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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) JAZ: Jurnal Akuntansi Unihaz Jurnal Ilmiah Edunomika (JIE) Journal of Research in Business, Economics, and Education Creative Research Management Journal Budimas : Jurnal Pengabdian Masyarakat AKTUAL Bima Journal : Business, Management and Accounting Journal Jurnal Fokus Manajemen JIPkM Central Community Development Journal Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management

Sulisti Afriani

Universitas Dehasen Bengkulu

Author-ID : 3528167

Religion Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Public Health Social Sciences Other

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ANALYSIS OF PRODUCT DEVELOPMENT STRATEGY AND POSITION BY USING MATRIC BCG AND PLC (Case Study Mr. Hari’s Chicken Egg Business in Bengkulu City) Afriani, Sulisti; Yanti, Rina Trisna
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 1 (2021): IJEBAR, VOL. 5, ISSUE 01, MARCH 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i1.2072

A business established generally aims to obtain maximum profit, one of which is by using increasing the volume of sales made. If this became a goal, then how to maintain the business is needed so that its surviral can be maintained and developed. In this study, Mr. Hari’s chicken egg business is one example of a business that require a strategy in developing its business and needs to know the position of the products it sells. The analytical tools in this research are BCG (Boston Consulting Group) Matrix and PLC (Product Life cyle). From the results of research with BCG analysis, it can be seen that the growth rate of the Mr. Hari’s chicken egg business market in 2020 is 27 % and the relative market share is 1.5x. This shows that the market growth rate and relative market share have a high value. It can be seen that Mr. Hari’s chicken egg business is in the “Stars Category”, the business unit is at a high growth rate, with a high share. This condition illustrates the great potential for a business until to be developed in the long term. In relation to the Product Life Cycle (PLC), it can be seen that position og Mr. Hari’s chicken egg business is at “The Growth Stage”, where at this stage it can expand the marketing network, so the stategy used is to maintain (hold), the product still in the same category. Keywords: Strategy, BCG (Boston Consulting Group), PLC (Product Life Cyle)

ANALISIS STRATEGI PEMASARAN WISATA SEJARAH (Rumah Bung Karno dan Rumah Fatmawati) DI KOTA BENGKULU Sulisti Afriani; Neri Susanti
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 5 No 1 (2017)
Publisher : UNIVED Press

Sulisti Afriani dan Sulisti Afriani: The purpose of this study was to determine the SWOT analysis is applied to the marketing strategy in the House and the House Fatmawati Soekarno Bengkulu. Data collection methods used were a questionnaire method to distribute a list of questions to respondents. The analytical method used is the SWOT analysis to determine the internal factors (strengths and weaknesses) and external factors (opportunities and threats), which will then be incorporated into the SWOT matrix.The results of this study showed that factor analysis in the table "Opportunities" (Opportunity) has a total score of 0.925, while the factor of "Threat" (Treaths) has a total score of 1.206. From the data in the two tables, it is known that the total score of each factor can be specified that the factor of "Strength (Strength)" has a total score of 1,662 while the factors of weakness (Weakness) has a total score of 1,328. And the factor of "Opportunities" (Opportunity) has a total score of 0.925 while the threat factor "(Treaths) has a total score of 1.206. It is known the value of "Strength (Strength)" beyond the differences of weakness (Weakness) of (+) 0.334 where the value is obtained from 1.662 to 1.328, and the value of the "Opportunities" (Opportunity) under the value of Threat "(Treaths) difference (-) 0.281 where the value is obtained from 0.925 to 1.206. Cartesian diagram SWOT Analysis "Home and Home Fatmawati Soekarno Bengkulu city is in quadrant II, so the history of the travel marketing strategy at both historic sites are: pursuing a strategy of concentric diversification, pursuing a strategy to diversify horizontally and conduct of business strategy for the results.Key words: Marketing Strategy, SWOT

HUBUNGAN AKSESIBILITAS LAPORAN KEUANGAN TERHADAP AKUNTABILITAS PUBLIK PADA PEMERINTAH KABUPATEN BENGKULU UTARA Mirta Wijaya; Neri Susanti; Sulisti Afriani
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 5 No 2 (2017)
Publisher : UNIVED Press

irta Wijaya, Neri Susanti dan Sulisti Afriani; The purpose of this study is to determine the relationship between the accessibility of financial statements to public accountability to the Local Government of North Bengkulu Regency. Sampling method by purposive sampling. Analysis method using Spearman Rank Correlation analysis. From the research result, it can be concluded that there is a significant correlation between accessibility of financial report and public accountability to North Bengkulu Regency Government which seen from rs count> rs table (0,63> 0,450). While the strength of the relationship between the accessibility of the financial statements with public accountability is strongly apparent from the correlation value of 0.63 is at the interval of 0.60 - 0.799 with strong interpretation.Key Words: Financial reports, accessibility of financial statements, public accountability

