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HUBUNGAN HARGA DAN KUALITAS PRODUK DENGAN KEPUASAN PELANGGAN PADA TOKO PERLENGKAPAN BAJU SEKOLAH ELIS KOTA BENGKULU Hanila, Siti; Hidayat, Rahmad
JURNAL EKOMBIS REVIEW Vol 7 No 1 (2019)
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.611 KB)

The aim of this study is to know the relationship of price and product quality with customer satisfaction at Elis school uniform shop of Bengkulu city. The sample in this study were 50 consumers who purchased school uniform at Elis school uniform shop of Bengkulu city, because all the population in this study were sampled, so the sampling was done by using accidental sampling technique. Data collection methods used is questionnaires and analytical methods used are rank spearman correlation analysis and testing the data with t test.Based on the results of study the price has a relationship with the customer satisfaction at Elis school uniform shop of Bengkulu citywith a correlation value of 0.537, thus the price offered by the shop is relatively or not too expensive or not too cheap. This result is reinforced by hypothesis test result that tcount is greater than t table (4.408> 1.677). This means that the price has a significant relationship with customer satisfaction at Elis school uniform shop of Bengkulu city.Rank spearman correlation for the relationship of product quality with customer satisfaction at Elis school uniform shop of Bengkulu cityhas a strong correlation with correlation value of 0.604, it means that the better quality of the trade by Elis school uniform shop, the higher level of customerssatisfaction. This is reinforced by the hypothesis test result that t count is greater than t table (5.246> 1.677). This means that the product quality has a significant relationship with customer satisfaction at Elis school uniform shop of Bengkulu city.

HUBUNGAN HARGA DAN KUALITAS PRODUK DENGAN KEPUASAN PELANGGAN PADA TOKO PERLENGKAPAN BAJU SEKOLAH ELIS KOTA BENGKULU Siti Hanila; Rahmad Hidayat
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 7 No 1 (2019)
Publisher : UNIVED Press

The aim of this study is to know the relationship of price and product quality with customer satisfaction at Elis school uniform shop of Bengkulu city. The sample in this study were 50 consumers who purchased school uniform at Elis school uniform shop of Bengkulu city, because all the population in this study were sampled, so the sampling was done by using accidental sampling technique. Data collection methods used is questionnaires and analytical methods used are rank spearman correlation analysis and testing the data with t test.Based on the results of study the price has a relationship with the customer satisfaction at Elis school uniform shop of Bengkulu citywith a correlation value of 0.537, thus the price offered by the shop is relatively or not too expensive or not too cheap. This result is reinforced by hypothesis test result that tcount is greater than t table (4.408> 1.677). This means that the price has a significant relationship with customer satisfaction at Elis school uniform shop of Bengkulu city.Rank spearman correlation for the relationship of product quality with customer satisfaction at Elis school uniform shop of Bengkulu cityhas a strong correlation with correlation value of 0.604, it means that the better quality of the trade by Elis school uniform shop, the higher level of customerssatisfaction. This is reinforced by the hypothesis test result that t count is greater than t table (5.246> 1.677). This means that the product quality has a significant relationship with customer satisfaction at Elis school uniform shop of Bengkulu city.

KAJIAN POTENSI DAN KENDALAPENGEMBANGAN OBJEK WISATA TAMAN DESA DI DESA GIRI MULYA KABUPATEN BENGKULU UTARA Sri Handayani; Siti Hanila
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 4 No. 2 (2021): Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

