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<![CDATA[HUBUNGAN HARGA DAN KUALITAS PRODUK DENGAN KEPUASAN PELANGGAN PADA TOKO PERLENGKAPAN BAJU SEKOLAH ELIS KOTA BENGKULU ]]>
<![CDATA[Hanila, Siti]]>;
<![CDATA[Hidayat, Rahmad]]>
<![CDATA[ JURNAL EKOMBIS REVIEW Vol 7 No 1 (2019) ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Dehasen Bengkulu ]]>
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<![CDATA[The aim of this study is to know the relationship of price and product quality with customer satisfaction at Elis school uniform shop of Bengkulu city. The sample in this study were 50 consumers who purchased school uniform at Elis school uniform shop of Bengkulu city, because all the population in this study were sampled, so the sampling was done by using accidental sampling technique. Data collection methods used is questionnaires and analytical methods used are rank spearman correlation analysis and testing the data with t test.Based on the results of study the price has a relationship with the customer satisfaction at Elis school uniform shop of Bengkulu citywith a correlation value of 0.537, thus the price offered by the shop is relatively or not too expensive or not too cheap. This result is reinforced by hypothesis test result that tcount is greater than t table (4.408> 1.677). This means that the price has a significant relationship with customer satisfaction at Elis school uniform shop of Bengkulu city.Rank spearman correlation for the relationship of product quality with customer satisfaction at Elis school uniform shop of Bengkulu cityhas a strong correlation with correlation value of 0.604, it means that the better quality of the trade by Elis school uniform shop, the higher level of customerssatisfaction. This is reinforced by the hypothesis test result that t count is greater than t table (5.246> 1.677). This means that the product quality has a significant relationship with customer satisfaction at Elis school uniform shop of Bengkulu city.]]>
<![CDATA[HUBUNGAN HARGA DAN KUALITAS PRODUK DENGAN KEPUASAN PELANGGAN PADA TOKO PERLENGKAPAN BAJU SEKOLAH ELIS KOTA BENGKULU ]]>
<![CDATA[Siti Hanila]]>;
<![CDATA[Rahmad Hidayat]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 7 No 1 (2019) ]]>
Publisher : <![CDATA[UNIVED Press ]]>
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DOI: 10.37676/ekombis.v7i1.700
<![CDATA[The aim of this study is to know the relationship of price and product quality with customer satisfaction at Elis school uniform shop of Bengkulu city. The sample in this study were 50 consumers who purchased school uniform at Elis school uniform shop of Bengkulu city, because all the population in this study were sampled, so the sampling was done by using accidental sampling technique. Data collection methods used is questionnaires and analytical methods used are rank spearman correlation analysis and testing the data with t test.Based on the results of study the price has a relationship with the customer satisfaction at Elis school uniform shop of Bengkulu citywith a correlation value of 0.537, thus the price offered by the shop is relatively or not too expensive or not too cheap. This result is reinforced by hypothesis test result that tcount is greater than t table (4.408> 1.677). This means that the price has a significant relationship with customer satisfaction at Elis school uniform shop of Bengkulu city.Rank spearman correlation for the relationship of product quality with customer satisfaction at Elis school uniform shop of Bengkulu cityhas a strong correlation with correlation value of 0.604, it means that the better quality of the trade by Elis school uniform shop, the higher level of customerssatisfaction. This is reinforced by the hypothesis test result that t count is greater than t table (5.246> 1.677). This means that the product quality has a significant relationship with customer satisfaction at Elis school uniform shop of Bengkulu city.]]>
<![CDATA[KAJIAN POTENSI DAN KENDALAPENGEMBANGAN OBJEK WISATA TAMAN DESA DI DESA GIRI MULYA KABUPATEN BENGKULU UTARA ]]>
<![CDATA[Sri Handayani]]>;
<![CDATA[Siti Hanila]]>
<![CDATA[ Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 4 No. 2 (2021): Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Bengkulu ]]>
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DOI: 10.36085/jam-ekis.v4i2.1632
