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All Journal Managament Insight: Jurnal Ilmiah Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Multidisiplin Dehasen (MUDE) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Akuntansi, Manajemen dan Bisnis Digital SENGKUNI Journal (Social Science and Humanities Studies) Jurnal Dehasen Mengabdi Jurnal Administrasi Bisnis Nusantara Jurnal Pengabdian Mandiri Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management
Siti Hanila
Universitas Dehasen Bengkulu
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HUBUNGAN HARGA DAN KUALITAS PRODUK DENGAN KEPUASAN PELANGGAN PADA TOKO PERLENGKAPAN BAJU SEKOLAH ELIS KOTA BENGKULU Hanila, Siti; Hidayat, Rahmad
JURNAL EKOMBIS REVIEW Vol 7 No 1 (2019)
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.611 KB)

Abstract

The aim of this study is to know the relationship of price and product quality with customer satisfaction at Elis school uniform shop of Bengkulu city. The sample in this study were 50 consumers who purchased school uniform at Elis school uniform shop of Bengkulu city, because all the population in this study were sampled, so the sampling was done by using accidental sampling technique. Data collection methods used is questionnaires and analytical methods used are rank spearman correlation analysis and testing the data with t test.Based on the results of study the price has a relationship with the customer satisfaction at Elis school uniform shop of Bengkulu citywith a correlation value of 0.537, thus the price offered by the shop is relatively or not too expensive or not too cheap. This result is reinforced by hypothesis test result that tcount is greater than t table (4.408> 1.677). This means that the price has a significant relationship with customer satisfaction at Elis school uniform shop of Bengkulu city.Rank spearman correlation for the relationship of product quality with customer satisfaction at Elis school uniform shop of Bengkulu cityhas a strong correlation with correlation value of 0.604, it means that the better quality of the trade by Elis school uniform shop, the higher level of customerssatisfaction. This is reinforced by the hypothesis test result that t count is greater than t table (5.246> 1.677). This means that the product quality has a significant relationship with customer satisfaction at Elis school uniform shop of Bengkulu city.
ANALISIS STRATEGI PEMASARAN KAIN BATIK BESUREK DI KOTA BENGKULU Handayani, Sri; Hanila, Siti; Nengsih, Mimi Kurnia
JURNAL EKOMBIS REVIEW Vol 6 No 2 (2018)
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

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Abstract

This study aims to determine the marketing strategy for batik products Besurek in Bengkulu city. And which strategy is best in determining the marketing of batik cloth of Besurek in Bengkulu city. Data collection methods used are literature study method and questionnaire by distributing the list to the respondents. The sample in this study is the assumption of an effective strategy to maximize the strengths and opportunities of small businesses and to minimize weaknesses and threats.Analysis method used in this research is SWOT analysis method (Strength, Weaknesses, Opportunity, Threats). The data obtained from the results of the study will be analyzed strength, weakness, opportunities and amcamannya to the implementation of corporate marketing strategies in order to increase interest buyers batik cloth besurek. To determine the formulation of future marketing strategies, a merger of marketing strategy formulation is linked through the SWOT matrix.
HUBUNGAN HARGA DAN KUALITAS PRODUK DENGAN KEPUASAN PELANGGAN PADA TOKO PERLENGKAPAN BAJU SEKOLAH ELIS KOTA BENGKULU Siti Hanila; Rahmad Hidayat
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 7 No 1 (2019)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.611 KB) | DOI: 10.37676/ekombis.v7i1.700

Abstract

The aim of this study is to know the relationship of price and product quality with customer satisfaction at Elis school uniform shop of Bengkulu city. The sample in this study were 50 consumers who purchased school uniform at Elis school uniform shop of Bengkulu city, because all the population in this study were sampled, so the sampling was done by using accidental sampling technique. Data collection methods used is questionnaires and analytical methods used are rank spearman correlation analysis and testing the data with t test.Based on the results of study the price has a relationship with the customer satisfaction at Elis school uniform shop of Bengkulu citywith a correlation value of 0.537, thus the price offered by the shop is relatively or not too expensive or not too cheap. This result is reinforced by hypothesis test result that tcount is greater than t table (4.408> 1.677). This means that the price has a significant relationship with customer satisfaction at Elis school uniform shop of Bengkulu city.Rank spearman correlation for the relationship of product quality with customer satisfaction at Elis school uniform shop of Bengkulu cityhas a strong correlation with correlation value of 0.604, it means that the better quality of the trade by Elis school uniform shop, the higher level of customerssatisfaction. This is reinforced by the hypothesis test result that t count is greater than t table (5.246> 1.677). This means that the product quality has a significant relationship with customer satisfaction at Elis school uniform shop of Bengkulu city.
KAJIAN POTENSI DAN KENDALAPENGEMBANGAN OBJEK WISATA TAMAN DESA DI DESA GIRI MULYA KABUPATEN BENGKULU UTARA Sri Handayani; Siti Hanila
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 4 No. 2 (2021): Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (398.936 KB) | DOI: 10.36085/jam-ekis.v4i2.1632

