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Contact Name
Karona Cahya Susena
Contact Email
karonacahya@gmail.com
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+6281541234500
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emakjurnal@gmail.com
Editorial Address
JL. KEBUN VETERAN NO. 12, NUSA INDAH, RATU AGUNG, KOTA BENGKULU 38224
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Kab. bantul,
Daerah istimewa yogyakarta
INDONESIA
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Published by Indonesian Journal Publisher
ISSN : 27980499     EISSN : 27980502     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Economics, Management, Accounting and Finance is an online journal with full reference (double-blind peer review) and open access for academics, researchers, postgraduate students, early career researchers and university students, published by ADM Publisher Bengkulu, Indonesia.Jurnal Emak is a periodical publication (four times a year) in January, April, July and October. The main objective is to disseminate scientific articles in the fields of economics, management, accounting and finance. The language used in this journal is Indonesian or English. Without reducing the scientific weight, this journal accepts contributions of writings that have never been published in other print media and accepts advertisements.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 29 Documents
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Search results for , issue "Vol. 2 No. 3 (2021): JULI" : 29 Documents clear
THE EFFECT OF SALES PROMOTION AND SHOP ATMOSPHERE ON IMPULSIVE PURCHASES IN TONG HIEN SEMARANG Septian Deico T; Agus Hermani DS
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i3.2

Abstract

The appearance and rapid growth of some newer and fresher retails in Semarang, force consumer on deciding the right market to buy a product. This adverse situation lead more problems for the older retail to maintain their position as the central market in Semarang. As one of the oldest retail in Semarang, Tong Hien has been struggling to improve sales overtime. This caused by consumer didn’t have the urge to buy a product aside from what their planned. Therefore, Tong Hien Semarang need to improve marketing strategy to increase their income by stimulate an impulse for consumer to buy more product. This research is being conducted in Tong Hien Semarang to discover the effect of Impulsive buying in Tong Hien Semarang. Thisstype of researchsiskexplanatorysresearch. Thessampling method in this research is nonprobability sampling by purposive sampling. this research is using a google form and spread questionnaire as an instrument to collect data. There are 100 respondents in this research with such experience of buying product in Tong Hien Semarang as a sample. The data analysis that used is simple linear regression. The research concludes that Sales Promotion and Store Atmosphere has significant effects on Impulsive Buying in Tong Hien Semarang.
The INFLUENCE OF BRAND IMAGE AND PRODUCT KNOWLEDGE ON PURCHASE DECISIONS (Study on Holland Bakery Pandanaran Semarang Consumers) Sarah Puspaningrum; Handojo Djoko Walujo
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i3.3

Abstract

Bread is one of the favourite foods liked by most of people. Although bread is not a staple food, the business in the field of bread has a great potential, so many companies are opening their businesses in this field. This leads to intense competition between business companies. Holland Bakery as one of the first modern bakeries in Indonesia that has been established since 1978, continues to implement its marketing strategy to attract consumers and retain existing customers. This research aims to find out the influence of brand image and product knowledge on purchase decision (study on consumer of Holland Bakery Pandanaran Semarang). This type of research is explanatory research with nonprobability sampling techniques. The samples used for this research are 100 respondents. Data analysis techniques used in this are simple and multiple linear regression test. The result of this research shows that brand image has a significant effect on purchase decision, product knowledge has a significant effect on purchase decision, and brand image and product knowledge have a significant effect on purchase decision.
THE INFLUENCE OF PRODUCT QUALITY PRICE AND BRAND IMAGE ON PURCHASE DECISION OF BREAD BREAD SARI BREAD (Study on Sari Roti Consumers in Semarang City) Septytiana Wahyu Mulyadi; Wahyu Hidayat
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i3.4

Abstract

In modern times like this, bread is increasingly unlimited usable substitute for breakfast, for lunch, and even for dinner. Along with the development of times and innovations, there are many white bread products from various brands. In 2018 Sari Roti experienced a significant decrease in sales. To retain consumers, efficient strategies are needed, such as improving product quality, affordable prices, and a good brand image. The purpose of this research was to determine the impact of product quality, price, and the brand image on buying decisions on Sari Roti. The type of this research was explanatory research with the population taken were people who had bought, eaten and made decisions as Sari Roti consumers and took 100 people with a non-probability sampling technique through purposive sampling technique and accidental sampling technique. The method used to collect the data was a questionnaire system. This research used quantitative analysis with validity test, reliability test, correlation coefficient, determination coefficient, simple and multiple regression analysis, and significant test (t-test and f test) with SPSS software version 2.2. The research’s result shown there’s an indication that the quality of food products, price, and brand image influence purchasing decisions. Based on the results, the writer suggested reviewing the designated price by giving discounts to compete with other competitors, improving service and menu innovation on the food product.
ANALYSIS OF VILLAGE FUND MANAGEMENT (Case Study of Suka Negeri Village, Air Nipis District, South Bengkulu Regency) Widarti Kristiani; Neri Susanti; Rinto Noviantoro
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i3.36