THE EFFECT OF BRAND IMAGE AND MIX MARKETING ON CUSTOMER LOYALITY IN PT. SUNGAI BUDI GROUP BENGKULU Riska Melda Sari; Sulisti Afriani; Tito Irwanto
BIMA Journal (Business, Management, & Accounting Journal) Vol 1, No 1 (2020)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.1.1.1-9

Target of this research is to know Influence of Brand Image to Customer Loyality at PT. Sungai Budi Group Bengkulu (Case Study Customer Of Cooking Oil of Rose Brand) and to know Influence of Marketing Mix to Customer Loyality at PT. Sungai Budi Group Bengkulu (Case Study Customer of Cooking Oil of Rose Brand) and also To know Influence of Brand Image and of Marketing Mix by together to Customer Loyality at PT. Sungai Budi Group Bengkulu (Case Study Customer of Cooking Oil of Rose Brand). Method Analysis the used is Test validity, Test Reliabilitas, Simple Linear Regression, Coefficient of Determination, Test F and Test of t.

PENGARUH KEBIJAKAN PEMERINTAH MENGENAI HARGA MINYAK GORENG TERHADAP KINERJA USAHA KULINER DI KOTA BENGKULU Yanto Effendi; Sulisti Afriani; Rina Trisna Yanti
Jurnal AKTUAL Vol 20, No 1 (2022): Jurnal AKTUAL
Publisher : STIE Trisna Negara OKU Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47232/aktual.v20i1.130

Tujuan penelitian ini adalah untuk mengetahui pengaruh kebijakan Pemerintah mengenai minyak goreng, Harga minyak goreng terhadap kinerja usaha kuliner di Kota Bengkulu. Hasil penelitian membuktikan bahwa nilai signifikansi kebijakan Pemerintah mengenai minyak goreng (X1) sebesar 0,01 (< 5%) ini artinya kebijakan Pemerintah mengenai minyak goreng berpengaruh terhadap kinerja usaha kuliner di Kota Bengkulu, sedangkan harga minyak goreng sebesar 0,04 (<5%) artinya harga minyak goreng berpengaruh terhadap kinerja usaha kuliner di Kota Bengkulu. Nilai signifikansi pada uji F sebesar 0,034 (< 5% atau 0,05)ini artinya bahwa secara simultan bahwa kebijakan pemerintah mengenai minyak goreng, harga minyak goreng berpengaruh terhadap minat usaha kuliner di Kota Bengkulu. Nilai R2 sebesar 0,721 yang artinya 72,1% variabel kinerja usaha dipengaruhi oleh variabel kebijakan pemerintah dan harga minyak goreng dan sisanya sebesar 27,9% dipengaruhi oleh faktor lain. Kunci: Kebijakan Pemerintah, Harga, Kinerja Usaha

STRATEGI PENGEMBANGAN PARIWISATA MANGROVE DI KAMPUNG SEJAHTERA, KOTA BENGKULU (Development Strategy Of Mangrove Tourism In Kampung Sejahtera Kota Bengkulu) Sulisti Afriani; Rina Trisna Yanti
Creative Research Management Journal Vol 2 No 2 (2019): December
Publisher : Universitas Prof. Dr. Hazairin SH