Abstract

AbstrakSri Handayani,Siti Hanila: Desa Giri Mulya kabupaten Bengkulu Utara merupakan salah satu desa yang ikut mendukung program pemeritah propinsi Bengkulu dalam program kunjungan wisata Wonderful Bengkulu 2020,  melalui program Pembangunan Infrastruktur Sosial dan Ekonomi Wilayah (PISEW) pemerintah desa Giri Mulya membangun Taman Giri Mulya yang nantinya diharapkan dapat menjadi ikon Wisata Desa yang mampu memberikan pendapatan asli desa Penelitian ini bertujuan untuk mengetahuipotensi dan kendala pengembangan objek wisata taman desa didesa Giri Mulya. Data yang digunakan dalam penelitian ini adalah data primer yang diperoleh dari wawancara. Metode penelitian yang digunakan adalah metode campuran (Mixed Method) dengan strategi eksploratos sekuensial.Tehnik analisis yang digunakan adalah Delphi yang ditunjang  dengan analisis deskriptif kualitatif.Hasil penelitian ini  menunjukan kendala utama pengembangan objek wisata Taman Desa adalah aspek anggaran, perencanaan, dukungan pemerintah, dan masyarakat . Kata kunci: Delphi;Eksploratoris Sekuensial; Obyek Wisata Giri Mulya;Pengembangan Pariwisata;  wonderful Bengkulu 2020 
THE INFLUENCE OF SERVICE AND PRODUCT QUALITY ON CUSTOMER SATISFACTION AT GEPREK SAY BY SHANDY AULIA IN BENGKULU CITY Nova Anggraini; Andriyani Prawitasari; Siti Hanila
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 4 No. 2 (2021): Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (719.174 KB) | DOI: 10.36085/jam-ekis.v4i2.2942

Abstract

ABSTRACTThe purpose of this study is to determine the influence of service and product quality on consumer satisfaction at Geprek Say by Shandy Aulia in Bengkulu City. The analytical method used was Spearman rank correlation and  hypothesis testing with a sample of 40 respondents. From the coefficient calculation of spearman rank correlation for the influence of service quality on customer satisfaction atGeprek Say By Shandy Aulia in Bengkulu City, the value of ρ is 0.608 which means strong, because the correlation value lies in the correlation coefficient interval 0.60 - 0.799. And from the hypothesis testing with the t test shows that t count >t table (4.718>1.685) then Ho is rejected and Ha is accepted, it means that service quality has a significant effect on consumer satisfaction at Geprek Say by Shandy Aulia in Bengkulu City. While the coefficient calculation of the spearman rank correlation for the effect of product quality on consumer satisfaction at Geprek Say  By Shandy Aulia in Bengkulu City obtained a value of ρ of 0.591, which means that the effect of product quality on consumer satisfaction at Geprek Say By Shandy Aulia in Bengkulu City is moderate, because the correlation value lies in the interval correlation coefficient of 0.40 - 0.599. And from the hypothesis testing with the t test shows that t count >t table (4.011>1.685) then Ho is rejected and Ha is accepted, it means that product quality has a significant effect on consumer satisfaction at Geprek Say By Shandy Aulia in Bengkulu City.Keywords: Service Quality, Product Quality, Customer Satisfaction.
HUBUNGAN BRAND TRUST DENGAN KEPUASAN KONSUMEN SMARTPHONE XIAOMI REDMI 5 DI KOTA BENGKULU Siti Hanila; Nur Fitri Wulandari
Management Insight: Jurnal Ilmiah Manajemen Vol 14, No 1 (2019): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1337.594 KB) | DOI: 10.33369/insight.14.1.92-107