AbstrakSri Handayani,Siti Hanila: Desa Giri Mulya kabupaten Bengkulu Utara merupakan salah satu desa yang ikut mendukung program pemeritah propinsi Bengkulu dalam program kunjungan wisata Wonderful Bengkulu 2020,Â melalui program Pembangunan Infrastruktur Sosial dan Ekonomi Wilayah (PISEW) pemerintah desa Giri Mulya membangun Taman Giri Mulya yang nantinya diharapkan dapat menjadi ikon Wisata Desa yang mampu memberikan pendapatan asli desa Penelitian ini bertujuan untuk mengetahuipotensi dan kendala pengembangan objek wisata taman desa didesa Giri Mulya. Data yang digunakan dalam penelitian ini adalah data primer yang diperoleh dari wawancara. Metode penelitian yang digunakan adalah metode campuran (Mixed Method) dengan strategi eksploratos sekuensial.Tehnik analisis yang digunakan adalah Delphi yang ditunjangÂ dengan analisis deskriptif kualitatif.Hasil penelitian iniÂ menunjukan kendala utama pengembangan objek wisata Taman Desa adalah aspek anggaran, perencanaan, dukungan pemerintah, dan masyarakat .Â Kata kunci: Delphi;Eksploratoris Sekuensial; Obyek Wisata Giri Mulya;Pengembangan Pariwisata;Â wonderful Bengkulu 2020Â

THE INFLUENCE OF SERVICE AND PRODUCT QUALITY ON CUSTOMER SATISFACTION AT GEPREK SAY BY SHANDY AULIA IN BENGKULU CITY Nova Anggraini; Andriyani Prawitasari; Siti Hanila
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 4 No. 2 (2021): Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

ABSTRACTThe purpose of this study is to determine the influence of service and product quality on consumer satisfaction at Geprek Say by Shandy Aulia in Bengkulu City. The analytical method used was Spearman rank correlation andÂ hypothesis testing with a sample of 40 respondents. From the coefficient calculation of spearman rank correlation for the influence of service quality on customer satisfaction atGeprek Say By Shandy Aulia in Bengkulu City, the value of Ï is 0.608 which means strong, because the correlation value lies in the correlation coefficient interval 0.60 - 0.799. And from the hypothesis testing with the t test shows that t count >t table (4.718>1.685) then Ho is rejected and Ha is accepted, it means that service quality has a significant effect on consumer satisfaction at Geprek Say by Shandy Aulia in Bengkulu City. While the coefficient calculation of the spearman rank correlation for the effect of product quality on consumer satisfaction at Geprek SayÂ By Shandy Aulia in Bengkulu City obtained a value of Ï of 0.591, which means that the effect of product quality on consumer satisfaction at Geprek Say By Shandy Aulia in Bengkulu City is moderate, because the correlation value lies in the interval correlation coefficient of 0.40 - 0.599. And from the hypothesis testing with the t test shows that t count >t table (4.011>1.685) then Ho is rejected and Ha is accepted, it means that product quality has a significant effect on consumer satisfaction at Geprek Say By Shandy Aulia in Bengkulu City.Keywords: Service Quality, Product Quality, Customer Satisfaction.

Strategi Pengembangan Objek Wisata Kolam Renang Tirta Plamboyan Desa Talang Kering Kecamatan Air Napal Kabupaten Bengkulu Utara Dita Winastia Putri; Siti Hanila; Andriyani Prawitasari
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.3231

The Tirta Plamboyan swimming pool tourist attraction which is located in Talang Dry Village, Air Napal District, North Bengkulu Regency is very likely to be developed with adequate resources, but this tourist attraction is not widely known to the outside community and is still lacking in terms of existing facilities. Therefore, the author takes the title "Strategy for the Development of the Tirta Plamboyan Swimming Pool Tourism Object, Talang Dry Village, Air Napal District, North Bengkulu Regency" the aim is to be able to find out what kind of development strategy is suitable for the Tirta Plamboyan swimming pool tourist attraction. The purpose of this study was to determine the strategy of developing a tourism object for the Tirta Plamboyan swimming pool, Talang Dry Village, Air Napal District, North Bengkulu Regency with SWOT analysis. The method used is descriptive qualitative with data collection techniques distributing questionnaires to respondents. The analytical method used is SWOT, namely Strengths , Weaknesses , Opportunities and Threats . The results of this study indicate that the Tirta Plamboyan swimming pool tourism object, Talang Dry Village, Air Napal District, North Bengkulu Regency is in quadrant II position. This shows that the strategy used is a diversification strategy . In addition, the results of the SWOT diagram using the ST strategy explain that the Tirta Plamboyan swimming pool tourist attraction is can maintain a cheap swimming pool ticket price from others, keep the swimming pool clean and create comfort in the swimming pool area, and approach the public not to think badly about the Tirta Plamboyan swimming pool.