Kota Bengkulu merupakan salah satu kota yang memiliki keindahan alam yang sangat menarik, terutama wisata yang berkaitan dengan pantai, laut, sungai dan muara. Salah satuobejek wisata yang belakangan ini terlaris yang dikunjungi wisatawan adalah objek wisata hutan Mangrove di kampung Sejahtera Kecamatan Sumber Jaya Pulau Baai kota Bengkulu. Hanya dengan membayar sewa perahu wisata senilai Rp10 ribu per orang, maka wisatawan bisa puas mengelilingi 247,61 hektar hutan mangrove yang ada di lokasi tersebut. Hutang Mangrove merupakan salah satu pariwisata yang saat menjadi obejek kunjungan wisatawan ke kota Bengkulu. Penelitian ini bertujuan untuk mengetahui a) untuk mengetahui bagaimana strategi pengembanngan pariwisata Mangrove di Kampung Sejahtera Kota Bengkulu, b) untuk mengetahui strategi manakah yang paling baik dalam penentuan pengembanngan pariwisata Mangrove di Kampung Sejahtera Kota Bengkulu. Jenis penelitian ini adalah penelitian deskriptif (Descriptive Research) yaitu penelitian yang bertujuan untuk memperoleh deskripsi data yang menggambarkan komposisi dan karakteristik unit penelitian. Penelitian ini termasuk jenis penelitian Deskriptif. Metode pengumpulan data dengan menggunakan kuesioner yang diberikan kepada 90 orang sampel, yang terdiri dari sampel eksterl 60 orang dan internal 30 orang. Metode analisis data yang digunakan dengan menggunakan SWOT. Dari hasil penelitian maka diketahui bahwa rumusan kombinasi strategi matrik SWOT maka di ketahui bahwa titik pertemuan antara kekuatan, kelemahan, peluang dan ancaman berada berada pada kuadran II Pada kuadran ini berarti meskipun mengalami berbagai ancaman namun bisa memanfaatkan kekuatan, strategi yang harus diterapkan adalah memaksimalkan kekuatan yang ada untuk memanfaatkan peluang semaksimal mungkin. Hal ini dapat dilakukan dengan cara mendukung strategy diversifikasi. Dari matrik perencanaan kombinasi strategi kuantitatif menunjukkan bahwaUnived perlu memanfaatkan strategi WT yang mempunyai nilai sebesar 2,74, selanjutnya diikuti strategi ST = 3,023, WO = 2,6 dan SO = 2.90 Alternatif strategi pengembangan wisata hutan mangrove di Kampung Sejahtera Pulau Baai Kota Bengkulu adalah melakukan Pengembangan promosi hutan Mangrove, melakukan pengembangan SDM, melakukan pengembangan infrastruktur yang menunjang dan mengoptimalkan pelayanan dengan pengunjung.

IMPLEMENTASI PERATURAN MENTERI DALAM NEGERI NO. 20 TAHUN 2018 TENTANG PELAPORAN DAN PERTANGGUNGJAWABAN APBDes DI DESA LUBUK MINDAI BENGKULU UTARA Sulisti Afriani; Zahrah Indah Ferina
Jurnal Ilmu Akuntansi Vol 3 No 2 (2020): JAZ : Jurnal Akuntansi Unihaz
Publisher : Universitas Prof.Hazairin,SH Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/jaz.v3i2.1611

This study aims to determine the Village Financial Management in Lubuk Mindai Village, North Bengkulu. The object of this research is in the village of Lubuk Mindai, North Bengkulu. This type of research is qualitative research. This research was conducted using interview and documentation techniques with parties involved in the management of ADD. The description results are obtained through Permendagri No. analysis. 20 of 2018 by comparing the realization in the field. Village financial management in Lubuk Mindai North Bengkulu Village in 2019 began reporting and accountability stages. Broadly speaking, it can be said to be in accordance with Permendagri No. 20 of 2018.

The Effect of the Working Environment on the Performance of the Development and Human Resources Development Agency of Lebong District (Studies in the State and Honorary Civil Apparatus) Azis Fransutomo; Sulisti Afriani; Kaulan Kaulan
Jurnal Fokus Manajemen Vol 1 No 1 (2021): MAY
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1763.335 KB)

The purpose of this study was to determine the effect of the work environment on the performance of the State Civil Service and honorarium at the Human Resources Development and Human Resources Agency of Lebong Regency. The sample in this study were 62 employees at the Human Resources Development and Human Resources Agency of Lebong Regency. The sampling technique is a census. Collecting data using a questionnaire and the method of analysis used is simple linear regression, test of determination and hypothesis testing. The results showed the regression value Y = 16.519+ 0.590X with a positive regression direction, meaning that if the work environment increases, the performance of employees at the Human Resources and Development Agency for Lebong Regency will also increase. The work environment has a significant effect on the performance of employees at the Human Resources and Development Personnel Agency of Lebong Regency, because the significant value is 0.000, which is smaller than 0.05. This means that the increasing work environment for employees of the Human Resources and Development Personnel Agency of Lebong Regency, the performance will also increase. This illustrates that with self-control from employees, employee performance will increase. The coefficient of determination of the R square is 0.345. This means that the work environment and professionalism have an effect on performance by 34.5%, while the rest (100-34.5% = 65.5%) are influenced by other causal factors which were not examined in this study.