Abstract

Brand trust is a factor that makes a company's success in consumer interest to make purchases while satisfying consumers. Satisfaction will be achieved and enjoyed if it is able to provide value relative to consumer desires. The large number of smartphone products with various brands that have sprung up in the market, has made business competition between smartphone products even tighter. The Xiaomi Redmi 5 smartphone product is one of the smartphone products that is currently quite popular among the public. To maintain the consistency of Xiaomi Redmi 5 smartphone products on the market, smartphone product manufacturer Xiaomi Redmi 5 must continue to be able to maintain consumer confidence in its products so that consumers will reflect brand reliability and brand intention from the Xiaomi Redmi 5 smartphone products it uses. The purpose of this study was to determine the relationship between brand trust and consumer satisfaction at Xiaomi Redmi 5 smartphone in Bengkulu City. This study is a correlational study with the type of data used are primary data obtained through questionnaires. The sample in this study were consumers of Xiaomi Redmi 5 smartphone products who bought smartphones in the Xiaomi City of Bengkulu Gallery totaling 39 people with the sampling method, namely accidental sampling. Data analysis methods used are analysis of average distribution, spearman rank correlation (spearman rank corellation) and hypothesis testing. The results of this study indicate that, there is a strong and significant relationship between brand trust and the satisfaction of Xiaomi Redmi 5 smartphone consumers in Bengkulu City with a correlation coefficient (correlation coefficient) of 0.799 and a probability value (sig) of 0.000 <alpha 0.05.
Strategi Pengembangan Objek Wisata Kolam Renang Tirta Plamboyan Desa Talang Kering Kecamatan Air Napal Kabupaten Bengkulu Utara Dita Winastia Putri; Siti Hanila; Andriyani Prawitasari
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.3231

Abstract

The Tirta Plamboyan swimming pool tourist attraction which is located in Talang Dry Village, Air Napal District, North Bengkulu Regency is very likely to be developed with adequate resources, but this tourist attraction is not widely known to the outside community and is still lacking in terms of existing facilities. Therefore, the author takes the title "Strategy for the Development of the Tirta Plamboyan Swimming Pool Tourism Object, Talang Dry Village, Air Napal District, North Bengkulu Regency" the aim is to be able to find out what kind of development strategy is suitable for the Tirta Plamboyan swimming pool tourist attraction. The purpose of this study was to determine the strategy of developing a tourism object for the Tirta Plamboyan swimming pool, Talang Dry Village, Air Napal District, North Bengkulu Regency with SWOT analysis. The method used is descriptive qualitative with data collection techniques distributing questionnaires to respondents. The analytical method used is SWOT, namely Strengths , Weaknesses , Opportunities and Threats . The results of this study indicate that the Tirta Plamboyan swimming pool tourism object, Talang Dry Village, Air Napal District, North Bengkulu Regency is in quadrant II position. This shows that the strategy used is a diversification strategy . In addition, the results of the SWOT diagram using the ST strategy explain that the Tirta Plamboyan swimming pool tourist attraction is can maintain a cheap swimming pool ticket price from others, keep the swimming pool clean and create comfort in the swimming pool area, and approach the public not to think badly about the Tirta Plamboyan swimming pool.
Pengaruh Disiplin Kerja Dan Lingkungan Kerja Terhadap Kinerja Pegawai Pada Dinas Pemuda Dan Olahraga Bengkulu Selatan Hilen Albert; Siti Hanila; Abdul Rahman
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 1 (2023): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i1.3664

Abstract

The purpose of this study is to examine whether there is an effect of work discipline and work environment on employee performance at Youth and Sports Department of South Bengkulu. This research includes quantitative research. This research is categorized as a survey, where the research instrument is a questionnaire. The population and sample in this study were all employees at Youth and Sports Department of South Bengkulu, namely 40 people. The instrument test in this study was carried out using validity and reliability. The data analysis technique in this study used multiple linear regression analysis techniques. The results showed that: (1) work discipline had a positive and significant effect on employees performance at Youth and Sports Department of South Bengkulu (β = 0.343 with a significance level of 0.001); (2) the work environment has a positive and significant effect on the employees performance at Youth and Sports Department of South Bengkulu (β = 0.471 with a significance level of 0.000); (3) Work discipline and work environment have a positive and significant effect on employees performance at Youth and Sports Department of South Bengkulu, which is shown from the results of the regression test that the independent variable greatly influences the dependent variable with a value of 10.058 and work discipline = 0.208 with a significance level of 0.001 and work environment =401 with a significance level of 0.000).
Strategi Pengembangan Usaha Bumdes Di Desa Padang Beriang Kecamatan Pino Raya Periode 2017-2022 Deko Agenty Putra; Siti Hanila; Yudi Irawan Abi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 2 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i2.4089