<![CDATA[AbstrakSri Handayani,Siti Hanila: Desa Giri Mulya kabupaten Bengkulu Utara merupakan salah satu desa yang ikut mendukung program pemeritah propinsi Bengkulu dalam program kunjungan wisata Wonderful Bengkulu 2020, melalui program Pembangunan Infrastruktur Sosial dan Ekonomi Wilayah (PISEW) pemerintah desa Giri Mulya membangun Taman Giri Mulya yang nantinya diharapkan dapat menjadi ikon Wisata Desa yang mampu memberikan pendapatan asli desa Penelitian ini bertujuan untuk mengetahuipotensi dan kendala pengembangan objek wisata taman desa didesa Giri Mulya. Data yang digunakan dalam penelitian ini adalah data primer yang diperoleh dari wawancara. Metode penelitian yang digunakan adalah metode campuran (Mixed Method) dengan strategi eksploratos sekuensial.Tehnik analisis yang digunakan adalah Delphi yang ditunjang dengan analisis deskriptif kualitatif.Hasil penelitian ini menunjukan kendala utama pengembangan objek wisata Taman Desa adalah aspek anggaran, perencanaan, dukungan pemerintah, dan masyarakat . Kata kunci: Delphi;Eksploratoris Sekuensial; Obyek Wisata Giri Mulya;Pengembangan Pariwisata; wonderful Bengkulu 2020 ]]>
<![CDATA[THE INFLUENCE OF SERVICE AND PRODUCT QUALITY ON CUSTOMER SATISFACTION AT GEPREK SAY BY SHANDY AULIA IN BENGKULU CITY ]]>
<![CDATA[Nova Anggraini]]>;
<![CDATA[Andriyani Prawitasari]]>;
<![CDATA[Siti Hanila]]>
<![CDATA[ Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 4 No. 2 (2021): Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Bengkulu ]]>
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DOI: 10.36085/jam-ekis.v4i2.2942
<![CDATA[ABSTRACTThe purpose of this study is to determine the influence of service and product quality on consumer satisfaction at Geprek Say by Shandy Aulia in Bengkulu City. The analytical method used was Spearman rank correlation and hypothesis testing with a sample of 40 respondents. From the coefficient calculation of spearman rank correlation for the influence of service quality on customer satisfaction atGeprek Say By Shandy Aulia in Bengkulu City, the value of Ï is 0.608 which means strong, because the correlation value lies in the correlation coefficient interval 0.60 - 0.799. And from the hypothesis testing with the t test shows that t count >t table (4.718>1.685) then Ho is rejected and Ha is accepted, it means that service quality has a significant effect on consumer satisfaction at Geprek Say by Shandy Aulia in Bengkulu City. While the coefficient calculation of the spearman rank correlation for the effect of product quality on consumer satisfaction at Geprek Say By Shandy Aulia in Bengkulu City obtained a value of Ï of 0.591, which means that the effect of product quality on consumer satisfaction at Geprek Say By Shandy Aulia in Bengkulu City is moderate, because the correlation value lies in the interval correlation coefficient of 0.40 - 0.599. And from the hypothesis testing with the t test shows that t count >t table (4.011>1.685) then Ho is rejected and Ha is accepted, it means that product quality has a significant effect on consumer satisfaction at Geprek Say By Shandy Aulia in Bengkulu City.Keywords: Service Quality, Product Quality, Customer Satisfaction.]]>
<![CDATA[THE RELATIONSHIP OF SERVICE QUALITY WITH CUSTOMER LOYALTY AT AMARIS HOTEL BENGKULU CITY ]]>
<![CDATA[Marita Vriscilla Putri]]>;
<![CDATA[Karona Cahya Susena]]>;
<![CDATA[Siti Hanila]]>
<![CDATA[ Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 1 No. 1 (2020): JANUARI ]]>
Publisher : <![CDATA[Penerbit ADM ]]>
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<![CDATA[The purpose of this study was to determine the relationship between service quality and customer loyalty at Amaris Hotel, Bengkulu City. The sample in this study amounted to 75 people Amaris Hotel Bengkulu customers who came to stay at Amaris Hotel, Bengkulu City. Data collection using questionnaires and analytical methods used are Spearman rank correlation and hypothesis testing. The results of rank spearman correlation show a very strong relationship between service and customer loyalty of Amaris City of Bengkulu City with a correlation value of 0.853. This shows that there is a very strong correlation between service and customer loyalty at Amaris Hotel, Bengkulu City. The better service will increase the level of customer loyalty at Amaris Hotel, Bengkulu City. Hypothesis testing results of tcount are greater than t table (13,974> 1,666) meaning that service has a significant relationship with customer loyalty at Amaris Hotel, Bengkulu City. This explains that there is a close relationship between service and customer loyalty, if the services provided by employees of the Amaris Hotel in the City of Bengkulu, visitors will feel satisfied and stay loyal to stay at Amaris Hotel, Bengkulu City.]]>
<![CDATA[SERVICE QUALITY ANALYSIS IN CV. KEMALA AMAN FINANCE (KAF) BENGKULU CITY ]]>
<![CDATA[Desi Ratnasari]]>;
<![CDATA[Sulisti Afriani]]>;
<![CDATA[Siti Hanila]]>
<![CDATA[ Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 1 No. 4 (2020): OKTOBER ]]>
Publisher : <![CDATA[Penerbit ADM ]]>