Abstract

The research objective is to answer the problems that exist in the control of village funds in the village of Suka Negeri, Air Nipis sub district Bengkulu district. Riview and analyze the suitability of village fund management in the village of Suka Negeri, Air Nipis, Bengkulu Sealatan regency based on 2018-2019. Management of village funds in Suka Negeri, Air Nipis sub-district south Bengkulu district in 2018-2019 has met tergets and tergets, village funds in Suka Negeri village are almost 80% right on target, in Suka Negeri village it has a village fund procurement factor, namely the amount of village fund allocation (add) is still limited and yhere is still a lack of intensity in the socialization of village fund so it must be studied in depth.
The Influence of Products and Places on Consumer Purchase Decisions at PT. Utomo Prosperous with Grago, Kaur Regency Derry Aprido Yarangga; Siswanto; Meiffa Herfianti
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine the effect of the product and place toward consumer purchasing decisions at PT. Utomo Sejahtera Bersama Grago of Kaur Regency. The sample in this study 70 customers who purchase shrimp at PT. Utomo Sejahtera Bersama Grago of Kaur Regency. Data collection used questionnaires and the analysis method used was multiple linear regression, determinative test and hypothesis testing. The results of the regression analysis show Y = 2,427 + 0,501X1 + 0,390 X2, this illustrates the positive regression direction. This means that if the product and place are considered equal to zero then the purchasing decision variable will remain at 2,427. The positive regression direction illustrates that as product quality increases, purchasing decisions will also increase and the more strategic the place, the purchasing decisions will also increase. The magnitude of the coefficient of determination is 0.678. This means that X1 (product) and X2 (place) influence the purchasing decision (Y) of 67.8% while the rest (100% -67.8%) of 32.2% is influenced by other variables not examined in this research. T test results for product variables (X1) have a significant value of 0,000 and place variables (X2) have a significant value of 0,000. Because the significant value of each variable is smaller than 0.05, it can be concluded the product and place variables have a significant effect partially on the consumer purchasing decision variables at PT. Utomo Sejahtera Bersama Grago of Kaur Regency. F test results at a significance level of 0.05 explain that product and place variables have a significant effect simultaneously on consumer purchasing decisions at PT. Utomo Sejahtera Bersama Grago of Kaur Regency.
The Effect of Customer Value and Brand Trust on Customer Loyalty of Tabot Savings Bank Bengkulu Main Branch Fery Gustian; Ahmad Soleh; Mimi Kurnia Nengsih
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i3.58

Abstract

The purpose of this study is to determine the effect of customer value and brand trust on customer loyalty Tabot Savings at Bank Bengkulu Main Branch. This research is a quantitative descriptive study with data collection methods through questionnaires. The sample in this study is were 82 customers of Tabot Savings at Bank Bengkulu Main Branch. The sampling method was purposive sampling. The data analysis method used includes validity test, reliability test, multiple linear regression analysis and hypothesis testing.The results of this study indicate that customer value and brand trust partially have a positive and significant effect on customer loyalty of Tabot Savings at Bank Bengkulu Main Branch. And simultaneously customer value and brand trust have a significant effect on customer loyalty of Tabot Savings at Bank Bengkulu Main Branch.
The Relationship Of Services And Promotion With Purchase Decisions At Dewi Cell Counter, Kaur District Restu Sukri; Karona Cahya Susena; Eska Prima M. D.
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i3.62