Abstract

This study aims to find out BUMDes business development strategy in Padang Beriang Village of Pino Raya Sub-District in period of 2017-2022. The sample in this study consisted of 30 people consisting of 8 village officials, 5 BUMDes managers in Padang Beriang Village of Pino Raya Sub-District, for the period of 2017-2022 for internal factors and 17 people for external factors, namely the local community in Padang Beriang Village of Pino Raya Sub-District. The analytical method used is SWOT analysis which consists of an Internal Strategic Factor Matrix (IFAS) and an External Strategic Factor Matrix (EFAS). The results of the study show that the BUMDes Business Development Strategy in Padang Beriang Village of Pino Raya Sub-District for the period of 2017-2022 supports the Aggressive strategy, or the SO strategy in the SWOT Matrix. The result of the sum of the strengths possessed is 18.9 while the weaknesses are 14.46, therefore, the internal factor quadrant is 18.9 – 14.46 = 4.44 which means the ability of the BUMDes business in Padang Beriang Village of Pino Raya Sub-District in utilizing strengths and minimizing weaknesses in the company's internal The opportunities that this strategy has are 21.15 and the threats are 17.52. Therefore, the external factor quadrant is 21.15 – 17.52 = 3.63 meaning the ability of BUMDes businesses in Padang Beriang Village of Pino Raya Sub-District, to take advantage of opportunities and overcome threats faced by companies in BUMDes business development.
Model Pemetaan Pikiran Sebagai Upaya Menggali Potensi Desa Mujiono Mujiono; Eko Sumartono; Siti Hanila; Sri Narti; Parwito Parwito
SENGKUNI Journal (Social Science and Humanities Studies) Vol 4, No 1 (2023)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/sengkuni.4.1.%p

Abstract

Tujuan penelitian adalah membuat model pemetaan pikiran dalam upaya menggali potensi desa. Kegiatan di awali dengan merumuskan masalah, menambahkan kajian teoritis, pengumpulan data dan penyampelan, analisis data dan penyimpulan teoritik. Dalam proses analisis dengan pengkodean terbuka, ditemukan banyak sekali potensi desa mulai dari laut hingga umur penduduk, kemudian pada pengkodean terporos, potensi-potensi tersebut ditentukan berdasarkan kategorinya yaitu fisik dan sosial. Adapun yang termasuk potensi fisik adalah laut, pesisir pantai, sungai, perkebunan, air terjun, dan cagar alam. Sedangkan yang termasuk potensi sosial adalah angka putus sekolah, jenis pekerjaan, kemiskinan, dan umur penduduk. Potensi yang disebutkan adalah contoh, Jika diekplorasi dan dibuat secara rinci maka akan lebih baik.
Co-Authors ', Darmawansyah Abdul Rahman Ade Herlena Alghaffaru, Muhammad Afif Ami Pradana Andriyani Prawitasari Cici Handika Dewi S Damarsiwi, Eska Prima Monique Deko Agenty Putra Desi Ratnasari Devi Arsianti Dita Winastia Putri Eko Sumartono, Eko Farhan Ilham Apriyanto Gempo Priharto Haryanti, Eka Hilen Albert Indah Laini Julianti Br. Hutagaol Karona Cahya Susena M, Mujiono Marita Vriscilla Putri Maryaningsih Maryaningsih Muhamad Kaka Nengsih, Mimi Kurnia Neri Susanti Nia Indriasari Nirta Vera Yustanti Nova Anggraini Nur Fitri Wulandari Parwito Pegi Ade Putra Putra Kurniawan Utama Rahmad Hidayat Rina Romanda Sari Rina Trisna Yanti Rizky Dwi Cantika Royke Tarius Sandi Anugrah Hidayah Sri Handayani Sri Handayani Sri Narti Suci Rahayu Sulisti Afriani Tanti Harlena Yesi Indian Ariska Yesi Indiana Riska Yudi Irawan Abi Yun Fitriano