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<![CDATA[This study aims to analyze the quality of service on CV. Kemala Aman Finance (KAF) of Bengkulu city which is analyzed using Importance-Performance Analysis (IPA) method. The company focuses on a private institution engaged in micro Finance credit services engaged in the offering of capital services that has been established in 2011 until now. Based on the characteristics of the study obtained research samples as many as 112 respondents using the total sampling method. This type of research is descriptive research with quantitative approach by disseminating questionnaires. The results of the study obtained the quality of services provided by CV. Kemala Aman Finance (KAF) Bengkulu city of 5 dimensions falls into the category of quite satisfactory. With the score obtained by all dimensions are Tangible (85.07), Reliability (84.24), Responsiveness (83.41), Assurance (82.78), Empathy (83.20) with the highest score of 85.07 on tangible.]]>
<![CDATA[Marketing Strategy Analysis Of Arco Azka Manna Kitchen Msmes, Bengkulu Selatan ]]>
<![CDATA[Devi Arsianti]]>;
<![CDATA[Siti Hanila]]>;
<![CDATA[Eska Prima Monique Damarsiwi]]>
<![CDATA[ Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI ]]>
Publisher : <![CDATA[Penerbit ADM ]]>
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DOI: 10.53697/emak.v2i3.91
<![CDATA[Pursuant to result of calculation of internal factor and strategy ekternal marketing of UMKM Snack Kitchen of Arco Azka got by co-ordinate value for kuadran analyse internal SWOT score wight ( 5,62) and score wight of eksternal ( 5,77). Pursuant to each calculation of kuadran above indicating that biggest value reside in at SO kuadran that is 6,72. The value obtained from calculation of strength score and opportunity score, where company maximize internal strength which owned by an company by exploiting existing opportunity. Kuadran analyse SWOT applying of strategy marketing of UMKM Snack Kitchen of Arco Azka show its position reside in at I kuadran, that strategy the yielded is strategy of SO, that is organization have the power of and opportunity where organization in a state of settled and prima. Conducive organization to continue to ekspansi, enlarging growth and reach for progress maximally. compatible strategy is (penetration of market and development of market) and product development in this time, is so that diversified by konsentrik can lessen risk related to narrow;tight product lini.]]>
<![CDATA[An Analysis of the Effect of Employee’s Additional Income (TPP) and Work Ability on the Performance of the Civil Servants (ASN) at Regional Secretary of Central Bengkulu Regency ]]>
<![CDATA[Cici Handika Dewi S]]>;
<![CDATA[Siti Hanila]]>;
<![CDATA[Nirta Vera Yustanti]]>
<![CDATA[ Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI ]]>
Publisher : <![CDATA[Penerbit ADM ]]>
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DOI: 10.53697/emak.v2i3.107
<![CDATA[The importance of performance for ASN in government agencies is to achieve the goals that have been set as a whole, especially carrying out activities that are to improve and improve the welfare of the people in general. ASN performance is influenced by many factors including incentives in the form of Employee’s Additional Income (TPP) and ASN work ability itself. Incentives in this case in the form of TPP are factors that encourage ASN to work constructively according to institutional rules and become a stimulus that encourages ASN to work optimally for the institution. The purpose of this study was to determine the effect of Employee’s Additional Income (TPP) on the performance of the civil servants (ASN) at the Regional Secretary of Central Bengkulu Regency, to determine the effect of work ability on the performance of the civil servants (ASN) at the Regional Secretary of Central Bengkulu Regency and to determine the effect of Employee’s Additional Income (TPP) and work ability affect the performance of the civil servants (ASN) at the Regional Secretary of Central Bengkulu Regency. This study used a quantitative descriptive method where the sampling technique used was total sampling. So the number of samples in this study was 102 samples. In proving and analyzing data; validity, reliability, classical assumption test, multiple linear regression test and f test and t test were used. The test results show that 1) Employee’s Additional Income (TPP) and work ability together have an effect on employee’s performance. Regional Secretary of Central Bengkulu Regency with a significant value of 0.000. 2) Employee’s Additional Income (TPP) has a positive and significant effect on employee performance at the Regional Secretary of Central Bengkulu Regency, because the significant value is 0.000. 3) Work ability has a positive and significant effect on employee performance at the Regional Secretary of Central Bengkulu Regency, with a significant value of 0.001. Meanwhile, the percentage contribution of the influence of Employee’s Additional Income (TPP) and work ability on employee performance at the Regional Secretary of Central Bengkulu Regency was of 40.9%.]]>
