cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
SALAM FADILLAH ALZAH
Contact Email
salam.fadillah@kwikkiangie.ac.id
Phone
+6287772225468
Journal Mail Official
jurnalilmukomunikasi@kwikkiangie.ac.id
Editorial Address
Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie Jl. Yos Sudarso Kav 87, Sunter Jakarta 14350 Telp. +62 21 6530 7062 Fax +62 21 6530 6967
Location
Kota adm. jakarta utara,
Dki jakarta
INDONESIA
JURNAL KOMUNIKASI DAN BISNIS
Published by INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE
ISSN : 23555181     EISSN : 27232956     DOI : 10.46806
Core Subject : Science, Education, Art, Social,
Arts Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi dan Bisnis, ISSN 2355-5181 (printed), ISSN 2723-2956 (online) published by Department of Communication Sciences, Institut Bisnis dan Informatika Kwik Kian Gie, Indonesia. The first edition published in 2013. In its first edition, this journal published in print. By the provision of the Ministry of Research, Technology, and Higher Education of the Republic of Indonesia (MoRTHE)- Kemenristek Dikti, it required that every journal that is published by higher education institutions must be published in the online form. Therefore, In the eighth edition, and afterward, this journal published in a fully online form utilizing the Open Journal System (OJS). Jurnal Komunikasi dan Bisnis is incorporate with Indonesian Communication Sciences Publisher Journal Association (Asosiasi Penerbit Jurnal Ilmu Komunikasi Indonesia (APJIKI)). Jurnal Komunikasi dan Bisnis published twice a year in May and November. The Journal of Communication and Business focuses on research related to communication science and applied communication. In connection with the Communication Studies program at the Kwik Kian Gie Institute of Business and Informatics, there are two concentrations, namely broadcasting and marketing communications. In each edition, Jurnal Komunikasi dan Bisnis has received an article openly. The article will be reviewed by internal and external editors, at least one reviewer who has related expertise with double-blind peer review.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 11 Documents
 1   2 
Search results for , issue "Vol. 11 No. 2 (2023): November" : 11 Documents clear
The Implementation Effect of Employee Experience Journey, Corporate Culture Internalization, and Engagement Programs on Employee Turnover Intention in WOM Finance Company Rofi Adiputra Darmawan; Elfrida Napitupulu
Jurnal Komunikasi dan Bisnis Vol. 11 No. 2 (2023): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i2.924

Abstract

Employee Experience is defined as an organization and all of its personnel working together to build authentic and personalized work experiences so as to generate passion, innovation and productivity to strengthen individual, team and organizational performance. The population of this research is 144 employees of PT. WOM Finance Tbk, who has worked for more than 18 months, with the position of Staff and Section Head. Data analysis techniques used were validity and reliability tests, classical assumption tests, descriptive statistical tests, F tests, t tests, and coefficient of determination tests, and the data were obtained from survey results of all respondents. The results of the t test in the study stated that the Employee Experience Journey did not have a positive effect on Turnover Intention, Corporate Culture Internalization had a positive and significant effect on Turnover Intention, and the Engagement Program had a positive and significant effect on Turnover Intention.
Lobbying and Negotiation Communication Strategy at Film The Negotiation Annisa Septi Savitri; Ellyana Gustirani; Kaila Andrena Yogiswara; Dini Safitri
Jurnal Komunikasi dan Bisnis Vol. 11 No. 2 (2023): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i2.966

Abstract

Globalization's huge expansion of information technology has become a crucial component in the Indonesian people's desire for Hallyu. Hallyu is linked with the realm of entertainment, including music, theater, cinema, and a variety of programs beautifully packaged to promote Korean culture. The growth of South Korean films may also be witnessed in how overseas viewers can appreciate them. The Negotiation, for example, is able to reach the Indonesian market and is available on the local video-on-demand streaming program, Vidio. There are a variety of lobbying and negotiation strategies which can be linked to The Negotiation. Five scenes and dialogues with messages related to communication techniques and business negotiations were selected and analyzed using the semiotic theory of Ferdinand De Saussure's model. A qualitative approach is used in this research procedure. This qualitative research adheres to the symbolic interactionism paradigm, which views human activity as the construction of meaning.
Bullying is Never Ending: Construction of Reporting on Cases of Bullying in Schools: Framing Analysis on Local Mainstream Media Winda Hardyanti
Jurnal Komunikasi dan Bisnis Vol. 11 No. 2 (2023): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i2.992