Abstract

This study aims to determine the correlation between service and purchasing decisions at Counter Dewi Cell of Kaur Regency and to determine the correlation between promotion and purchasing decisions at Counter Dewi Cell of Kaur Regency. The analytical method used is the Spearman rank correlation and hypothesis testing. Respondents of this study were 75 buyers. From the calculation of the spearman rank correlation coefficient for the correlation between service and purchasing decisions at Counter Dewi Cell of Kaur Regency, the calculated rho value is 0.863 which means it is very strong, because the correlation value lies in the correlation coefficient interval from 0.800 to 1,000, and from the hypothesis test with the t test shows that tcount > ttable (14,572> 1,666) then Ho is rejected and Ha is accepted means that service has a significant correlation with purchasing decisions at Counter Dewi Cell of Kaur Regency. While the calculation of the spearman rank correlation coefficient for the correlation between promotion and purchasing decisions at Counter Dewi Cell of Kaur Regency obtained a calculated rho value of 0.777 which means strong, because the correlation value lies in the correlation coefficient interval from 0.600 to 0.799, and from the hypothesis test with the t test shows that tcount > ttable (10.535> 1.666) then Ho is rejected and Ha is accepted means that promotion has a significant correlation with purchasing decisions at Counter Dewi Cell of Kaur Regency.
Impact Of Social Media Marketing On Brand Image On Purchase Decisions Of Millenials Consumers Hastuti
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i3.65

Abstract

Social media marketing has a substantial and beneficial influence on brand image. Cosmetics are becoming increasingly popular among the millennial age, particularly in major cities. Previous study has found that millennials are highly worried about how others view them. Consumption of goods via online or social media is one of the qualities that might aid in the development of their identity. The goal of this study was to determine the impact of social media marketing on brand image, cosmetic purchasing decisions among millennial consumers, and the relationship between emotional aspects (self-concept connection, brand love, and emotional attachment) and brand loyalty on consumer willingness to buy Nu Skin cosmetic products. The conceptual model established in this study was evaluated in actual investigations after a review of the literature to identify gaps from prior research. Previous research was used to modify the instrument. According to the findings of this study, the influence of social media marketing on brand image has the biggest impact on cosmetic customers' brand loyalty (Nu Skin). Loyalty has shifted from a single brand to a younger consumer lifestyle when it comes to purchasing cosmetics (Nu Skin). Despite the fact that the study sample should be increased, these findings aid brand managers in establishing successful brand strategies that will secure the company's long-term viability
Analysis Of Marketing Strategy At Business Resources Store Bintuhan Kaur Regency Dezandra Afiro; Sulisti Afriani; Yanto Effendi
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i3.90

Abstract

Marketing strategy is a form of plan that unravels in the marketing field. To obtain optimal results, this marketing strategy has a broad scope in the field of marketing, including strategies dealing with competition, pricing strategies, product strategies, service strategies and so on. The aim of this research is to determine the marketing strategy at Toko Sumber Bisnis Bintuhan, Kaur Regency. The sample in this study were 30 people consisting of 4 employees at Toko Sumber Bisnis Bintuhan, Kaur Regency for internal factors and 26 people for external factors, namely customers. The analysis method used was SWOT analysis consisting of the Internal Strategy Factor Matrix (IFAS) and the External Strategy Factor Matrix (EFAS). The results showed that the marketing strategy at Toko Sumber Bisnis Bintuhan of Kaur Regency supports the aggressive strategy, or SO strategy in SWOT matrix. The result of the sum of the strengths owned is 43.20 while the weaknesses are 26.90, then the internal quadrant of the factors is 43.20 - 26.90 =16.30 which means the ability of Toko Sumber Bisnis Bintuhan of Kaur Regency to utilize the strengths and minimize the weaknesses that exist on the internal. The chances of this strategy are 42.60 and the threat is 23.41. So the external quadrant factors are 42.60 - 23.41 = 19.19, which means that the high ability of Toko Sumber Bisnis Bintuhan of Kaur Regency to take advantage of opportunities and overcome the threats faced by companies in marketing clothes, bags and shoes.
Marketing Strategy Analysis Of Arco Azka Manna Kitchen Msmes, Bengkulu Selatan Devi Arsianti; Siti Hanila; Eska Prima Monique Damarsiwi
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i3.91

Abstract

Pursuant to result of calculation of internal factor and strategy ekternal marketing of UMKM Snack Kitchen of Arco Azka got by co-ordinate value for kuadran analyse internal SWOT score wight ( 5,62) and score wight of eksternal ( 5,77). Pursuant to each calculation of kuadran above indicating that biggest value reside in at SO kuadran that is 6,72. The value obtained from calculation of strength score and opportunity score, where company maximize internal strength which owned by an company by exploiting existing opportunity. Kuadran analyse SWOT applying of strategy marketing of UMKM Snack Kitchen of Arco Azka show its position reside in at I kuadran, that strategy the yielded is strategy of SO, that is organization have the power of and opportunity where organization in a state of settled and prima. Conducive organization to continue to ekspansi, enlarging growth and reach for progress maximally. compatible strategy is (penetration of market and development of market) and product development in this time, is so that diversified by konsentrik can lessen risk related to narrow;tight product lini.

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