<![CDATA[Effect of Motivation, Training and Compensation on Employee Performance at PT. Wahyu Septyan Bengkulu ]]>
<![CDATA[Sandi Anugrah Hidayah]]>;
<![CDATA[Siti Hanila]]>;
<![CDATA[Rina Trisna Yanti]]>
<![CDATA[ Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 4 (2021): OKTOBER ]]>
Publisher : <![CDATA[Penerbit ADM ]]>
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DOI: 10.53697/emak.v2i4.180
<![CDATA[This study aims to determine the effect of motivation, training and compensation on employee performance at PT. Wahyu Septyan Bengkulu. The sample in this study were 60 employees of PT. Wahyu Septyan Bengkulu. The data were collected using a questionnaire and the method of analysis used was the rank spearman and the t test.The results of the Spearman rank analysis show that there is a significant influence of motivation (X1) on employee performance (Y) with the value of rho (ρ) = 0.631 in the criteria from 0.60 to 0.799 (strong), there is a significant effect of training (X2) on employee performance ( Y) with the value of rho (ρ) count = 0.687 in the criteria 0.60-0.799 (strong) and there is a significant effect of Compensation (X3) on employee performance (Y) with the value of rho (ρ) count = 0.678 in the criteria 0.60- 0.799 (strong). The results of the t test prove that there is a significant effect of motivation (X1) on employee performance (Y). It is known that the t value is 6,190 and this value shows that t is greater than t table (6,190> 1,671), there is a significant effect of training ( X2) on employee performance (Y), it is known that the t value is 7.192 and this value shows the t count is greater than the t table (7.192> 1.671) and there is a significant effect of compensation (X3) on employee performance (Y). t count is 7,017 and this value shows t count is bigger than t table (7,017> 1,671).]]>
<![CDATA[The Effect of Celebrity Endorser and Brand Image on Purchasing Decision for Honda Vario Motorcycle at Astra Motor Tais in Seluma Regency ]]>
<![CDATA[Rina Romanda Sari]]>;
<![CDATA[Siti Hanila]]>;
<![CDATA[Rina Trisna Yanti]]>
<![CDATA[ Journal of Indonesian Management (JIM) Vol. 1 No. 3 (2021): SEPTEMBER ]]>
Publisher : <![CDATA[Penerbit ADM Bengkulu ]]>
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DOI: 10.53697/jim.v1i3.169
<![CDATA[This study aims to determine the effect of celebrity endorser and brand image simultaneously on purchasing decisions for a Honda Vario motorcycle at Astra Motor Tais in Seluma Regency. The samples in this study were 35 consumers who purchased a Vario motorcycle at Astra Motor Tais in Seluma Regency. The data were collected using a questionnaire and the analytical methods used were multiple linear regression, determination test and hypothesis testing. Based on the calculation of multiple linear regression equation, it showed that X1 (celebrity endorser) and X2 (brand image) have an effect on purchasing decisions (Y), with the results of the regression test: Y = 9.070 + 0.414X1 + 0.387 X2. This means that when there is an increase in the use of celebrity endorsers then the purchasing decision will also increase, and when the brand image then the purchasing decision will also increase.The coefficient of determination of the R square is 0.508. This means that celebrity endorser (X1) and brand image (X2) have an effect on purchasing decisions for a Honda Vario motorcycle (Y) by 54.4%, while the remaining 45.6% is influenced by other variables not examined in this study. Based on the test results with the t test, the hypothesis is made to prove there is an effect. The test results for variable X1 (celebrity endorser) show a significance value of 0.013 <0.05. Because the significance value is less than 0.05, then X1 (celebrity endorser) has a significant effect on purchasing decisions (Y). The variable X2 (brand image) shows a significance value of 0.020 <0.05. Because the significance value is less than 0.05, then X2 (brand image) has a significant effect on purchasing decisions (Y). Based on the results of hypothesis testing with the F test, a significance value of 0.000 <0.05 and a significance level below 0.05 indicates that the celebrity endorser (X1) and brand image (X2)) have a positive and significant effect on purchasing decisions (Y).]]>