Abstract

The case of bullying that occurred at SMPN 16 Malang and affected MS became a topic of discussion in various media, including online media. In reporting a case, media is a reality construct. A number of pros and cons become interesting perspectives raised in the media, including radarmalang.jawapos.com. This study aims to find out how the reporting construction is on news content related to the bullying case that occurred on MS student at SMP 16 Surabaya using the framing analysis method according to Zhongdan Pan & Konsicki. The research results mention that the news construction made by radarmalang.jawapos.com tends to take the side of the government and related institutions and the media tends to bully the school. This is proven by the five news analyzed, none of which highlights the clarification or defense from the school. Radar Malang tends to raise topics that blame the school and the authorities (government, education, culture and arts department, KPAI) framed as if washing their hands of this case. The images selected to accompany the journalism news also tend to put the school in a corner. Radar Malang also tends to overly protect the perpetrators of bullying acts with more subtle diction choices.
The Role of Parents in Forming The Self- Concept of Children with Special Needs when Interacting in The Community Maria Kezia Vania; Siti Meisyaroh
Jurnal Komunikasi dan Bisnis Vol. 11 No. 2 (2023): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i2.1035

Abstract

In essence, humans are social beings where they need each other to interact and communicate. This is also needed by children with special needs even though they have significant differences in terms of physical, psychological, cognitive and social which makes it take a longer time and process to understand something and achieve life goals. This research was conducted to determine the role of parents in forming self-concept, providing motivation, and increasing the confidence of children with special needs when interacting in the community. This research was carried out based on social interaction theory as the research basis. When humans interact there is interpersonal communication, namely communication between two or more people directly where the sender and receiver of messages can exchange messages directly. The research subjects were three mothers of children with special needs with mental retardation, namely children who have significantly below average intelligence and behavioral inability to adapt during development. This research method is descriptive qualitative with data collection techniques directed interviews and documentation. Parents admit that educating them requires more patience, process, and time than children in general. The results of the research through interviews show that the role of parents is carried out in a concrete way by encouraging children to want to learn, be independent and interact with others and tell what is good and bad. So it was concluded that the role of parents is very important in forming self-concept, giving motivation and confidence to children with special needs when interacting in the community.
Angklung as a Tool for Diplomacy and Cross-Cultural Communication Buky Wibawa Karya Guna; Diah Fatma Sjoraida
Jurnal Komunikasi dan Bisnis Vol. 11 No. 2 (2023): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i2.1036

Abstract

Angklung is a traditional musical instrument inherited from Indonesia. This study uses a literature study method that is relevant to the research objectives. The results of the research show that angklung is a world heritage. Apart from that, angklung is a traditional art tool that was originally part of a ritual ceremony and then continues to develop and adapt to changing times to become a functional art for entertainment. Angklung is a form of non-material culture that has the potential to be a source of local history that has values that can be passed on to future generations. Angklung was created from the diversity of ethnic groups, customs, and cultures. The existence of angklung has been recognized by UNESCO as Indonesia's official world cultural heritage, this UNESCO recognition extends the list of Indonesian cultural heritage that is recognized by the world. Angklung is one of the country's abilities to invite other countries to cooperate. Angklung can increasingly become a cross-cultural communication because it develops in other countries. Angklung has a long history and has existed since ancient times until now. Angklung is not used as pure art, but as art that functions in religious activities.
Communication as a Tool: Enhancing Financial Inclusion in Capital Market through Hybrid Learning Parameshadila Zafirah Sandra Gunawan; Dewi Widowati; Dessy Puspitasari
Jurnal Komunikasi dan Bisnis Vol. 11 No. 2 (2023): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i2.1037