Pengaruh Disiplin Kerja Dan Lingkungan Kerja Terhadap Kinerja Pegawai Pada Dinas Pemuda Dan Olahraga Bengkulu Selatan Hilen Albert; Siti Hanila; Abdul Rahman
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 1 (2023): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i1.3664

The purpose of this study is to examine whether there is an effect of work discipline and work environment on employee performance at Youth and Sports Department of South Bengkulu. This research includes quantitative research. This research is categorized as a survey, where the research instrument is a questionnaire. The population and sample in this study were all employees at Youth and Sports Department of South Bengkulu, namely 40 people. The instrument test in this study was carried out using validity and reliability. The data analysis technique in this study used multiple linear regression analysis techniques. The results showed that: (1) work discipline had a positive and significant effect on employees performance at Youth and Sports Department of South Bengkulu (β = 0.343 with a significance level of 0.001); (2) the work environment has a positive and significant effect on the employees performance at Youth and Sports Department of South Bengkulu (β = 0.471 with a significance level of 0.000); (3) Work discipline and work environment have a positive and significant effect on employees performance at Youth and Sports Department of South Bengkulu, which is shown from the results of the regression test that the independent variable greatly influences the dependent variable with a value of 10.058 and work discipline = 0.208 with a significance level of 0.001 and work environment =401 with a significance level of 0.000).

Strategi Pengembangan Usaha Bumdes Di Desa Padang Beriang Kecamatan Pino Raya Periode 2017-2022 Deko Agenty Putra; Siti Hanila; Yudi Irawan Abi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 2 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i2.4089

This study aims to find out BUMDes business development strategy in Padang Beriang Village of Pino Raya Sub-District in period of 2017-2022. The sample in this study consisted of 30 people consisting of 8 village officials, 5 BUMDes managers in Padang Beriang Village of Pino Raya Sub-District, for the period of 2017-2022 for internal factors and 17 people for external factors, namely the local community in Padang Beriang Village of Pino Raya Sub-District. The analytical method used is SWOT analysis which consists of an Internal Strategic Factor Matrix (IFAS) and an External Strategic Factor Matrix (EFAS). The results of the study show that the BUMDes Business Development Strategy in Padang Beriang Village of Pino Raya Sub-District for the period of 2017-2022 supports the Aggressive strategy, or the SO strategy in the SWOT Matrix. The result of the sum of the strengths possessed is 18.9 while the weaknesses are 14.46, therefore, the internal factor quadrant is 18.9 â€“ 14.46 = 4.44 which means the ability of the BUMDes business in Padang Beriang Village of Pino Raya Sub-District in utilizing strengths and minimizing weaknesses in the company's internal The opportunities that this strategy has are 21.15 and the threats are 17.52. Therefore, the external factor quadrant is 21.15 â€“ 17.52 = 3.63 meaning the ability of BUMDes businesses in Padang Beriang Village of Pino Raya Sub-District, to take advantage of opportunities and overcome threats faced by companies in BUMDes business development.

