation. The findings demonstrate that achieving a dominant position on the first page of search results not only influences user behavior but also plays a vital role in digital marketing strategies. Furthermore, the study highlights how SEO has evolved into a fundamental component of PR practices, enhancing organic search rankings for press releases and other communication materials. Through a comprehensive analytical approach, this research illustrates that integrating SEO into PR not only increases web traffic and revenue potential but also contributes strategically to shaping a compelling narrative for media outlets, thereby improving brand credibility. This study offers valuable insights into the evolving dynamics of the e-commerce industry, highlighting the importance of responsible and ethical strategies in fostering a sustainable relationship between PR and mass media in the digital age

Komunikasi Pokdarwis dalam Pengimplementasian Program Pengembangan Pariwisata pada Masyarakat Cirendeu Cimahi Jawa Barat : Pokdarwis Communications In Program Implementation Of Tourism Development In The Cirendeu Community Cimahi West Java Hamdani, Ayu Tiara; Octavanny , Vitha; Aruman , Akhmad Edhy
Jurnal Komunikasi Pembangunan Vol. 21 No. 02 (2023): Juli 2023
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46937/21202347155

Pokdarwis sebagai salah satu bagian dari pemangku kepentingan masyarakat, berperan strategis untuk pengembangan dan pengelolaan potensi wisata baik alam dan budaya pada daerah wisata untuk terciptanya tujuan wisata yang dapat memberikan manfaat khususnya di Desa Cireundeu Kota Cimahi Jawa Barat. Tujuan penelitian adalah untuk mengetahui bagaimana metode komunikasi yang dilakukan pokdarwis kepada masyarakat dan bagaimana hambatan komunikasi Pokdarwis kepada masyarakat dalam menjalankan program pengembangan pariwisata. Analisis ini menggunakan metode kualitatif dengan melakukan observasi dan wawancara mendalam kepada informan, yang terdiri dari ketua dan anggota pokdarwis dan masyarakat desa Cireundeu, kemudian melakukan analisis deskriptif. Hasil penelitian menyatakan sudah terjalinnya komunikasi antara ketua pokdarwis dan anggota pokdarwis, komunikasi pokdarwis dengan tokoh masyarakat, komunikasi pokdarwis langsung dengan masyarakat untuk pengimplementasian program kerja dengan berbagai pertemuan secara formal maupun informal melalui media teknologi daring maupun secara langsung, namun program dapat terimplementasikan secara menyeluruh apabila adanya umpan balik yang sesuai dengan arahan komunikator, namun hambatan terjadi tidak hanya dari sisi internal tetapi juga hambatan muncul dari sisi eksternal yang mengharuskan hambatan tersebut perlu dengan dukungan dari eksternal. Rekomendasi yang diberikan peneliti ialah proses komunikasi yang menjadi penghambat untuk pengimplementasian program perlu adanya campur tangan dari pihak eksternal dalam hal ini adalah pemerintah agar komunikasi masyarakat dengan pokdarwis dapat berjalan sesuai visi misi dari pokdarwis.

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