PROFIT PLANNING ANALYSIS ON BUSINESS TAHU TEMPE BAIM MANNA SOUTH BENGKULU DISTRICT Rinto Noviantoro; Sulisti Afriani; Heru Kurniawan
Journal of Research in Business, Economics, and Education Vol. 2 No. 1 (2020): February
Publisher : Kusuma Negara Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study was to determine the analysis of earnings planning in the Business Tahu Tempe Baim Manna in South Bengkulu District. The analytical method used in this research is a quantitative analysis using BEP analysis. From the results of the study, the BEP point in 2019 was achieved in the sales volume of 9,513 prints or Rp. 476,031,532.00 with Contribution Margin Ratio of 0.444 or 44.40%. The level of safety or margin of safety is 57.65%. The company's profit rate reaches 25.60%. Based on the 2019 BEP point, then profit planning can be prepared for 2020. If the Business Tahu Tempe Baim Manna in South Bengkulu District plans a 10% increase in profit from 2019 which is Rp 316,510,850.00, then the level of sales that must be achieved is Rp. 1,188,893,806.00 or 23,759 prints.

Strategi Pemasaran Seven Studio Manna Bengkulu Selatan Taufik Hidayat; Sulisti Afriani; Rina Trisna Yanti
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 2 (2022)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10i2.2233

Marketing strategy have important role to reach efficacy of effort, therefore marketing area share big in realize plan of[is effort. This matter can be done/conducted, if company wish to maintain and improve sale of service or product which they produce. By doing/conducting applying of accurate marketing strategy pass/through exploiting of opportunity in improving sale, so that position or domicile company in market can be improved or defended. Research type which is used in this research skripsi is with method qualitative. Analysis method which is used in this research is method analyse SWOT ( strength, weaknesses, opportunity, threats ). obtained datas from result of research will be analysed by strength, its weakness, its opportunity, and its threat to applying of strategy marketing of Seven Studio in order to improving buyer enthusiasm. To determine used by marketing strategy formulasi is merger, connective marketing strategy formulasi pass/through matrix of SWOT. Result of research by using analysis of SWOT exist in Seven studio, its of him applying of strategy at the company use Growth Oriented Strategy. From result of research of internal value equal to 0.95 and value of eksternal equal to 1,71. This matter because of, at diagram of cartesius analyse SWOT indicated that by total value of score reside in at first kuadran where the kuadran represent situation that very beneficial. Studio Paradise fruit Seven have many strength and opportunity so that can maintain and exploit existing opportunity at the same time weakness minimization and also overcome various threat exist in paradise fruit studio seven of Bengkulu south.

Co-Authors Abdul Rahman Adhitya Al-Fikri Adul Rahman Ahmad Soleh Albed Alfahmi Aldi Syafitra Anwari Angga Putra Pertama Ari Sudiarto Ayu Pratika Sari Azis Fransutomo Damarsiwi, Eska Prima Monique Desi Ratnasari Deva Ameilia Dezandra Afiro Dhea Arghisa Dian Safitri Donny Christopel Eddlyn Jervis Eensi Nurye Friza Ellya Ellya ELLYA REVOLINA, ELLYA Ermy Wijaya Erza Dwi Sartika Gayatri, Ida Ayu Made Er Meytha Herlin Herlin Herlin Herlin Herlin Heru Kurniawan Hesty Novita Ica Devisa Agustina Kaulan Kaulan Kimas Kurniawan Kimas Kurniawan Lausa Saresa Lena Elfianty Lena Elfianty Levi Bastian M. Andres Saputra Masrep Manna Noer Elbadri Maya Roma Mirta Wijaya Neli Puspita Sari Nenden Restu Hidayah Nengsih, Mimi Kurnia Neri Susanti Nia Indiasari Nirta Vera Yustanti Nurzam Ramadhan Subhi Reni Astuti Rera Marsela RIKEI RAFSANJANI Rina Trisna Yanti Rina Trisna Yanti Rina Trisna Yanti Rinto Noviantoro, Rinto Riska Melda Sari Sahrul Ramadhan Sefty Aulia Siti Hanila Sri Handayani Suharni Yati Taufik Hidayat Tifani Rika Amelya Tito Irwanto Triza Susana Ulfatun Hasanah Usi Aradela Viana Dila Vita Purnama Sari Wagini Wisarjan Wisarjan Yanto Efendi Yanto Effendi Yesi Indian Ariska Yun Fitriano Yun Fitriano Yutri Lisarah Zahrah Indah Ferina

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