Abstract

The number of Indonesian capital market retail investors have been increasing in recent years. This trend shows a growing of investment opportunities, one of which is supported by the development of digital technology and enables individuals to access information to capital market with ease. However, based on the existing data shows a low level of financial literacy within the capital market, only 5%. Despite the increasement of the retail investors, there are still cases of investment fraud, with 5,523 reported complaints of investment fraud in Central Java. In response to this concern, PT Bursa Efek Indonesia provides free and open access for everyone through a comprehensive Sekolah Pasar Modal, organized by each Representative Office (Kantor Perwakilan) available in every province in Indonesia. Kantor Perwakilan BEI Jawa Tengah 1 conduced Sekolah Pasar Modal monthly and is carried out in a hybrid learning approach. This study is aimed to comprehensively and analyze the learning initiatives concerning capital market taught by Staff Trainer, analyzed using the Social Learning Theory, through the elements of Attention, Retention, Reproduction, and Motivation. This research is adopting a qualitative research, data collection is achieved by conducting interviews with the Staff Trainer and the Sekolah Pasar Modal’s offline and online participants, and observation during the learning process. The findings of this research were that the Staff Trainer provide numerous conceptual terms that resonates to the local culture resulted in a more relatable experience for the participants. Furthermore, it is found that the Staff Trainer frequently provides extrinsic motivation strategies during the learning process.
Gamson–Modigliani Framing Analysis on Cin(T)a and 3 Hati 2 Dunia 1 Cinta Deavvy M.R.Y Johassan
Jurnal Komunikasi dan Bisnis Vol. 11 No. 2 (2023): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i2.1038

Abstract

The journey of the national film industry has a long history. Gradually, the film industry has become a mere commercial industry dominated by horror and comedy films. This has resulted in the formation of stereotypes that all national films have the same content and do not vary. The films "cin(T)a" and "3 Hati 2 Dunia 1 Cinta" present as new variations in national cinema, which carry the unusual theme of religious pluralism. Gamson and Modigliani's framing analysis sees mass media discourse as consisting of a number of packages to form the construction of an event. There are two aspects to framing. First, choose reality. Second, how the media presents that reality. Gamson and Modigliani's framing analysis consists of two elements: framing devices and reasoning devices. The research method used in this study is descriptive qualitative method. Descriptive qualitative methods produce up-to-date data that can be used in the development of science. The results of this study found that the films "cin(T)a" and "3 Hati 2 Dunia 1 Cinta" portray religious pluralism as a beautiful thing, and people should be able to live in harmony and comfort despite differences in society, but it does not deny that although the two films try to show the relationship between religions from a positive side, the relationship between religions is still something that cannot be accepted by some people. Based on the results of the study, the author concludes that religious pluralism is a beautiful thing in the lives of Indonesian people. However, many things must be considered if religious pluralism is associated in the context of romance, especially to the marriage ladder.
Proximity: A Case Study of The Quest of Students’ Decision to Choose a Private University in Jakarta Yosef Dema; Rita Eka Setianingsih; Yohanes L. Billy; Yanthy Herawaty Purnama
Jurnal Komunikasi dan Bisnis Vol. 11 No. 2 (2023): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i2.1039

Abstract

The process of selecting a university is complicated, impacted by a plethora of factors that shape students' decisions. The role of proximity, defined as the geographic distance between a student's place of residence and the location of the university, is important among these drivers. The purpose of this study is to give a case study that looks into the complex function of proximity in students' institution selection decisions. The study investigates how proximity influences several components of the university choosing process using a broad sample of students. The research combines surveys and interviews to provide both quantitative and qualitative insights into the interaction of factors influencing university choice, with a focus on proximity. The findings show that proximity has a significant impact on students' decisions, influencing convenience, housing expenses, family and community links, local employment options, sense of belonging, and overall cost concerns. This study contributes to a better understanding of the complex and dynamic elements that influence university selection and provides significant insights for universities and policymakers looking to better meet the requirements and expectations of prospective students.
The Review of Symbolic Interactionism Theory an Adolescent Self-Actualization through Korean Popular Culture Lidya Widiarti; Anindya P. P.; Genoveva P. K.
Jurnal Komunikasi dan Bisnis Vol. 11 No. 2 (2023): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i2.1040