Model Pemetaan Pikiran Sebagai Upaya Menggali Potensi Desa Mujiono Mujiono; Eko Sumartono; Siti Hanila; Sri Narti; Parwito Parwito
SENGKUNI Journal (Social Science and Humanities Studies) Vol 4, No 1 (2023)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/sengkuni.4.1.%p

Tujuan penelitian adalah membuat model pemetaan pikiran dalam upaya menggali potensi desa. KegiatanÂ di awali dengan merumuskan masalah, menambahkan kajian teoritis, pengumpulan data dan penyampelan, analisis data dan penyimpulan teoritik. Dalam proses analisis dengan pengkodean terbuka, ditemukan banyak sekali potensi desa mulai dari laut hingga umur penduduk, kemudian pada pengkodean terporos, potensi-potensi tersebut ditentukan berdasarkan kategorinya yaitu fisik dan sosial. Adapun yang termasuk potensi fisik adalah laut, pesisir pantai, sungai, perkebunan, air terjun, dan cagar alam. Sedangkan yang termasuk potensi sosial adalah angka putus sekolah, jenis pekerjaan, kemiskinan, dan umur penduduk. Potensi yang disebutkan adalah contoh, Jika diekplorasi dan dibuat secara rinci maka akan lebih baik.

Bumdes Business Development Strategy Tunas Harapan Ujung Tanjung Village, Lebong Sakti District Lebong District Putra Kurniawan Utama; Siti Hanila; Yun Fitriano
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 2 No 2 (2023): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v2i2.4302

The aim of the study was to determine the business development strategy for BUMDes Tunas Harapan, Ujung Tanjung Village, Lebong Sakti District, Lebong Regency. The sample in this study was 56 people, namely 6 BUMDes business managers and 50 residents of Ujung Tanjung Village, Lebong Sakti District, Lebong Regency. ).The result of the sum of the strengths possessed is 22.350 while the weaknesses are 11.60, then the internal factor quadrant is 22.350 â€“ 11.60 = 10.75 meaning the ability of BUMDes Tunas Harapan Ujung Tanjung Village, Lebong Sakti District, Lebong Regency in utilizing the strengths and minimizing the weaknesses that exist internally. The opportunities that this strategy has are 20.05 and the threats are 11.59. Then the external factor quadrant is 20.05 â€“ 11.59 = 8.46, meaning the high ability of BUMDes Tunas Harapan Ujung Tanjung Village, Lebong Sakti District, Lebong Regency in taking advantage of opportunities and overcoming threats faced by BUMDes in business development . The BUMDes Tunas Harapan strategy for Ujung Tanjung Village, Lebong Sakti District, Lebong Regency supports an aggressive strategy, or SO strategy in the SWOT matrix, namely optimizing performance by developing technology and utilizing village potential by establishing new business fields.

Pengaruh Beban Kerja Dan Lingkungan Kerja Terhadap Kinerja Pegawai Pada Badan Pengawas Pemilihan Umum Kabupaten Lebong Alpin Alpin; Siti Hanila; Yudi Irawan Abi
Jurnal Fokus Manajemen Vol 3 No 2 (2023): November
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v3i2.4801

The purpose of this study was to determine the effect of workload and work environment on employee performance at the General Election Supervisory Board in Lebong Regency.The sample in this study was all employees at the Election Supervisory Board for Lebong Regency as many as 32 people consisting of 10 civil servants and 22 honorary people. Data collection using a questionnaire and the method of analysis used is multiple linear regression, determination test and hypothesis testing. The results of the regression analysis showed Y = 18.535 - 0.037X1 + 0.583 X2, this illustrates a positive regression direction, meaning that there is a positive influence between X1 (workload) and X2 (work environment) on performance (Y). Means that if the workload and work environment variables increase, performance will increase. The magnitude of the coefficient of determination is 0.297. This means that X1 (workload) and X2 (work environment) have an effect on performance (Y) of 29.7% while the remaining 70.3% is influenced by other variables not examined in this study. The results of the t test at a significance level of 0.05 explained that partially the workload and work environment variables had a significant influence on the performance variables of the Election Supervisory Board for Lebong Regency. The results of the F test at a significance level of 0.05 explain that the workload and work environment variables have a simultaneous (together) influence on performance at the General Election Supervisory Board of Lebong Regency.

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