Abstract

Korean Popular or often abbreviated as K-Pop, the fever is not only felt only in Indonesia, but has gone global. The craze for K-Pop music and Korean drama movies is an inseparable part of Korean fever in various countries. Korean popular culture fever also affects fashion in Indonesia, this can be seen from young people in Indonesia who often imitate Korean fashion. The desire of young people to follow this style of Korean popular culture fashion gives rise to an achievement of their self-actualization. Many teenagers imitate the Korean style, ranging from hairstyles, clothing models, accessories, to lifestyle and how to interact with peers. This is because they really like Korean popular culture such as Korean movies, Korean boy bands, to top Korean stars. One of the reasons is the beauty of the style or style of the film players and boy bands, the beauty of the appearance and physique of the stars, and the dramatic and unique storyline of Korean films. The theory of symbolic interactionism has three concepts, namely mind, self, and society, where these three concepts are strongly influenced by the interpretation of others who make contact or interact with us. The emergence of popular Korean culture is used as a symbol of interaction followed by young Jakartans. The clothes we wear, the way we walk and talk, the work we do, are perceived by others as symbols we build to tell others about who we really are. Who we are is called self-concept (Jones, 2001:145). The concept of interactionism is a guideline to analyze the self-actualization of Jakarta's youth. They fulfill their self-actualization needs, that is, fulfill their desire to be what they want to be.
Unlocking The Charms of The Turkish Language: Exploring @speakinturkish on Instagram Raesita Rakhmawati Rosadi; Muhamad Danu Winata; Rachmawati Windyaningrum
Jurnal Komunikasi dan Bisnis Vol. 11 No. 2 (2023): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i2.1041

Abstract

In conjunction with the rapid evolution of technology, education and learning are also undergoing development into diverse forms and channels. Social media, especially Instagram, is utilized by individuals of all ages, both young and old, as an integral aspect of daily life. Beyond its entertainment function, social media serves as a tool for education. On Instagram, numerous accounts dedicated to teaching the Turkish language can be found, among which @speakinturkish stands out as one of the most followed and interactive. This study aims to thoroughly examine the account's active role in Turkish language education, examine its posts and reels, assess their impact on followers, and uncover their contributions to literacy education. To achieve this, a combination of document analysis and discourse analysis methodologies was employed. The investigation encompassed an evaluation of various aspects, including page layout, content composition, posting frequency, approaches to Turkish language instruction, and pedagogical methodologies employed. Additionally, the study delved into the account's interaction with its followers, considering metrics such as likes, comments, and response frequency. This discourse encompassed discussions on the influence exerted by the commented accounts on their followers. Given the escalating prominence of technological integration, the research anticipates valuable insights that will enrich the language education and literacy.

Page 1 of 2 | Total Record : 11

 1   2 

Filter by Year

2023 2023


Reset
Filter By Issues
All Issue Vol. 13 No. 2 (2025): November 2025 - April 2026 Vol. 13 No. 1 (2025): May - October 2025 Vol. 12 No. 2 (2024): November Vol. 12 No. 1 (2024): May Vol. 11 No. 2 (2023): November Vol. 11 No. 1 (2023): May Vol. 10 No. 2 (2022): November Vol. 10 No. 1 (2022): May Vol. 9 No. 2 (2021): November Vol. 9 No. 1 (2021): May Vol. 8 No. 2 (2020): November Vol. 8 No. 1 (2020): May Vol. 7 No. 2 (2019): November Vol. 7 No. 1 (2019): May Vol. 6 No. 2 (2018): November Vol. 6 No. 1 (2018): May Vol. 5 No. 2 (2015): November Vol. 1 No. 2 (2013): November Vol. 1 No. 1 (2013): May More Issue